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The Promoter's Playbook

Everything you need to sell more tickets, pack more venues, and build unforgettable events

3,005+ articles across 209+ categories
AV & Production Community Building & Engagement Mobile Event Apps Conference Marketing Box Office & Ticketing Budgeting and Finance Experience Event Apps & Digital Audience Live Streaming Campaign Planning & Launch Strategy Technical Production & Riders Sponsorship & Exhibitions DJiing Marketing and Promotion Video & Content Production PR & Media Specialized Festival Types and Niches Brand Partnerships & Sponsorship Programming & Scheduling Booking & Programming Permitting & Local Relations Winter Festivals Data Analytics & Reporting Grassroots & Experiential Planning Strategy RFID & NFC Technology Convention Marketing Cashless & Payment Systems Attendee Experience Artist Relations & Hospitality Speaker Management Venues Tools & Data Venue Technology Marketing Analytics & Attribution Twitch Temporary Structures Case Studies Technology ROI & Budgeting AV & Production Community Building & Engagement Mobile Event Apps Conference Marketing Box Office & Ticketing Budgeting and Finance Experience Event Apps & Digital Audience Live Streaming Campaign Planning & Launch Strategy Technical Production & Riders Sponsorship & Exhibitions DJiing Marketing and Promotion Video & Content Production PR & Media Specialized Festival Types and Niches Brand Partnerships & Sponsorship Programming & Scheduling Booking & Programming Permitting & Local Relations Winter Festivals Data Analytics & Reporting Grassroots & Experiential Planning Strategy RFID & NFC Technology Convention Marketing Cashless & Payment Systems Attendee Experience Artist Relations & Hospitality Speaker Management Venues Tools & Data Venue Technology Marketing Analytics & Attribution Twitch Temporary Structures Case Studies Technology ROI & Budgeting
Conference Technology Convention Operations Venue Operations Festivals Festival Formats & Venues Talent Booking and Lineup Curation Conference Programming Technical Production (Staging, Sound, Lighting, AV) Venue Design & Acoustics Rock & Metal Festivals Integration & APIs Trade Shows & Expos Infrastructure & Utilities Registration & Check-In Systems Halloween Contingency & Risk Management Venue Accessibility Anime Conventions Historic & Heritage Venues Industry Summits Exhibitor Management Audience Trends Conferences What's New Food Festivals Remarketing & Retargeting Food & Beverage Operations Event Marketing Food & Beverage Networking & Engagement Success Stories Transportation & Parking Sustainability and Waste Management Convention Technology Multi-Purpose Venues Film Festivals Venue and Site Planning Beer Festivals Legal, Contracts & Licensing TF User Tips & Best Practices Conference Technology Convention Operations Venue Operations Festivals Festival Formats & Venues Talent Booking and Lineup Curation Conference Programming Technical Production (Staging, Sound, Lighting, AV) Venue Design & Acoustics Rock & Metal Festivals Integration & APIs Trade Shows & Expos Infrastructure & Utilities Registration & Check-In Systems Halloween Contingency & Risk Management Venue Accessibility Anime Conventions Historic & Heritage Venues Industry Summits Exhibitor Management Audience Trends Conferences What's New Food Festivals Remarketing & Retargeting Food & Beverage Operations Event Marketing Food & Beverage Networking & Engagement Success Stories Transportation & Parking Sustainability and Waste Management Convention Technology Multi-Purpose Venues Film Festivals Venue and Site Planning Beer Festivals Legal, Contracts & Licensing TF User Tips & Best Practices
Referral & Ambassador Programs Event Management DIY & Alternative Spaces Community Pricing & Positioning Strategy Target Audience & Segmentation Attendee Experience and Services Festival Sponsorship Strategies LED Walls & Visual Technology Festival Production Venue Marketing & Promotion Budget Conference Registration Live Streaming & Hybrid Events Security & Surveillance Technology Community & Council Relations Convention Business Vendor & On-Site Logistics PR & Media Relations Risk Management and Safety Planning Social Media Marketing Safety & Emergency Planning Ticketing Platforms & Software Content Marketing & SEO Comic & Pop Culture Cons Marketing Budgets & ROI Gaming Conventions Influencer Marketing Getting Started Event Technology News Ticketing and Admissions Technology Planning & Strategy Support Crowd Management Technology Cosplay & Fan Events Festival Technology and Innovation Digital Marketing Strategy Staff & Volunteer Management Technology Post-Event Technology Analysis Referral & Ambassador Programs Event Management DIY & Alternative Spaces Community Pricing & Positioning Strategy Target Audience & Segmentation Attendee Experience and Services Festival Sponsorship Strategies LED Walls & Visual Technology Festival Production Venue Marketing & Promotion Budget Conference Registration Live Streaming & Hybrid Events Security & Surveillance Technology Community & Council Relations Convention Business Vendor & On-Site Logistics PR & Media Relations Risk Management and Safety Planning Social Media Marketing Safety & Emergency Planning Ticketing Platforms & Software Content Marketing & SEO Comic & Pop Culture Cons Marketing Budgets & ROI Gaming Conventions Influencer Marketing Getting Started Event Technology News Ticketing and Admissions Technology Planning & Strategy Support Crowd Management Technology Cosplay & Fan Events Festival Technology and Innovation Digital Marketing Strategy Staff & Volunteer Management Technology Post-Event Technology Analysis

