About 249 Maunganui Road
249 Maunganui Road is a landmark multi-level entertainment building in central Mount Maunganui. It was originally built as a multiplex movie theatre (opening around 2000) (cinematreasures.org ) (m.scoop.co.nz ) and operated for decades under names like Bay City Cinemas and Event Cinemas. The four-storey structure occupies a prime corner on the main street (just steps from boutiques, bars and cafés) and even boasts views of Coronation Park behind it (m.scoop.co.nz ). Its large glass-and-light façade and marquee gave it a definitive theatre look – today you’ll still notice its tall foyer and box-office lobby inside. The cinema was purpose-built on a 1,219 m² site in 1998, giving roughly 1,824 m² of floorspace (m.scoop.co.nz ). Over the years it became a local cultural hub – generations of Tauranga families came here for blockbusters – before changing hands in 2014 and eventually closing as a regular cinema. Now (after a 2021 sale) the space is being redeveloped with new owners looking to convert it for mixed uses (m.scoop.co.nz ) (www.realestate.co.nz ).
Events and Programming
While it was a classic cinema showing first-run films (everything from Hollywood blockbusters to family movies), the building’s programme changed in the early 2020s. Today it mainly hosts special events – often nightclub-style parties, music concerts and festivals – rather than daily movie screenings. For example, in 2023 promoters ran themed rave nights like “Cinema One” (an Easter DJ event) and “Lost n Found” (a summer dance party) inside the old cinema auditoriums (www.ticketfairy.com ) (www.ticketfairy.com ). Acts have included local and international DJs and live performers – one may see drum’n’bass and hip-hop line-ups with names like Elisāra, Benjamin & Nwak or Sir-Vere. Events are sporadic (a few big nights per year rather than a constant schedule) and appeal mostly to adults. Ticket prices vary with the event – usually in the $20–$40 range – depending on the artists and promoter. In recent events, organisers warned “tickets are extremely limited” due to strong demand (www.ticketfairy.com ), so shows often sell out in advance.
Tickets and Booking
Since 249 Maunganui Road no longer runs regular cinema screenings, there’s no fixed box-office schedule. For current events, tickets are typically sold online through the event promoters or box-office. Advance booking is strongly recommended for popular club nights (they often list “on sale now” dates) and sometimes limited door sales are available. Historically, when it was a cinema, tickets could be bought at the on-site box office or official cinema websites; today, eventgoers usually purchase tickets via authorised online ticketing or by visiting the venue’s office a few hours before showtime. Keep an eye on local listings, social media or community calendars for announcements. Pricing tiers can range from general admission to VIP packages, depending on the event. For big evenings, arriving early can help secure your spot – promoters often open doors an hour or two before the performance.
Seating and Layout
The venue has a complex layout owing to its cinema heritage. On the ground floor is a spacious lobby/foyer with ticket counters and concession stands (m.scoop.co.nz ). Two broad staircases lead up from the foyer to the upper levels. The first and second floors house four separate cinema auditoriums (usually called Screens 1–4), each with a projection booth and comfortable padded seats. Screen sizes vary, from a large capacity auditorium down to smaller screening rooms (m.scoop.co.nz ). (When functioning as a club venue, these theatres can be used individually or combined into a larger dance hall.) The curved rows and stadium-style seating mean most seats have a clear view of the stage/screen. For film screenings in the past, the best views were generally in the centre of a mid-row. Now for standing events, the whole main hall often becomes general admission: fans cluster nearest the front for the DJs and spread back toward the aisles. A small on-site flat/offices occupy part of the second floor (m.scoop.co.nz ) (not available to the public). Under the building there are also nine parking spaces in a basement garage (m.scoop.co.nz ).
Getting There and Parking
249 Maunganui Road sits right on Mount Maunganui’s main drag (State Highway 2) – about 200m from the corner of Pilot Bay Drive. By car, it’s easy to find: from Tauranga head north on SH2 and follow signs to “Mount Maunganui Beach” to reach Maunganui Road. Street parking in the CBD is free (no meters) but strictly time-limited (2–3 hours max on Maunganui Rd and surrounding streets during the day (www.tauranga.govt.nz )). The building itself has only 9 private spaces (some in a undercroft garage and some at the rear). For extra parking, several council lots and private garages are a short walk away (for example, public parking on The Strand or Bounty Lane). Rideshare/taxi drop-off is easy directly in front on Maunganui Road. Public transport is also good: Baybus Route 5 (the Tauranga–Mount corridor service) runs along Maunganui Road with stops near the Grand Hotel and Pilot Bay, just a few minutes’ walk from number 249. (Ask for the Golf Road or Links Avenue stops – they are closest.) Always allow extra time on busy nights, as nearby streets can get congested.
