Organizing a festival is akin to juggling a hundred balls at once – talent bookings, marketing campaigns, vendor logistics, volunteer rosters, production schedules, budgets… the list goes on. Without a good system to keep all these tasks organized, even the most seasoned producer can get overwhelmed. That’s where project management tools and techniques come in. They help corral the chaos into structured plans, assign responsibilities, track progress, and ensure everyone is on the same page. In this article, we’ll explore useful software tools (like Trello, Asana, Airtable, etc.) and methods (like Gantt charts, shared calendars, regular team check-ins, Agile vs. Waterfall approaches) to manage your festival planning effectively. The goal is to work smarter, not just harder, and keep your team aligned despite the moving parts.
Choosing the Right Project Management Tools
First, let’s talk about tools. There are many out there, and the “right” one often depends on your team’s size, preference, and the complexity of your festival. Here are a few popular ones and how they might be used in a festival context:
Trello: A user-friendly kanban board system. You create boards for different categories (e.g., Marketing, Operations, Programming, etc.), and within each board, you have lists (perhaps To-Do, In Progress, Done) and cards for individual tasks. Trello is great for visualizing work and moving tasks along a pipeline. For instance, you could have a “Booking” board with lists for each stage: “Artists to Approach,” “Offer Made,” “Contract Sent,” “Confirmed,” “On-Site.” It’s very intuitive for team members to pick up and update.
Asana: A more feature-rich platform that allows list views, boards, and timelines. You can assign tasks to people, set due dates, and comment within tasks. It’s powerful for projects that have sub-tasks and dependencies. Asana could help break down big tasks (like “Permits”) into subtasks (fire permit, health permit, etc.), each assigned to a team member with their own deadlines. It also has a calendar view and timeline (Gantt-like) view for sequencing tasks.
Airtable: This is like spreadsheets on steroids. It’s highly customizable; you can create bases (databases) for various needs. Some festival teams use Airtable to manage artist booking lists, vendor contacts, or even volunteer sign-ups because it can handle lots of data and filter/sort it easily. Airtable also has a Kanban and calendar view. For example, an Airtable base could track all your vendors: contact info, what they’re selling, booth number assignment, payment status, etc. Another base could be the production schedule with fields for task, owner, deadline, status, and you can view it as a calendar or a timeline.
Microsoft Project or Smartsheet: These are more traditional project management tools known for Gantt charts and handling large project schedules. If you have a very complex timeline with many dependencies, a tool like MS Project or Smartsheet can be useful. However, they might be overkill for smaller festivals or teams not versed in PM software. They shine in creating a detailed critical path timeline and resource allocation.
Google Sheets / Excel: Sometimes simple is fine. A well-organized spreadsheet with tabs for each department’s tasks and a master timeline can do the trick. Use Google Sheets for easy sharing and live editing by multiple team members. You can use color coding or simple formulas to track status. Example: a “Master Timeline” sheet with columns (Task, Person, Due Date, Status, Notes) and then each team (Ops, Marketing, etc.) having their own tab for more detail. The key is discipline in updating it.
Calendars (Google Calendar / Outlook): Shared calendars are vital for key dates and meetings. Having a master shared Google Calendar with important deadlines (permit due dates, ticket launch, event dates, rehearsals) helps everyone visualize time. You might also have a separate one for on-site schedules once you get to event week.
Many teams use a combination: e.g., a Trello board for the day-to-day tasks and a Google Calendar for major milestones, plus maybe spreadsheets for budget tracking or guest lists. The important part is not having too many disconnected tools – pick a central hub that most tasks live in, so nothing gets forgotten.
Organizing Tasks and Timelines (Gantt Charts & Boards)
However you plan, two views are often needed: a detailed task list and a high-level timeline.
Gantt Charts/Timeline Views: These show tasks over time and their overlaps/dependencies. They’re excellent for ensuring your sequencing is right (as we discussed in the Production Schedule article). You can make Gantt charts in Asana (Timeline view), MS Project, Smartsheet, or even manually in a spreadsheet by shading cells. A timeline view helps answer: When should each major thing happen? Are we on track? Example: It will clearly show if “Finalize site plan” is scheduled after “Apply for fire permit” – which would be wrong because you often need the site plan to get the permit. Thus, you’d adjust timeline accordingly. Gantt charts are also useful to spot if too many critical tasks are happening at the same last week (which is a risk).
Kanban Boards: Tools like Trello or even Jira (if you used Agile) let you move tasks through stages. This is great for repetitive workflows or just to get an overview of progress. For instance, a board could show the status of every marketing item: “Not started,” “Drafting,” “Under Review,” “Scheduled,” “Completed.” It’s very clear then how marketing tasks are moving forward. For volunteer management, you could have columns like “Interviewing,” “Accepted,” “Scheduled for Training,” etc. Each card being a volunteer applicant.
To-Do Lists and Checklists: Within larger tasks, maintain checklists. Many tools let you add a checklist to a task card. For example, a task “Prepare Main Stage” could have subtasks: “Lay stage floor,” “Set up truss,” “Hang speakers,” “Sound check A/V,” “Tape down cables, do safety walk-through.” Checking off each ensures thoroughness.
Documentation & File Sharing: Use collaborative docs (Google Docs, Dropbox, etc.) for housing important info – like the production manual, site maps, CAD drawings, emergency plans. Link these in your PM tool tasks (e.g., the task “Draft Emergency Plan” could have a Google Doc attached where that plan is written). This way, when it’s completed, everyone can access the final doc easily.
