About Private Warehouse
Private Warehouse is a large-scale event venue located in the Penrose industrial district of Auckland, New Zealand. It occupies a converted warehouse building with high ceilings, exposed steel beams and concrete floors, giving it a distinctive industrial-chic vibe (www.ticketfairy.com ). The venue is outfitted with modern club lighting and a professional sound system, making it a hot spot for dance parties and concerts. Penrose itself is an industrial suburb roughly 9 kilometres southeast of downtown Auckland (en.wikipedia.org ). Historically, Penrose became a major manufacturing hub of suburban Auckland by the mid-20th century (en.wikipedia.org ), and Private Warehouse is part of a broader trend of repurposing former industrial spaces into cultural venues. Its gritty warehouse atmosphere and cutting-edge audiovisual gear make it notable among Auckland’s venues, often described as offering an “immersive experience” with “state-of-the-art sound” in a raw setting (www.ticketfairy.com ). In an area where tens of thousands work in industry (en.wikipedia.org ), this venue brings nightlife and music under the same roof as the factories, giving it a unique place in the local scene.
Events and Programming
Private Warehouse hosts a variety of events, usually on weekend nights. The programming can range from DJ dance parties and nightclub events to live band gigs and even after-parties. Listings (such as those once on sites like Ticket Fairy) show examples like a “Private Warehouse Social After-party” held in April 2019 (www.ticketfairy.com ), indicating one-off late-night events. In general, expect electronic music nights with local and international DJs, plus occasional live rock, hip-hop or reggae bands. One retrospective notes the venue’s “diverse roster of talent” – from world-class DJs to bands spanning rock and reggae (www.ticketfairy.com ) – highlighting that performers of many genres have played there. Events tend to start late (for example, one party listing began at 2:00 AM on a Friday (www.ticketfairy.com )) and run into the early hours. Ticket prices vary widely: modest local shows may be in the NZD 20–30 range, while larger acts or themed events can run NZD 50 or more. Advance online purchase is typical, and popular events often sell out quickly. Recurring event series or resident DJ nights might happen monthly, but schedules change with promoters and trends. In short, Private Warehouse is known for late-night clubbing, dance music and energetic live shows that cater to Auckland’s nightlife crowd.
Tickets and Booking
Tickets for Private Warehouse events are usually sold in advance through the event promoters or the venue’s official channels. There typically isn’t a walk-up box office like a theatre; instead, tickets are available online or through authorised retailers. Fans should watch the venue’s or promoters’ announcements for on-sale dates. For especially popular shows, joining mailing lists or fan clubs can help secure presale access before general release. Prices vary by event tier, with early-bird or VIP options sometimes available. If an event isn’t sold out, there may be limited tickets at the door, but it’s safest to buy ahead. Watch the ticket listing for details on door sales or age restrictions. When buying, always use official channels (tickets often say “Authorized Seller”) to avoid scams. Note that ticket agencies may charge service fees. There’s usually no single physical box office, but event staff often open a table at the venue entrance about an hour before showtime to check tickets or sell any remaining door passes. In summary, plan to buy online or well in advance for popular nights, and arrive on time to collect tickets if needed.
Seating and Layout
The interior is a big open hall with high ceilings – think of a nightclub built in a warehouse. Outside of perhaps a raised DJ booth or a small stage platform, there are generally no fixed seats. Most tickets are general admission standing. This means whichever spot you pick on the dance floor is your spot: front-center on the floor is the most immersive (good for seeing performers up close and feeling the sound), while areas near the sides or back are less crowded (better for moving around or taking breaks). If the event offers VIP or reserved areas (like a roped-off section near the stage or a balcony level), those spots give first-class sightlines but come at a premium. Acoustically, the warehouse’s hard surfaces can cause echoes, so sound engineers usually position speakers and bass stacks to deliver even coverage. The best listening position is often near the speaker arrays (usually along the long walls) – just be mindful of bass intensity up close. Overall, there are no “bad” seats because it’s all general admission, but for maximum enjoyment line up early: front-and-center on the floor if you want the full energy, or slightly back if you prefer space. No seat numbers or pavilions are involved – gear is the stage and crowd is the audience.
