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Beyond the Festival Weekend: Monetizing Your Festival’s Assets Year-Round
Festival Production Strategy & Positioning

Beyond the Festival Weekend: Monetizing Your Festival’s Assets Year-Round

Don’t let the festival magic (or revenue) end on Sunday night. Discover how top festivals monetize their brand and assets year-round – from renting out stages and tents in the off-season to launching digital streaming channels, pop-up mini-fests, merch lines, fan memberships and more. Real examples from Glastonbury, Tomorrowland, Coachella and others show how you can turn your festival into a 365-day enterprise, boosting your income and keeping fans engaged between editions. A must-read guide for festival producers looking to create new revenue streams beyond the main event.

Ticket Fairy
Ticket Fairy Nov 18 2025
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When Less Is More: Right-Sizing Your Festival for Long-Term Success
Festival Production Strategy & Positioning

When Less Is More: Right-Sizing Your Festival for Long-Term Success

Discover why scaling down your festival can actually boost its success. Learn how to right-size your event – from fewer stages and capped attendance to premium experiences – to improve sustainability, attendee satisfaction, and financial health. Real case studies of festivals that downsized and thrived offer practical tips on delivering quality over quantity, keeping fans loyal, and building a boutique festival brand that lasts.

Ticket Fairy
Ticket Fairy Oct 27 2025
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Beyond Profit: How Community-Centric Festivals Build Lasting Success
Festival Production Strategy & Positioning

Beyond Profit: How Community-Centric Festivals Build Lasting Success

Discover why the most enduring festivals put community first. See how festivals around the globe – from Burning Man to Glastonbury – turned cultural values and fan engagement into business success. Learn practical strategies for engaging loyal fans, co-creating with attendees, and balancing profit with purpose to boost retention, organic growth, and brand loyalty for long-term festival success.

Ticket Fairy
Ticket Fairy Oct 27 2025
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When Big Promoters Come Knocking: Weighing a Festival Buyout vs Staying Independent
Festival Production Strategy & Positioning

When Big Promoters Come Knocking: Weighing a Festival Buyout vs Staying Independent

Big promoter buyout or independence? This comprehensive guide helps festival founders weigh lucrative acquisition offers vs. staying independent. Discover the benefits (cash infusion, resources, risk relief) and trade-offs (loss of control, mission drift, fan backlash) through real festival case studies. Learn an actionable framework to evaluate offers and make the best strategic choice for your festival’s future.

Ticket Fairy
Ticket Fairy Sep 19 2025
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Trademarking Your Festival Name: Protecting Your Brand from Copycats
Festival Production Strategy & Positioning

Trademarking Your Festival Name: Protecting Your Brand from Copycats

Don’t let copycats steal your festival’s thunder. Learn why trademarking your festival name is vital and how to do it right – from filing your trademark to fending off imitators and bootleg merch. This expert guide shows festival organizers how to protect their brand identity, avoid costly legal battles, and keep their event’s hard-earned reputation secure.

Ticket Fairy
Ticket Fairy Sep 15 2025
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