About Diversity Richmond
Diversity Richmond is the central LGBTQ+ community center in Richmond, VA, combining a thrift store, art gallery and flexible event space under one roof. Founded in 1999 as the Gay Community Center of Richmond, it was created “to support the agencies and groups that serve Central Virginia’s sexual and gender minority people” (www.diversityrichmond.org ). In 2015 the center rebranded as Diversity Richmond, reflecting its mission to welcome all in the community (www.diversityrichmond.org ) (rvanews.com ). Housed in a large Sherwood Avenue building, the venue is known for its colorful rainbow exterior (a mural completed during the 2015 rebranding) and for hosting community events and resources. The facility includes Diversity Thrift (voted one of Richmond’s best local thrift stores (www.diversityrichmond.org )) and the Iridian Gallery, which proudly serves as one of the nation’s few Southern LGBTQ art galleries (www.diversityrichmond.org ). In fact, Iridian Gallery bills itself “as the only LGBTQ gallery in the South” (www.diversityrichmond.org ), showcasing queer artists year-round. This mix of nonprofit services and party/event space makes Diversity Richmond a unique cultural hub. Overall the venue can handle large gatherings: the main hall is about 13,000 square feet and accommodates up to 500 standing or 300 seated (www.diversityrichmond.org ), acting as a blank-slate ballroom for performances, banquets or community gatherings.
Events and Programming
Diversity Richmond’s calendar is packed with community-centered events. Regular programming has included upbeat Drag Queen Bingo nights (with cash prizes and local performers), seasonal themed parties, benefit fundraisers, and meetings or seminars for LGBTQ organizations. For example, the center has hosted popular drag bingo fundraisers where attendees paid a $20 admission for cash prizes (several holidays and bingo nights were reported in local press) (rvamag.com ). Community celebrations like New Year’s and Halloween parties have also been held in the main hall. One recurring event is “Decemberween” – an annual themed New Year’s Eve dance party (21+ event) that drew Richmond’s dance and drag scenes together (www.ticketfairy.com ). Along with nightlife events, the venue accommodates daytime and family-friendly gatherings: art exhibits at Iridian Gallery, youth workshops, community forums and charity galas. Over the years the center has also collaborated on major local festivals and Pride events. In 2021 Diversity Richmond merged with Virginia Pride to become the organizing home for Richmond’s PrideFest, ensuring continuity of the city’s big LGBTQ pride celebration (www.washingtonblade.com ) (www.diversityrichmond.org ). In short, you’ll find weekly or monthly lectures, support group meetups, music and dance parties (often featuring local drag performers and DJs), plus seasonal community festivals. Admission prices vary by event: informal open mixers might be free or low-cost, whereas ticketed performances and parties typically range from about $10 to $30, depending on the show.
Tickets and Booking
Diversity Richmond itself is not a typical box office — most events are produced by outside promoters or community groups. Tickets for specific shows are usually sold in advance online by the event organizer, and some events sell tickets at the door. For example, Drag Bingo and themed parties have historically been “cash-only” at the door (rvamag.com ), so bringing cash as well as ID (for age-verified events) is a good idea. There is no permanent on-site ticket counter; information about upcoming programs is typically announced via the center’s website or community newsletter. Popular events (holiday parties, big drag shows) can sell out, especially since the main hall seats up to 300 when arranged with chairs (www.diversityrichmond.org ). It’s wise to buy early or arrive early for general admission shows. Pricing varies: charity bingo nights might be a set entry fee ($15–$20), while larger fundraisers or concerts could cost a bit more. Nonprofit and community groups sometimes get discounted rental rates at Diversity Richmond, but tickets on public sale generally use standard admission costs. For private rentals (weddings, banquets, corporate events) organizers contact Diversity Richmond in advance; these events require deposits and have rental rates (the main hall is listed at $1,500–$3,000 per day depending on the day of week). In short, check announcements for each event’s ticket details and plan ahead, as space and seating are limited by the venue capacity (www.diversityrichmond.org ) (rvamag.com ).
