About The Jam Factory
The Jam Factory is Tauranga’s premier small concert venue, known for its intimate, artsy atmosphere. It’s housed in a beautifully repurposed 120-year-old schoolhouse on 17th Avenue, and still bears the old “Music Room” sign from Otumoetai Primary School (www.sunlive.co.nz ). Inside, the polished kauri timber floors and cozy vintage decor (sofas, lamps, mirrors and a baby grand piano) give the space a lounge-like feel (www.sunlive.co.nz ). Though only about 55 seats (or ~60 standing) fit inside (www.theincubator.co.nz ), the venue punches above its weight in character – reviewers call it *“funky”* and *“cool”* (nzmusic.org.nz ). Operated as a not-for-profit under the Incubator Creative Hub, it is run by passionate volunteers (a “Do-It-Together” philosophy) (www.theincubator.co.nz ) (www.sunlive.co.nz ). In short, the Jam Factory is a tiny cultural hotspot where local legends and touring indie artists can share close, up-front performances.
Corinne Rutherford, one of the organizers, sums up the Jam Factory’s vibe: *“It’s a wonderful group of people here and… it’s a really special venue”* (www.sunlive.co.nz ). Bands love the Ham Factory’s intimate setting, calling it *“the coolest little gig venue in town”* (nzmusic.org.nz ). Its historic atmosphere and friendly crowds make it feel more like a creative living room than a typical club: guests often come for the music but stay to soak up the heritage and community spirit.
Events and Programming
The Jam Factory hosts a lively mix of live music and music-related events. Styles range from folk singer-songwriters and blues bands to world music, Americana and soul (www.sunlive.co.nz ). It has become a first choice for jazz and folk artists in NZ’s Music Month celebrations: for example, Tauranga’s annual Port of Tauranga Jazz Festival stages *intimate jazz sessions* here (www.eventfinda.co.nz ). Recent seasons have seen Kiwi acts like Darren Watson singing John Hiatt, Rikki Morris on solo tours, Jan Hellriegel and many others on this small stage. Local evergreen bands and experimental duos also appear, often supported by emerging students or ethnic groups.
Community and educational events are big at the Jam Factory. It hosts youth music showcases – notably the free “Band & Deliver” series for college bands, which regularly sells out despite having no ticket fee (www.theincubator.co.nz ). Even all-ages rock and rap gigs have used the space. Jam Factory events may also include open-mic showcase nights, songwriting workshops and interdisciplinary art-music performances. With a “anything goes” policy, genres collide: one night might be traditional Māori or gospel, the next might be a trans-Tasman folk duo or New Orleans-influenced soul. Ticket prices are modest (roughly NZ$15–$30 for paid shows (www.sunlive.co.nz )) and are often tiered by age or concession, reflecting the grassroots ethos of the venue. (Some sessions – like the Band & Deliver nights – are donation or free.) In short, visitors can expect an eclectic, community-driven schedule where just about any live music act might turn up.
Tickets and Booking
Tickets for Jam Factory shows are sold online in advance. You won’t find a box-office on-site – instead, every event is listed on the official site and partner ticket platforms with a clickable “Buy Tickets” button (www.theincubator.co.nz ). Generally, shows go on sale several weeks before the date, so it pays to follow The Jam Factory’s page or The Incubator’s newsletter to get alerts. Since capacity is low, popular gigs often sell out early – for example, the free all-ages Band & Deliver nights reach full capacity within hours (www.theincubator.co.nz ).
Prices vary by show, but as a guide most concerts are in the NZD $15–$30 range (www.sunlive.co.nz ). Some community performances or lunchtime events may be free or by koha (donation). There are typically general-admission and concession tickets, but no special VIP or backstage passes for the public. Note that the door usually opens about 30 minutes before showtime (the schedule is tight due to volunteer staff (www.theincubator.co.nz )), and there is rarely any late entry once a set begins. Most attendees download e-tickets or print them; technical glitches are uncommon but double-check that you have a valid ticket or RSVP on your phone before leaving home.
Seating and Layout
The Jam Factory is a single-room venue. It fits roughly 55 chairs in a simple theatre layout or up to 60 people standing (including guests) (www.theincubator.co.nz ). In practice, many shows set up these chairs in rows facing the low wooden stage. There is no balcony or upstairs – everyone shares the flat main floor. This compact footprint means every seat is near the action. Reviewers note the acoustics are very good for such a space (www.sunlive.co.nz ), so sound quality is strong both in front and back.
