About The National
The National is a historic downtown Richmond music and special events venue. It originally opened in 1923 as the opulent National Theatre, designed by architect Claude K. Howell in an Italian Renaissance/Adam style (www.aegsev.com ). Its interior features ornate plasterwork (including Ferruccio Legnaioli’s carved nymphs and classical motifs on the ceiling) (architecturerichmond.com ), exposed brick walls and hardwood floors. After decades of use for films, vaudeville and concerts, it closed in 1983 and was mothballed for years. In 1989, the Historic Richmond Foundation and preservation partners purchased the block to save the National from demolition (richmondmagazine.com ). A $15 million restoration reopened the building in 2008 as a 1,500-capacity concert venue (with about 300 seats in a balcony and standing room on the orchestra floor) (cinematreasures.org ). Listed on the National Register of Historic Places (since 2003), The National blends its vintage character with modern production capabilities. Its tall proscenium stage (42×32×4.5 ft) allows unlimited rigging height (www.thenationalva.com ) (www.thenationalva.com ). Signature features include the world-class sound system (a rare V-DOSC installation) and sharp sightlines from any spot in the room (www.thenationalva.com ). In short, The National is notable both for its preserved architecture and for being Richmond’s top mid-size concert hall, supporting the city’s vibrant arts scene with everything from rock shows to community events.
Events and Programming
The National primarily hosts live music concerts but also accommodates a wide range of events. Rock, indie, folk, bluegrass, electronic and jam bands regularly play here; acts like Umphrey’s McGee, Carbon Leaf, Phantogram, Inhaler and The Disco Biscuits have appeared on its stage (the-national-va.ticketsrichmondva.com ) (the-national-va.ticketsrichmondva.com ). The venue also books national touring pop/alt acts and hosts occasional comedy shows (for example, stand-up by Whitney Cummings or internet stars such as Noel Miller (the-national-va.ticketsrichmondva.com )). In addition to music, The National can host corporate events, award shows, benefit concerts, weddings and private parties (www.aegsev.com ) – its flexible layout and on-site production rigging make it suitable for a variety of presentations. Programming is year-round and often several times per week; during busy concert seasons you might see multiple events each weeknight and weekend. On major holidays and weekends you might find special recurring events or festivals. Typical ticket prices vary by act: in 2025 for example, base tickets to shows by mid-sized bands often range from about $50 to $70 (seatgeek.com ). Larger headline acts or VIP packages can cost more. Keep an eye on the venue’s calendar for sell-out dates (big-name shows often sell quickly) and plan to buy tickets early. Pre-sales (via fan clubs or local radio) sometimes occur a few days before general sale.
Tickets and Booking
Tickets for The National are sold primarily through the venue’s box office and its official online seller (AXS). The box office is open in person Thursday and Friday from 10:00 AM to 5:00 PM, and also opens one hour before doors on show nights (www.thenationalva.com ). You can also buy tickets online at AXS.com once a show is announced. The venue recommends buying only through AXS or the box office to avoid scams (www.thenationalva.com ). (AXS is the exclusive authorized online seller, and the venue will not honor tickets from other resellers.) In some cases, nearby box offices like the Norfolk NorVa (317 Monticello Ave) can also sell tickets for Richmond shows (www.thenationalva.com ). For popular concerts, tickets often go on sale several months in advance, and special pre-sales are common. If a show is sold out online, the box office may release a limited number of tickets on show day – it’s a good idea to call or check the office hours if you’re planning to buy at the door. VIP packages (front-row seating, meet-and-greets, etc.) are occasionally offered through AXS or artist fan clubs. In general, to get the best seats at a popular show, try to purchase tickets as soon as they are announced. According to SeatGeek listings, base ticket prices for many National shows tend to start in the $50–$70 range (seatgeek.com ), with higher prices for premium seating or add-ons. When planning, remember that The National warns against ticket scalpers – always use official channels to ensure your tickets are valid (www.thenationalva.com ).