Seating and Layout
The venue is a versatile, open-plan hall. The main event hall has a high ceiling and a raised platform stage at one end, but otherwise no fixed seating. For seated events, folding chairs are arranged floor-wide (up to 300 chairs maximum (www.diversityrichmond.org )). At other parties or concerts, the floor is general admission standing-room. There is no dedicated front-row or VIP balcony — most guests stand or sit on the main floor. Since the floor is flat, the best view of the stage is up close; if you prefer sitting, arrival time helps secure a good chair. For acoustic or demand, sound systems brought in by event staff typically cover the full hall, but if you’re far back or at the edges the music can be louder. Note that sightlines may be partly impeded by structural pillars near the back, so center-floor seating or standing is ideal. For a theater-style event, front-center seats are prime, whereas dance events allow more freedom of movement. A smaller 80-seat lounge (the Iridian Gallery/Lounge area) is also available for small panels or intimate gatherings (it holds about 150 standing). Both spaces can be combined for larger parties.
Getting There and Parking
Diversity Richmond is located at 1407 Sherwood Avenue, Richmond, VA 23220 , just north of downtown near the Brook Road corridor. It sits in a mixed commercial-residential area, easily accessed from I-95 and I-64. The venue’s own parking lot – plus curbside spots on Sherwood Ave – typically offers plenty of free parking (www.diversityrichmond.org ) (www.diversityrichmond.org ). Because the lot is gated and private for tenants, look for the entrance facing Sherwood Ave or use signs for Diversity Thrift. On busy event nights, neighborhood street parking may be congested, but overflow on Sherwood or nearby side streets is usually available. Public transit service is nearby on Brook Road; several GRTC bus routes stop one block away (on Brook Rd at Sherwood or nearby intersections). If coming by bus, check GRTC schedules for routes along Brook or Sherman Ave. For rideshare or taxis, the main entrance is on Sherwood Avenue – drivers can drop you off right at the front door or accessible ramp. The area is safe and well-lit at night, but as always use common sense and lock vehicles. From the city’s main downtown, the venue is roughly a 10-minute drive north via I-95, and about a 20-minute car ride from Richmond International Airport. (The closest hotels are along I-95/I-64 a few miles south, including major chains and Innsbrook-area suites; downtown hotels in the Carytown/Fan District are 10–15 minutes away by car.)
Inside the Venue
When you enter Diversity Richmond, expect a casual, party-like atmosphere. Large events usually open a single main entrance (often staffed by security or volunteers checking tickets or IDs). For events serving alcohol, the venue requires uniformed security guards (at least one per 100 guests) and a small coordination fee (www.diversityrichmond.org ), so plan for ID scanning at the door if it’s an 18+ or 21+ event. Guests typically find coat rack if available, but note that no dedicated coat-checkroom is provided – keep personal items with you. The interior is spacious concrete floors and painted walls (often lit with colored lights at night). The main restrooms are in a side hallway; an accessible stall is provided (all public areas are ADA-compliant). Concession options vary by event, but you might find drink tables or snack stations. There is a small kitchen/storage area with commercial refrigerators and freezers for event caterers to use (www.diversityrichmond.org ). (For example, event organizers can store drinks or ice in the fridge.) Attendees can usually bring personal water bottles, and vending machines (or short on-site bar stations) are common, but bringing outside snacks or alcohol is not permitted. During performances there’s ample overhead lighting and a basic public address system; for added effects DJs or bands often rig their own sound/lighting gear. A wifi network may be available, but connectivity can be spotty – guests often rely on mobile service. If you plan to film or photograph, simple phone-camera pictures are usually fine for personal use, but professional photo/video equipment often requires organizer approval. Overall the vibe inside is welcoming and festive, with decorations changed per event and a volunteer-run check-in desk or donation box for Growth-oriented shows.
Nearby Amenities
The Sherwood Avenue location is convenient to a variety of pre- and post-show spots. Across from the center is the on-site Diversity Thrift store (open daily from morning to early evening). This highly rated thrift shop offers bargains and is a great quick stop – it has even been “voted one of the best thrift stores” in Richmond (www.diversityrichmond.org ), with reviewers calling it a “welcoming space” (www.mapquest.com ). For meals, a short walk east on Brook Road leads to several eateries: casual diners, pizza joints, and coffee shops (look for restaurants near the intersection of Brook and Laburnum or Brook and Hermitage). If you have time, nearby attractions include the scenic Lakeside Park and the historic Evergreen Cemetery a few blocks south. Around the corner on Hermitage Road there are medical offices and fast-food chains (Burger King, Taco Bell) if needed. For nightlife, nearby bars or breweries aren’t within immediate walk from Sherwood, but Taxi/Lyft to Scott’s Addition (5 minutes south) opens up Richmond’s bustling craft brewery and live music district. Within a mile to the south you also have chain hotels such as Holiday Inn Express or Homewood Suites (in Innsbrook area) if you need accommodations, as well as grocery stores and pharmacy convenience shopping. Overall, expect to find enough dining and drink options within a short drive; just allow extra time on event nights as Brook Road traffic can be heavy around 6–9 PM.
