Why a Focused Wine Festival Niche Matters
There are countless wine festivals around the world every year, so having a well-defined theme is essential to stand out. A focused niche gives your event a strong identity and makes it more memorable for attendees (imagina.com). Rather than being just another generic wine tasting, a niche festival tells a story that guests can connect with. It creates an immersive experience centered on a shared passion – whether that’s a particular region’s wines, a style of winemaking, or even a head-to-head comparison of wine cultures.
Festival industry experts have noted a rise in niche events because people crave unique, personalized experiences (www.thefestivalcompany.com) (www.thefestivalcompany.com). With so many one-size-fits-all events out there, a specialized theme allows attendees to connect with others who share their interests (www.thefestivalcompany.com). In the wine world especially, enthusiasts are eager to dive deep into their favorite topics. A clear theme not only draws a dedicated audience but also attracts wineries and partners that are excited about the concept. The result is a festival that differentiates itself in a crowded calendar and offers guests something they can’t find elsewhere.
Defining Your Theme: Old-World vs New-World, Natural, Sparkling, or Regional
Choosing a niche starts with defining what kind of wine experience you want to showcase. Here are some popular angles to consider:
Old-World vs New-World Showdown
One compelling concept is to highlight the contrast (and the common ground) between Old-World and New-World wines. This theme can be framed as a friendly “face-off” between classic wine regions of Europe (Old World) and the newer wine-producing countries like the US, Australia, Chile, etc. For example, a festival could compare the Loire Valley vs. California, letting guests explore how the same grape manifests in different terroirs and winemaking styles. One tasting event in San Francisco did exactly this by pitting Loire and California Cabernet Franc wines side by side (www.localwineevents.com) – attendees could taste a light, peppery Cab Franc from a cooler French climate against a richer, fruit-forward Cab Franc from sunny California. Such a structured comparison not only entertains the palate but also educates guests on wine geography and style.
To execute an Old vs New World theme, you would invite wineries or importers representing each side. Organize the festival layout so that perhaps one half of the venue features Old-World producers (with their Burgundy, Bordeaux, Barolo, etc.) and the other half showcases New-World producers (Napa Cabernets, Australian Shiraz, Chilean Carmenere, and so on). You could even create a “passport” or voting system where guests pick favorites, adding a gamified element. The key is ensuring a balanced representation and a narrative: What can guests learn or appreciate from tasting tradition next to innovation? Emphasize that in marketing – for instance, “Taste Bordeaux and Napa head-to-head” or “Burgundy vs. New Zealand Pinot Noir showdown.” This niche appeals to avid wine enthusiasts and novices alike, because it’s inherently educational while still fun.
Celebrating Natural and Organic Wines
The natural wine movement has passionate followers worldwide, making it a ripe theme for a niche festival. A Natural Wine Festival focuses on organic, biodynamic, and low-intervention wines – those made with minimal additives and often using sustainable farming. What used to be a tiny underground scene is now mainstream enough that large fairs like RAW WINE attract hundreds of producers and thousands of curious tasters across Europe, North America, and Asia (www.sophieservesup.com) (www.sophieservesup.com). In fact, RAW WINE began as a small community event in 2012 and has since expanded to host fairs in cities from London and New York to Berlin, Tokyo, and beyond (www.sophieservesup.com). This shows how a strong niche can grow globally by tapping into a dedicated audience.
If you choose a natural wine theme, tailor your winery outreach accordingly. Look for small producers who champion organic methods, and consider inviting international vintners known in the natural wine scene. Keep in mind that many natural winemakers are artisans; they might not have big marketing budgets, so emphasize the community and education aspect to entice them. For instance, highlight that your festival will have informed attendees who appreciate their philosophy, or that you’ll provide seminars on topics like biodynamics or wild yeast fermentation.
Bubbles Galore: Sparkling Wine Specialties
Another exciting niche is a festival devoted entirely to sparkling wines. This could mean focusing on a specific type like pét-nat (pétillant-naturel) or embracing all traditional method sparklers (Champagne, Cava, Franciacorta, English sparkling, etc.). Sparkling wine festivals have a built-in sense of celebration – after all, bubbles are associated with festivity. A well-executed example is the International Sparkling Festival in Germany, which in its 2024 edition brought together over 80 top sparkling wineries from 12 countries and poured more than 220 different sparklers (www.sparklingfestival.de). That event included both méthode ancestrale (pét-nats) and méthode traditionnelle wines, showing that you can cater to a range of bubble enthusiasts under one thematic umbrella.
