Stand Out from the Crowd: Positioning Your New Festival with a Unique Identity
Make your new festival stand out with a distinct concept by finding your niche and crafting messaging that draws your audience in and builds a loyal following.
Fresh from the Playbook
The latest strategies and tactics for ambitious promoters
From T-Shirts to Totes: Running a Profitable Festival Merch Operation
Learn how to run a profitable festival merch operation. Discover expert B2B strategies on how to price merch, forecast inventory, and optimize on-site sales.
Scaling Up: Adapting Your Festival Operations for Massive Crowds
Learn how to scale your festival operations for massive crowds. Discover expert B2B strategies for improving festival service efficiency, safety, and logistics.
Festival Marketing on TikTok & Reels: Short-Form Video Strategies to Ignite Buzz and Ticket Sales
Master festival marketing on TikTok and Instagram Reels. Learn how event promoters can create viral promotional reels for fests to drive buzz and ticket sales.
Stretch Tents, Domes, and Inflatables: Alternative Temporary Structures for Festivals
Discover how alternative temporary structures like stretch tents, geodesic domes, and inflatables can elevate your festival’s design, safety, and operations.
Festival Guest Lists and Comp Tickets: Keeping Freebies Under Control
Master festival guest list management with expert B2B strategies. Learn how to control comp passes, track free tickets, and protect your event’s revenue.
Year-One Festival Marketing: Building Buzz and Trust from Scratch
Discover expert B2B strategies for year-one festival marketing. Learn how to put on a festival, build trust, and drive ticket sales from scratch.
In-Kind Festival Partnerships That Actually Save Money
Learn how to secure valuable in-kind festival partnerships that save money. Discover strategies to attract payment companies that sponsor music festivals.
Post-Festival Playbook Emails by Age: The Family Fun Continues at Home
Keep families engaged with age-specific follow-ups – from at-home crafts and reading lists to custom playlists – so the festival fun continues after the event.
Budgeting the Boutique Festival P&L – Mapping Fixed & Variable Costs, Phasing Revenue, and Protecting Liquidity
Learn how to manage festival expenses, map fixed vs. variable costs, forecast revenue phases, and protect your event’s liquidity with expert B2B budgeting strategies.
Data Privacy & Children’s Information: Best Practices for Protecting Young Users
Safeguarding children’s personal data means collecting only what’s necessary, obtaining parental consent, securing data with strict measures and deletion policies, and auditing third-party tools. Learn why treating privacy as a form of care protects kids and builds trust.
Financial Model and Cash Flow Timing for Festivals
Master festival revenue streams, cash flow timing, and event ticket sales workflows. Learn how top producers manage finances, platform fees, and contingencies.