Inside the Venue
Upon entering 249 Maunganui Road, expect a somewhat industrial-cinema vibe. The main foyer is large and tiled, with leftover ticket booths or counters from its cinema days (m.scoop.co.nz ). There used to be a concession stand selling popcorn and drinks; during special events it may be converted to a merchandise or beverage kiosk (though some nights have enforced no-alcohol policies (www.ticketfairy.com )). Inside you’ll experience high ceilings, heavy curtains, and the curved lines of old movie-rooms. Stairs and a disabled lift (installed in the renovation) grant access to the upper floors. Lighting can vary – classic cinemas had dim foyer lights and bright neon, whereas club events bring in colourful stage and laser lighting in the auditoriums for atmosphere. The sound system is excellent: originally calibrated for crystal-clear film audio, so music events benefit from strong acoustics in each auditorium. Restrooms are located on the ground floor and upstairs (large unisex facilities) (m.scoop.co.nz ). Other amenities include coat/tag checks at busy events and a small lounge area in the foyer. The building has a commercial kitchen and storage that can support functions (though food services are usually outsourced). Importantly, the venue is fully wheelchair accessible – there’s a lift to all levels and level-entry into the foyer (www.realestate.co.nz ). Free Wi-Fi may be available in the lobby, but cellphone coverage is generally good throughout.
Nearby Amenities
The heart of Mount Maunganui is at your doorstep. Countless shops, cafés, bars and restaurants line Maunganui Road within a few minutes’ walk of 249. For pre-show dinner or coffee, you’ll find popular spots like IZAKAI (Japanese bar & eatery), Latitude 37 restaurant & bar, Goat & Tricycle bistro, and casual cafés (e.g. Bean Bar, Elk Espresso) all along the same strip. If you’re looking to grab a drink nearby, La Cote Wine Bar and Thirsty Whale are within a block. For late-night refreshments after an event, the Mount has a 24-hour dairy and bottle shops walking distance away. As for hotels, the site is just a short walk from local motels and hostels on Marine Parade (Sandhurst, with beachfront views) or along The Strand (Destination Bay Apartments). The Grand Hotel (250 Maunganui Rd, one block away) and“Sandhurst Resort” are closest for lodging, and all downtown Tauranga is only ~10km drive. Save time by arriving early: with so many restaurants nearby, it’s easy to dine en route. After a late show, mountain-biking buses run until about 9pm; after that, reliable taxis and rideshares are plentiful on the main road late into the night.
What Makes This Venue Special
249 Maunganui Road stands out because it’s more than just concrete and screens – it’s an iconic part of the Mount’s history. From its opening, it was the town’s flagship multi-screen cinema, a cutting-edge entertainment complex in the late 1990s. Locals fondly remember long afternoons of blockbuster flicks or sticking around after movies for arcade games in the lobby. Architecturally it’s unusual: a four-floor theatre with bold skyline presence (especially when the bright marquee lights are on at night) and even a rooftop projection suite (m.scoop.co.nz ). Culturally, the building has been a community gathering spot for decades; it drew families, teenagers and retirees alike under one roof. Even during its incarnation as “Event Cinemas”, it remained a top attraction in the city (ranking among Tauranga’s top-rated cinemas on TripAdvisor (www.tripadvisor.co.nz )). Today, its reincarnation as an events centre keeps that spirit alive. Music fans and artists love the venue’s “hidden gem” vibe – a big empty cinema hall turned into a private concert space creates an unusually intimate club experience. The large soundproof auditoriums and historic neon signage give events here a unique flair you won’t find in a generic club. In short, whether it’s the nostalgia of seeing a film or the novelty of a secret dance party, 249 Maunganui Road offers a venue experience that’s distinctive to the Mount.
Visitor Tips and Information
To get the most out of your visit, plan ahead. Check the latest event listing for 249 Maunganui Road before you go – since programming is irregular, don’t expect daily shows. If attending an adult music event, note that it will likely be 18+ only (ID will be checked) (www.ticketfairy.com ). Expect bag checks and security at the door. Most events enforce a no-alcohol and no-weapons policy (www.ticketfairy.com ), so leave loose items (and adult drinks) at home. Even with tight entry rules, the vibe is friendly – staff are used to festival-style crowds. Dress is casual, but club-goers often favour current styles. Bring earplugs if you’re sensitive to sound, as the old cinema halls can get very loud at full-tilt. During film screenings (if ever resumed), note the salon may be a bit dated – some reviewers from earlier years mentioned the place needed a tidy up (www.tripadvisor.co.nz ). That said, most still found seats comfortable and the picture quality fine. For comfort, arrive early to snag seats or pack small snacks (only permitted if not a “no food” event). If you have limited mobility, no worries – the venue is wheelchair-friendly with ramps and a lift (www.realestate.co.nz ). Finally, watch your belongings – the Mount is generally safe but events can get crowded, so keep valuables secured.
What is the capacity of 249 Maunganui Road?
The building is roughly 1,824 m² in total footprint (m.scoop.co.nz ), split over four cinema screens and a lobby. In practice, capacity varies by event: as a cinema it seated several hundred across its four theatres, and recreational events have hosted on the order of ~300 people in a single hall (www.ticketfairy.com ). For any given show, the promoter will list an official maximum attendance.