Getting There and Parking
Private Warehouse is located on Great South Road in Penrose, within a light-industrial zone about 9 km from Auckland’s central city (en.wikipedia.org ). By public transit, the nearest station is Penrose railway station – it sits on Auckland’s Southern and Onehunga rail lines (en.wikipedia.org ). Trains from downtown (Britomart) or from Onehunga/Newmarket will get you to Penrose station. From there it’s either a short walk or quick taxi/ride-share to the venue (April-May street map). Bus routes also serve the area: Auckland Transport buses 66, 298 and 321 all stop near Penrose station (en.wikipedia.org ). You can plan trips on the AT website to the “Penrose” stop. If driving, Penrose is accessible via the Auckland motorways (SH1/SH20) – take the Mt Wellington or Carbine Road exit to Great South Road. Parking on Great South Road itself is limited, so many concert-goers park in the nearby Penrose train station lot or in local side streets (while observing any posted restrictions). In fact, Penrose station has a sizable car park (en.wikipedia.org ), which visitors often use for events. Rideshare drop-off, Uber and taxis can also drop you at the venue entrance at night. Because the area is industrial, street parking can fill up fast on event nights – if possible, carpool or use transit.
Inside the Venue
Expect a club-like atmosphere inside: large open space, loud music, dance lights and people packed together dancing. Upon entry, you’ll see the stage/DJ booth up front and likely one or two bars set up along the walls. The bars serve a range of drinks – local draft beers, bottled beer, wine and spirits and mixed drinks. (Clubs in Auckland often serve brands like Steinlager, Speight’s, and a selection of spirits.) Don’t plan on a full menu or restaurant; there are usually only basic snacks or nothing beyond drinks. If it’s a concert featuring a touring band, there may be a merchandise table selling T-shirts or CDs. Restrooms are available inside (near the back or sides of the hall), and should be updated to code (given recent rebuilds around 2010 at Penrose station, the venue itself likely has proper toilets and ADA-accessible stalls). Security checks bags and IDs at the door, so arrive ready. Expect laser or LED light shows and possibly smoke machines once the music starts. Cell phone service can be spotty inside (thick walls and crowds), so it’s normal for phones to struggle. In terms of atmosphere, it’s energetic and informal. People dress casually in club/bar style (T-shirts, jeans, neat sneakers). Smoking is not allowed inside per NZ law, so any smoking must be done outside in designated areas. Keep valuables secure; with dancing crowds, it’s common sense to use zippered pockets or a small bag. In sum, you’ll find the usual concert/club amenities (bars, restrooms, coat check if provided) and a party vibe – just inside a raw warehouse shell.
Nearby Amenities
The immediate Penrose area is mostly industrial park, so dining and lodging options are somewhat limited on-site. For a quick bite before the show, there are cafes and takeout spots catering to local workers. TripAdvisor, for example, highlights a few local favorites: The Orient Café & Restaurant for casual meals, and a Turkish Kebab takeaway, both in the Penrose vicinity (www.tripadvisor.co.nz ). Other cafes like Café Risqué and Fletcher Café are also nearby (www.tripadvisor.co.nz ). These serve modest cafe fare and usually close in the early evening. For a wider choice, the adjacent suburbs offer more variety: about a 5–10 minute drive away, Mt. Wellington and Ellerslie have malls, Asian eateries, pubs (like Garrison Public House), and fast-food outlets. Auckland’s city centre is about a 15-minute drive north, where everything from fast food to fine dining is available. If you’re staying overnight, the closest hotels are in Ellerslie and Greenlane (Distinction Novotel, Garden Court hotels) or in downtown Auckland. It’s a good idea to eat before heading to Penrose, as options after a late show are limited. Late-night transport (taxis, rideshares, or late NZ Bus schedules) is recommended for returning to hotels after 2–3am. A final tip: dinner can also be had near Penrose station (a few minutes north) or on mangere Road, but nothing gourmet is open late – plan ahead or grab takeaway.
