About Aloft Tulum
Aloft Tulum is a striking four-story hotel that opened in February 2021 as the first internationally branded property in Tulum (www.prnewswire.com ) (www.elfinanciero.com.mx ). The boutique-style hotel features 140 loft-inspired rooms (133 loft rooms and 7 suites) (www.elfinanciero.com.mx ). Its design is “boho-chic” – clean, loft-like spaces with 10-foot ceilings, light decor, natural fiber textiles and modern furnishings (www.prnewswire.com ) (reportelobby.info ). The lobby showcases rotating urban street art installations and floor-to-ceiling windows, giving it an open, contemporary vibe (www.reportur.com ) (www.prnewswire.com ). Aloft Tulum is set in a mostly undeveloped area on Avenida Coba between town and the beaches, with a protected natural garden at its center for an eco-friendly feel (www.elfinanciero.com.mx ) (www.hotels.com ). It has the lively atmosphere Aloft brand is known for, with bright communal spaces designed for socializing. Signature features include the Ático Rooftop Bar & Lounge with an infinity pool overlooking the jungle and Mayan ruins (www.prnewswire.com ) (reportelobby.info ), and the W XYZ Bar – a loft-style lounge and pool table area for casual drinks. There is also a 24-hour fitness center and a small kids’ activity area (teepee play tents) (www.prnewswire.com ). In short, Aloft Tulum is a modern urban-hotel with a tropical twist, blending Marriott-level technology (mobile key, high-speed Wi-Fi) with a relaxed jungle-chic style (www.prnewswire.com ) (reportelobby.info ). It targets both family vacationers and business travelers looking for a trendy, tech-friendly stay in Tulum (www.prnewswire.com ) (www.elfinanciero.com.mx ).
Events and Programming
Aloft Tulum isn’t a traditional concert arena, but it does host a variety of events and entertainment. The hotel’s W XYZ Bar participates in the Aloft chain’s “Live at Aloft” series, which brings local musicians and bands to perform in the lofted lounge area (www.marriott.com ). Guests might catch emerging rock, reggae or acoustic acts playing on weekends. Upstairs, the Ático Rooftop Bar doubles as an event space for pool parties and DJ nights. For example, Aloft Tulum hosted the Tulum Mezcal Festival in May 2023, featuring DJs on the rooftop, mezcal tastings by the pool, and even a cenote afternoon party (www.ticketfairy.com ). Ticket prices for such special events have ranged from about US$35 for general admission to $60 for VIP passes (www.ticketfairy.com ). On Mexican holidays and weekends, the rooftop often has themed parties (Cinco de Mayo celebrations, Halloween “tarot” nights, etc.) with food and cocktail specials. The poolside lounge provides DJ-fueled parties well past sunset, and occasionally the ballroom (meeting rooms) is used for private corporate events or wedding receptions. Daytime activities can include yoga or fitness workshops by the pool. In summary, Aloft Tulum’s schedule mixes casual live music nights at the bar, lively rooftop parties (often open to the public), and organized festivals or corporate functions. Frequent visitors should check local event listings or Aloft’s announcements to see upcoming DJs or festivals.
Tickets and Booking
Tickets for public events at Aloft Tulum (like festivals or DJ parties) are usually sold online through event promoters. The hotel itself does not maintain a box office; instead guests buy tickets via websites or platforms announced by the organizers. For example, the 2023 Mezcal Festival was ticketed through an event site, with advance-sale passes ranging from $35 (GA) to $60 (VIP) (www.ticketfairy.com ). When a popular show is announced (nightclub event or guest DJ), tickets may go on sale weeks ahead. We suggest signing up for mailing lists or checking Aloft Tulum’s social media/newsletter for announcements. There are often no formal “presales” at the hotel, so secure tickets early. Box-office style sales usually aren’t available on site. Instead, follow the event’s official page. The Aloft front desk can usually advise on who is promoting the event but cannot sell tickets directly. Room reservations and event bookings (like conferences or weddings) are done through Marriott’s website or by contacting the hotel’s sales team. Group rates are offered if you book 10 or more rooms for a conference or event block (www.marriott.com ). Concert or party venues at Aloft typically have general admission floor plans (no permanent seating). VIP or upgrade options (such as reserved lounge overlooks at the rooftop) may be available for select events. In summary: check event ads for prices, buy online early, and rely on Marriott/Aloft channels for event info.