Seating and Layout
The National’s interior is mostly open floor with tiered seating in the balcony. For standard concerts, the first-floor area is general admission (standing room only) and the second-floor balcony contains about 300 fixed stadium seats (each with a cup holder) (www.thenationalva.com ). Seating is first-come, first-served. The balcony area actually has a row of cushioned tables and chairs along the front (often reserved as VIP seating), with the rest of the balcony behind the rail available to ticket-holders. Acoustically and visually, the venue is well designed: the management notes “you will have a great view of the stage from anywhere in the venue” (www.thenationalva.com ). Large video screens and monitors are placed around the hall so that even those toward the back can still see close-ups of the performance (www.thenationalva.com ). Many fans recommend arriving early to grab a good spot near the front if you plan to stand, or to get one of the padded balcony seats if you prefer to sit. The sound system (L-Acoustics V-DOSC) provides consistent coverage throughout both levels (www.thenationalva.com ), so neither floor nor balcony is acoustically weak. (That said, being directly up against the stage or speakers can be very loud, so earplugs are recommended if you’re sensitive.) The stage itself is built-in and fixed (about 42×32 feet) with no obstructing support poles, and the venue boasts limitless ceiling rigging space – lighting and sound gear can be hung anywhere without columns blocking the view (www.thenationalva.com ) (www.thenationalva.com ). In summary, the best vantage depends on your preference: the open floor offers an energetic, up-close experience, while the balcony seats provide a clear line-of-sight and more room to relax. There are no genuinely “bad” seats or sightline issues; even the far edges of the balcony can see the stage clearly thanks to the venue’s design.
Getting There and Parking
The National is located at **708 East Broad Street, Richmond, VA 23219** (www.thenationalva.com ), in the heart of downtown Richmond. (Broad Street runs east-west, and The National sits just east of 7th Street.) It’s very accessible by car, bus and taxi. For drivers, ample parking is nearby: City-owned garages are just steps away. In particular, Parking Lot 67 (at 623 East Broad St, the corner of 7th & Broad) is immediately behind the venue (www.cityparkingonline.com ). Other large garages such as the Edison Garage or St. Paul’s Church Garage on 8th Street are within a block. Street parking on Broad and adjacent blocks is metered (typically enforced during business hours, and often free in the evenings on weekdays). On busy concert nights, prepaid parking apps like SpotHero/CitiPark can guarantee you a space in advance. For public transit, several GRTC bus lines run on Broad Street. You can plan a trip on GRTC’s website – the main bus stop is a block north at 8th & Broad. (Richmond’s Pulse bus service also has a station nearby.) Taxis and ride-shares (Uber/Lyft) can easily drop off right in front of the venue on Broad. If coming from outside downtown, note that Broad is accessible via I-95 (use 7th or 5th St exit) or I-64 (exit Broad Street east). Downtown Richmond is pedestrian-friendly, so if you’re staying at a nearby hotel you can walk. In summary: it’s at the corner of E. Broad & N. 7th, just east of City Hall. Use the address **708 E Broad St** for GPS. On-site parking garages are best, and if you have questions you can call the venue for updated parking tips.
Inside the Venue
Expect a lively but orderly atmosphere. Entry typically involves a brief line and a security check: all bags are searched and contraband is strictly prohibited (www.thenationalva.com ) (www.thenationalva.com ). The venue enforces airport-style rules – NO large backpacks, purses, or containers, and NO weapons (including pocket knives, mace, etc.) (www.thenationalva.com ). Selfie sticks, lasers, hula hoops, outside food or drinks and alcohol are also banned (www.thenationalva.com ). If you’ll be carrying photo/video gear, note that The National does *not* issue press passes at the door – any professional camera or camcorder must have prior approval, or it will need to be returned to your car (www.thenationalva.com ). Once inside, the two-level layout is open and clean. On the main floor just beyond the entrance you’ll find the first bar as well as an ATM machine (the ATM is situated to your left as you walk in) (www.thenationalva.com ). In total, there are five full-service bars scattered across the first and second floors (www.thenationalva.com ). These bars serve a range of beers, wines and spirits, and you can even buy pizza by the slice from them (cheese or pepperoni) (www.thenationalva.com ). (Plan to use cards or the ATM – not all bars accept cash.) Restrooms are located on the first floor (near the mezzanine lobby) and in the VIP after-party room upstairs; all first-floor restrooms and even the VIP bathrooms have accessible stalls for wheelchairs (www.thenationalva.com ). A coat check is provided in winter (usually near the main restrooms), though it’s seasonal and only operated during the colder months (www.thenationalva.com ). During the show the interior is darkened except for stage lighting; glow bars or wristbands are sometimes given