What Makes This Venue Special
Private Warehouse stands out because it marries Auckland’s industrial heritage with its modern nightlife. Unlike conventional music halls or theatres, its raw metal-and-concrete architecture creates a distinctive “warehouse” ambience that fans and artists love. The lack of carpet, low stage setup and exposed beams give performances a DIY, underground feeling – it’s the opposite of a polished arena. In a city where large events often happen at places like Eden Park or the massive Eden or Spark Arena, Private Warehouse offers an intimate yet intense alternative. For example, Penrose is also home to Mount Smart Stadium (Go Media Stadium) which seats 47,000 for concerts (en.wikipedia.org ); Private Warehouse brings big-event energy down to a club scale. It’s historically significant to the local scene as well – the company redeveloped part of a once-grand industrial precinct into a cultural hub, echoing how factories have been reborn as art spaces worldwide. Fans appreciate the venue’s gritty charm, noting that both seasoned party-goers and up-and-coming Kiwi artists feel at home here. Its best-known moments include energetic dance nights and surprise after-parties that are talked about long afterward. In short, the combination of state-of-the-art sound, cutting-edge lighting and a real warehouse aesthetic gives Private Warehouse a unique character that draws Aucklanders looking for raw, high-energy events right in an industrial heartland. (www.ticketfairy.com )
Visitor Tips and Information
Accessibility: The venue should have wheelchair access (NZ venues built or upgraded recently are legally required to), and restrooms with accessible stalls. You may want to email or call the promoter ahead for specific details. The nearest train station (Penrose) is fully accessible (en.wikipedia.org ).
What to bring: Bring a valid photo ID (NZ drivers’ licence or passport) for age verification – the club is usually R18 after evening hours. Dress is casual – nice jeans or sneakers are fine. Avoid large bags or instruments; security will check bags and backpacks at entry. A small crossbody bag or nothing at all is best. If you want photos, leave professional cameras at home: point-and-shoot and phone cameras for personal use are usually fine, but always follow any instructions from staff. There are no lockers except coat checks when available, so keep valuables minimal.
Biggest mistakes to avoid: The main one is getting there late or on the wrong route. On big nights, Penrose can get busy; check public transport times in advance, especially for late returns. Also, New Zealand law does not allow smoking or vaping indoors, so you must step outside to smoke. Drinks are sold at the venue, and outside alcohol/food is not allowed. If you have dietary restrictions, eat beforehand. Finally, phone apps can sometimes fail inside the warehouse, so arrange meeting points with friends in case of lost reception. By planning transport and arriving early (30–60 minutes before doors), you’ll avoid last-minute stress.
Frequently Asked Questions
How do I get to Private Warehouse using public transit?
The closest train stop is Penrose Station, on Auckland’s Southern and Onehunga lines (en.wikipedia.org ). You can take a train from Britomart (city centre) or Newmarket that stops at Penrose. Buses 66, 298 and 321 also serve the station area (en.wikipedia.org ). From Penrose Station, the venue is a short walk or quick taxi ride. Check the AT Metro app for schedules.
What is the exact address of Private Warehouse?
Private Warehouse is on Great South Road in Penrose (Auckland 1061). Penrose is about 9 km southeast of Auckland’s city centre (en.wikipedia.org ). The suburb code 1061 covers Penrose and nearby areas. Since it's in an industrial zone, it’s easiest to enter via Great South Road or nearby side streets. Use a map app and search "Great South Road, Penrose" for the exact location.
Is there parking available at or near Private Warehouse?
On-site parking is very limited. Many attendees use the Penrose train station car park (which has parking available (en.wikipedia.org )) and walk or catch a short ride-share from there. Street parking on Great South Road is restricted. For events that get busy, carpooling, taxi or ride-share dropoff are recommended. Always check signs before parking on local streets to avoid fines.
Can I buy tickets at the door or do I need to purchase in advance?
It depends on the event. Many Private Warehouse events require advance tickets, which sell out quickly. It’s best to buy early online through official channels. Some shows leave a few tickets for door sale only if they aren’t sold out – typically on contests or smaller events. However, for headline acts or busy nights, plan to secure tickets ahead of time. Keep in mind that if door sales are allowed, the price might be higher on the night.
What seating or standing arrangements does Private Warehouse have?
This venue is primarily a standing-room warehouse space. There are no reserved seating sections. Most events are general admission on the dance floor. Early arrivals usually line up along the stage wall, which is great for seeing performers. If the event offers a VIP or rail area at the front, that zone might have limited capacity (check with the promoter). In summary: it’s mostly open floor – you stand or dance wherever you get in, so pick your spot early for the best view.
Are there age or ID restrictions for entry?