Seating and Layout
Aloft Tulum’s interior is open and flexible. The main event space is the combined Tulum A+B function room (about 2,185 sq ft) which can be set up in various ways (www.marriott.com ). If arranged theater-style (rows of chairs) it can seat up to ~220 people; in conference or classroom setups it fits ~240 (www.marriott.com ) (www.marriott.com ). For banquets or receptions, the same space can serve about 180 seated. This big ballroom has a high ceiling and neutral décor, so any stage or audio gear can be added. Ringing this space are smaller breakouts (Tulum C ~595 sq ft seats 40). There are no fixed “best seats” since setups change per event: chairs or tables can be replaned, so viewing angles adjust with the stage location. At a live music night in W XYZ Bar, seating is casual – even pool-table areas become stand spots. On the rooftop, people float around outdoors by the pool. In general, for indoor shows the front rows nearest the stage or DJ booth are most immersive, but anywhere in the hall has clear sightlines (stage can be assembled at one end). For parties, the rooftop lounge offers multi-level vantage (poolside deck, bar seating, or even reaching over with rooftop tables). Sound is handled by the hotel’s AV support system (microphones, PA speakers) to cover all areas. One tip: the open-air rooftop means sound carries well, but there is no official covered seating – so during odd weather dress accordingly. Overall, Aloft’s flexible layout means events can be all-standing, or seated; look out for VIP ropes or elevated lounge areas on the roof if a premium ticket is offered (as was done at the Mezcal Festival (www.ticketfairy.com )).
Getting There and Parking
Aloft Tulum is located at Avenida Coba Mza 05 Lote 01, in a nature-rich area of Tulum (about 2 km from downtown) (www.marriott.com ) (www.hotels.com ). It sits on Coba Avenue, roughly halfway between the town plaza and the beaches. The hotel is a short 2-minute walk from the Hunab Lifestyle Center shopping complex (home to Jade Café, Escama restaurant, etc.) and only 3 minutes on foot from Jaguar Park (an indoor sports/play center) (www.hotels.com ). For out-of-towners, the nearest airport is Cancun (CUN) about a 1.5–2 hour drive away. The hotel can arrange paid shuttle transfers from either Cancun or the small Tulum airport (TQO) (www.hotels.com ). Alternatively, travelers often take an ADO bus to downtown Tulum and then a taxi or colectivo (shared van) to Aloft. Within Tulum, there is no subway – transport is by taxi or colectivo minibus. Taxis can drop guests right at Aloft’s entrance on Avenida Coba (there is no special event shuttle stop, just taxis or Ubers to the front). Uber and Lyft are not available in Tulum, but taxis or private transfers operate 24/7. Driving yourself: the hotel offers on-site covered parking. It is secured, gated parking at a charge (currently about USD 17 per day) (www.hotels.com ). There are designated handicapped/van-accessible spaces and even an EV charging station on site (www.hotels.com ). Do note that during large events, the parking lot can fill up, so arriving early (and carpooling if possible) is advised. Street parking is limited, so plan to use the hotel lot if you drive. Rideshare drop-off: passengers can be dropped off at the porte-cochère at the hotel entrance. If coming by bike or scooter (common in Tulum), there are bike racks near the entrance.
Inside the Venue
Upon arrival, visitors enter a lively lobby with polished concrete floors and bright decor. If you are staying or attending an event, be prepared to show photo ID or a digital confirmation. The hotel’s staff are friendly and security checkpoints are minimal – no overly strict bag checks, but large bags may be inspected for concerts or evening parties. Inside, Aloft Tulum has two main dining venues: the W XYZ Restaurant (ground-floor loft-style eatery open breakfast/lunch/dinner) and the Ático Rooftop Bar & Lounge (adults-only lounge open for lunch and dinner by the pool) (www.marriott.com ) (www.prnewswire.com ). The casual W XYZ includes a bar area and live sports TV, while Atico is a chic raised lounge with an infinity pool and panoramic jungle views (www.prnewswire.com ) (www.marriott.com ). Both serve cocktails and international-Mexican small plates. There is also a Re:fuel by Aloft market – a grab-&-go pantry with snacks, sandwiches and drinks, open 24/7 (www.prnewswire.com ) (reportelobby.info ). Event guests can buy drinks or food at these bars during concerts, or have waitstaff service in the lobby lounge. Cocktails often highlight local ingredients (fresh agave spirits, tropical juices). For corporate meetings, a coffee break can be set up in the lobby lounge or an adjacent breakroom. Throughout the hotel, free Wi-Fi is available in all public areas (www.hotels.com ), plus wall outlets and USB charging ports are plentiful. If you need tech support, the front desk can supply adapters or a projector – the venue has an AV team for events (sound mics, projectors, screens and event lighting are available on request) (www.marriott.com ). Restrooms are clean and modern, located near the lobby and on the pool deck. There is no formal coat check, but luggage storage is provided if you arrive early. The overall atmosphere inside is hip and relaxing – think a loft lounge mixed with jungle retreat.