out for special events. Staff members and security are present throughout – they enforce the venue’s no-smoking rule (smoking is only allowed in the outdoor patio off to the side (www.thenationalva.com )) and generally ensure a friendly, safe atmosphere. In short, inside The National you’ll find a clean, historic concert hall with polished wood floors, brick walls, and plenty of beer taps. The vibe is energetic but respectful: people dance and crowd around the stage on the floor, while the balcony area is calmer. Noise levels are high (as with most rock venues), so if you need a break you can always step out to the lobby or patio. Overall, amenities like full bars, an ATM, an efficient sound system, and modern lighting make attending a show comfortable and fun. (www.thenationalva.com ) (www.thenationalva.com )
Nearby Amenities
The National sits in a lively part of downtown with lots of options for dining, drinks and lodging within blocks. For pre-show dining, you’ll find numerous restaurants on and around East Broad Street. Just 2–3 blocks west are the upscale Southern Eatery **Julep’s** and the kitchen-and-bar **Fall Line** (American cuisine). A few steps north on 8th Street is the popular **Perly’s Delicatessen** (Jewish comfort food and brunch favorites). A casual Korean-fusion spot called **GooDee Korean BBQ & Tacos** and several brewpubs (like **Legend Brewing Co.**, one block north at 7th & Byrd St) are within a 5-minute walk. There are also Mexican, pizza and coffee shops nearby for a quick bite. After a concert, nearby bars and breweries are open late: for example, **All My Friends** is a basement wine bar next door on Broad Street, and the **Tobacco Company bar** (at 111 E. Broad) is famous for its rooftop deck. Richmond’s River District (a short walk east) offers more bars and eateries along the canal. If you need refreshments immediately after the show, the Legend brewery taproom or a hotel bar close by (see below) are good options. As for hotels, several downtown properties are within easy walking distance. The Hilton Richmond Downtown (501 E. Broad Street) sits directly across a block from The National. A block east is the Courtyard Marriott/Downtown and the Residence Inn, and a few minutes’ walk (toward the capitol) is the Hampton Inn. The Marriott Hotel and the boutique Quirk Hotel are just west on Broad Street. These hotels usually offer late check-in for concertgoers. In general, it’s a smart idea to arrive at least 30–45 minutes before showtime to allow time for parking and security. If you plan to eat beforehand, give yourself an extra 1–2 hours. At night, downtown Richmond is well-lit and relatively safe, but public transit is limited after midnight – rideshares or taxis are your best bet for late departures. Uber/Lyft drop-offs are typically on Broad Street out front, and there are taxi stands within a few blocks.
What Makes This Venue Special
The National’s blend of history and modern concert functionality makes it unique. Architecturally, it’s a rare surviving 1920s movie palace in Richmond’s downtown, with lavish decorative details by Italian artisan Ferruccio Legnaioli (architecturerichmond.com ). The painted plasterwork and the preserved marquee evoke Richmond’s golden era of vaudeville and film. Unlike many older theaters that were torn down, The National’s exterior and lobby have been carefully restored, thanks to the long-term stewardship by Historic Richmond Foundation (richmondmagazine.com ). Its cultural significance is underscored by the National Register listing and by anecdotes (on opening night Nov 11, 1923 it hosted 2,000 people including the governor to see its premiere film) (cinematreasures.org ). As concert fans note, the interplay of the theatrical décor and state-of-the-art sound system gives it a "fantasyland" ambiance (www.thenationalva.com ). Artists and audiences love The National for this character: musicians often praise both the strong, clear acoustics and the cool historic surroundings. For example, the famous V-DOSC speaker array means touring bands can bring complex rigs and get pristine sound, making it a favorite mid-Atlantic stop. At the same time, locals enjoy the venue’s intimate feel; even at full capacity of 1,500 the space feels more personal than a huge arena (cinematreasures.org ). In Richmond’s music scene, The National helped fill a longtime gap – its 2008 reopening gave the city a true "marquee" downtown concert hall for the first time in decades. Finally, it’s simply a beautiful space: from the neon marquee out front to the warm wood-and-brick interior, it stands out among Richmond venues. Whether you’re a history buff or just a music lover, there’s something memorable about hearing live music under its grand ceiling.
Visitor Tips and Information
Entry and Security: Arrive early – doors typically open about 1 hour before showtime (www.thenationalva.com ). Everyone will go through bag checks and handheld metal detectors. Plan to leave prohibited items (large bags, food, non-prescription drinks, etc.) in your car or at coat check. Pack light – only small purses or clear bags are easiest. Smoking is not allowed indoors (use the outdoor patio lounge if you need to smoke) (www.thenationalva.com ). Keep your phone or wallet safely zipped; The National has a lost & found if needed.