When planning a sparkling-focused festival, venue and logistics become especially important (more on that later). You’ll want plenty of chillers, ice, and proper storage since serving temperature is critical for these wines. Glassware is a key consideration too – will you use elegant flutes, wider tulip glasses to better capture aromas, or even the retro coupes for a Champagne Gatsby flair? Decide what fits your vibe. Also think about adding some theatrical touches: perhaps a sabrage (Champagne bottle sabering) demonstration to draw a crowd, or a masterclass on the difference between a tank-method Prosecco and a bottle-fermented grower Champagne. The theme here is inherently glamorous, so you can lean into that with dress codes (all-white attire party, anyone?) or gourmet pairings like oysters and caviar vendors to complement the wines.
Regional or AVA-Specific Festivals
Sometimes the best niche is hyper-focused on a particular wine region or appellation. This could be an AVA (American Viticultural Area) in the U.S. or an appellation in Europe, or any distinct wine-producing area in the world. By centering a festival on one region, you create an immersive deep-dive into that locale’s terroir, traditions, and top producers. For instance, a festival might spotlight Barossa Valley in Australia, Bordeaux in France, or Mendoza in Argentina. Guests at a Barossa-themed event could revel in back-to-back Shiraz tastings from different Barossa sub-regions, alongside local Barossa foods and music – essentially a little slice of South Australia wherever your festival is held. Regional festivals often benefit from support by local tourism boards or wine associations, too, which can help with marketing and recruiting wineries.
Another approach is to highlight an “emerging” region that people are curious about. In Mexico, for example, the Valle de Guadalupe has drawn international attention in recent years; a festival centered on Baja California’s wines would be quite novel and buzz-worthy in many markets. The same goes for up-and-coming areas like England’s sparkling wine regions, or lesser-known French appellations like Jura or Savoie – attract the wine geeks and the adventurous drinkers by offering them something new. Just ensure that if you go super niche on a region, you have enough variety of wines and a strong enough following to make it viable. It helps if the region is known for at least a couple of grape types or styles, so attendees have an array of flavors (for example, a Tuscany festival wouldn’t be only Chianti; it could include Brunello, Super Tuscans, Vermentino, Vin Santo, etc., giving a full picture of that region’s offerings).
Tip: When picking a regional theme, authenticity is key. Consider incorporating cultural elements – local cuisine, music, or artwork from that region – to enhance the sense of place. If it’s feasible, involve winemakers from the region to present their wines in person or via live video, so guests can interact with the people behind the wines.
Aligning Everything with Your Festival’s Concept
Once you’ve chosen a niche concept, every aspect of your festival should align with that theme to create a coherent experience. A focused theme isn’t just a marketing slogan – it should guide decisions from which wineries are invited to how you train your staff. Let’s break down how to map your concept to key festival components:
Winery Outreach and Partnerships
Your theme will directly inform which wineries (or breweries, distilleries, etc., if it’s mixed) you approach. With a clear niche, you can target producers who fit the bill, which makes your outreach more effective. For example, if your festival is all about pét-nat sparkling wines, you’ll be reaching out to a very specific list of winemakers globally who specialize in that rustic bubbly style. Introduce the unique concept of your event when inviting wineries – many will be excited to join a festival that celebrates exactly what they do best.
Leverage regional associations and importer networks where relevant. A festival centered on a French region might partner with that region’s marketing bureau or U.S. importers of those wines. This can defray costs (they might sponsor a pavilion or subsidize travel for wineries) and add credibility to your lineup. If you’re comparing Old vs New World, perhaps you work with a European consulate or chamber of commerce and a New World counterpart to assemble a “team Old World vs team New World.” In any case, clearly communicate to potential winery participants how the theme will attract an audience of interested, targeted consumers. Wineries are more likely to come on board (and even allocate rare wines or host special tastings) when they see that a festival really caters to their segment of the market.
Also consider non-winery partners that align with the theme. For a natural wine fest, maybe collaborate with organic farm-to-table restaurants or artisanal cheese producers to enhance the ethos. A regional festival could involve that area’s tourism board, as mentioned, or cultural performers (flamenco dancers for a Spanish wine fest, for example). These partnerships not only enrich the guest experience but can also help with funding or cross-promotion. Remember that a niche festival, by definition, might not appeal to everyone – so you want to tap into existing communities and fanbases that do have that interest and get them involved.
