About The Button Factory
The Button Factory is a new multi-purpose creative venue in central Auckland. Housed in a repurposed industrial building at 2 Abbey Street, it was literally an old button-making factory – the name comes from the building’s history of producing intricate buttons . Today it’s part event space, part community hub and part studio complex, designed to serve artists, performers and creatives. As one press release notes, it’s “a cultural hub where cacao flows, yoga mats roll out, and basslines shake the walls,” blending arts, wellness and music under one roof . Founders who have organized major Aotearoa festivals run the venue, aiming to provide a year-round home for Auckland’s creative community . The interior keeps an industrial-chic aesthetic – it’s essentially a large open hall with high ceilings, an adjoining lounge/bar area, and several small studio rooms. The space includes amenities like a fully licensed bar and café area for guests, plus flexible seating and a state-of-the-art PA sound system . This combination of industrial heritage & modern design, plus the community-driven mission, makes The Button Factory a unique landmark in Tāmaki Makaurau’s arts scene.
Events and Programming
The Button Factory’s calendar is very eclectic. Every month there are dozens of events spanning music, dance, art and workshops – often 3–5 nights a week. You might find daytime yoga or ecstatic dance classes, poetry slams and open-mic nights, as well as gallery-style art exhibitions and craft markets. In late 2024, for example, events included an Ecstatic Dance session and yoga classes, a photography business workshop (Speak Story Lounge) and a kirtan mantra-&-dance weekend retreat , followed by a creative improvisation series and an art exhibition launch . In the evenings The Button Factory showcases live music and performance art. Notable recurring events include “The Stage: Unbuttoned” variety show – a burlesque/comedy/music mixer – which regularly sells out and is themed around glitz and cabaret . The venue also hosts DJ nights (its big NYE “Rapture” parties feature local house/Afro-house DJs), reggae/drumming gatherings, and rock or soul band concerts. Lineups have featured local acts like Strangely Arousing, Zola Nova, African drummers and others . Many events are ticketed (typically NZ$20–40; for example a recent show was about $30 ) and are promoted through the venue’s website and social media. Overall, programming is experimental and community-driven: expect upcoming local performers, multimedia performances, interactive shows, creative workshops and parties that celebrate alternative culture.
Tickets and Booking
Tickets for Button Factory events are usually sold online via the venue’s listings (often on major ticket sites or via their website). Popular shows go on sale well in advance and often have early-bird and general admission tiers. For hit events – like The Stage: Unbuttoned nights or holiday parties – tickets can sell out quickly , so it’s smart to sign up for the newsletter or follow The Button Factory on social media to catch sales announcements. There isn’t a traditional box office on site; most entry is e-ticket scanning at the door. Occasionally a small number of tickets may be saved for door sales, but don’t count on it if an event is listed as sold out online. Tips: arrive early for general-admission events if you want a good spot, and buy in the pre-sale window when available. Box office pick-up is not typical – e-tickets and will-call collections are the norm. For VIP options, some themed events offer reserved couches or small tables (e.g. “VIP tables” were available at a past variety show ). Tickets typically range in price from about $25 up to $40 depending on the event’s scale.
Seating and Layout
The venue is essentially one large open-plan hall. There are no fixed rows of seats – most events are general admission standing-room. Flexible furnishings are used: for certain shows you’ll see cocktail tables or banquette seating near the back and sides, and a raised platform or stage at one end. For example, The Stage: Unbuttoned event promoted VIP lounge tables for a “full glam night out” . Otherwise, the default layout is a flat floor facing the performers or DJ. The space is fairly intimate, so even standing at the back you’re usually fairly close to the action. Musically, the installed PA system provides even sound coverage – front-center of the stage will obviously give the clearest view and audio, but quality is good throughout the room. Avoid standing directly next to the speakers if you’re sensitive to loud volume. Acoustically, the high ceiling and minimal partitions keep reverberation controlled. In summary: the best “seats” are near the front for visibility; casual seating is available at the lounge/bar area behind the crowd. If you prefer to sit, get there early to claim a spot at a table or couch.