Tickets: The venue warns against buying from scalpers. Use only the box office or AXS.com for tickets (www.thenationalva.com ). If seeing a big show, check if there are VIP or fan-club pre-sales. Bring your photo ID to pick up tickets, and know that children under 21 are welcome only with an adult and may face extra ID checks (the venue has a strict zero-tolerance policy on underage drinking) (www.thenationalva.com ). Most concerts are "all ages," but any minors must be supervised.
Seating & Show Etiquette: The main floor is general admission standing; the upstairs balcony has some assigned seats. If you prefer to sit, head to the balcony early (300 seats are first-come). Otherwise, the floor fills quickly toward the front. Despite the standing area, the venue is known for excellent sightlines and sound from anywhere (www.thenationalva.com ). Comfort tip: wear earplugs or noise-cancelling ear defenders if you plan to dance at the front – the PA can be very loud. Camera policy: casual photos with phones are fine, but professional cameras with removable lenses are not allowed unless you have press credentials (www.thenationalva.com ).
Amenities & Services: There are multiple bars serving drinks and snacks (pizza slices, etc.) (www.thenationalva.com ) – prices are on the higher side inside (it’s common to buy a drink inside rather than bring one). An ATM is provided (inside on the left) (www.thenationalva.com ), so no need to wander for cash. Accessible facilities: The main entrance is wheelchair-accessible and there is an elevator to the balcony. An ADA viewing platform is on the left side of the floor, and all restrooms on the first floor (and in the VIP area) have wheelchair-accessible stalls (www.thenationalva.com ). If you have an accessibility need or require a sign-language interpreter, you should contact the venue well in advance (they ask for at least 2 weeks' notice).
Common Pitfalls: Don’t be late – once the show starts the door usually closes quickly. Avoid wearing bulky costume hats or obstructive eyewear that might block others’ views. Note that cameras with flashes or recording are generally discouraged unless explicitly allowed. If you’re parking on street, remember the ticket meters and enforcement times. Finally, Southern weather can be unpredictable; while the venue is indoors, plan for rain or heat when walking to and from your parking spot or hotel.
What is The National’s seating capacity?
The National’s capacity is about 1,500 people. This includes the main floor (standing room) and roughly 300 seats in the balcony (cinematreasures.org ). (The orchestra-level floor is open GA, and the balcony has rows of padded seats.)
Where can I buy tickets for shows at The National?
Tickets are sold through the venue’s box office and official online vendor (AXS). The box office at 708 E. Broad St is open Thursday–Friday 10am–5pm and 1 hour before showtime (www.thenationalva.com ). You can also order online via AXS (the only authorized reseller). Note that tickets may sell out, so buy in advance. Beware of third-party resellers – only AXS or the box office is guaranteed (www.thenationalva.com ).
Do they sell tickets at the door on the night of the show?
If a concert is not sold out, a limited number of tickets may be available at the door. The box office opens about 1 hour before the show for last-minute sales (www.thenationalva.com ) (www.thenationalva.com ). However, many popular shows often sell out online, so it’s safest to buy ahead. If you plan to try buying at the door, arrive early or call the box office to check availability.
What are the typical ticket price ranges for shows at The National?
Ticket prices vary by performer, but for many concerts base tickets start in the $50–$70 range (seatgeek.com ). Premium tickets (close to stage or special VIP packages) will cost more. Smaller local acts may be less expensive, while big-name tour dates can go much higher. Always check AXS listings early to see pricing tiers.
How should I plan my arrival and where do I park?
Plan to arrive at least 30–45 minutes before doors open to find parking and get through security. The best parking is in nearby garages – for example, City Parking Lot 67 at 623 E. Broad (N. 7th & Broad) is directly behind the venue (www.cityparkingonline.com ). Other garages (like the Edison Garage on N. 8th St) are within one block. On-street parking is metered on Broad and surrounding streets, so check the meter rules (meters often go free after work hours). If possible, reserve a spot in advance via a parking app. Ride-shares and taxis can drop off in front on Broad Street. Remember The National’s address (708 E. Broad St) for GPS and parking directions (www.thenationalva.com ) (www.cityparkingonline.com ).