Venue Selection and Atmosphere
The choice of venue should reflect your theme and accommodate its specific needs. Envision the atmosphere that matches your concept: is it an elegant indoor ballroom for Champagne houses or a rustic outdoor farm for an organic wine fair? If you’re doing an Old-World vs New-World event, you might even use the venue layout creatively – perhaps an historic building or courtyard for Old-World wines and a modern, trendy space for New-World, highlighting the contrast in ambiance as well as in the glass.
Practical requirements are crucial too. A sparkling wine event needs ample refrigeration or ice stations; an outdoor summer venue might be disastrous for delicate reds unless you provide cooling and shade. If pouring natural wines, which can be sensitive to heat and oxygen, ensure the venue allows close attention to serving temperature (indoors with AC might be better in hot climates like Singapore or Mexico). Regional festivals might benefit from venues that evoke the region – for instance, a winery or vineyard setting for a local AVA festival provides authenticity, while an urban tasting hall might work better if you’re bringing an international region’s wines to a city audience.
Consider the capacity and flow as well. Niche festivals can sometimes draw smaller, more intimate crowds (say, 200–500 people) especially in their first years, but if the theme resonates, it could grow. Make sure the venue can scale if you plan to expand the festival annually. On the other hand, don’t over-leverage a huge venue if you intend to keep it exclusive; a half-empty hall will kill the vibe. It’s often wise to start a new niche festival in a space that’s a bit cozy to ensure a buzz of activity, and then move to larger digs if needed in future editions.
Service Protocol and Staffing
Serving wine at a festival is not as simple as uncorking bottles and pouring – especially when your event has a specialized theme. Train your staff, volunteers, and vendors on any special service protocols related to your niche. For instance:
– Proper Pours and Temperatures: Make sure everyone pouring wine knows the right pour size (often 1–2 oz for tastings) and the correct serving temperature for each style. At a sparkling festival, every pour should be well-chilled; at an old vs new comparison event, you might want all reds at a moderate temperature to appreciate nuances (no ice-cold Barolo or overly warm Zinfandel).
– Handling of the Wines: Natural wines sometimes have sediment or can be a bit fizzy; inform servers to handle those bottles gently and maybe keep them upright before pouring. If you’re featuring older vintage Old-World wines, train staff on decanting or careful cork removal to avoid crumbling corks in a 20-year-old bottle.
– Glassware Management: Decide whether each guest gets one glass to reuse or multiple glasses for comparative tastings. In a side-by-side theme (like Old vs New), it’s ideal if guests have two glasses so they can hold one wine in each hand to compare – but that doubles the glassware needed and requires a system for rinsing glasses between uses. If your budget allows, you might provide a glass for white and one for red, or one for still and one for sparkling, etc., to optimize the experience. Factor this into staffing: you may need a glass rinsing station or crew collecting and washing glassware constantly.
– Safety and Responsible Service: Wine festivals can be fun but there’s alcohol involved, so implement protocols for responsible serving. Instruct staff not to over-pour for guests who are clearly inebriated and be ready to politely cut off anyone who needs it. Some festivals issue a certain number of tasting tickets per entry, or have a flip-book that gets stamped per pour, to moderate consumption. Whether or not you use a ticket system, train your team on how to graciously manage any overenthusiastic drinkers. Additionally, have water stations readily available and encourage guests to stay hydrated.
By aligning service protocol with the theme, you also ensure quality control. If your festival is touting itself as the showcase for a certain kind of wine, you want each pour to be presented optimally. This might mean investing in more experienced pourers (like certified sommeliers or knowledgeable volunteers from local wine clubs) who understand the products. Enthusiasts attending a niche event love to ask questions – “What vineyard is this from? Is this organic? What’s the dosage on this Champagne?” – and it greatly elevates the guest experience if the person behind the table knows the answers or can at least speak to the wine intelligently. Providing a short briefing or info sheet to each pourer from each winery can help them convey the right story and facts, especially if winery representatives themselves can’t be there in person.
