Introduction
Designing a family-friendly festival that’s truly inclusive means thinking beyond the typical accessibility checklist. When disability and parenting overlap, event planners must anticipate unique challenges – and opportunities – to create an environment where every family can share in the festival magic. This involves planning everything from physical routes and facilities to communication and services. The goal is not only compliance with accessibility standards, but genuine inclusivity that welcomes parents with disabilities, children with special needs, and multi-generational families alike. In the following guide, seasoned festival producers offer practical insights – drawn from real-world festivals across the globe – on how to weave accessibility seamlessly into the fabric of a family-friendly event.
Map Step-Free Routes and Smooth Navigation
One of the first steps in accessible festival design is mapping out step-free routes that avoid steep grades and obstacles. Families pushing strollers or wheelchairs, or parents with mobility impairments, need smooth pathways to navigate stages, food courts, restrooms, and kid zones. When selecting a venue, consider the terrain: opt for flat or gently sloping sites whenever possible, or plan alternate routes around hills. For example, Glastonbury Festival (UK) takes place on a 900-acre farm with hilly sections – the festival’s organisers publish an accessibility map and detail distances between key areas so attendees can plan their journeys (www.glastonburyfestivals.co.uk) (www.glastonburyfestivals.co.uk). If your site has unavoidable slopes, install temporary ramps or trakway (portable roadway mats) over rough ground to create wheelchair-friendly paths. Also, clearly mark these routes on festival maps and apps, and signpost them on the grounds with the wheelchair symbol or colour-coded signage for easy wayfinding.
Beyond physical infrastructure, think about pacing and rest points. A step-free route might still be lengthy; provide benches or shaded areas along the way where parents can rest, feed a baby, or let a child take a break. Some large festivals even operate accessible shuttles or golf carts to help those with mobility challenges cover long distances – especially useful if camping areas or parking are far from the main arena. At the Edinburgh International Book Festival (UK), for instance, organisers gather feedback annually to adjust their site layout and ensure ease of access for all attendees (www.euansguide.com). The principle is simple: make movement around the festival as stress-free as possible. Families should be concentrating on fun and discovery, not worrying about how to cross a muddy field or climb a flight of stairs.
Entrance & Exits: Don’t forget entry and exit points. Crowded gate queues can be daunting for a parent in a wheelchair or a child with sensory sensitivities. Implement a fast-track or dedicated entrance for attendees with disabilities and their families. Many festivals have “Access lanes” at the gate – Cooltural Festival in Spain, known for its advanced accessibility measures, offers a preferential access lane so people with disabilities can enter without hassle (yourope.org). This helps set a welcoming tone from the very start. Similarly, plan for accessible emergency exits and evacuation procedures – for example, have staff assigned to assist wheelchair users or autistic children in case of an evacuation, and make sure routes out are step-free as well.
Reserve Viewing Areas with Seating and Stroller Space
Once on site, families need safe, comfortable spots to enjoy performances. Reserved viewing areas – whether raised platforms or ground-level sections – are a godsend for festival-goers who can’t stand for long periods or who use wheelchairs. At major festivals like Glastonbury, every main stage has a raised accessible viewing platform for people with disabilities, each accommodating a wheelchair user plus a companion (www.glastonburyfestivals.co.uk). These platforms come with features like wheelchair charging stations and nearby accessible toilets (www.glastonburyfestivals.co.uk), ensuring patrons don’t have to travel far to meet basic needs. For parents using mobility devices or pushing strollers, such platforms or designated areas mean they can see the show without being jostled in the crowd. It’s important to enforce capacity limits (often on a first-come basis with wristbands) to keep these areas safe and genuinely usable (www.glastonburyfestivals.co.uk). However, try to be flexible – a one-size rule of “one companion only” might not fit a single disabled parent with two young kids in tow. In those cases, allow reasonable exceptions or provide an additional ground-level viewing area where the whole family can be together. Some festivals do exactly this by reserving a section at ground level for accessible viewing in front of or beside the sound booth (www.glastonburyfestivals.co.uk). This kind of layered access – offering both a platform and a roped-off ground area – ensures that families with multiple needs can choose what suits them best.