For viewing: if you like to sit, the front rows (aisle seats) offer the best sightlines. If you prefer to mingle or dance, the standing area toward the rear is roomy enough for a crowd. In summer or fine weather, large rear doors open onto an outdoor deck and lawn: this deck can hold an extra ~20 people (www.theincubator.co.nz ), effectively expanding capacity. The outdoor extension gives concerts a festival-like feel, but even with doors closed the mood is open – the interior walls are lined with art and mirrors (so there are no obstructed views) (www.sunlive.co.nz ). In short, you won’t find “bad seats” here: bring friends, snag seats up front or enjoy the social vibe by the bar, and you’ll have a great vantage anywhere.
Getting There and Parking
The Jam Factory is in Tauranga’s Historic Village complex at 159 17th Avenue West, Tauranga South (www.theincubator.co.nz ). By car, the venue has a dedicated visitor carpark with free parking available – just park in the Historic Village lot and follow the signs. There are also road-side parks along 17th Ave and nearby Cameron Road (many Tauranga streets are free to park at night, but check any parking meter for day rates). Mobility parking spots are provided adjacent to the entrance for those who need them (www.historicvillage.co.nz ).
Public transport: Bay of Plenty buses serving the Cameron Road/Greerton area (e.g. routes 5, 60) stop a block or two away. Get off at Cameron/17th Ave or The Strand/Easton stops and walk west into the Village. Rideshare cars can pull up directly at the venue’s entrance. From central Tauranga it’s about a 10-minute drive (3 km) south; on foot it is a 35-min walk, so for most evening visitors a brief bus or taxi ride is preferable. The Historic Village is clearly signposted, but if using GPS, enter the address above or search “Historic Village Tauranga” for easy navigation.
Inside the Venue
Inside, expect a creative, living-room ambience. Artworks and photos line the walls, and the lighting is warm and low. Guests often comment on the *“softly elegant lounge”* vibe that rugs, couches and lamps create (www.sunlive.co.nz ). The staff and volunteers are very friendly – they greet everyone with manaakitanga, a Māori term for kindness and respect (www.theincubator.co.nz ). People here tend to chat with each other before and after shows, making it feel like a community event rather than a formal concert hall.
Amenities: free Wi-Fi is available for guests (www.theincubator.co.nz ), and there’s a small backstage area with storage and tea/coffee supplies (www.theincubator.co.nz ) (though usually the main Village cafe is what most people use for refreshments). The Historic Village’s eatery *Market & Main* is open until 3pm daily (www.historicvillage.co.nz ), and there are a few food vans and stalls on weekends, but at night you should plan ahead. Notably, there are no restrooms inside the Jam Factory; everyone uses the Village’s public bathrooms on Main Street (www.theincubator.co.nz ). The staff sometimes lay out band merchandise or a coat rack near the entrance. Overall it’s low-key: no luxury lounges or barriers – everyone mixes together.
Etiquette: There is no on-site concession stand after hours, so attendees often BYO a bottle or can of drink. (The venue technically allows a *discreet* personal supply of alcohol (www.theincubator.co.nz ).) You may also quietly sip a drink you’ve bought at the cafe, but remember that *no drinking is allowed outside* the venue (www.theincubator.co.nz ) (Village rules). Smoking is also banned in the whole Village complex (www.theincubator.co.nz ), so step off-site even for a smoke break. Since the space is small and acoustics are live, audiences are expected to be quiet during performances. It’s recommended to leave phones on vibrate – flash photography or loud video recording is generally discouraged during sets. Otherwise, just relax and enjoy the intimate concert experience.
Nearby Amenities
There are several eateries and shops conveniently within the Historic Village itself. For a pre-show bite, the *Market & Main* cafe serves fresh breakfast/lunch fare (7am–3pm) and great coffee (www.historicvillage.co.nz ). Next door, Ichiban handles sushi and poke bowls (www.historicvillage.co.nz ), and on the far side *The Med Lounge & Garden* restaurant offers sit-down meals (open evenings Thur-Sat) (www.historicvillage.co.nz ). At fancy dinner time your best bet is to head out to Greerton or central Tauranga. There you’ll find pubs, sushi bars and cafes along Cameron Road about 5 minutes away.
