Turin’s nightlife inspires Juventus’ New Jersey

It’s August 2021, which means European Football’s silly season is over and the continent’s top leagues have commenced. This year’s silly season also witnessed the most dramatic transfer windows of all time when Lionel Messi made his transfer to French club Paris Saint Germain after failing to agree terms with FC Barcelona, a club where he spent 21 years.

During the silly season, a large number of clubs announce their kits that they will play with for the forthcoming season and football kits also determine the despair or happiness amongst football fans. If their beloved club’s Jerseys which is their home and away kit is good, then it marks a great start to the season even before it has begun; but if it’s bad, then their world comes crashing down.

A number of factors are taken into consideration while designing a club’s football kit. It can be the club’s history, the club’s legendary players, the city in which the club operates in and many more. Over the years, kit makers like Nike, Adidas, Puma, New Balance have been largely responsible for making kits for some of the biggest football clubs in the world.

Football kits weren’t of utmost significance 15 years ago, good kits are a bare minimum requirement in modern football; and over the years, the top kit makers have created some breathtaking kits and sometimes some very awful ones.

Juventus Football Club, based out of Turin in Italy who are famously dubbed as ‘The Old Day’ or the ‘Bianconeri’ which means black and white, have been using the black and white stripes for their kits; a pattern they have been dawning since 1903.

The Bianconeri have always based their Home and away kits around their black and white stripes barring few seasons. Their home kit for the 2021/22 season follows the same pattern but for their away jersey, which they will use for games away from their home stadium is a result of a concept that football has never seen before.

For the 2021/22 season, Juventus have unveiled their new adidas away kit, which is inspired by Turin’s nightlife and electronic music scene. The black background of the shirt is gorgeously complemented by vivid linear accents that reflect the lights and pyrotechnics that illuminate nightclubs and festivals in the city.

Another vital takeaway from the club’s new away jersey is that it is made with PRIMEGREEN; a combination of recycled materials that will be used to make the jersey thus keeping the environment at the heart of its production. Using recycled materials to make football kits is adidas’ second attempt after making German club Bayern Munich’s jersey out of recycled ocean plastic in 2018.

adidas and Juventus created a film in collaboration with Turin’s C2C Festival to celebrate their collaboration on a design inspired by the city’s thrilling nightlife. Narrated by Carlo Pastore and Lil C and scored by Koreless, a renowned Welsh electronic musician, the film features some of the most exciting artistic talents in Italy and the UK like Gang Of Ducks, Koreless, Mana, Romy, Sara Berts and spime.im.

Juventus Football Club have just begun their domestic season with the aim to bring the title back to Turin after losing out to arch rivals Inter Milan following a decade-long dominance.  Here’s hoping the Jersey inspires them on their quest for the championship.

If you like the jersey, you can pick it from Juventus’ Online Store.

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