Todo lo que necesitas para vender más entradas, llenar más salas y crear eventos inolvidables
Las últimas estrategias y tácticas para promotores ambiciosos
Descubre cómo los recintos usan datos y herramientas de marketing para personalizar el recorrido de cada fan, aumentar su fidelidad y ofrecer experiencias VIP a cualquier escala.
Discover how to crisis-proof your event tech in 2026. Learn how top teams reduce execution risk at technology-heavy live events with backup plans and fail-safes.
See how event organizers prevent ticket scalping and fake tickets. Learn how mobile ticketing solutions reduce fraud to protect your venue’s revenue.
Discover how venue operators are upgrading emergency protocols in 2026. Learn to build robust safety plans, manage crowd risks, and implement backup procedures.
Discover how venue membership and loyalty programs boost repeat attendance and revenue. Learn to leverage ticketing systems with built-in fan rewards.
Descubre cómo funcionan el geofencing y las ofertas geolocalizadas para eventos en 2026. Aprende estrategias de marketing basadas en la ubicación para vender más entradas y conectar con los fans cercanos.
Discover expert event marketing strategies for 2026, from artist co-promotion and unique promo codes to marketing strategies for new comedy shows and festivals.
Master attendee journey planning for complex events. Learn how to map the event attendee journey to optimize touchpoints and drive maximum ticket sales.
Discover advanced concert ticket sales strategies for promoters, including dynamic pricing, scarcity tactics, and phased releases to drive multi-city sell-outs.
Discover effective SMS strategies for first-party data collection in 2025 and 2026. Learn how event promoters can build owned audiences and boost ticket ROI.
Learn how to promote an event on Twitter (X) in 2026. Discover B2B strategies for event promoters, from X ads test budgets to viral organic ticket sales.
Discover how event promoters use programmatic advertising, DSPs, and social extension ads to scale ticket sales and reach new audiences across the open web.
Descubre el modelo de referidos que genera un 20 % más de ventas de entradas de media, descubre qué campañas venden entradas, responde más rápido a los compradores y mantén las colas en movimiento.
