About Watt Family Innovation Center
The Watt Family Innovation Center (often called "The Watt") is Clemson University’s high-tech innovation hub, opened in 2016 for interdisciplinary learning and collaboration (www.clemson.edu ) (news.clemson.edu ). This four-story, roughly 70,000–77,000 sq. ft. building was funded by Charles Watt (an alumnus) and corporate donors (www.clemson.edu ) (news.clemson.edu ). It houses specialized lab and project spaces – including an auditorium – and serves as a flexible space for students, faculty and industry partners to generate ideas and solve problems (www.clemson.edu ) (news.clemson.edu ). The design features abundant glass, natural light and reconfigurable walls to encourage creativity. Notably, The Watt’s exterior sports a massive two-story LED “media mesh” display (over 5,000 sq. ft., the largest in the country) that can show graphics and video (news.clemson.edu ). Inside, state-of-the-art technology is everywhere: dozens of interactive video walls and large touchscreen monitors are scattered throughout the floors (news.clemson.edu ) (www.clark-powell.com ). The Watt’s mission is to be a national leader in engaged learning, and Clemson built it as “a model for 21st century education,” aiming to fuse disciplines with cutting-edge tech (news.clemson.edu ) (news.clemson.edu ).
Events and Programming
The Watt Center is primarily used for academic and innovation events rather than concerts. Typical programming includes research symposia, guest lectures, hackathons and student expos. For example, Clemson’s annual Focus on Creative Inquiry (FoCI) poster forum – a university-wide undergraduate research showcase – is traditionally held at The Watt (www.clemson.edu ) (www.readkong.com ). Departmental seminars and guest lecture series often take advantage of the auditorium; the Tiger ADVANCE program, for instance, has hosted prominent speakers (such as MIT’s Paula T. Hammond) there (blogs.clemson.edu ). Student organizations also use the space: in early 2019, the Clemson hackathon “CUHackit” ran a 24-hour coding competition at The Watt Center (blogs.clemson.edu ). Many college and departmental events (science research symposia, business networking mixers, technology showcases, etc.) occur here during the academic year. Most Watt events are open to Clemson students and faculty (often free to the campus community), and some are open to the public with prior registration. Ticket prices (if any) are generally low or waived for students – consult Clemson’s events calendar or the specific department’s announcements for registration details.
Tickets and Booking
The Watt Center does not have a public box office; event tickets or RSVPs are handled through Clemson University. Many academic talks, hackathons or symposiums held here are free to students and staff (sometimes open to alumni/public) and only require online registration. When a fee is needed (for special events or conferences) it is usually collected via Clemson’s official system. For student or faculty groups interested in hosting, room reservations can be made through Clemson’s space scheduling: same-day room use can be booked at the Crestron panel outside each space, while future reservations are done via the service desk in the main lobby or the Watt’s online reservation portal (www.clemson.edu ).
Seating and Layout
The Watt Center includes a theater-style auditorium and several multipurpose open areas. The main auditorium seats 187 people, with room for about 20 more standing along the side aisles (www.clemson.edu ). This platform is set up for lectures and presentations: it has tiered seating facing a screen (fed by a 13×8 ft 3D-capable laser projector) (www.clark-powell.com ) (www.avnetwork.com ). Critics say the best seats are center and in the front half of the auditorium for clear sight lines and audio, whereas extreme side or back rows are farther from the screen. The large central atrium on the ground floor is an open, glass-walled space often used for receptions, poster displays or informal gatherings; seating there is usually loose chairs or couches. Around the atrium and on higher floors are collaborative classrooms, computer labs, a makerspace and “immersive” visualization rooms (www.arch2o.com ) (aiaga.org ). Note that The Watt’s rooms have movable interior walls and raised floors, so layouts can change quickly for different events (aiaga.org ). In general there are no general-admission standing areas except in the auditorium; most events use fixed seating or arranged chairs.
