About Ivy Precinct
Ivy Precinct is a flagship entertainment complex in Sydney’s CBD, owned by Justin Hemmes’ Merivale hospitality group (www.av.technology ). Located at 330 George Street, it opened in the late 2000s (the precinct concept debuted around 2007–2008) and quickly became one of Sydney’s largest lifestyle venues (australianbartender.com.au ) (www.linesapp.co ). The design is intentionally lavish: architects Woods Bagot and interior teams (Hecker Phelan & Guthrie) created a “1950s-style house” concept with indoor–outdoor flow, open-air courtyards, abundant greenery and water features (australianbartender.com.au ) (australianbartender.com.au ). In fact, the venue won major architecture awards (including a national urban design award) for its bold blend of heritage facade with modern “urban oasis” elements (sydneyarchitecturearchive.wordpress.com ). Its scale is huge – when fully complete it spans over 6,500 m² and (after phase two in 2008) could hold roughly 4,500 guests across all areas (australianbartender.com.au ) (australianbartender.com.au ). Today the Ivy Precinct houses multiple bars, restaurants and bars (18 bar outlets originally), a 25-metre rooftop pool, an event ballroom and even private “penthouses.” This makes it a social hub – a sort of “Disneyland for adults” where patrons feel like they’re walking into a glamorous house party (www.venue.net.au ) (www.venue.net.au ). High praise is common: Merivale calls Ivy “a dazzling constellation of bars, dining facilities, shops, lounges and lifestyle indulgences” that is unique in Sydney (sydneyarchitecturearchive.wordpress.com ) (www.theaureview.com ). For Sydneysiders it’s iconic – often packed nightly with clubgoers, and credited with raising the city’s nightlife profile through its scale, lush design and nonstop party atmosphere.
Events and Programming
The Ivy precinct is primarily known for late-night clubbing and party events, though it also hosts dining promotions and private functions. On any given week, Ivy runs major club nights with international and local DJs. For example, it’s common to have big-name EDM or house acts on weekends – recent bookings include global brands like Defected parties with headliners such as Sam Divine, Low Steppa and other touring DJs (www.linesapp.co ). Regular recurring events give each night its own vibe: “Ivy Thursdays” often feature resident EDM and R&B DJs, while Fridays and Saturdays might range from big commercial dance nights to genre-themed parties. The rooftop Pool Club is famous too – especially on Sundays and holidays it hosts vibrant pool parties with DJ sets and even drag performances, blending daytime fun with night-club energy. A highlight each year is Sydney Mardi Gras season, when Ivy’s Pool Club becomes an official Mardi Gras venue hosting costume dance parties like “Kaftana” and “Candyland” circuit events, along with the popular “Poof Doof” drag brunch series (www.starobserver.com.au ) (fr.ra.co ). (These drag brunches alone can sell out months in advance, with tickets often around $65 per person (fr.ra.co ).)
Aside from club nights, Ivy’s ballroom and penthouse spaces are rented for concerts, festivals and corporate events. Dance music promoters often stage one-off concerts or themed nights in the ballroom, and boutique events like indie shows or stand-up comedy have occasionally appeared. Ticket prices vary by event: typical dance-night cover charges are in the range of $15–$30 on weekends (www.linesapp.co ), while seated dinner shows or special concerts can be higher. Overall, Ivy programming runs almost nightly through the week (Thu–Sat late, with Sunday afternoon parties), and they announce schedules online well in advance. One useful tip for planning is to follow Merivale’s announcements or sign up for newsletters, as popular shows (especially the drag brunches and special DJ nights) often require tickets well ahead of time.
Tickets and Booking
Tickets for Ivy Precinct events are generally sold through the venue’s official channels. The main way to get tickets is via the Ivy or Merivale website (and affiliated ticketing partners), although the venue itself does not have a public box office for walk-up sales. For large shows or festivals at the Ivy Ballroom or the Pool Club, advance booking online is highly recommended. Many popular parties “sell out” early, so buying tickets early is wise. There are often presale opportunities for newsletter subscribers or past customers, so joining Merivale’s mailing list or fan club can give you first access. Standard sales usually open a few weeks before an event.