Fresh from the Playbook

The latest strategies and tactics for ambitious promoters

Backline Lists for Folk Festivals: Spares and Specialists
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Neighbour Debriefs & Improvement Plans: Deepening Goodwill Around Your Wine Festival
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Transform post-festival complaints into goodwill by sharing noise logs, hotline stats and improvement plans – winning your wine festival full community support.

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UGC Engines for Festivals: Photo Moments with Consent
Festival Production Festival Sponsorship Strategies

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Accessibility at Crowd Scale: Designing Festivals for Everyone
Festival Production Large-Scale Festivals

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Explore how top festivals design accessibility at crowd scale—from step-free platforms to sign language interpreters—ensuring every fan is included.

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Regional Film Office Partnerships at Film Festivals: Location Tours, Crew Meetups, and Incentives to Attract Productions
Festival Production Film Festivals

Regional Film Office Partnerships at Film Festivals: Location Tours, Crew Meetups, and Incentives to Attract Productions

Film festival organisers – partner with regional film offices to host location tours and crew meetups, showcase local incentives, and secure ongoing support.

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Kids’ Corral Without Ponies: Safe and Fun Alternatives at Country Music Festivals
Country Music Festivals Festival Production

Kids’ Corral Without Ponies: Safe and Fun Alternatives at Country Music Festivals

Bring family fun to your country music festival—no ponies needed. Learn expert tips to build a creative kids’ corral that’s full of fun and safe for all ages.

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Recycling Games and Eco-Education for Kids at Festivals: Turning Waste Sorting into Playful Quests
Family-Friendly Festivals Festival Production

Recycling Games and Eco-Education for Kids at Festivals: Turning Waste Sorting into Playful Quests

Discover how to turn recycling into a fun, educational quest for kids at family-friendly festivals. Learn how waste-sorting games, eco educators, badges, and daily green scoreboards can engage young festival-goers and inspire lifelong eco-conscious habits, all while keeping your event clean and green.

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Volunteer Training & Certification Paths at Food Festivals: Creating Micro-Badges to Professionalise Your Volunteer Corps
Festival Production Food Festivals

Volunteer Training & Certification Paths at Food Festivals: Creating Micro-Badges to Professionalise Your Volunteer Corps

Transform your food festival’s volunteer team into a skilled force with targeted training and micro-certification badges in sanitation and guest services.

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Festival Queue Entertainment That Calms, Not Overstimulates
Family-Friendly Festivals Festival Production

Festival Queue Entertainment That Calms, Not Overstimulates

Long lines don’t have to mean meltdowns—see how calming entertainment & simple comforts keep kids happy, parents relaxed, and festival queues peaceful.

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Festival Email & CRM Monetization Without Subscriber Fatigue
Festival Production Festival Sponsorship Strategies

Festival Email & CRM Monetization Without Subscriber Fatigue

Learn how festival organizers can monetize email lists through helpful sponsored content while limiting frequency and keeping audience trust intact.

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Curating Vendors for Family Festivals: Toys, Books, and Repairs
Family-Friendly Festivals Festival Production

Curating Vendors for Family Festivals: Toys, Books, and Repairs

Curate vendors families love – from book and toy stalls to on-site repair stations – with veteran tips to vet for safety, fair pricing and placement.

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Visa and Border Tips for Traditional Folk Festival Ensembles
Festival Production Folk Festivals

Visa and Border Tips for Traditional Folk Festival Ensembles

Easily handle visas, customs, and travel plans for your folk festival’s international performers – no border hassles, just smooth arrivals and great performances.

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