Getting There and Parking
The Button Factory’s front door is at 2 Abbey Street in the Auckland CBD (1010). Abbey Street runs between Wellesley Street and Princes Street, just east of Queen Street. It’s very central – roughly a 10-minute walk from Britomart Station or Queen Street shops. For public transit, numerous buses serve the nearby Queen and Symonds/Wellington corridors. The free CityLink buses stop on Queen Street a short walk away, and Auckland Transport’s trains run from Britomart nearby. By car, note that parking in the CBD is metered. However, on-street parking becomes free after 8pm (a concession of the council) , which covers most evening events. There are also a few paid lots and parking buildings within a 2–5 minute walk (for example around Queen/Victoria St or off Karangahape Road), usually charging under $15 for a night. Ride-share and taxis can drop off right outside at 2 Abbey St. If you’re cycling, there are public bike racks on some nearby streets. Overall access is very convenient due to its city-centre location.
Inside the Venue
Inside The Button Factory you’ll find a relaxed yet lively vibe. On entry you’ll be greeted by staff who will scan tickets and check IDs (most evening events are 18+, so bring photo ID). There may be a light security check. Once inside, you’ll notice the bar and cafe counter along one wall (this doubles as a bar during nights and serves things like cacao drinks during daytime) . The opposing wall often displays rotating artworks or posters from local shows. There is a small seating lounge near the bar where you can chill, but the centerpiece is the open floor – dance floor or audience area – with a stage/DJ booth at the opposite end. Lighting and decor change per event: club nights use colored stage lights, while daytime classes are brightly lit. Restrooms are (as usual) at the back; there is no official coat check but many people leave jackets on available racks or chairs near the bar. The Button Factory also has amenities like free Wi-Fi (since co-working studios operate here), though availability for casual visitors can vary. Merch tables frequently pop up by the stage or side, selling artist CDs or venue shirts. In short: expect a warehouse-style loft interior with a casual artistic atmosphere. Staff are generally friendly, and you can purchase drinks and simple snacks at the bar during shows. If you need seating, arrive early (chairs or small tables may be limited). The Code of Conduct is relaxed – the emphasis is on creativity and respect – but security will remove intoxicated or disruptive guests. Overall it feels like a laid-back underground arts club rather than a formal concert hall.
Nearby Amenities
Abbey Street is right near many city attractions and conveniences. A five-minute walk away (to the west) is Queen Street with plenty of shops, cafes and bars for pre- or post-show meals. Within 1 km there are popular eateries such as Azabu (Japanese), Sri Pinang (Malaysian) and Apero Food & Wine (European) as well as casual cafés and Asian restaurants . For drinks, the Britomart and Wynyard Quarter precincts are just up the road on Queen St, featuring craft cocktail bars and pubs. The newly revitalized Karangahape Road (K Rd) is only two blocks east and offers nightlife venues too. Hotels are abundant nearby: SkyCity’s Pullman/Casino complex, Hotel Grand Windsor, and Britomart’s boutiques (Hotel Britomart, M Social) are all within easy walking distance. Plan to arrive at least 30–45 minutes before showtime if you want dinner in the area – lunchtime or early evening. After late concerts, the 24-hour CityLink buses and Uber/taxi services make it easy to get home, even late at night. In short, you can easily find dinner or a drink nearby, and the central location means late-night transportation is not a problem.
What Makes This Venue Special
The Button Factory stands out because it’s more than “just another gig venue.” Its founders set out to build a creative community space, and that vision shows in everything from the programming to the décor. The combination of art studios, performance area, and a cozy café/tea bar under one roof is very unusual. Visitors often comment that it feels like a home for artists – one review even calls attendees “the soul of this place” . The building’s history adds charm: you’re partying where workers once made buttons over a century ago . There’s also a strong emphasis on grassroots impact: The Button Factory partners with youth organizations (e.g. Te Karanga Trust) and runs dozens of community events each month . Artists and audiences love it because it’s intimate and inclusive. Instead of feeling like a crowded club, gigs here feel like local creative meetups – and that’s intentional. In short, its multi-use format (venue, café, studios) and community ethos make it unique in Auckland’s scene . Every event, from a DIY open-mic to a full dance party, tends to be organic and interactive. For fans of art-house and alternative culture, The Button Factory has rapidly become one of the city’s most vital cultural hotspots .