Glassware and Equipment
Glassware might seem like a small detail, but it plays a big role in a wine festival’s success. The type of glass can enhance the tasting of specialized wines and also reinforces the theme’s seriousness (or its fun!). Decide early what kind of glasses you’ll use, and ensure you have enough for the scale of your event:
– Tasting Glasses: Many festivals issue a single universal tasting glass etched with the festival logo, which attendees carry around. An all-purpose tulip-shaped wine glass often works for everything from whites to reds. This is cost-effective and simplifies cleanup, but consider if it fits your theme. A high-end Burgundy showcase might warrant deluxe Burgundy stemware for VIP tickets, for example.
– Specialty Glassware: If you’re focusing on sparkling wines, flutes are classic, but modern experts often prefer a white wine glass or tulip for Champagne to allow more aroma – you could go either way. If it’s a casual pét-nat picnic-style event, maybe you even use recyclable GoVino glasses or similar, prioritizing safety outdoors. For a port or sherry section (in a regional festival, perhaps), you might have smaller dessert wine glasses available.
– Breakage and Replenishment: Always have at least 10–15% extra glasses beyond your maximum attendee count. Glasses will break or get misplaced. Nothing is worse than running out of clean glasses mid-event. If your event spans multiple days or sessions, have dishwashing capacity or a rotation plan. Renting glasses is an option if you don’t want the long-term storage, but weigh that cost against custom-branded glasses which can double as souvenirs (guests love taking home a glass as a keepsake from a festival).
– Other Equipment: Thematic needs might include dump buckets/spittoons at every table (particularly for serious tasting events or competitions), refrigeration (especially for whites and sparklings – consider renting professional wine fridges or large ice troughs), decanters (if pouring aged reds or high-end wines that need air), and plenty of signage and maps. If your festival includes seminars or workshops, ensure you have audio-visual equipment, projectors for presentations, and a quiet space for those sessions separate from the main tasting floor.
Educational Content and Storytelling
One hallmark of a successful niche wine festival is that guests leave not just happily satiated, but also having learned something new. Education is a huge value-add when you have a focused theme, and it can be your differentiator that justifies ticket prices and draws in true enthusiasts. Map out what educational or storytelling components will reinforce your theme:
– Seminars and Panels: Hosting a few expert-led talks or guided tastings can elevate your festival’s reputation. For instance, at a regional festival for Tuscany, you might have a Master of Wine give a seminar on “Super Tuscans and the Evolution of Tuscan Wine.” For a natural wine fest, panels could discuss topics like sulfites in winemaking or the role of terroir in organic viticulture. Make these sessions optional so casual attendees don’t feel trapped, but promote them to the aficionados.
– Printed Guides or Apps: Develop a festival guidebook that includes a map of the event, the list of wines and wineries, and short blurbs on how each ties into the theme. If the theme is something comparative like Old vs New, the booklet might have a page explaining key differences (Old World emphasizes earth and acidity, New World showcases fruit and body, for example). Attendees will use this to plan their tasting route and it reinforces the story. In today’s tech age, you could also use an event app or QR codes at booths to link to more info about each wine.
– Signage and Theming: Don’t underestimate the power of visual storytelling. Decorate your venue in line with the niche – photos of the vineyards of the region in focus, infographics about the traditional method process for a sparkling event, or art installations made of wine barrels for a rustic vibe. Clear signage should also guide guests through sections (e.g., “Old World this way, New World that way” or area signs like “Napa Valley”, “Bordeaux”, “Natural Wine – Orange Wines”, etc., depending on your concept).
– Interactive Elements: People remember experiences. Consider adding interactive stations: a blind tasting challenge booth where guests guess Old vs New World in a blind test, or a aroma sniffing table where people can smell common wine aromas found in, say, Loire Chenin Blanc vs California Chenin. If it’s a sparkling fest, maybe a display of different cork types and a demo of disgorgement technique. These little touches engage the crowd and deepen their connection to the theme.
Education also extends to your frontline staff as noted earlier. Empower every volunteer or staff member with the story of the festival so they can share it. If a guest asks, “So what’s this event about exactly?” anyone on staff should be able to confidently convey the concept in a sentence or two. Consistency in that messaging makes the experience cohesive.
Marketing the Niche and Selling the Story
A niche festival requires targeted marketing. The upside of a well-chosen theme is that it naturally defines your audience – now you have to reach them. Use the theme as the hook in all your promotions. Your marketing materials should shout what makes this event special: “The only Sparkling Wine Gala in [Country]!”, “Asia’s first Natural Wine Fair!”, or “Taste Old World vs New World – A Wine Battle for the Ages!” Bold, clear messaging will help you cut through the noise.