On nights when only cover charge is needed, you can sometimes buy tickets or entry passes at the door (cash and card accepted), subject to capacity limits. Doors typically open a few hours before start time (often around 8–9 PM for night events). If you have any trouble locating the ticket page, you can also check the venue’s official social media or contact lines (the main Ivy phone is published). As for payment, Ivy accepts credit and debit cards; cash is less necessary but useful for small vendors (like coat check or café kiosks). Overall, assume that any major Ivy event (big DJ, festival, holiday night) should be booked in advance, whereas midweek or smaller club nights may allow walk-up entry if not already full.
Seating and Layout
The Ivy Precinct is designed as a multi-level entertainment space rather than a theater, so most areas are general-admission and standing. The “Ivy” clubs have multiple dance floors and bar areas: there’s a main open courtyard club (roughly at the center of the building), the upstairs “Den” (a carpeted lounge that can be acoustically sealed for separate parties), the “Balcony” lounge area (planted with ferns under striped awnings), and several bars like the Ivy Bar (which has a sunken “conversation pit” seating area) (australianbartender.com.au ) (australianbartender.com.au ). In all these rooms, guests mainly stand or lean at bars. If you prefer some seating, the best spots are at fixed bar stools or small lounge booths off the dance floor; but during peak times these fill fast. The venue also includes the rooftop “Pool Club”, where most seating is casual poolside cabanas and sunloungers (open-air). This area has some lounge chairs and tables but is still a pool-party environment – again, no reserved theatre-style seats.
General admission vs VIP: Because it’s a nightclub, expect no reserved seating unless you spring for VIP bottle service. Ivy and the Pool Club offer VIP areas (private cabanas by the pool or roped-off booth areas inside) which must be booked in advance. For example, daybed cabanas with service at the Pool Club can be rented by the group. Otherwise, most guests mingle freely.
Acoustics and sightlines: Ivy’s sound system is top-tier (Merivale invested in advanced Martin Audio/QSC gear) to ensure even, immersive sound with no “dead spots” (www.av.technology ). As a result, wherever you stand you’ll hear the music clearly, though near speakers it will be very loud. If you want to talk, head to the balconies or lounge areas away from the main DJ booth. There are no badly obscured areas in the main room – it is large and mostly open – but if a performer is on a specific raised stage you’ll have a limited front view from any one side. In practice, this isn’t a typical seated concert hall: it’s meant for dancing and socializing, so pick your spot based on atmosphere (dance floor vs lounge) rather than a “view.”
Getting There and Parking
Address: The Ivy Precinct is located at 330 George Street, Sydney NSW 2000 (cityhub.com.au ). It spans part of the block near George and Argyle Streets, with entrance laneways off George (Palings Lane is one well-known approach).
Public transport: Ivy is very accessible by train, bus or light rail. The nearest train stations are Town Hall (City Circle lines T1/T2/T8 stop) and Wynyard (North Shore T1), each just a few blocks away. In fact, multiple train lines (the North Shore T1 line as well as the City Circle lines CCB/T2/T8) run through those stations, so Town Hall Station is only about 250 m away (moovitapp.com ). If walking from Town Hall, head north on George Street and you’ll see Ivy’s entrance signs. The new Sydney Metro (M1) also stops at Town Hall, providing another underground connection to central Sydney. The light rail (L2/L3) runs along George Street (stops at QVB and Town Hall) which is just a short walk south to Argyle Street. Many bus routes run along George, Elizabeth and Castlereagh streets around the precinct as well. In summary: take your usual train or bus into Sydney CBD and aim for Town Hall; Ivy is just a 3–5 minute walk north from there.
Car and parking: Downtown Sydney has limited street parking, and many areas around Ivy are metered or restricted. Visitors driving should plan to use one of the paid parking garages. For example, the Secure/Wilson MetCentre and Wilson Parking lots near Town Hall (on Kent and Argyle Streets) are within a few blocks. Another major car park is behind the Metro Theatre on King Street (a 5-minute walk). Prices can be high, so if parking overnight or all day, pre-book a spot via apps or websites. As an alternative, consider rideshare or taxi, especially late at night – there are convenient drop-off/pick-up zones on George or King Street right outside the Ivy laneways.