Getting There and Parking
The Watt Family Innovation Center is located at 405 South Palmetto Boulevard on Clemson’s main campus (www.clemson.edu ). It sits just west of the R.M. Cooper Library (Veterans Memorial Library) at the heart of campus (news.clemson.edu ). By car, follow I-85 to exit 19B for Clemson University. From the exit, drive roughly 12 miles west on SC 76/28, then turn onto SC 93 South toward campus (www.app.clemson.edu ). Clemson University has parking lots near The Watt, but most require permits. Visitors may use metered spaces in campus lots (Clemson advises paying meters for at least 2 hours) (www.app.clemson.edu ). For large events, Carolina Avenue and Winn Drive parking lots (north of campus) or Perimeter/Walker Golf Course lots (south of campus) are often used. A Park-and-Ride shuttle is available from the east or west campus entrances when permitted. For public transit, Clemson’s free Tiger Transit shuttles run campus loops (routes can be tracked via the “Tiger Commute” app) (www.clemson.edu ); these buses stop near Cooper Library and University Center, within a few minutes’ walk of The Watt. Clemson Area Transit (the CAT electric bus system) also serves campus on its Red Route, linking Clemson University to downtown and off-campus neighborhoods (www.clemson.edu ). Finally, rideshare drop-offs are usually made on South Palmetto Blvd or nearby Perimeter Road, with a quick walk into the building.
Inside the Venue
Entering The Watt Center, expect a modern, open-atmosphere lobby with a staffed service desk for information. Security is minimal for academic events (no bag screening unless required by the event); however, the building is locked outside business hours. Once inside, you’ll find an environment buzzing with activity: students huddle at digital monitors, whiteboards appear on nearly every wall, and hallway displays show live project dashboards. The building’s high-tech infrastructure means strong internet connectivity – Clemson provides campus Wi-Fi (and wired 10 Gbps networks) campus-wide (www.avnetwork.com ). Guests should register or check in for organized events at the lobby desk or auditorium entrance as directed. Refreshments: The Watt Center itself has no concessions counter. During events, there may be coffee or snack stations set up in the atrium or outside the auditorium, but you should not count on full food service. Outside food and alcohol are generally prohibited, although closed water bottles or standard non-alcoholic beverages are usually allowed. The nearest full cafeterias are in the nearby University Union or the Ahead Academic Success Center. Amenities include gender-neutral restrooms on every floor (adjacent to the elevators) and a coat closet area in the lobby. Elevators and ramps connect all levels for wheelchair access. The building is climate-controlled; expect it to be cool during air-conditioning season, so bring a light sweater for comfort. (All Clemson buildings are smoke-free, including vaping.) Finally, remember this is an academic space – cell phones should be on silent during talks, and attendees are encouraged to engage quietly with speakers and respect study areas.
Nearby Amenities
The Watt Center is in central Clemson, so a variety of shops, restaurants and accommodations are close by. Within a short walk (across campus down Perimeter Road) is TigerTown retail where you’ll find casual dining and chains: Starbucks, Buffalo Wild Wings, Outback Steakhouse, Olive Garden, Cantina 76, and local spots like The Workshop or Tuffy’s Pizza. Closer on campus, the McAlister’s Deli and Jittery Joe’s coffee are in the University Center, and the Watt’s own Atrium can be full during lunchtime with food trucks or pop-up cafes. The historic downtown Clemson area (along College Avenue) is a 5–10 minute walk away and has cafés (Blue Bicycle Books & Coffee, Mountain Fresh Market), pubs (Sweetwater’s, Rosy’s Pizza Tavern) and ethnic eateries (Taj India, The Blue Heron, Sunshine Pizza). Hotels near Clemson University include the on-campus James F. Martin Inn (www.app.clemson.edu ), which overlooks Lake Hartwell. Off-campus chains within a mile of campus include Holiday Inn Express, Days Inn, Hampton Inn and Comfort Suites (many clustered off SC-28 near the University Center). For a quieter stay, the Clemson University Outdoor Lab cabins (in nearby forest) offer rustic lodging. Bus and rideshare services easily connect these hotels to campus. When planning your visit, consider arriving early – campus traffic and parking are easier earlier in the day. Late-night transportation back to hotels is straightforward by Uber/Lyft. Clemson’s on-campus SafeRide (free night shuttle) also runs a loop after 9pm to dorms and central campus areas during the academic term.