Nearby Amenities
Aloft Tulum sits in the heart of Town Tulum (Zona Centro), so a variety of restaurants and shops are within walking distance. Steps from the hotel is the new Hunab Lifestyle Center: this open-air plaza houses cafes and boutiques. Notably, Jade Café (0.1 mile away) is a popular spot for breakfast and artisan coffee (www.hotels.com ), and Escama (0.2 mile) is an upscale seafood restaurant ideal for a pre-show dinner (www.hotels.com ). For quick casual options, there’s a Carl’s Jr. burger joint right on site (www.hotels.com ). A few blocks away on Avenida 80 are local favorites like El Capitan (Mexican grill) and many taquerias. In the same area you’ll find pharmacies, convenience stores and tourist shops. The large Jaguar Park (0.2 mi) offers indoor sports, a children’s play area, and a Starbucks – handy for families and fitness enthusiasts (www.hotels.com ). For nightlife, downtown Tulum (less than a 5-minute drive) has beach clubs and bars – but note that Uber is not available in town, so take a taxi or rent bikes. If you plan dinner or drinks elsewhere, many Tulum restaurants book up fast: making a reservation at Escama or other fine-dining near Aloft is wise. Nearby hotels include boutique spots like Kin Toh (treehouse restaurant by Azulik, 1 mile) or Posada Margherita (beach, 3 miles). Late-night travel: taxi services run all night, and many central pubs will power down by midnight due to local ordinances. If you must head out very late after a concert, consider pre-arranging a taxi through the hotel to avoid waiting on the street at 2am.
What Makes This Venue Special
Aloft Tulum stands out for its blend of international hospitality and local character. It was the first Marriott (and first major global brand) to open in Tulum (www.prnewswire.com ) (www.elfinanciero.com.mx ), marking a new era for the area. The hotel’s design captures Tulum’s bohemian-chic vibe: from the native textures in the rooms to the eco-conscious courtyard garden (www.prnewswire.com ) (www.elfinanciero.com.mx ). Unique architectural touches – like the atrium of tropical plants and seasonal street-art in the lobby – give it an arty edge (www.reportur.com ) (www.prnewswire.com ). For nightlife and culture, the Ático rooftop and W XYZ bar have become informal gathering spots, known for their jungle vistas and lively bartenders. Guests often praise the rooftop’s view of the nearby Mayan ruins (from certain angles) and the famous infinity pool (www.prnewswire.com ) (www.tripadvisor.es ). Aloft also fills a niche in Tulum by offering modern corporate and family amenities amid a laid-back beach town. The availability of meeting rooms and tech equipment means it supports conferences and weddings that previously had to go elsewhere. Culturally, Aloft mixes global travel standards with Mexican soul: you’ll find local mixology, regional art pieces, and even a nod to tradition in events (e.g. Día de los Muertos décor during late-October events). Its friendly staff – often trilingual – bring Tulum hospitality to life. In short, artists love the rooftop’s vibe and audiences appreciate programs that feature local talent or festivals of Mexican culture. By day it feels like a boutique oasis; by night it pulses with music and cocktail culture.