Visitor Tips and Information
Accessibility: The main performance space is ground-floor level, so it is largely wheelchair-accessible. The organizers emphasize inclusivity (even citing the venue as a creative hub for youth and rangatahi ). If you have specific needs (e.g. wheelchair seating or assistance), it’s best to contact the venue ahead to confirm facilities. There are restrooms on site and a seating area near the bar for those who need a break from standing. What to Bring: Always carry a valid ID if the event is 18+. For dance nights or concerts, ear-plugs can be helpful. Drinks and food: note that onsite there is a fully licensed bar (no outside alcohol at evening events) and a specialty cacao café. On some casual open-evening events they’ve even allowed BYO (non-glass) snacks/drinks , but don’t assume – check the event details. It’s wise to bring a water bottle and small cash, as card readers at stalls can occasionally be slow. Dress Code: None strict – think smart-casual or creative festival attire. For themed nights like unbuttoned/cabaret events, many guests dress up a bit. But for most concerts or workshops, comfort is key. Common Mistakes: Don’t arrive exactly at Kick-off if it’s a standing gig – early entry can get you a better spot. Also, double-check age restrictions; many shows are 18+ (serving alcohol). Photography: casual cameras/phones are usually fine at public shows, but professional cameras may need prior approval. Best Practices: Sign up to any mailing list or follow social accounts; that’s the main way to hear about new events. If you’re attending a class or workshop, arrive a few minutes early to get settled. If it’s crowded, note that Abbey Street parking is free after 8pm (handy for events starting nightly). Finally, treat it like a community space – say hi to neighboring attendees, support the local artists, and bring a spirit of openness. In short, come prepared for fun and creativity!
Are tickets sold at the door?
Most Button Factory events are ticketed in advance online. There’s no regular box office onsite. Occasionally a few tickets may be held for door sales, but for popular shows (which often sell out) you should buy ahead. Check the venue’s website or social feeds for ticket links and sale dates; arriving early is safest.
How much do tickets usually cost?
Ticket prices vary by event, but most gigs and nights at The Button Factory are in the NZ$20–40 range for general admission. For example, a recent house-music NYE party was about $30 . There may be reduced early-bird rates or higher-priced VIP/table packages for special events. Always check the event listing for pricing details.
Where exactly is The Button Factory?
The Button Factory is located at 2 Abbey Street, Auckland Central (Auckland 1010). It’s just off Queen Street – one block south of the Holy Trinity Cathedral. In other words, it’s in the Auckland CBD, about a 5–10 minute walk from Queen Street shops and the central train station.
Is there parking at the venue?
There is no private parking lot for The Button Factory, but street parking is available on Abbey and nearby streets. Note that Auckland’s CBD meters apply during the day. Conveniently, on-street parking becomes free after 8:00 pm , which is perfect for evening shows. If you need secured parking, paid garages (Wilson, SkyCity, etc.) are a short walk away. Rideshare drop-offs can use Abbey Street directly outside the door as well.
Which buses or trains serve The Button Factory?
The venue is in Auckland’s inner city. Britomart Train Station is about 800 metres away (a 10-minute walk). Many city buses run along Queen Street and Federal/Symonds Street a short distance from Abbey Street. The free CityLink buses (e.g. Central Link) stop on Queen near Victoria Street, about three blocks away. Essentially, any bus heading up Queen or down Symonds/Hobson will get you within a few minutes’ walk. Plan your route with AT Mobile or Google Maps, choosing the closest stop at Queen/Federal or Symonds/Alfred.
What is the seating arrangement?