For other logistics: coat yourself for the elements if it’s winter (the venue has no heating), and note it can feel a bit breezy on the deck if outdoors after dark. Nearby hotels and motels include the 850 Cameron Motel (just 0.5km from the Jam Factory) (www.tripadvisor.co.nz ), 18th Ave Thermal Motel (1km) and a scattering of others on 15th/Stresdon/Edgecumbe Streets. Central Tauranga hotels (Rendezvous, M Social, etc.) are about 5–7 minutes’ drive away if you prefer the city centre. Late-night transport can be sparse, so consider booking a rideshare early (Uber/taxi stands are all along Cameron Rd) or be prepared for a short drive home.
What Makes This Venue Special
The Jam Factory’s charm lies in its history and character. It’s literally a piece of old Tauranga (the building was once the town’s school music room) put to new use, and the original “Music Room” sign remains on the wall (www.sunlive.co.nz ). This gives every concert a nostalgic, authentic feel that visitors love. The ambience and community focus are often remarked on: one review noted *“It’s a wonderful group of people… a really special venue”* (www.sunlive.co.nz ). That spirit of togetherness means audiences and artists mix freely – after a show you might chat with the singer in the lobby or hang out on the small lawn with fellow fans.
Culturally, The Jam Factory fills a unique niche. It deliberately crams diverse genres into one tiny hall, showcasing everything from jazz and reggae to te reo Māori music and basement rock. This inclusive mix reflects its mission: to connect musicians of all skill levels and backgrounds with the local community (creativebop.org.nz ). Indeed, acts have come from as far away as Canada, California and New Orleans to play these 55 seats (creativebop.org.nz ). In a smaller city like Tauranga, having a venue that hosts both emerging locals and international artists builds cultural bridges. It’s quick to sell out and gain buzz: locals say it *“will become a destination”* for bands passing through (www.sunlive.co.nz ). And for the Bay of Plenty scene, it’s the rare place where an acoustic folkie, a punk band and a kapa haka troupe can all feel at home on stage – a rare and special feature in New Zealand’s national touring network.
Visitor Tips and Information
For a smooth visit: arrive early (15–30 minutes before showtime) to find the venue and pick your spot, since the hall is small and entry is strict (www.theincubator.co.nz ). The staff donate their time, so they request punctual attendees. Dress casually and in layers – it’s an old building and can be cool at night. There is no coat check (overhead hooks or a rack might be set up), so bring only what you need. Leave large bags or umbrellas at home. It’s wise to carry cash too; small bands often have cash-only merch tables. Earplugs are a good idea if you’re sensitive to volume. Verify the show’s age rules beforehand: most Jam Factory events are all-ages (some family-friendly gigs even explicitly say *“all ages”* (www.theincubator.co.nz )), but certain parties or late-night events may be 18+. Photography is generally okay if unobtrusive, but avoid flash as a courtesy to performers. Finally, respect the space: throw away all rubbish and take your bottles with you (the Jam Factory encourages a leave-no-trace approach) (www.theincubator.co.nz ) (www.theincubator.co.nz ). With these simple checks, you’ll be set to enjoy one of Tauranga’s quirkiest and most beloved live music spots.
Frequently Asked Questions
How do I buy tickets for The Jam Factory shows and how much do they cost?
Tickets are sold online only. The Jam Factory’s official site and NZ ticket platforms (e.g. Eventfinda) list each show with a “Buy Tickets” link (www.theincubator.co.nz ). Ticket prices vary by performance; most paid concerts range around NZ$15–$30 (www.sunlive.co.nz ). Some community gigs may be free or donation-based. There is no physical box office or door-ticket sales.
What is the capacity and seating at The Jam Factory?
The venue is very small. Inside seating is about 55 fixed chairs (or up to 60 standing) (www.theincubator.co.nz ). This is arranged as a single-room un-tiered layout. There’s no balcony or separate levels – everyone shares the flat floor. Clubs host gigs with general admission, so if you want a seat arrive early. In fine weather, the back doors open onto an outdoor deck for about 20 more people (www.theincubator.co.nz ), but otherwise all audience members are under the same roof.