When planning viewing areas, also provide seating and space for strollers. This isn’t just about disability; many attendees, from pregnant mothers to elderly grandparents, will appreciate a chance to sit down. A few rows of benches or even hay bales at the back or side of a stage can create a family-friendly zone where kids can perch on shoulders or buggies without blocking others’ view. For example, Camp Bestival in the UK (a renowned family festival) has been praised by parents for its thoughtful layout – including chill-out areas near stages and ample space for prams. Even at rock and pop festivals, organisers are learning from theme parks: offering a “parent swap” area or just a quiet corner where one parent can sit with the baby while the other watches the show, then swap. Make sure these zones are clearly signposted and mentioned in the programme so families know they exist.
Another consideration is sightlines for kids and wheelchair users. If your festival has standing-room pits, consider a family viewing section slightly elevated at the front of a secondary stage, or ensure the accessible platform is placed so that it isn’t obstructed by cameras or lighting rigs. Work with your stage production team to find optimal spots. In some cases, festivals have reserved the front-of-house mixing desk platform (which is usually raised) as an alternate viewing spot for wheelchair users plus families. The key is to test it out: have someone sit in a wheelchair or at child’s height during rehearsals to identify any visual obstructions. By dedicating space and seating for those who need it, you create a festival experience where everyone from a mum with a newborn to a dad using a cane can revel in the performances without stress.
Provide Sign Language and Captions on Major Stages
Communication is another critical layer of accessibility. For family members who are Deaf or hard-of-hearing – whether it’s a parent or a child – having sign language interpretation or captioning at performances can make the difference between exclusion and full enjoyment. Wherever possible, provide ASL/BSL interpreters on major stages or for main acts. Many top festivals have set a precedent here. In the US, events like Lollapalooza and Coachella now regularly employ teams of ASL interpreters for concerts (lamag.com), sometimes earning viral fame for their passionate signing of lyrics. These interpreters aren’t just translating lyrics word-for-word; they convey the music’s rhythm and emotion through movement, which energizes Deaf viewers (and often hearing audiences love it too!). Some festivals coordinate with interpreting agencies months in advance to schedule interpreters and even get set lists, so they can sign complex, slang-filled songs accurately (lamag.com). In Australia, the annual Ability Fest – founded by Paralympian Dylan Alcott – showcases how having interpreters and accessible performances can be a mainstream part of the show, not an afterthought.
If live interpreters for every stage aren’t feasible, consider offering captioning on video screens. Large LED screens that show close-ups of the performers can also display live captions or lyrics during vocal-heavy performances. For example, the Sueños Music Festival in Chicago invites Deaf attendees to request ASL interpretation for specific shows in advance – the festival provides interpreters for selected performances upon request (support.suenosmusicfestival.com). They also offer guided tours and assisted listening devices if needed, ensuring fans who are hard-of-hearing or have other access needs can still engage with the event (support.suenosmusicfestival.com). At film festivals or panels within a festival, open captions (subtitles) should be shown on screen so parents with hearing loss can follow dialogue while juggling their kids on their laps. Even basic measures help: ensure that all spoken announcements (like schedule changes, safety info, “lost child at the info booth” messages) are also displayed visually – be it on screens, in the festival app, or on notice boards in family areas.
One innovative idea is setting up a “Deaf viewing area” near the stage where Deaf and hard-of-hearing guests can get a clear view of the interpreters. Some festivals partner with local Deaf organizations to host a tent or meet-up spot (for instance, Glastonbury has a “Deaf Zone” tent as a hub for Deaf festival-goers). Families with Deaf members might appreciate having a place to connect with accessibility staff or borrow equipment like vibrating backpacks and SubPacs (wearable bass vests that convert sound into vibrations). In fact, inclusive festivals like Cooltural in Spain loan out sensory equipment – from vibration devices to noise-cancelling headphones – to help everyone physically feel or modulate the sound (yourope.org). By making concerts accessible through sign language, captions, and assistive tech, you ensure that a Deaf mother can sing along in sign with her kids, or that a hard-of-hearing teenager doesn’t miss their favourite band’s lyrics. It’s about crafting an experience where the joy of music and art is shared by the whole family without barriers.