Leverage channels where your niche audience hangs out:
– Wine enthusiast forums, Facebook groups, or subreddits for specific wine interests (there are communities for natural wine lovers, regional wine fan clubs, etc.).
– Partner with wine influencers or bloggers who are passionate about your festival’s subject. A popular Champagne Instagrammer talking about your bubbles event, or a YouTube sommelier discussing the upcoming regional fest, can drive ticket sales.
– Local wine schools, clubs, or meetups: offer a group discount or a special preview event. For a local AVA festival, the residents and businesses of that region are your ambassadors – get them involved in spreading the word.
– Press releases and industry calendars: Ensure your festival is listed in wine industry event calendars and regional tourism event listings. In places with busy wine event calendars (like California or South Africa’s Cape Winelands), this is crucial because you want to be discovered by those specifically seeking wine experiences (capevinemaster.co.za).
Storytelling comes into play here too. Share tidbits about what people can expect: “Featuring 50+ organic winemakers from 10 countries,” or “Learn from 5 Champagne Masters in one sparkling afternoon.” If you have any star wineries or personalities attending, highlight them in marketing. The more real and concrete you make the theme, the more it will intrigue potential attendees.
One more thing: don’t shy away from explaining why you chose this theme. If it’s passion-driven, let that show. For instance, “We chose to focus on the Loire Valley and California because we believe these two regions offer an incredible contrast and we want to settle the debate: who does Cabernet Franc best? Come judge for yourself!” That kind of narrative invites people into a story rather than just a tasting.
Budgeting and Economic Considerations
Focusing on a niche will influence your budgeting in various ways. Some costs might be higher than a generic event, but you can also find unique savings or revenue boosts:
– Wine Procurement Costs: If you’re buying wine to serve (instead of having wineries pour their own), specialized wines might cost more per bottle. Champagne and high-quality sparkling, for instance, are pricier than average table wines, so you’ll allocate more budget there or adjust ticket prices accordingly. On the flip side, some wineries might donate or discount bottles if they see marketing value in your focused audience – a natural wine collective could be eager to get their products in front of your crowd.
– Travel and Shipping: Bringing in international or out-of-region wines can incur shipping and customs costs, and if you’re flying in winemakers, that’s a budget item too. Plan early for logistics like refrigerated shipping containers or temporary import licenses if needed. Sometimes regional theme festivals collaborate with the producers’ association, which might sponsor freight or travel because it’s promoting their region. Explore these possibilities.
– Sponsorship and Partnerships: The beauty of a strong theme is it can attract like-minded sponsors. A glassware company might provide free glasses for a prominent branding display at a sparkling festival. A local artisanal food company might sponsor snacks at a natural wine fest, knowing they hit their target demographic. Even ticketing platforms can be partners – for example, Ticket Fairy could support with tailored ticketing solutions that make it easy to offer package deals (like a “seminar + grand tasting” combo ticket) or tiered pricing for VIP experiences. These partnerships can offset costs in exchange for exposure. Just ensure any sponsor aligns with your theme and audience values (an organic wine fest probably wouldn’t want a big industrial food brand as a sponsor, for instance).
– Ticket Pricing Strategy: Niche festivals often can charge a premium if they offer specialty experiences. Attendees know they’re getting rare or focused content – for example, a vertical tasting of old vintages or a chance to chat with renowned winemakers – which justifies higher ticket tiers. Consider having a VIP level that grants early access, exclusive pours, or lounge areas. Meanwhile, if your goal is inclusivity (say, spreading the gospel of an underrated region), you might price reasonably to attract a broader group but seek volume or sponsorship to cover costs. The pricing should reflect both the market’s willingness to pay for the niche and your cost per attendee.
– Risk Management Buffers: Always keep a contingency in your budget for the unexpected. With specialized events, the “unexpected” could be something like a shipment of wine getting stuck in customs or a star speaker canceling last minute (requiring a replacement). Insurance tailored to events is a must – including liability coverage, and possibly event cancellation insurance if you’re investing heavily. Assess any unique risks: for a sparkling fest, a guest slipping on spilled Champagne is a plausible insurance claim scenario – be prepared with safety measures and insurance. If you’re outdoors, consider weather insurance if rain could wash out the event. Risk management also means having a backup plan if an element of your theme falls through: e.g., if half the overseas wineries can’t travel due to a pandemic wave or visa issues, how will you adjust? Having a few local stand-ins or a slight pivot in programming might save the day.