Rideshare and taxis: If using Uber/GoGet/Cabs, set your dropoff to Palings Lane or 330 George Street . Taxis also generally queue on King Street or in nearby taxi stands like at Town Hall Station. Late-night Uber/Lyft is very common in Sydney after lockdowns lifted.
Inside the Venue
Entry and security: Upon arrival, expect ID checks (photo ID is required for anyone appearing 25 or younger). The dress code is mostly “smart casual” nightclub attire – neat shirts/dresses with closed shoes; avoid sportswear or thongs. Security will check bags and may perform a quick pat-down for large items. There is a cloakroom/coat check service if needed, but it may charge a few dollars per item. Preparation tip: keep any belongings minimal (a small clutch or wallet) as large bags may not be allowed.
Atmosphere: Ivy’s interior is theatrical and high-energy. The moment you step inside (often via a staircase or lift off the street), you’ll find lush greenery, mood lighting and elaborate décor. Staff are uniformly attentive (Ivy’s staff even wear a signature denim uniform) and most know the venue well. On a typical night you’ll see multiple bartenders pouring drinks, a DJ in the club spinning tracks, and crowds mingling. A 2009 review noted that behind Ivy’s façade are “running beer taps, pumping speakers, flushing toilets, glowing barbecue coals, a sizzling teppanyaki grill, a water fountain, and creeping plant life” (australianbartender.com.au ) – even today you’ll find live-fire grills and food stations active in the main casual dining (“The Kitchen”) area, and exotic plants decorating many nooks.
Food and drink: Even though Ivy is famous for its nightlife, it has full dining options if you arrive early. Inside the precinct are several restaurants and bars with food. For example, the Patio Bar sits beside casual eateries: an open-barbecue grill call “The Kitchen”, and the Mad Cow steakhouse (australianbartender.com.au ). There’s also an upscale Italian restaurant (Uccello), a sushi bar, a European-style wine cellar (Ash Street Cellar) (australianbartender.com.au ), plus café-style counters for snacks. During daytime pool parties, food is usually lighter (finger foods, pizza and so on), but evenings see options from bar bites to full dinners via the Merivale catering team. On nights without a major event, food hours typically run until about 10pm. All bars serve a full menu of cocktails, beer and wine – it’s a good idea to try a signature Merivale cocktail or local Australian craft beer at one of Ivy’s many bars.
Special features: Don’t miss the famous leafy courtyard and pool areas if the weather is warm — Ivy has outdoor terraces and even sprinklers/showers at the rooftop “Lawn Bar” (complete with astroturf and a play-shower) (australianbartender.com.au ). Between sets, people often relax at tables around the Japanese maple tree in The Patio. Inside, “The Den” is a unique acoustic room where the party can really crank up without disturbing the rest of the venue (australianbartender.com.au ). Restrooms are plentiful (lanes of stalls on each floor). You’ll find water fountains on each level too. Wi-Fi is typically not offered to guests (expect cellphone data instead). Finally, note that Ivy practices responsible service of alcohol – follow any staff instructions about not bringing in outside drinks, and line up early for last-call or late-night taxi if you’re partying late.
Nearby Amenities
Because Ivy sits in the heart of the CBD, there are many restaurants, bars and services within easy reach. Inside the Ivy block itself are several eateries (open even in the early evening). Standouts include Bar Totti’s (an Italian pizza and pasta spot), Felix (a sushi/Asian fusion restaurant) and Uccello (upscale Italian dining) (cityhub.com.au ). There’s also the Royal George pub at street level, which serves pub fare and drinks if you prefer a casual before-party pub experience. For a quick drink or snack, Ivy precinct even houses Lorraine’s Patisserie (famous for Aussie pies and pastries) and Palings Flowers (a coffee bar with sandwiches) (cityhub.com.au ). Additionally, The Ivy complex has its own Bottle Shop where you can pick up beer or wine to go.