Visitor Tips and Information
Accessibility: Aloft Tulum is ADA-friendly. The lobby, restaurant, bars and pools are reachable by ramps or elevators. All meeting rooms and restrooms have wheelchair access. The hotel provides 10 dedicated accessible parking spaces, plus a covered self-parking garage (www.hotels.com ) for hotel guests. If you need any assistance (event seating, service animal accommodation, etc.) let the staff know in advance. What to Bring: Pack beachwear for the rooftop pool and swim shorts if you want to take a dip. Bring light casual clothing and a sweater or shawl for the evening as AC and sea breezes can be cool. If attending a party, cellphone and ID are musts. Cash (pesos) is handy for tips and taxis, though major credit cards are accepted at the hotel. Don’t forget sunblock if you’ll be outdoors before sunset. Personal reusable water bottles are a good idea – tap water isn’t drinkable, but filtered water stations or bottles are sold on site. Age Policies: The main pools and bars at Aloft are kid-friendly until 8:00pm. However, Ático Rooftop Bar is strictly adults-only (18+); children are not allowed in the pool area after sunset (www.marriott.com ). The minimum age to book a room is 18, and events serving alcohol typically enforce 18+ with ID. Family rooms are available, and two pets (dogs up to ~40 lbs total) can stay with an extra fee (www.hotels.com ). Hotel Rules & Dress: Generally it’s a casual atmosphere: shorts and flip-flops are fine by the pool and bar during the day. Beach attire should be covered when walking indoors. In the evening, shave and a polo or casual shirt are recommended for the rooftop bar – some nights can get trendy. Cameras and smartphones for photos are welcome, but professional video equipment or drones require permission. Large >12” bags may be searched or disallowed at private events for security. Smoking is only allowed in designated outdoor areas. Coat-check is usually not provided unless arranged for a private event, so carry only what you need. Connectivity: Free high-speed Wi-Fi covers the entire venue (www.hotels.com ). There are USB/AC power ports in public seating areas and by the beds in rooms, so charging is easy. The lobby has a business center with computers and printers if you need them. Common Pitfalls: Do not assume item pricing is the same as U.S. – drink prices at the bars are set in pesos or dollars (check menu). Plan ahead: popular restaurants near the hotel require reservations, and party spots fill up. If you’re driving, get familiar with local speed limits and parking rules (the lot charges a daily rate (www.hotels.com ), and street parking is scarce). Late-night taxi lines can get long, so consider ordering a ride 10 minutes early. Arrival Time: For shows or events, aim to arrive at least 30 minutes before start time to beat any line. If you have a room, standard check-in is 3:00pm (www.hotels.com ). If you must wait, the lobby lounge and outdoor patio are comfortable waiting areas. Check-out is at 12:00pm (www.hotels.com ). Early express check-in/check-out is available, and the Marriott app allows mobile check-in. Local Etiquette: Tulum is very laid-back but respectful of nature. Don’t leave trash in the outdoor areas. Tipping is customary: about 10-15% at restaurants and a few pesos to porters or drivers. Spanish is not required, but a friendly “Buenas” goes far. Enjoying a quiet vibe after 11pm is appreciated by locals; men’s voices can travel at the rooftop pool, so lower volume (especially during curfew hours).
Frequently Asked Questions
Where is Aloft Tulum located?
Aloft Tulum is at Av. Coba Mza 05 Lote 01 in Tulum Centro. It’s a short 2-minute walk from the Hunab Lifestyle Center (with Jade Café, Escama seafood, etc.) and 3 minutes from Jaguar Park (an indoor gym/playground) (www.hotels.com ) (www.hotels.com ).
Does Aloft Tulum have parking and how much does it cost?
Yes. The hotel offers secured covered self-parking on-site for guests. The current rate is about US$17 per day (www.hotels.com ) (www.hotels.com ). Electric car charging stations and handicapped-accessible spaces are available in the lot. Valet parking is not advertised, but you can park your vehicle yourself.
How can I buy tickets for an Aloft Tulum event?
There is no physical box office at the hotel. Tickets must be purchased through the event’s official channels – usually online. For public events (like festival nights or concerts), check the hotel’s or promoter’s website or social media for ticket links. For example, the 2023 Tulum Mezcal Festival hosted at Aloft sold tickets on an event platform (GA ~US$35, VIP ~US$60) (www.ticketfairy.com ). Book in advance, as popular shows can sell out.
What is the capacity of the event space at Aloft Tulum?
Aloft Tulum has three configurable event rooms totaling about 2,761 sq ft. The largest combined ballroom (Tulum A+B) can accommodate up to 240 people (theater style or conference seating) (www.marriott.com ). In a reception or banquet setup it seats around 180. Smaller breakout rooms (like Tulum C) hold 40–50. For standing concerts or parties, you should assume a similar 220–240 max crowd in the main space.
Does Aloft Tulum have a rooftop pool and bar?
Yes! Aloft Tulum’s Ático Rooftop Bar & Lounge is a highlight. It’s an adults-only infinity pool and cocktail venue with stunning jungle and ruins views (www.prnewswire.com ) (www.marriott.com ). It serves lunch and dinner, and hosts evening parties (often with DJs and special events). Lounge seating wraps the pool area. The W XYZ Bar (on the lobby floor) is more casual and open to all ages until ~8pm (www.marriott.com ).
What are the check-in and check-out times?
Standard check-in at Aloft Tulum begins at 3:00 PM , and check-out is at noon (www.hotels.com ). Express or mobile check-in/check-out is available if you prefer. If you arrive early, the lobby lounge, pool, or restaurants are pleasant places to wait. Note that you must be at least 18 years old to check in and register (www.hotels.com ).
What forms of payment are accepted?
The hotel accepts major credit and debit cards (Visa, MasterCard, Amex, etc.) and cash (pesos or USD) for incidentals. A credit card or cash deposit is collected at check-in for incidentals (www.hotels.com ). Tipping and room minibar charges can also be covered on your room bill. For events or bars, both cards and cash are fine. If riding taxis or locals, they generally prefer pesos.