What Makes This Venue Special
Diversity Richmond stands out as more than just an event hall; it’s a cultural landmark. Its very existence in Winchester District of Richmond symbolizes the city’s commitment to diversity and inclusion. Locals often point to its large rainbow mural and visible Sherwood building as an icon of LGBTQ pride (rvanews.com ). Historically, the center has been a hub for activism and unity – for example, 1975 marked the founding of Richmond’s first Pride organization, and Diversity Richmond continues that legacy by organizing modern Pride activities (www.diversityrichmond.org ) (www.washingtonblade.com ). The building itself has evolved from a simple warehouse into a community canvas: in 2015 local artist Ham Glass helped paint a vivid mural on the exterior as part of the rebranding (rvanews.com ). Inside, what makes the space special is its community-driven spirit. All year long it hosts fundraisers (some run by volunteers) to support LGBT causes, from food drives during the pandemic to youth outreach programs. Many performers and audiences love Diversity Richmond for its friendly, informal vibe – unlike a corporate club, it’s run by a nonprofit board that reflects the community. Visitors often note the inclusive attitude and sense of safety here. Plus, having an on-site fundraiser thrift shop and an art gallery (Iridian) means that even casual shoppers feel a connection to the venue. In short, Diversity Richmond is cherished not just for concerts or parties, but as a gathering place where both queer veterans and allies come together throughout the week or weekend to learn, socialize, and celebrate Richmond’s LGBTQ heritage.
Visitor Tips and Information
**Arrive Early:** For popular events, doors often open 30–60 minutes before showtime. Coming early lets you grab a good spot, especially if seating is limited. It also eases parking.
What is the capacity of Diversity Richmond’s main event hall?
The main hall is about 13,000 square feet. It can hold up to 500 people standing or 300 people seated (www.diversityrichmond.org ). Seating is flexible (folding chairs are brought in for seated events). Keep in mind that most shows set up chairs only in front of the stage, so capacity may feel smaller if you arrive late.
Where exactly is Diversity Richmond located and how do I get there?
Diversity Richmond is at 1407 Sherwood Avenue in Richmond, VA. It’s north of downtown Richmond, near the intersection of Brook Road and Hermitage/Sherwood. You can drive via I-95 or I-64 (exit at Hermitage, then head north on Brook Road). For public transit, GRTC buses stop a block away on Brook Road. The building is easy to spot – it has a tall, colorful rainbow façade. Parking is free on-site (large lot and street parking) (www.diversityrichmond.org ) (www.diversityrichmond.org ).
Is parking available at the venue?
Yes. Diversity Richmond has its own parking lot with plenty of free spaces, plus curbside parking on Sherwood Ave (www.diversityrichmond.org ). Because the lot is gated, cars should park in marked spaces. No parking fee is required. If the lot is full, most visitors find street parking nearby (just be careful not to block driveways or hydrants). Overall parking is easier than in downtown Richmond.
Which public transportation serves Diversity Richmond?
GRTC buses run along Brook Road and Sherwood. The closest bus stops are at Brook & Sherwood or Brook & Hermitage. Several routes (including those connecting from downtown or the airport) stop within walking distance. Because schedules vary, check the GRTC website or app for the latest route information to Sherwood Ave. Rideshare (Uber/Lyft) can drop passengers right at the Sherwood Avenue entrance.
Are events at Diversity Richmond 21+, or can families attend?
It depends on the event. The venue hosts all-ages community events as well as adult-only parties. Many drag shows or themed dances may be 21+ (for example, a New Year’s party was listed as 21+ (www.ticketfairy.com )). Other events like bingo nights or daytime workshops may be 18+ or open to all ages. Always check event details: ticket listings or announcements will specify any age restrictions.
How do I buy tickets for a show at Diversity Richmond?
Tickets are usually sold by the event organizer, not a dedicated box office at Diversity. Look for online ticket sales on the venue’s or promoter’s website, or social media. Some tickets may be available at local outlets or at the door on the night of the event (often cash-only for smaller events) (rvamag.com ). Sign up for Diversity Richmond’s newsletter or the event’s mailing list to know when tickets go on sale. Advance tickets often sell out for popular nights, so it’s wise to buy early.