Where is The Jam Factory located and what are the parking options?
The Jam Factory is at 159 17th Avenue West in Tauranga’s Historic Village (www.theincubator.co.nz ). The village has a free parking lot for visitors, including marked mobility-access spaces (www.historicvillage.co.nz ). Some street parking is also available on 17th Ave/Greerton Road (usually free after evening). If unsure, plan to park in the Historic Village lot. Rideshare (Uber/taxis) can drop off right at the venue entrance. Public buses run nearby on Cameron Road; the nearest stops are within a 5-minute walk.
Is The Jam Factory wheelchair accessible?
Yes. The venue is largely wheelchair-friendly. Event listings list “Wheelchair Access” as an amenity, and the Historic Village provides mobility parking near the entrance (www.historicvillage.co.nz ). A gentle ramp leads into the concert room. Once inside, the open-floor layout allows easy movement (though seating is limited). As always, it may be helpful to contact the venue in advance to discuss any special needs for an event.
What food and drink services are inside The Jam Factory?
The Jam Factory does not have a full bar or concession stand. The village café (*Market & Main*) closes around 3pm (www.historicvillage.co.nz ), so plan to buy any snacks or non-alcoholic drinks before an evening show. You may bring a small personal amount of your own drink (BYO alcohol) to consume quietly (www.theincubator.co.nz ), but all bottles must be taken out afterwards and no outside drinking is allowed (www.theincubator.co.nz ). After-hours, there are no food vendors in the venue; late visitors sometimes grab food along Cameron Road or in Tauranga’s CBD instead. Free water (from your own bottle) is the safest bet for long performances.
Are there restrooms and other amenities at The Jam Factory?
Restrooms are not inside the building itself. Instead, patrons use the Historic Village’s public toilets on Main Street, a short walk from the Jam Factory entrance (www.theincubator.co.nz ). Inside the venue you’ll find free Wi-Fi available for guests (www.theincubator.co.nz ) and a small crew room (with storage, tea/coffee for bands). However, there is no cloakroom or large coat-check. A simple rack or hooks are usually provided, but for space efficiency it’s best to bring just what you need.
Is the Jam Factory all-ages? Can I bring my children?
The Jam Factory itself has no age restriction – many events are explicitly billed as *all-ages* (www.theincubator.co.nz ). Children accompanied by an adult are welcome at concerts and festivals held here. Just note that some shows (especially late-night gigs or private events) might be restricted by promoters. Always check the specific event listing for age guidelines. But in general, this is a family-friendly arts venue.
What is The Jam Factory’s policy on alcohol and smoking?
Inside the Jam Factory, you may discreetly bring and consume your own alcoholic drinks, but all empties must be removed with you when you leave (www.theincubator.co.nz ). No alcoholic beverages are sold on site. Outside the venue (in the Village itself) alcohol is strictly prohibited (www.theincubator.co.nz ). Smoking is also banned throughout the entire Historic Village complex (www.theincubator.co.nz ). In practice, this means guests should finish any drink or cigarette before entering or after exiting the venue.
Which Hotels or Accommodations are near The Jam Factory?
There are several motels within a short distance. The closest is the 850 Cameron Motel, about 0.5km away (www.tripadvisor.co.nz ). Others like 18th Avenue Thermal Motel and Tauranga Motor Lodge are within 1–2 km. A few guest houses (in Judea or Mountway) also line nearby streets like Edgecumbe and 15th Ave. Tauranga’s CBD hotels (Rendezvous, M Social, etc.) are a 5–10 minute drive down Cameron Road if you prefer city-centre lodging. For convenience, aim to stay near Greerton or Cameron Road if you’ll be out late, since bus service fades after evening.
How early should I arrive, and are latecomers allowed?
It’s best to arrive about 15–30 minutes before the listed showtime. Many Jam Factory shows start promptly, as the volunteer crew schedules soundchecks and sets tightly (www.theincubator.co.nz ). Late admissions are usually discouraged or not admitted at all once the performance has begun. Doors typically open half an hour early, so use that time to find a seat or get a drink. Arriving late risks missing part of the show and disrupting the performance (remember, the Jam Factory stresses punctuality (www.theincubator.co.nz )).