Share Photos, Measurements, and Info in Advance
Transparency and information can dramatically reduce the anxiety of attending a festival when you have accessibility needs. Share detailed information in advance – including photos, maps, and key measurements of facilities – so that parents with disabilities or children with special needs can plan ahead. Many festival websites now include an “Accessibility Guide” or FAQ page with specifics: for example, note the width of entrance gates, whether there are any gravel or sand sections on the grounds, the presence of loud noises or strobe lighting (important for families with sensory sensitivities), etc. A great example comes from Glastonbury’s extensive access info: they openly describe the terrain (e.g. “uneven grassy valley with some hills”) and even list distances from the accessible campsite to major stages and areas (www.glastonburyfestivals.co.uk) (www.glastonburyfestivals.co.uk). This kind of honesty helps attendees gauge how much mobility equipment to bring or whether to request additional assistance. Photos of accessible features are invaluable too – a picture of the reserved viewing platform, or the layout of the accessible campground, can help a family visualise their weekend and pack appropriately. Some events produce short video tours of the site from a wheelchair user’s perspective, highlighting things like accessible bathroom locations, baby changing facilities, and quiet zones. Consider providing a downloadable map that clearly marks step-free routes, accessible toilets, first aid, the family/children’s area, and so on.
Sharing information upfront isn’t only about infrastructure. Prepare families for policies and services as well. Let attendees know if you have a “hidden disabilities” programme (like offering sunflower lanyards or badges to signify someone may need extra help or time). If you offer Personal Assistant tickets or companion passes, make the application process clear and simple, with a form available online well before tickets sell out. For instance, most UK festivals allow a free carer ticket for a disabled ticket-holder; one mother in the UK noted that at Camp Bestival she received a complimentary carer ticket for herself because her young son with a disability required supervision (www.festivalkidz.com). Such policies should be advertised in advance, so families know support is available – and it also shows that the festival is proactively welcoming them. Additionally, provide information on any family services like stroller rentals, breastfeeding areas, or sensory tools (maybe you have earmuffs for loan at the info booth). The more comprehensive and upfront your communication, the more confidence you instill in attendees that their needs have been anticipated.
Crucially, make this info easy to find – not buried in fine print. Post updates on social media about new accessibility features (“New for 2024: sensory calm space tent in Kids’ Zone!”). Send an email to ticket-holders highlighting family and access amenities. And ensure your customer service (both email and front-line staff) can answer questions about accessibility knowledgeably. Sharing is caring in this context – by sharing details ahead of time, you show care for your audience’s diverse needs and allow them to arrive with a solid game plan.
Design for Layered Needs, Not One-Size-Fits-All
Perhaps the most important principle is to design for layered needs – because real families don’t fit into one single category of accessibility. A festival-goer might be a mother who uses a wheelchair and has an infant in a stroller; another might be a child with autism attending with an able-bodied parent; or a grandfather who is Deaf taking his grandkids to their first festival. These situations require creative, multi-faceted accommodations. Avoid assuming that one solution (like a standard wheelchair platform) is enough on its own – it might address mobility, but what about that mother’s need to feed her baby or change a diaper at the platform, or the autistic child who might need a quieter viewing spot? Inclusivity means thinking in layers: you might need to combine accessibility features or offer alternatives so that all aspects of a person’s family role and disability are supported.
Consider sensory and cognitive needs alongside physical access. Family-friendly festivals often have play areas or interactive exhibits for kids – ensure these are autism-friendly or have adaptations for kids with developmental disabilities. Provide a sensory calm space or relaxation tent away from the noise, as these can be lifesavers for children (or parents) on the autism spectrum who get overwhelmed (www.glastonburyfestivals.co.uk). Glastonbury’s introduction of multiple sensory calm tents, staffed by neurodiversity specialists, has been hugely popular in reducing festival stress for neurodivergent attendees (www.glastonburyfestivals.co.uk). Smaller local festivals can do this too, even on a modest scale: a quiet room in a building or a small yurt with soft furnishings can serve as a calm zone. Meanwhile, ensure your staff at kids’ activities are trained to be inclusive – e.g. using simple language, being patient with children who have learning disabilities, and being mindful of not shining bright lights or loud surprises without warning.