What Makes This Venue Special
The Watt Center’s uniqueness comes from its blend of advanced technology and collaborative spirit. Architecturally, it won design awards for its bold facade and flexible interior. Its two-story LED media wall (news.clemson.edu ) is a often-highlighted feature, visible along Palmetto Blvd and regularly coding the building in vivid animations and university announcements. Inside, the immersive tech – 12 high-resolution video display walls (eight to 32 feet in size) (www.clark-powell.com ), over 190 large interactive touchscreens (www.avnetwork.com ), and a centralized AV control room – allows any student project to be instantly shared around campus. The Watt is often described as a “living classroom” – every hallway and lab is wired for instant collaboration, and rooms can be reconfigured on the fly with removable walls (aiaga.org ). It’s also a cultural milestone for Clemson: local news touted it as “revolutionary” and a model of 21st-century education (news.clemson.edu ). For the community, The Watt symbolizes Clemson’s commitment to innovation. Students love that it houses makerspaces (3D printers, VR labs, a high-bay tech shop, etc.) right on campus, clinicians appreciate the industry partners involved, and faculty prize the flexible teaching studios. Even the big ideas that unfold here – from smart sensor-integrated lighting (news.clemson.edu ) to campus-wide collaborative projects – make The Watt a showcase for what modern universities can do. In short, both visitors and presenters often say The Watt feels like a glimpse of the future of campus life.
Visitor Tips and Information
Accessibility: The Watt Center is fully accessible. Elevators and ramps provide access to all floors, and the auditorium has spaces for wheelchairs. Assistive listening devices may be available for sound. If you have special needs, contact the Watt Center or Clemson event support in advance. What to Bring: For academic events, business-casual attire is typical. Come prepared for a tech environment – digital note-taking is easy with strong campus Wi-Fi and plenty of power outlets. Bring a sweater in case the A/C is cool. You might carry a notebook or tablet, since many presentations rely on interactive demos. If attending a hands-on workshop, a laptop may be useful (though many group computers are provided). Arrival: Check The Watt’s posted hours (as of 2025: Mon–Thu 7:30am–midnight, Fri 7:30am–6pm (www.clemson.edu ); weekends are usually closed unless a special event is scheduled). During events, doors often open about 15–30 minutes before start time. It’s wise to arrive early to find seating in the auditorium or atrium for popular talks. Clemson IDs aren’t typically checked for most lectures (the events are open), but it’s good to have your student or driver’s license for any last-minute registrations. Rules: Clemson campus is nonsmoking (including e-cigarettes). No firearms or weapons are allowed. Outside food/drinks are generally not permitted; only sealed water bottles are usually okay. Some events ask attendees to silence electronics. Common Mistakes: Don’t underestimate parking – campus lots fill up in morning. If you arrive late without a permit, you may have to circle for street parking or pay for a meter. Also, verify event details: occasionally events run long or go into the lobby if rooms are reconfigured. If an announcement says “Watt Innovation Center, Room 102” or similar, that’s usually on the first floor. Need Help? The main lobby on Palmetto Blvd has a service desk (during daytime hours) that can answer questions or point you to a room. The Watt Center phone (864-656-9408) is answered times; or try Clemson’s central info line. Otherwise, campus signage is good and other students are friendly about giving directions.
Frequently Asked Questions
What is the seating capacity of the Watt Center auditorium?
The Watt Center’s main auditorium holds 187 fixed seats. In addition, there is space for roughly 20 standing attendees around the back and sides (www.clemson.edu ). This is not a general admission hall; seating is fixed and often reserved by row for scheduled events.
How do I get to the Watt Center by car?
The address is 405 South Palmetto Boulevard, Clemson, SC (www.clemson.edu ). From Interstate 85, take exit 19B toward Clemson University, then follow SC-76/28 West about 12 miles, and turn onto SC-93 South toward campus (www.app.clemson.edu ). The Watt Center will be on your left (just west of the Cooper Library). Maps/GPS recognize “Watt Family Innovation Center” or the above address.
Where can I park for a Watt Center event?
Visitor parking on Clemson’s campus is mostly metered or permit-only. The university advises paying for at least 2 hours at campus meters (www.app.clemson.edu ). Near The Watt, civic streets (S. Palmetto Blvd and nearby lots) often have pay stations or visitor permits. For large events, off-campus parking and shuttle (Park-N-Ride) may be arranged. Check Clemson’s parking map for “visitor” lots; permits can be purchased at kiosks and are required on weekdays in many lots.
Is the Watt Center wheelchair accessible?