Seating at The Button Factory is largely flexible. There are no fixed rows – most events are general admission standing-room. For some evenings (like themed parties or cabaret nights) the organizers will set up small lounge tables and couches, especially near the back or sides. VIP ticket holders may get reserved tables (e.g. “VIP tables” were offered at a variety show ). If you prefer sitting, arrive early to secure a chair or sofa. Otherwise expect to stand or mill about; the space is fairly compact so you can easily find a spot near the action.
Is The Button Factory wheelchair-accessible?
The main hall of The Button Factory is on one level with step-free entry, so it is generally accessible to wheelchairs and strollers. The venue’s ethos is inclusive (they even partner with youth empowerment groups ), but specifics like accessible restroom facilities aren’t publicized. If accessibility is critical for your visit, it’s best to call ahead or email the venue to confirm exactly what support or accommodations they can provide on the day.
Can I bring my own food or drink?
For most ticketed events at The Button Factory, outside food and alcohol are not allowed – the venue has a fully licensed bar that serves beer, wine and non-alcoholic drinks. (There is also a specialty cacao café on-site for coffee/cacao drinks .) That said, the founders once hosted an open-house launch as a “BYO party” where people brought food and non-glass drinks , but that was a special fundraising event. In general, assume no BYO unless explicitly stated. You can, however, usually carry in water bottles or lightly sealed snacks if needed.
Are children allowed?
It depends on the event. Many of The Button Factory’s performances are for ages 18+ (since alcohol is served), and IDs will be checked at the door. However, they occasionally host family-friendly daytime workshops, markets or youth events. If an event is all-ages, it will be clearly advertised that way. Always check the event page: if it says “R18” or similar, then no minors; if it’s labeled “All Ages”, kids can come (often accompanied). No registrar or formal kids’ area is on-site, so very young children might not have special facilities.
Is photography allowed at shows?
For personal use, casual phone photography is generally fine at most shows. A couple of events have had official photographers or photo booths (“red carpet” pictures at Unbuttoned nights ). However, flash photography around performers may be restricted. If you plan to shoot with a professional camera or video rig, check with event staff first – some acts or shows might prohibit unapproved photography. Don’t expect big tripods or pro gear unless you have press credentials or permission.
Is there a café or bar on site?
Yes. The Button Factory has an in-house café/bar. By day it operates as a cacao/coffee café (serving specialty drinks like cacao coffee) . In the evenings it becomes a full bar, serving beer, wine, cider and cocktails. There are usually stools and lounge seating nearby. During some events (e.g. a variety show) light snacks or tapas have been offered. Note that because it’s a licensed venue, there is an age limit on alcohol sales (18+). All profits from the bar help support the venue’s operations.
When do events usually start and finish?
Most evening events begin around 7–8pm (doors open then), and run for a few hours. For example, gigs and DJ nights often start 8pm and end by midnight. Variety or cabaret shows have a similar schedule. Daytime workshops or classes may run in afternoon slots. If alcohol is served, events rarely go past midnight due to licensing. Exact times are always listed on each event’s listing, so check there. If in doubt, arrive early (15–30 minutes before advertised start) to get a good spot and settle in.
What is the capacity of The Button Factory?
The Button Factory’s performance space is fairly intimate. The total building area is under 500 m² (about 2,300 sq ft) . In practice, standing-room capacity is likely on the order of 150–200 people (depending on layout). It’s certainly not a huge arena – sold-out shows tend to feel close-knit. The advantage is that even when it’s full you’re close to the stage, but for large street-fair crowds it’s too small.
What makes The Button Factory unique?
Unlike a typical concert hall or bar, The Button Factory merges art studio, workshop and performance space. It’s a creative collective rather than a corporate club. You might visit for a yoga class one day and a late-night DJ party the next – all in the same setting . The building’s history as a century-old button factory also gives it character. Moreover, it hosts 50+ events every month, including free community gatherings, which keeps the local creative heart beating daily . For these reasons, locals often describe it as the city’s “creative heart” – it really lives and breathes art, innovation and collaboration .