Beyond Ivy’s doors, you’re steps from many other Sydney favorites. A few minutes’ walk south is the Queen Victoria Building (for cafes and century-old shops) and Pitt Street Mall (for fast food or cafe choices). Chinatown and Darling Harbour are about 5–10 minutes’ walk to the southeast if you want Asian or waterfront restaurants. For hotels, several are in the vicinity — Town Hall Station has the Mercure and Ibis hotels nearby, and the central Sydney Sofitel and Hilton are a bit further at World Square or Circular Quay stations.
Timing tips: Aim to arrive at least 30–45 minutes before showtime if you want to have a meal nearby or beat lines for entry. Ivy’s bars and many restaurants populate the surrounding area until late, so you won’t run out of early-evening dining spots. After a late-night party, public transport still runs (though last trains leave around 12:30–1:00 am). Taxis and rideshares are plentiful late at night from King and George Streets. If you need to get home very late, note that NSW’s NightRide buses and 24-hour ride-share apps cover the CBD after midnight.
What Makes This Venue Special
Ivy Precinct stands out for its combination of scale, design and nonstop energy. Architecturally, it was Sydney’s first truly integrated urban “lifestyle precinct” – a single block that blends bars, restaurants, shopping and events in a seamless experience (sydneyarchitecturearchive.wordpress.com ) (www.venue.net.au ). The result is often described as nothing like anything else in the city. Reviewers note that Ivy feels like being invited into a luxurious private home party – founder Justin Hemmes himself said he wanted guests to feel “like they were walking into someone’s very comfortable, beautiful house” (www.venue.net.au ). That vision comes through in details: quirky vintage furniture (sourced from Hollywood antique shops), whimsical décor, cascading plant walls, chandeliers and ambient lighting that transform as night falls (australianbartender.com.au ) (australianbartender.com.au ). In 2008, critics even coined Ivy “Disneyland for adults” because of its theatrical rooms and immersive vibe (www.venue.net.au ).
Beyond looks, Ivy’s ambition was unmatched. Its rooftop pool and day-club concept were pioneering for downtown Sydney. It hosts Sydney’s biggest parties – for example, its Mardi Gras events draw international crowds every year (www.starobserver.com.au ) (fr.ra.co ). It has become a cultural fixture on the LGBTQ+ scene (with popular drag brunches and circuit parties) as well as mainstream clubbing. Even high-profile media have noted Ivy’s prominence: it was called Sydney’s most violent venue (in 2015) simply because so many tens of thousands visit it (www.abc.net.au ), underlining its sheer popularity.
For artists and promoters, Ivy’s amenities are top-notch. Its production values – powerful Martin Audio speakers, dynamic lighting rigs and built-in AV systems – are said to be among the best in the country (www.linesapp.co ) (www.av.technology ). Many concert and club promoters enjoy staging events here precisely for the sound and space available. For regular patrons, the long opening hours (Fri–Sat into the early dawn (www.linesapp.co )) and consistent crowds mean there’s always a party atmosphere. And because it houses new restaurants and lounges, every visit can feel fresh – one friend’s lounge, another’s dance floor. In short, Ivy is special because it delivers big-city nightlife with a uniquely Sydney twist (sunny terraces, BBQs, swimwear if you dare, Australian craft beers, etc.) all under one roof (www.tripadvisor.com.my ) (www.theaureview.com ). It’s proven popular year after year, and even its owner has admitted it’s more successful than he ever expected, continuing long past its original 10-year plan (www.theaureview.com ) (www.theaureview.com ).