How do I buy tickets for events at 249 Maunganui Road?
There is no fixed box office for walk-up sales. Tickets are generally sold by the event organisers (online or at local outlets). Check the event’s website or social media for official links. Sometimes limited door sales are available, but popular shows usually sell out beforehand, so early booking is advised (www.ticketfairy.com ).
Where should I park when visiting 249 Maunganui Road?
Street parking on Maunganui Road and side streets is free (no metres) but time-restricted (signposted P180/day or less) (www.tauranga.govt.nz ). The venue itself has only a handful of on-site spots (under and behind the building) which fill up fast. You may need to find paid parking nearby or a public lot (e.g. nearby Strandon or Banks Ave car parks). Alternatively take the bus – Baybus Route 5 stops a few minutes away on Maunganui Road (Golf Rd stop).
Which Baybus routes serve 249 Maunganui Road?
Route 5 (the Bayfair–Mount Maunganui–Tauranga city service) regularly travels along Maunganui Road with nearby stops such as “Golf Road / Maunganui Road”. This route runs from early morning till evening. Touching down at Mount Maunganui central, you’re typically no more than a 5-minute walk from the front door of 249.
Is 249 Maunganui Road wheelchair accessible?
Yes. The building was recently renovated and includes a lift to all floors (www.realestate.co.nz ). The entrances are at street level and the restrooms on each level are wheelchair-friendly. If you have special needs, feel free to call ahead to confirm seating and access arrangements.
Is 249 Maunganui Road still a cinema?
As of 2025, it no longer operates as a regular movie theatre. After decades as a cinema (Bay City/Event Cinemas) (m.scoop.co.nz ), it closed to films and has been repurposed for concerts and events. Any future movie screenings would be special engagements, not daily showings.
What kind of shows and events are held here?
Typically, the venue now hosts sold-out club nights, electronic music parties or themed concerts. In 2022–2025, notable events included multi-room DJ raves like “Cinema One” and “Lost n Found,” featuring local and national DJs (www.ticketfairy.com ) (www.ticketfairy.com ). There are no fixed “concert series” or film festivals at the moment – just occasional bookings. If there’s something upcoming, it’s usually promoted as a one-night event.
How much do tickets usually cost?
Prices vary with the act, but most events at this venue have tickets in the $25–$40 NZD range for adults. (Matinee or children’s pricing no longer applies since it’s no longer a cinema.) Premium or VIP packages may cost more. Keep in mind that any advertised price may still have booking fees added.
Are children allowed inside?
For music events, 249 Maunganui Road has typically enforced an 18+ age limit (www.ticketfairy.com ). This means no under-18s or infants can attend those club nights. (In its cinema era, of course, kids could see films; but that is no longer the case.) Always check the age restrictions on the event listing before going.
Can I bring food or drink inside?
Policies vary by event. Generally, commercial venues like this ban outside alcohol. In fact, some promoters at 249 Maunganui Rd specifically forbid any alcohol or weapons inside (www.ticketfairy.com ). Snacks may or may not be sold on site; you’ll often find a basic bar or non-alcoholic station in the foyer, but if in doubt, grab food beforehand, as outside food is usually discouraged. In any case, no large picnic items or glass containers are recommended.
Are there ATMs or a cloakroom on-site?
There is no official cloakroom, so it’s best to travel light. A few events might offer a coat/bag-check desk, but this is not guaranteed. As for cash, there’s usually an ATM inside the lobby area (as was common in cinemas) or nearby shops along Maunganui Road. Many transactions (like tickets or bar) can be done by card.
Is photography or recording allowed?
Standard venue etiquette applies. For concerts and club nights, the venue often requests no professional cameras, tripods or video recording. Casual phone photos are usually okay during many shows, but always obey the on-site signage and staff. Flash photography is typically discouraged, as it can impair other guests’ experience.
Where can I leave luggage or prams?
Space is very limited inside, and cloak facilities are minimal. If you arrive with prams or large bags, it’s best to leave them in your car or hotel – the staff may not have capacity to store them. There is no public luggage storage at the venue.
Is there a dress code?
No formal dress code, but the vibe is casual to smart-casual. Since many events are nightclub-style, people often dress stylishly for a night out (jeans, shirts, dresses). Some themed events might encourage certain colours or costumes. Comfortable shoes are wise, as you may stand or dance. Avoid anything offensive, and be aware that gang insignia is explicitly banned inside (www.ticketfairy.com ).
What malls or attractions are nearby?
249 Maunganui Road is in the heart of the Mount’s CBD strip. Right across the street is Coronation Park and the beachside area. Within a block are shops, a supermarket, and the popular Mount waterfront. Tauranga’s waterfront and Bayfair shopping centre are a short 10–15 minute drive away. If you have time to kill, the iconic Mauao/Mount Maunganui mountain is only a 10-minute drive or 30-minute walk south.