Yes. The Watt Center is fully ADA-compliant. There are elevators and ramp entrances to serve each level. The auditorium floor is wheelchair-accessible, and there are designated accessible seats. Restrooms on every floor are handicap-accessible. If you need special assistance, contact event organizers or the Watt Center staff before your visit to arrange accommodations.
Which buses stop near the Watt Center?
Clemson’s free in-campus Tiger Transit shuttles run regular loops that stop at major campus buildings (including near Cooper Library, just steps from The Watt) (www.clemson.edu ). You can track Tiger Transit routes via the “Tiger Commute” mobile app or website. Additionally, Clemson Area Transit’s CATbus Red Route comes around campus and can drop you a short walk from The Watt (www.clemson.edu ). Both systems are open to students, staff and visitors at no charge.
Is Wi-Fi available inside the Watt Center?
Yes. The entire Watt Center is served by Clemson’s campus wireless network, so you can connect using your student/guest credentials. The building’s backbone includes four 10 Gbps data networks (www.avnetwork.com ), so internet access throughout is very fast. You’ll also find many network jacks and power outlets for laptops in classrooms and collaboration spaces.
Are outside food and drinks allowed inside?
Generally, no. Outside meals or open food containers are not permitted, as The Watt Center is an academic facility. Sealed water bottles or canned drinks may be allowed, but alcohol is strictly prohibited (Clemson is a dry campus indoors). Most formal events will not have a concession stand, so plan to eat beforehand or at nearby eateries. Food trucks or catered snacks sometimes appear in the lobby during events, but this is event-dependent.
Are meals or refreshments sold at Watt Center?
No permanent snack bar or café is inside The Watt. Occasionally, for conferences or large events, organizers may set up coffee stations or snack tables in the atrium. Otherwise, plan to use nearby dining halls or local restaurants. The Watt’s website or event page will note if meals/storage of food will be provided at a specific event.
What restaurants are within walking distance?
Central Clemson has many options. On-campus, the University Union (Barracks Road area) and nearby dining centers have fast-casual eateries (sub shop, coffee, etc.). Off-campus just a few blocks from The Watt, there’s the TigerTown shopping district: you’ll find Starbucks, Buffalo Wild Wings, Outback Steakhouse, LongHorn Steakhouse, and more. College Avenue (downtown Clemson) is about a 5-10 minute walk and features cafes, breweries and local restaurants such as Blue Moon Cafe, Sweetwaters Coffee, Taj India, and students’ favorite Harold’s Cabin for burgers.
What hotels are near Clemson University?
The closest lodging is the Clemson University James F. Martin Inn, an 89-room hotel on campus with views of Lake Hartwell (www.app.clemson.edu ). Other nearby hotels (<1 mile) include Holiday Inn Express, Days Inn, Hampton Inn and Comfort Suites, all a short drive or ride from The Watt Center. There are also cabin-style accommodations at the Clemson University Outdoor Lab if you want a scenic stay. Late-night rideshares from any of these to The Watt Center are easy.
When did the Watt Center open?
The Watt Family Innovation Center officially opened in January 2016. Clemson held a public open house on January 22, 2016 to debut the facility to the campus community (news.clemson.edu ). The building had been under construction since 2014, and by early 2016 it was fully operational as Clemson’s newest innovation hub.
Is The Watt Center open to the public?
The building itself requires Clemson ID or event authorization during the academic year. However, many Watt Center events (lectures, expos, hackathons) are open to the public or alumni. Always check the specific event details: some seminars are free and open, others might be limited to Clemson affiliates. If an event is "open to public," anyone can attend, but it’s best to register or RSVP in advance if requested.
Why is it called the Watt Center?
It’s named after Charles Watt, a Clemson alumnus who (along with his family and corporate partners) donated a major gift to build it. In 2012 the Watt family gave $5.5 million toward this project as part of a larger $1 billion fundraising campaign (news.clemson.edu ). Combined with other corporate donations (over $25 million total) (www.clemson.edu ), their support made the facility possible. The name honors their role in creating an innovation center for future students.
How can I reserve a room or lab at the Watt Center?
To reserve space at The Watt, use Clemson’s room scheduling system. For immediate needs, find an available room and use the touchscreen panel (Crestron) outside it to log your reservation. For advance booking, stop by the main lobby and ask the service desk or use the online reservation link on the Watt Center website. You can reserve everything from breakout rooms to the auditorium this way (www.clemson.edu ).