Visitor Tips and Information
Accessibility: Ivy strives to be inclusive. The main club levels and event spaces are accessible via elevators and ramps. Wheelchair users can typically reach the bar areas and the ballroom; it’s best to call ahead or email about specific needs for rooftop or outdoor spaces. The majority of restrooms include accessible stalls. Most staff are trained to help with accessibility queries.What to Bring: Bring valid ID (passport or driver’s licence) for age verification. Carry only essentials (phone, wallet) as bag checks are common. Cash is handy but cards are widely accepted at bars and kiosks. If you plan to swim, pack swimwear and a towel. Since the venue is dark and loud, earplugs might help if you are noise-sensitive. For pool parties, pack sunscreen and sunglasses for daytime events.Dress Code: Clubs in Sydney typically enforce a smart-casual dress code. For Ivy, think trendy but neat – jeans with a nice shirt or dresses and smart shoes. Avoid flip-flops, sports jerseys or clothing with offensive prints. Dyson and sneakers are usually OK; many clubbers wear fashion-forward casual attire. A light jacket is smart if you plan to leave late at night.Age Limit: Ivy is a licensed nightclub, so the minimum age is 18. Most club nights and brunch events strictly enforce 18+ entry with ID. Children and under-18s are not allowed at night. (In rare cases, a family event or corporate function might admit younger teens, but generally assume 18+.)Safety and Conduct: Sydney authorities require venues to enforce safe practices. You’ll see lots of security guards and possibly “lockout laws” posted on doors (in past years Ivy had a 1:30 AM lockout and “last drinks” alarm – these laws have changed, but note that management does monitor intoxication). Help ensure a good night by not bringing prohibited items (no outside alcohol, weapons, illegal drugs). Always drink responsibly. If you need assistance, venue staff and police are present on busy nights.Photography: Phones for casual photos are fine, but professional cameras or video recorders might be barred without permission. Always ask a security guard if you plan to record a lot. Expect that staff or performers may not want to be recorded, out of courtesy.Connectivity: Cell phone reception can fluctuate in large concrete spaces, but usually works near the front bars. Ivy offers free Wi-Fi only rarely; otherwise rely on your own mobile data. (There is no dedicated charging station, but you can always step out briefly to charge in a hotel or nearby cafe if needed.)Coat/Bag Check: During big events, a coat check is typically available for a fee (a few dollars per item). This is worth it if you have a large coat or bag, as space on the coat rack may fill up. For casual nights you can often keep your coat with you, but at peak nights staff may insist on checking large bags.Quick Mistakes to Avoid: Don’t arrive right at closing time – if you show up after midnight on weekends, you’ll likely miss out (the party is already winding down and transport options become harder). Likewise, avoid arriving too late to kitchen or restaurant outlets (they often close by 10–11 PM). Try not to block aisles – Ivy’s spaces can get quite packed, so be mindful of camera tripods or strollers. And under no circumstances drink and drive – plan rides in advance.Local Tips: Many locals form a line in Palings Lane by 10:00 PM to enter Ivy, so arriving 15–30 minutes early on Friday/Saturday can save waiting time. On Sunday afternoons, Ivy Pool Club has a more relaxed vibe – it’s often popular with well-dressed crowds who come for DJs and dancing by the pool, so dress stylishly even if it’s a “day” party. Also, watch out for unexpected sprinklers at the rooftop bar – it’s part of the fun but you might get wet!
Frequently Asked Questions
What is the capacity of Ivy Precinct?
The Ivy Precinct spans multiple venues. The main Ivy nightclub area holds about 1,600 people at once (www.linesapp.co ). Separate spaces include the Ivy Ballroom (up to ~1,000 standing) (www.venuecrew.com ) and the rooftop Ivy Penthouse (about 120 standing) (www.venuecrew.com ). In total, the whole precinct can handle several thousand guests when fully staffed.
When did Ivy Precinct open?
Ivy Precinct officially launched in the late 2000s. Construction took a few years after its 2004 land purchase, and the main venue opened around 2007–2008 (australianbartender.com.au ) (www.linesapp.co ). It was an immediate success and hasn’t really closed since – only major holidays or special occasions send it into holiday modes.
Where is Ivy Precinct located?
Ivy Precinct is at 330 George Street, Sydney NSW 2000 (cityhub.com.au ). It covers most of the block between King, Argyle and Gloucester Streets, near Town Hall station. Look for its distinctive entrances on George Street (often via Palings Lane or the front laneway).
What kind of events happen at Ivy?