Is Wi-Fi available at Aloft Tulum?
Yes, Aloft Tulum provides complimentary high-speed Wi-Fi throughout the hotel (www.hotels.com ). You can connect on all public levels (lobby, bars, pool deck) and in guest rooms at no charge. The business center on the lobby level also has wired internet and printing facilities. If you have any connectivity issues, front desk tech staff can assist quickly.
Are there any age restrictions at Aloft Tulum?
The hotel itself is family-friendly, but there are a few age-related rules. The Ático rooftop lounge is adults-only (18+) at all times (www.marriott.com ), so children cannot enter that area. The W XYZ Bar is open to guests of all ages, though alcohol is served only to 18+. The minimum guest age for booking a room is 18. Many public spaces—lobby, pools (daytime only), restaurants—welcome children. Pets (dogs) up to ~18 kg are allowed as well, with pet fees (www.hotels.com ).
What should I wear to an event at Aloft Tulum?
Generally, the dress code is casual or “resort casual” unless specified otherwise. In the daytime, shorts and flip-flops are fine for hanging by the pool or bar. In the evening, smart-casual attire (e.g. collared shirt/dress) is recommended, especially at the rooftop lounge and restaurants. Beachwear should be covered when walking indoors. For concerts or parties, anything neat and comfortable works. Sandals are okay, but some choose nicer shoes for evening events. Formal wear is not needed in this laid-back setting.
Is there a fitness center and pool?
Yes. Aloft Tulum has two outdoor pools and a 24-hour fitness center. One pool is on the ground level (family-friendly) and the other is the adults-only infinity pool on the Rooftop (ÁTICO) (reportelobby.info ) (www.hotels.com ). The fitness center (Recharge gym) offers modern cardio and weight equipment. Towels are provided for both pools. Note: outside alcohol and food are not allowed in pool areas, but hotel bar service is available.
Does Aloft Tulum have accessibility features?
Yes. Aloft Tulum is designed to be accessible. Public areas like lifts, lobbies, and restrooms have wheelchair access. All meeting and event rooms can accommodate mobility needs. The hotel provides 10 accessible parking spaces in the garage (www.hotels.com ). If you require any assistance (e.g. accessible seating for an event, or an ADA room), mention it when booking.
Are pets allowed at Aloft Tulum?
Yes, Aloft Tulum is pet-friendly. Guests may bring up to two dogs per room, with a maximum weight of about 18 kg (40 lbs) each (www.hotels.com ). Pet fees and rules apply (e.g. no pets in dining areas). The hotel provides water/food bowls and some pet perks. Service animals are also welcome. Make sure to request a pet-friendly room when booking.
Can I host a wedding or meeting at Aloft Tulum?
Yes. Aloft Tulum has three multi-purpose meeting rooms (total ~2,761 sq ft) ideal for weddings, conferences or private parties (www.marriott.com ) (www.marriott.com ). The largest space (Tulum A+B) holds up to 240 guests. The hotel offers event services and certified wedding planning support. You can cater from the hotel’s venues or outside vendors. For details on space rental and pricing, contact the hotel’s events team or Marriott’s group booking service.
Are food and drinks available inside the venue?
Yes. Aloft Tulum has on-site dining and bars. The W XYZ Restaurant (ground floor) serves breakfast, lunch and dinner with international and Mexican dishes (www.marriott.com ). The W XYZ Bar (adjacent) offers cocktails and pool table recreation. The Ático Rooftop Bar serves drinks and light fare by the pool in an adults-only setting (www.prnewswire.com ). All venues have full kitchen/bar service during operating hours. Re:fuel market is open 24/7 for grab-and-go snacks and beverages. Event attendees can purchase food and drinks from these outlets during an event.
Are event rooms equipped with audio-visual gear?
Yes. The meeting/event rooms have built-in AV and offer a range of equipment. You can get projectors, screens, microphones, and speakers as needed (www.marriott.com ). Technical support (AV technician, lighting, registration setups) is available through the hotel. For live music or DJ events, the hotel’s sound system and wi-fi can support up to hundreds of guests. If you have special production needs, discuss them in advance with the event coordinator.
When should I arrive before a show?
For concerts or nighttime events, aim to arrive 30–60 minutes before curtain. Entry often begins an hour before start time, and popular shows can have lines. Early arrival ensures you find parking and grab a good spot. If you have drinks to buy at the bar, arriving early means less wait. If RSVP or floor passes required, make sure to have them ready. Latecomers are usually still admitted, but it’s best not to miss any opening acts.