Learning from Successes and Failures
As an experienced producer will acknowledge, not every experiment will hit the bullseye. Some niche concepts soar, others struggle. Learn from both:
– Success Story: The earlier-mentioned RAW WINE fairs succeeded because the organizers understood the rising interest in natural wines and delivered an experience true to that ethos. They kept authenticity at the core – real farmers pouring their own unfiltered wines, honest marketing (even the flaws of natural wine were discussed openly), and an inclusive vibe. As a result, the community grew, and now those festivals span multiple countries. The lesson is to know your audience and stay authentic. If you build trust that your festival genuinely celebrates the niche, word-of-mouth will propel it.
– Another Success: A regional festival like the Barossa Vintage Festival in Australia (one of the longest-running wine festivals, dating back to 1947) thrives because it celebrates an entire community and its traditions. They incorporate not just wine tastings but also local food, music, and cultural heritage, making it a must-visit event for anyone interested in Barossa wine. Their strong local backing and diversified program show how a niche (in this case, one region) can still offer variety and stay fresh each year.
– Cautionary Tale: On the other hand, consider a hypothetical festival that tries to do too much – e.g., a “Global Wine MegaFest” featuring wines from everywhere with no clear focus. It might have sounded good to appeal to everyone, but it risks pleasing no one in particular. Guests could leave overwhelmed and without a clear memory of what made the event special. One real-world example: a wine festival that attempted to mix an upscale fine wine tasting with a beer garden and a family carnival all in one event ended up with a disjointed experience. Serious wine lovers were put off by the carnival vibe, and families were not necessarily interested in the wine education parts. The takeaway is don’t dilute your concept. You can have diverse activities, but they should complement the core theme, not conflict with it.
– Adapt and Evolve: Even within a successful niche, listen to feedback and be ready to evolve. Perhaps your first “Loire vs California” showdown was a hit, and next year attendees beg for a different matchup – say, “Bordeaux vs. Napa.” Or your natural wine fest got feedback that guests wanted more guidance on navigating the offerings, so next time you introduce guided tours of the tables by a sommelier. Each edition can refine the theme further. However, be careful about pivoting too far or too often; if you change the theme every year drastically, you lose the brand identity. Find a balance between fresh content and staying true to what your festival stands for.
Key Takeaways
- Pick a Distinctive Theme: Choose a wine festival niche that excites a specific audience and gives your event a clear identity. In a crowded calendar, a well-defined theme like Old vs New World, Natural Wine, Sparkling, or Regional Focus will help your festival stand out.
- Align Every Detail with the Concept: Ensure your venue, participating wineries, decor, and even the glassware reinforce the theme. Consistency creates a coherent and immersive guest experience.
- Curate the Right Participants: Invite wineries and partners who exemplify your theme. Build relationships with regional bodies or wine associations to bring authenticity and possibly sponsorship support.
- Plan for Specialized Logistics: Account for any special requirements of your niche – from serving temperatures and extra ice (for sparkling wines) to additional glasses or decanters (for comparative tastings). Train staff and volunteers on these specifics so service runs smoothly.
- Educate and Engage Your Audience: Leverage your theme to offer educational value through seminars, tastings, or interactive experiences. A well-informed guest will appreciate the festival more and spread the word, helping to build a loyal following.
- Market to Your Niche Community: Tailor your marketing to reach the enthusiasts who care about your theme. Emphasize what makes your event unique and use storytelling to generate excitement. Don’t be afraid to highlight special offerings or expert guests that truly appeal to that niche.
- Budget Wisely (and Creatively): Align your budget with your concept’s needs, anticipating higher costs for specialized items but also seeking out theme-aligned sponsors. Price tickets appropriately for the value you’re providing, and always keep a contingency for surprises.
- Stay Authentic and Adaptive: Successful niche festivals remain true to their vision. Deliver what you promise and maintain quality – that builds trust with both attendees and wineries. At the same time, be open to feedback and willing to improve the experience each year without losing the core identity of the festival.
12th October 2025