Ivy hosts club nights every week (EDM, house, R&B and themed parties on Thurs–Sat, plus special Sunday pool events). It also runs annual events like Sydney Mardi Gras parties (“Kaftana,” “Candyland,” drag brunches, etc.) (www.starobserver.com.au ) (fr.ra.co ). The venue’s ballroom and penthouse are also rented out for concerts, corporate functions and festivals featuring touring DJs. Concerts, drag shows, dance parties and private events all have taken place under the Ivy roof.
How do I buy tickets for Ivy events?
Most tickets are sold online via the Ivy (Merivale) website or approved ticketing partners. For big concerts or club nights, purchase well in advance through the official site once it’s announced. There’s no traditional box office, so online is the best route. Some nights do allow door sales (pay at the door) if not sold out, with covers around $15–$30 on average (www.linesapp.co ). Signing up for the Ivy mailing list can alert you to presales and special offers.
What is the dress code at Ivy?
Ivy’s dress code is generally smart-casual. Men often wear jeans or slacks with a collared shirt or neat T-shirt; women typically wear nightclub attire like dresses or stylish tops and jeans. Avoid athletic wear (such as team jerseys, gym clothes) and thongs (flip-flops). Clean sneakers or dress shoes are fine. Evening party attire tends to be dressier than daytime wear, so dress to fit a trendy nightclub.
Is Ivy wheelchair accessible?
Ivy Precinct has made efforts to be inclusive. The main floors and event spaces are connected by elevators and ramps, and there are accessible restrooms. While some levels involve stairs (especially between the rooftop pool and lower bars), staff can assist with alternative access if you call in advance. Generally, the Ivy Ballroom and most bars are accessible.
Do they have coat check at Ivy?
Yes, coat/bag check is available on busy nights (usually for a small fee per item). This is recommended if you have jackets or large bags, since the venue can become very crowded and space limited. It helps speed up entry and keeps your belongings safe. On quieter nights you may not need it and can hang your coat at a personal spot.
Is there parking near Ivy?
Street parking in the CBD is very limited. The closest options are paid garages. Nearby car parks include Secure/Wilson MetCentre on Kent St or Wilson Castlereagh (a few blocks away). These charge hourly or daily rates. Given the expense and late hours, most visitors prefer taxis or rideshares (there are drop-off points near Argyle Place or King Street). Pre-booking a parking spot online for this area can save time.
Can I eat dinner at Ivy before a show?
Absolutely. Ivy Precinct has several on-site restaurants. Popular choices include Uccello (Italian), Felix (Japanese/sushi), Bar Totti’s (pizza) and even easy snacks at Lorraine’s Patisserie or Palings cafe (cityhub.com.au ). Dining areas typically serve into the early evening (often until 9–10pm). Many visitors dine there or nearby in the city before heading to Ivy’s late-night club area.
Are children allowed at Ivy?
Ivy’s nightlife events are 18+ only. Children and minors are generally not permitted at the club areas after dark. The only exception might be certain daytime events aimed at all ages (for example, Merivale has hosted family-friendly festivals or pool events with age policies). Always check the specific event rules in advance.
Does Ivy allow re-entry if I leave and come back?
Ivy’s re-entry policy can vary by event. On club nights, once you exit for the night you may need to purchase a new cover if you come back. However, for some private or branded events, they may stamp or ticket you for multi-entry. If you plan to leave (for example to smoke or use a vehicle), ask the door staff as you enter whether re-entry is allowed at that show.
What time does Ivy close?
On weekends Ivy stays open very late. According to current hours, club nights go until around 3–4 AM (for example, Friday nights often until 4 AM, Saturday until 3 AM) (www.linesapp.co ). Weekdays it's earlier (often midnight or so). The Pool Club/lounge areas generally close around midnight. Always check the event listing in case of special late-night shows or early closures.
Who owns the Ivy Precinct?
The Ivy is owned and operated by Merivale, the hospitality company founded by Justin Hemmes. Hemmes’ family-run Merivale Group (famous for Sydney pubs and restaurants) developed Ivy as its flagship venue (www.av.technology ) (www.venue.net.au ). Over 1,300 Merivale staff work across Ivy and its sister venues in Sydney.