Plan accessible facilities that serve multiple purposes. For example, a well-designed accessible restroom can double as a family restroom if it’s spacious enough – this helps a disabled parent who might need to bring their child inside, or vice versa a parent with a disabled child needing space for a stroller or assistance. Consider installing at least one Changing Places toilet (a larger accessible restroom with an adult changing bench and hoist) if your festival size and budget allow; these facilities greatly help families where an older child or adult might need personal care in a private, hygienic space (www.glastonburyfestivals.co.uk) (www.glastonburyfestivals.co.uk). Likewise, think about accessible baby care stations – a low counter for diaper changing, or a chair for nursing that a wheelchair user can transfer into. At some events, the accessible camping area is placed near the family camping area, recognizing that some families need both, and providing a quieter night-time environment with easy access to medical and parenting needs all at once (www.festivalkidz.com).
Remember that “layered needs” also means flexibility in policies. Rather than rigid rules, aim for case-by-case understanding. For instance, the typical rule of “no strollers in the main stage area during peak hours” should have exceptions for families where the stroller is effectively an accessibility device (e.g. a child with cerebral palsy might use a medical buggy). Train security and volunteers to recognize official access passes and use discretion. If a deaf guest comes with an interpreter or a blind parent comes with two young kids as guides, don’t split them up – find a solution to keep the party together even if it means briefly exceeding a limit or finding them an alternative viewing spot. By designing your operations with this flexibility, you acknowledge that real life doesn’t come in neat single-issue packages.
Community engagement is a powerful tool here: involve people with disabilities in your planning, especially those who are parents or caregivers. Many festivals partner with disability advocacy groups or do outreach to accessibility forums to get input. In the US, the non-profit Accessible Festivals and UK’s Attitude is Everything have programs to guide event organisers on these nuances. The result of such engagement can be seen in festivals like Cooltural (Spain), which not only implements dozens of inclusive measures but actually hires people with disabilities across staff roles (yourope.org) (yourope.org). By having that representation on the team, they naturally consider layered needs from multiple angles. The bottom line: embrace complexity. It’s okay that every family will have a slightly different requirement – if your festival is prepared with a spectrum of services and a flexible mindset, you can mix-and-match solutions to ensure nobody is left out.
Marketing, Budgeting, and Training for Accessibility
Building a truly accessible, family-friendly festival is as much about organisational commitment as it is about on-site amenities. It should reflect in your marketing, budgeting, and staff training priorities. Let’s start with marketing and communications: signal loud and clear that families with disabilities are welcome. Use inclusive language and imagery in your promotional materials – for example, photos of a dad in a wheelchair dancing with his kids, or a mother signing a lyric in ASL to her child. By normalising these images, you’re not only reaching those audiences but also setting expectations for everyone that your event celebrates diversity. Make sure your website and ticket purchase pages are accessible too (WCAG-compliant for screen readers, etc.), as that’s the first point of contact. On social media, highlight the accessibility features you’re proud of: “All ages and abilities welcome – we’ve got accessible viewing platforms, stroller-friendly routes, and even a calm sensory tent for when your little ones need a break.” This kind of messaging not only spreads awareness but can boost your festival’s reputation as an inclusive event, attracting a wider audience.
Next, budgeting: it’s a myth that accessibility always costs a fortune. Many measures (like priority entry, volunteer training, or simply renting a few extra benches) cost little to implement. However, certain investments do improve accessibility – wheelchair platforms, qualified interpreters, captioning screens, adaptive equipment, or accessible shuttle vans. It’s crucial to treat these line items as essential infrastructure, not optional extras. Set aside a percentage of your production budget specifically for accessibility and family services. Also consider seeking sponsorships or grants for accessibility features: a local business might sponsor the family chill-out tent, or a tech company might loan assistive listening devices. Governments and arts councils in many countries (from the UK to Australia to India) offer grants for inclusive arts initiatives – savvy festival producers tap into these to fund things like captioning services or accessible playground equipment onsite. Remember that improving access can broaden your customer base (more ticket sales in the long run) and can reduce certain risks (like fewer medical incidents or complaints). In some cases, offering a free companion ticket means one less paid ticket, but it also means a disabled guest (who pays) can attend who might not otherwise – so it balances out by expanding attendance and goodwill.