Yes. Private Warehouse follows New Zealand liquor laws and club policies, so you must be at least 18+ to enter in the evenings. Carry a valid photo ID (NZ driver’s licence or passport). Note that after-hours events (past midnight) are almost always 18+. Some specific events (like early shows or family concerts, if any) may allow under-18s, but this would be clearly advertised. Always check the ticket or event page for the stated age limit before heading out.
What are the dress code and security policies?
Dress code is generally casual nightclub attire. Comfortable shoes and clothes suitable for dancing are ideal. Some events (especially themed parties) might encourage costumes or a particular style. Security will check ID and do a brief bag or pat-down search at the door. Large backpacks, outside food or drinks are not allowed. Cameras (unless small personal ones) and recording devices may be restricted – phone pictures are usually okay but ask staff. No weapons or lighters. The focus is on having a fun, safe time, so follow any staff instructions at the door.
Does Private Warehouse have accessibility accommodations?
As a modern venue, it should offer basic accessibility. The address served by Penrose Station (which is fully accessible (en.wikipedia.org )) suggests infrastructure is in place. Entrances should be step-free, and accessible toilets are likely provided. However, old warehouses can be uneven underfoot, so you may want to call ahead to confirm specific arrangements (ramps, viewing platforms). Staff can assist wheelchair users. If you have serious mobility concerns, contact the promoter before the event for details.
What food and drink options are available inside the venue?
Inside, you’ll find at least one bar selling the usual nightclub fare: beer, wine, cider and spirits. Expect local draft beers (like Steinlager, Speight’s) and standard liquors. There’s no full kitchen, so don’t expect meals – typically just snacks (chips, lollies) at best. If you want a meal, eat beforehand at Penrose cafes or on your way. Alcohol prices are in line with other Auckland clubs. Note that outside food or drink is not permitted under venue policy. Water is often available for purchase at the bar if needed.
Are there coat checks or storage lockers?
Some events might offer a cloakroom or limited coat-check service (check the specific event info). Often staff will have a table at the back where you can hand over jackets for a small fee. Don’t rely on free storage – safer to travel light. In winter, a coat-check is handy for saving space, but even then bring minimal. There are no guaranteed self-service lockers like at sports stadiums; if you need secure storage, ask at the door when entering.
What is the capacity of Private Warehouse?
The exact capacity isn’t published publicly. Based on its size, it’s typically in the low hundreds. It is much smaller than large arenas (like the nearby 47,000-seat Mt Smart Stadium (en.wikipedia.org )). Capacity is determined by fire code limits (which factor in open space). If you’re checking if there will be enough room, note that many club nights sell out below 500–600 people. For planning, assume a packed crowd rather than a huge stadium.
Is smoking allowed inside the venue?
No. New Zealand law prohibits smoking, vaping and e-cigarettes inside bars and music venues. There will be a designated outdoor smoking area if needed – staff will direct you where. Plan to step outside if you want a cigarette or vape. Smoking indoors will get you in trouble, so definitely go outside.
Are children or pets allowed inside?
Children and pets are generally not allowed at nighttime events at Private Warehouse. It’s primarily an 18+ nightclub environment, and under-age entry is restricted for most shows. Any daytime or family-friendly shows would be explicitly advertised. The loud music and party atmosphere aren’t suitable for kids or animals. For safety and compliance, leave pets at home and arrange childcare if needed. The venue will check ages at the door for adult events.
What should I know about arrival and departure times?
Doors typically open 1–2 hours before headliners start. Plan to arrive early if you want a good spot or need to pick up tickets. Check the event listing for exact time. Nighttime concerts can run late (often until 2–3 AM). Make sure you note the last train or bus times – Auckland’s trains and some buses stop by around midnight or before, so late-night rideshare/taxi may be needed home. If leaving by car, pack patience at the end – exiting can take time with heavy traffic. But presenters usually wrap events on schedule.
What is the local vibe or culture around this venue?
Private Warehouse has an underground, cult-club reputation. Locals view it as a place for serious music fans – a bit rough around the edges but authentic. It’s not slick or mainstream; rather it’s where DJs and concert-goers seek a raw, energetic setting. No matter the event, you’ll find a friendly, all-ages crowd (within age rules) who come for the music and atmosphere. The “private party” feel means each event can be unique, and regulars often circulate word-of-mouth invites. In short, expect the vibe to be excited and tight-knit, much like a big house party.
