Well-known musicians and artists have created brands that combine their fashion sense with a commitment to eco-friendly and sustainable initiatives. We’ve compiled a list of five mainstream musicians who have taken on the role of entrepreneur, partnered with established businesses, and even invested in fashion and lifestyle sustainability projects.
Picking up from Baby Spice Emma Bunton’s sustainable mother and baby range, Kit & Kin, here is a list of musicians and bands that have launched brands keeping sustainability in mind!
Hayley Williams – Good Dye Young
Hayley Williams is a Grammy award-winning singer, songwriter, musician, and lead vocalist of the rock band Paramore. Along with her band, she has released five studio albums since their inception in 2004. Hayley’s vibrant hair colors, haircuts, and styles have always been a hallmark in her career, alongside her vocals and songwriting.
To that end, she established her own company, Good Dye Young, in March 2016. It’s a vegan and cruelty-free hair dye brand that she co-founded with her long-time hairstylist and makeup artist, Brian O’Connor. The colors are manufactured using a cream base and stay clear of ammonia, formaldehyde, peroxide, and paraphenylenediamine. GDY has also worked with EcoCart to reduce order carbon emissions, where EcoCart directs carbon offset donations to approved carbon offset projects such as tree planting and wind farm construction.
Lady Gaga – Haus Labs
Grammy winner, singer-songwriter, fashion icon, and actor Stefani Germanotta, who is better known as Lady Gaga, launched her cosmetic brand Haus Laboratories in 2019. Haus Laboratories focuses on cruelty-free and vegan makeup. Lip liners, eyeliners, lip gloss, brow pencils, lip crayons, and liquid-to-powder shimmer were among the first products released. The items came in stylish black packaging and received positive feedback.
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Fresh from her recent collaboration with the music on the film ‘Top Gun Maverick‘, Laga Gaga’s Haus Labs is due to relaunch on June 9, 2022. On Instagram and the official website, the company has a noticeable sudden redesign. The also released its new tagline, “The Future Is Beautiful,” as well as its new name, Haus Labs by Lady Gaga. Haus Labs will feature a group of creatives, scientists, and innovators who will concentrate on ‘Supercharged Clean Artistry Makeup’. It also uses mindfully chosen, safe, and sustainably obtained natural and synthetic components in its products.
Selena Gomez – Rare Beauty
Singer-songwriter and actress Selena Gomez launched her cruelty-free and vegan brand Rare Beauty in 2020. The name originates from her third album, Rare, which was released in 2020. Her cosmetic line includes items for the face, lips, eyes, and other cosmetic instruments. Selena is known to be a big advocate for mental health, and hence one percent of all purchases are donated to mental health charities.
Beginning in late 2021, Rare Beauty plans to gradually incorporate post-consumer recycled materials into its packaging. Their boxes are produced from ethically sourced, FSC-certified materials printed using water-based ink and are 100 percent recyclable. All of their products are cruelty-free and have been certified by PETA’s ‘Global Beauty Without Bunnies’ program.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me”, reads a statement by Selena Gomez on the company website.
Pharrell Williams – Human Race and Bionic Yarn
With his numerous collaborations, record producer, singer, songwriter, and Grammy winner Pharrell Williams has been a mainstay in the fashion world since the early 2000s. His noteworthy collaborations include brands Louis Vuitton, Colette, Adidas, and Chanel, in addition to launching his street clothing label – Billionaire Boys Club and Ice Cream footwear.
Pharrell Williams founded Humanrace in 2020, a skincare line with reusable packaging manufactured from recycled plastic from landfills. With the help of his dermatologist, Dr. Elena Jones he co-founded it with longtime colleague Rachel Muscat.
Humanrace takes a comprehensive approach to develop more environmentally friendly products and packaging. Their skin bottles are refillable, and they encourage patrons to do so. Refills are sold for a fraction of the cost of the full-price item, and they have a subscription plan as well.
Pharrell Williams is an investor as well as the creative director of Bionic Yarn, a company that converts plastic waste into high-quality textiles. Bionic Yarn has collaborated with prominent brands like Timberland, Burton, and H&M to create unique products such as blue jeans, upholstery items, footwear, bags, wallets, and other items.
Bionic, a manufacturer of textiles, polymers, and other materials derived from recovered, recycled, or regenerative sources, gained its name first by producing high-quality yarns and fabrics from salvaged marine and coastal plastic.
Gwen Stefani: GXVE
Gwen Stefani is an actress, singer, songwriter, and fashion designer. She is also the vocalist and co-founder of the pop-rock band No Doubt. With the band, she has released six studio albums that include hits ‘Don’t Speak’, ‘Just A Girl’, ‘Hella Good’, and ‘It’s My Life’. She has recorded four studio albums as a solo artist, the first of which was ‘Love. Music. Angel. Baby.‘
Taking the namesake of her debut album, she founded a designer fashion line L.A.M.B. that included clothes, shoes, bags, and a fragrance called “L”. The brand eventually slowed down operations in 2015. In March 2022, Gwen Stefani created her makeup and cosmetic line GXVE, inspired by her appearances and decades of applying her own makeup. The items sold by GXVE are 100% vegan and cruelty-free. As claimed by the brand’s website, all its products are made with sustainable materials and their outer cartons are recyclable.