Staff and volunteer training is another budget consideration that pays huge dividends. Ensure your team is trained in disability awareness and customer service. They should know, for example, how to guide a blind attendee safely, how to respectfully ask before assisting someone, what a sunflower lanyard indicates, or how to use a radio call sign to request a sign language interpreter. Train the parking crews on where the accessible parking and drop-off zones are; train the security on nuanced policies (like being understanding of medically necessary items at bag checks, including formula, EpiPens, or mobility aids). A little empathy goes a long way – if a lost child with autism is panicking, does your staff know how to comfort them or find a quiet space? Run scenarios in advance and maybe involve families with disabilities in these drills for realism. Organisations like Attitude is Everything have produced accessibility training modules for festival staff, and many large events run their own sessions pre-event to instill a helpful, inclusive attitude in everyone from ticket scanners to stage crews.
Finally, ticketing and crowd management should reflect accessibility priorities. Use a ticketing platform that supports accessibility options – for instance, Ticket Fairy’s system allows festival organizers to offer companion tickets with verification and to collect information on special requirements during registration. This means you can know in advance how many wheelchair users or sign language requests to expect and plan accordingly. Avoid complicated processes to get accommodations; make it straightforward for a family to request an ADA camping spot or a hearing loop receiver. Additionally, cap your ticket sales at a number that the site can comfortably hold with all the accessibility infrastructure in place – overselling leads to overcrowding, which disproportionately affects those with mobility or sensory issues (imagine trying to push a stroller or wheelchair through an overpacked field). Good crowd management (wider aisles in markets, dedicated viewing zones as discussed, timed entry to popular attractions) keeps things enjoyable for all. It’s part of risk management too: preventing situations where a wheelchair could be stuck in a stampede or a child with epilepsy is caught in strobe lights unawares.
Successes, Failures, and Continuous Improvement
Even the most experienced festival organiser will admit that not everything goes perfectly – and that’s okay, as long as you learn and improve each year. Let’s look at some success stories: In Spain, Cooltural Festival has become a benchmark for accessibility by implementing around 50 inclusive measures and actively collaborating with disability organisations (yourope.org). They provide everything from elevated stage platforms with accessible bar service to sensory rest areas and staff training on accessibility. As a result, they’ve attracted many families who previously found big festivals off-limits, and even include performers with disabilities in their lineup, creating a virtuous circle of inclusion. In the UK, Latitude Festival introduced a dedicated family accessibility team after feedback – staff who specifically focus on helping families with young kids and disabled members navigate the festival, from arrival to departure. Electric Daisy Carnival (EDC) Las Vegas (USA), while known as an electronic music extravaganza, earned praise from attendees for its sign language interpreters dancing along to DJ sets and the accommodation of wheelchair users in the notoriously crowded front stage areas through a well-managed platform system. Each of these examples shows how thoughtful design and responsive management can open festivals up to new audiences.
On the flip side, there have been lessons learned from failures. Some festivals in the past announced themselves as “family-friendly” or “accessible” without truly investing in it – leading to unhappy attendees. A common pitfall is providing the infrastructure but not the maintenance or operational support. For instance, a festival might arrange an accessible portable toilet but then fail to keep it unlocked or clean, rendering it useless. Others have set up a viewing platform but positioned it so poorly (e.g., far from the stage or with a restricted view) that those using it felt second-class. There have been cases of sign language interpreters being advertised but then scheduled for only a few acts, or not given adequate lighting on stage, leaving Deaf patrons disappointed. Perhaps the biggest failures come when festivals do not communicate clearly – like not informing attendees that an entire area is on a steep hill, or that the only entrance has stairs. Such oversights can turn a family’s hopeful outing into a frustrating or even dangerous ordeal. The COVID-19 pandemic also taught events a lesson: when things went virtual or socially distanced, many disabled fans found it ironically easier to partake; now that physical festivals are back, organizers are challenged to not leave those fans behind again. Hybrid offerings (like streaming certain sets with captions, or providing virtual participation for those who can’t attend in person) can be considered as an extension of your accessibility plan.