Are there different seating levels or VIP areas?
No permanent VIP section exists in Diversity Richmond. The main hall is a single large room. For seated shows, chairs are set on the floor and anyone can sit anywhere on a first-come basis. Some events may sell “preferred seating,” but physically it’s just chairs up front. All attendees share the same floor. If you want a front-row experience, arrive early to stake out seats near the stage. Otherwise, general admission standing area is open to all.
What items am I allowed to bring into the venue?
Guests can bring small bags and personal items. However, standard venue security typically disallows large backpacks or outside food and drink. You can bring a sealed water bottle. Any outside alcohol is prohibited. If the event has a coat check, you’ll be instructed on entry (otherwise keep coats with you). For your comfort: dress casually and check items like ID or cash in advance, since many events require ID for alcohol and often operate cash bars.
Is the venue wheelchair accessible?
Yes. All of Diversity Richmond’s event spaces are ADA-compliant. Entrances are barrier-free, and there are wide aisles and an accessible restroom. Anyone needing assistance can generally be accommodated by staff or security. If you have specific access needs (like seating arrangements for a wheelchair), it’s a good idea to mention this when booking tickets or arrive early so staff can help find the best spot.
What food and drink options are available inside?
Diversity Richmond does not have a permanent restaurant or bar, but many events offer concessions. This could include a cash bar with beer, wine, or sodas, and sometimes snacks. The venue has refrigeration for event caterers to use (www.diversityrichmond.org ). It’s best not to rely on on-site food for a full meal: for dinner, visit a nearby restaurant before the show. You may bring a bottle of water, but outside alcoholic beverages are never allowed.
Are restrooms available onsite?
Yes, multiple restrooms are located on-site just off the main hall. There is a set of restrooms (typically gendered Men/Women) as well as at least one accessible restroom. All restrooms are indoor and maintained. During big events there may be lines, so plan accordingly during intermissions or breaks. Hand sanitizer stations may also be available. For real-time updates (like if there’s an unusually long wait), event staff can advise.
Can I take photos or record videos during performances?
Generally, using your phone camera for casual photos is acceptable at most events. However, events with official performers or copyright (like concerts) may restrict photography. Always be mindful and respectful: do not obstruct others’ view or use flash. If you plan to bring professional camera gear, check with event staff or the promoter first. In practice, ground rules vary by show – when in doubt, ask at the door.
Can I rent Diversity Richmond for a private event?
Yes. Diversity Richmond rents out both the main hall and smaller meeting rooms for private functions (weddings, corporate parties, community meetings, etc.). Inquiries and bookings are handled through the center’s rentals office. Rental fees vary (weekday vs weekend) and include basic amenities like parking, stage, and cleanup (www.diversityrichmond.org ) (www.diversityrichmond.org ). Nonprofit groups aligned with Diversity’s mission can qualify for reduced or waived fees. Since demand can be high, you should reserve at least a few months in advance.
Are children or pets allowed on premises?
Children are allowed at family-friendly or all-ages events. However, check the specific event details – most dance parties and queer-themed nightlife events are restricted to adults (18+ or 21+). If a show is kid-friendly, families are usually welcome. Pets are not allowed inside during events (except service animals). Always verify with event organizers if unsure.
What are the operating hours for Diversity Thrift and Iridian Gallery?
The on-site Diversity Thrift store is typically open every day (hours can vary, so check the sign or call ahead). The Iridian Gallery is open to the public daily from 10 AM to 6 PM (www.diversityrichmond.org ). Both close before evenings, so for nighttime event visits, plan to shop or browse earlier in the day.
How big is the smaller event room, and what is it used for?
Diversity Richmond has a small event hall (adjacent to the main space) that fits about 150 people standing or 80 seated (www.diversityrichmond.org ). It’s often used for intimate gatherings like committees, training sessions, small receptions or workshops. This room includes a small stage and basic A/V. It’s perfect for smaller parties, panel discussions, or breakout sessions when renting the complex for big events.
What should I avoid doing or bringing to an event?
For everyone’s comfort and safety, avoid bringing large backpacks, weapons, or outside alcohol. Smoking is not allowed indoors (there may be a designated area outside). Also, don’t bring professional video equipment without permission. Dress code is informal but respectful – overly revealing attire that might offend others is discouraged. Lastly, personal items should be kept secure; the venue is not responsible for lost valuables.