What is the seating arrangement and are there assigned seats?
By default, The National is a general admission venue. The first-floor area is open-standing only, and the balcony has about 300 seats on a first-come basis (www.thenationalva.com ). Seating is unassigned unless specifically noted on your ticket (some special events may have reserved seating). If your ticket says “General Admission,” you can find seats in the balcony or stand on the main floor as you like. Early arrival secures a better spot on the floor or a seat on the balcony.
Are there accessibility accommodations at The National?
Yes. The main entrance is wheelchair-accessible (www.thenationalva.com ). There is an elevator to the balcony on the house-left side of the building (www.thenationalva.com ). A special ADA viewing platform is provided on the main floor (left side) (www.thenationalva.com ). All first-floor bathrooms (and all VIP-area bathrooms) have accessible stalls (www.thenationalva.com ). If you need interpreter services or other accommodations, email the venue at least two weeks before the event to request assistance.
Can I bring my own camera or recording equipment?
No. The National does not allow unauthorized photography or recording devices. Only small personal cameras or phones for snapshots are usually tolerated. Professional cameras (with removable lenses or large bodies) require prior approval. As the venue’s rule states, if you don’t have an approved photo pass you must return such cameras to your vehicle (www.thenationalva.com ). To avoid problems, leave tripods, GoPros, and large cameras at home or in your car.
What items are prohibited in the venue?
The National enforces strict bag/security rules. Items NOT allowed inside include: large backpacks or bags, outside food or drinks, alcohol not purchased on-site, weapons (even pocket knives), bottles or cans, and overly large umbrellas or containers (www.thenationalva.com ). Other prohibited items are selfie sticks, laser pointers, and any items the staff deems dangerous. Essentially, it’s “like an airport” – if in doubt, leave it behind. Small clear bags and purses under permitted size are fine, but you will be searched on entry (www.thenationalva.com ) (www.thenationalva.com ).
Can I bring outside food or drink?
No. Outside food and beverages are generally not allowed. The venue has multiple bars and sells simple snacks (pizza slices) inside (www.thenationalva.com ). Outside beverages or food items will be discovered during bag checks and usually must be discarded. If you need to eat or drink, use the on-site bars and concessions.
Is smoking allowed inside The National?
Smoking is not allowed anywhere indoors. The National has an outdoor smoking patio right off the main area (through the right-hand exit when facing the stage) (www.thenationalva.com ). You must step outside to use it. This includes cigarettes and e-cigarettes.
Does The National have an ATM?
Yes. An ATM machine is located inside the venue near the front entrance (as you come in from Broad Street it is on your left) (www.thenationalva.com ). However, it’s wise to bring some cash or a credit card anyway, since lines can form.
Are children and minors allowed at shows?
Most events at The National are all-ages (children can attend) (www.axs.com ). Minors under 21 must be accompanied by an adult, and note that underage drinking is strictly prohibited on the premises (www.thenationalva.com ). Venues staff will card guests if alcohol is present, so younger fans should be mindful of the rules. If bringing a child, plan to keep them in the balcony seating area for better visibility and safety.
Does The National sell merchandise (T-shirts, etc.)?
The venue itself generally does not sell official merchandise. Bands often set up their own merch tables in the lobby or front area. So if you’re looking for a tour T-shirt or poster, the performing artist’s crew usually handles that after the show or during intermission.
How early do doors open before a show?
Typically, doors open one hour before the advertised showtime (www.thenationalva.com ). For example, if a concert is listed at 8:00 PM, expect entry around 7:00 PM. (Sometimes it may vary slightly depending on the night’s schedule of opening acts.) Check the venue’s calendar or your ticket – it will note the exact door time.
What is the dress code at The National?
There is no formal dress code; casual attire is perfectly fine. The only requirement is that patrons wear shoes and a shirt (www.thenationalva.com ). Many guests dress in comfortable concert/club clothes (jeans, T-shirts, sneakers). If you plan to stand and dance on the floor, avoid heavy coats or bulky items – leave those at coat check.
Is there a coat check at The National?
Yes. A coat check is available on the first floor by the restrooms, but it is seasonal. In practice, the coat check operates mainly in winter; during warm months it is often closed (www.thenationalva.com ). You can leave coats and small bags there if it’s open (there is usually a nominal fee), otherwise try to keep valuables on you or in your car.