The key to avoiding failures is continuous improvement. Gather feedback proactively: post-event, solicit input from families with access needs. What worked? What didn’t? Maybe the nursing tent was too far from the action, or the sensory area wasn’t clearly advertised and stayed empty. Use surveys, social media, and partnerships with disability advocacy groups to hear the honest truth. Some festivals set up an Accessibility Advisory Panel – a small group of fans with various disabilities who consult on plans and do walkthroughs of the site before opening day. Emulate this if you can; it’s often the small, first-hand insights that make a huge difference (such as discovering a particular pathway gets too dark at night for wheelchair users to navigate safely). And crucially, be ready to make on-the-fly adjustments during the event. If you notice the reserved viewing area is overcrowded, have a backup plan to extend it or open a second one. If a parent with a disability encounters a problem, empower your staff to solve it creatively on the spot – whether that’s finding a wheelchair charging cable, or giving them a radio to call for help if needed.
In summary, treat accessibility and family inclusion as an ongoing journey, not a one-time task. With every festival edition, aim to raise the bar. As our wise veteran producer would say: there’s no finish line for improving access – every innovation just paves the way for the next. And in doing so, you’re not only doing the right thing morally, but you’re cultivating a loyal community that knows your festivals truly care.
Key Takeaways
- Plan Accessible Routes: Design your site layout with step-free, stroller-friendly paths from parking to stages. Use ramps, temporary roadway mats, and clear wayfinding to help families avoid steep or rough terrain.
- Dedicated Viewing & Seating: Provide accessible viewing areas at stages (platforms or ground-level zones) with space for wheelchairs, companions, and strollers. Offer seating options so attendees who can’t stand long (including pregnant women and elders) can enjoy performances comfortably.
- Inclusive Communication: Hire sign language interpreters (ASL, BSL, etc.) for major performances or offer live captioning on screens. Ensure all announcements and content are available in accessible formats so Deaf or hard-of-hearing family members can fully participate.
- Pre-Event Information: Publish detailed accessibility information before the festival. Share maps, photos of key facilities, distances, terrain descriptions, and how to request accommodations (like caregiver tickets or special parking) – this transparency lets families prepare and reduces anxiety.
- Layered Solutions: Recognise that some attendees have multiple needs. Combine features creatively – e.g., an accessible toilet that also serves as a family restroom, or sensory-friendly areas that are also wheelchair-accessible. Avoid one-size-fits-all rules and stay flexible so you can accommodate unique situations on the fly.
- Supportive Policies: Implement family-inclusive accessibility policies such as free companion tickets for caregivers, early entry for those with disabilities, and age-inclusive rules (don’t unnecessarily restrict accommodations based on age). Choose a ticketing platform (like Ticket Fairy) that supports these options and makes requesting them easy.
- Training & Staff Preparedness: Invest in training staff and volunteers on accessibility and inclusion. Empower them to assist respectfully, handle emergencies involving disabled guests, and be problem-solvers. A well-informed team can make a huge difference in creating a safe, welcoming atmosphere.
- Continuous Improvement: Solicit feedback from attendees and disability advocates after each event. Learn from any shortcomings or successes, and update your accessibility plan annually. Stay up-to-date with new inclusive technologies or practices (such as sensory equipment, apps, or improved venue infrastructure) that could enhance the experience further.
- Community & Culture: Foster an inclusive festival culture by involving people with disabilities in planning and showcasing diversity in your lineup and marketing. When families see themselves represented and accommodated – whether on stage, in the crowd, or in your promotions – it builds trust and loyalty that will set your festival apart.
By embracing these principles, festival producers can ensure that family-friendly truly means friendly to all families, and that no parent or child is left on the sidelines of the fun.