Regular Team Check-Ins (“Scrum” Meetings)
No tool can replace good communication. Regular team meetings are a cornerstone of project management to keep everyone aligned:
- Weekly All-Hands or Team Lead Meetings: In early to mid planning, a weekly check-in with all department leads keeps momentum. Each person quickly reports what they did last week, what’s coming this week, and flags any blockers (issues holding them up). This is similar to a scrum-of-scrums if you follow Agile methodology. Keep these meetings focused, maybe 30-60 minutes, and use the project timeline to structure the agenda (e.g., “We’re 4 months out, this week’s priorities are X, Y, Z – let’s hear status on those”).
- Daily Stand-Ups Closer to Event: As you get into the final weeks, you might do daily quick stand-ups (even 15 minutes). If your team is co-located, literally stand in a circle and do this; if remote, a quick video call. Each person says their focus for the day and any urgent issues. This ensures no one is duplicating work or dropping a ball in the crunch time.
- Scrum Techniques: In Agile (commonly used in software but applicable to events), teams work in “sprints” with a backlog of tasks, daily stand-ups, and retrospectives. For a festival, you might not follow Agile strictly because you have a hard deadline (event date) – that’s more like Waterfall with fixed milestones. But you can still use Agile elements: break the project into phases (sprints) like “Sponsorship Sprint” for 4 weeks to lock sponsors, then “Marketing Sprint” focus, etc. After each, reflect on what went well (retro).
- Issue Tracking: If problems or change requests come up (and they will), have a system. Some use an issue log in a sheet or a channel (like a Slack channel #issues where anyone can raise a concern). Assign someone to resolve each issue and track it in your PM tool. For example, volunteer T-shirt color clashing with staff shirts – small issue, but if raised, it gets assigned to the Ops Manager to adjust order, and marked resolved when done. Logging these ensures nothing is forgotten.
Keeping Everyone Aligned with Methodologies
Waterfall vs. Agile vs. Hybrid: Traditional events often plan in a Waterfall style – a sequence: plan -> execute -> event -> postmortem. However, events also need flexibility and iterative improvement, so some Agile thinking helps.
- Waterfall Aspects: There’s a fixed timeline, dependencies, and a final deliverable (the festival date). You can’t move the date easily, and some tasks (permits, bookings) have to happen by certain deadlines – very Waterfall.
- Agile Aspects: Things change – an artist drops out (scope change), new opportunities arise (sponsor wants in late), weather forecast requires change in plan. Being agile here means having processes to adapt quickly. Maybe you occasionally reprioritize tasks on the fly (like scrap one marketing plan in favor of another that’s trending).
- Hybrid Approach: Many festival teams plan most things rigidly (the critical path), but keep a buffer or backup options (like risk plans, see next article on risk). They might also iterate on parts of the festival concept as they go (e.g., you planned for 4 stages, but maybe it becomes clear 3 stages are enough – so you pivot mid-planning).
The key technique is transparency: Everyone should have visibility into the plan. Whether through shared tools or regular updates, keep the info flowing. If the marketing team delays something by a week, they should update the timeline or inform others so that, say, the ticketing team doesn’t think they’re still on the old schedule.
Also important is a change log of sorts. If a major change happens (like a venue change or date change – hopefully not, but just in case), formalize how that’s communicated and update all related tasks. Possibly call a special meeting to realign everyone and adjust the plan in the PM tool accordingly.
Adapting Tools to the Festival’s Dynamics
Festivals have dynamic periods (like the event weekend) and long static periods (like the months where planning is slow). Use tools accordingly:
- During slow planning months, a weekly update in Asana might suffice.
- During the event week, your tool might not capture real-time issues – that’s where on-ground communication (radios, a command center with a whiteboard timeline of each day) comes in. You could use something like Slack for constant comms among leads during the event (some teams have a Slack channel for live problem-solving during the event).
- After the event, update the project management tool with actuals (what actually happened) and mark all tasks complete or note what went unfinished for the post-mortem.
One technique from Scrum is the retrospective – after the festival, do a review meeting (which we’ll discuss in the iterative planning article). But from a PM perspective, also review your tools: Did the team actually use Trello as intended? Did people ignore the Gantt chart? Maybe the tool was too complex or not mobile-friendly enough for on-site use. Adjust for next time – maybe simpler checklists are better for your crew, or a different tool if people found it cumbersome.
Summary of Best Practices
- Centralize Information: Avoid scattering info in too many places. People should know where to look for the latest plan (the master schedule on Google Sheets, or the Asana board – pick one and ensure it’s updated).
- Train the Team: Not everyone might be familiar with the tools you choose. Take time to onboard folks on how to use them, set expectations (e.g., “Please update your task status every Friday”).
- Use Notifications and Reminders: Many tools can send email reminders or have calendar sync for deadlines. This helps individuals keep track of their deliverables.
- Stay Flexible: A tool should serve you, not box you in. If something isn’t working, tweak the process. Sometimes in crunch mode, a quick phone call resolves more than a long PM tool update. Use human judgment.
In essence, project management for festivals is about visibility, accountability, and adaptability. The right tools and techniques put everyone on the same map, allow the project leaders to see progress and bottlenecks, and provide the means to pivot when required. When done well, it reduces “oops I forgot” moments and stress, because you have a clear plan and way to track it. Every minute spent organizing is an hour saved in execution, they say. For a festival, I’d say every bit of organization might save a disaster or at least a headache down the line. So invest in a good system, and your future self (standing calmly at the festival instead of running around in panic) will thank you.