About Mayfair Theatre
The Mayfair Theatre in South Dunedin is a 407-seat heritage theatre with roots back to the early 20th century. It opened on 7 December 1914 as the King Edward Picture Theatre, originally seating 862 patrons . Its two-storey brick auditorium features ornate plaster decorations and a romantic “old cinema” vibe that survive from the Edwardian era . In 1934 the theatre was updated for talking pictures and renamed the Mayfair . Cinema screenings continued until 1966, when the Dunedin Opera Company bought the building and refitted it as a live performance venue. At that point seating was reduced from 862 to about 413 to make room for a stage and technical rig, and today the theater holds 407 seats . In 2014 the Opera Company formally gifted the building to the volunteer-run Mayfair Theatre Charitable Trust, which now operates the space as a community theatre . Because it is the oldest purpose-built cinema still in use in Dunedin (and among the oldest in New Zealand) , the Mayfair is a beloved landmark. Its combination of vintage architecture and ongoing cultural use makes it a unique venue in Dunedin’s arts scene.
Architecturally, the Mayfair retains much of its original character. The brick exterior leads into a high-ceilinged foyer and auditorium with a single gently sloping (raked) seating floor . The proscenium arch is 10.6 m wide by 4.5 m high, with a stage depth of about 6 m . Since there is no balcony, all 407 seats are on this one level. Six private dressing rooms and two chorus rooms serve the stage, but audience members mainly notice the plaster mouldings and vintage light fixtures that give the interior its early-cinema charm. Over its century of life, the building has had only light modernization – for example, wiring and lighting – but the Trust has maintained the historic look. Despite its age, the theatre is kept fully operational, and patrons often comment on its “time-capsule” feel. One visitor quipped that with a bit of paint and new carpet the century-old Mayfair “looks good – if I was this old and looked this good I’d be happy” , underscoring its reputation as a well-used but treasured old venue.
Events and Programming
Mayfair Theatre’s calendar is eclectic and community-focused. It hosts everything from contemporary musicals and concerts to comedy and youth productions. Recent years have seen rock-oriented stage shows like Rock of Ages (May 2024) and tribute concerts such as “Elton John vs Billy Joel” , as well as local and school performances. For example, the Otago regional finals of Smokefreerockquest (a nationwide school band competition) were held here in 2023 and 2024 , and the annual Dunedin Gang Show (a scouting musical revue) ran over several days in July 2023 . The theatre has also welcomed touring comedians (e.g. Georgie Carroll, Frankie Mac, Paddy Gower) and variety acts, reflecting Dunedin’s love of live entertainment. Fringe and arts festival shows are common – past program highlights include Dunedin Arts Festival productions like The Cherry Orchard and Fringe magic or circus acts. Community arts groups frequently mount musicals here; in 2023, Musical Theatre Dunedin presented The Rocky Horror Picture Show and a local Bayfield High School mounted Nice Work If You Can Get It in 2026 (the high school’s Gershwin jukebox musical) . Seasonal events (“Operatunity” concerts, Celtic music nights like A Taste of Ireland , high school editions of Broadway shows, children’s productions, etc.) appear regularly.
In general, the Mayfair is booked frequently throughout the year. School terms often see drama clubs and music programs in residence, while long weekends and holiday periods are filled with touring shows or festivals. There is often a run of shows or a multi-night engagement when a major production visits. Ticketholders report that events typically range from intimate cabaret evenings and acoustic concerts to full-scale musicals or comedy tours. Because most events sell tickets on platforms (rather than at the venue itself), you’ll usually find listings on ticketing websites (Ticketek, TicketDirect, Eventfinda, etc.) or the Mayfair’s own channels. Ticket prices vary widely: small youth or educational shows might have tickets under $20, mainstream musicals and bands often range around $30–$70, and big-name acts (some NZ and overseas comedians or bands) may charge upwards of $80. Many patrons note that mid-priced seats (central in the stalls) offer the best mix of stage view and sound, while front rows provide an up-close experience. It’s wise to check the specific event’s pricing and age rating, as family shows and children’s tickets are often more affordable, and some late-night comedy shows may have age restrictions.
Tickets and Booking
Because the Mayfair has no dedicated box office, tickets must be purchased through promoters or online. The venue itself explains that “we unfortunately do not have ... a box office” , so all ticketing is handled offsite. In practice, this means check the announcement for each show: often tickets go on sale through national agencies (e.g. Ticketek, TicketDirect) or theatre group websites. The Mayfair website and Facebook page list upcoming events (with links to ticket agents) and important dates. Popular concerts and musicals can sell out quickly, so it pays to buy as early as possible. Schools and amateur groups typically sell tickets through their own sites (or the Musical Theatre Dunedin booking system for local shows). Box office sales (on-site, at the door) may be available if seats remain – typically staff open the doors 30–60 minutes before curtain and will sell spare tickets, but this is not guaranteed for sold-out events.
Pricing tiers depend on the event. Student and concession prices are often offered, especially for matinees or youth shows. Gift vouchers and membership discounts are not officially advertised for the Mayfair itself, but local arts groups sometimes offer subscriber packages that include Mayfair shows. The Theatre Charitable Trust is staffed by volunteers, so there are no hidden booking fees beyond the usual ticket agency charges. Note that online purchases usually require a small service fee per ticket. It can be helpful to bring a printed copy of your ticket confirmation or have it ready on your phone, as entry staff may check barcodes. The theatre is small enough that check-in is quick, and ushers will guide you to your seats based on your ticket section and row.
Seating and Layout
The auditorium is a single-level, semi-raked hall (no balcony) . The seats are traditional theatre chairs (narrow and in fixed rows), and in total there are 407 of them . Since the floor slopes gently upward toward the back, even rows at the rear have a clear view over the rows in front. There is a central aisle and two side aisles dividing the seats into left, centre and right blocks. For most performances, center stalls seats are preferred: you’ll get straight-on framing of the stage and even sound coverage. The middle of the auditorium (around rows J–L) tends to be the “sweet spot” for acoustics and sightlines. Because the venue is the old King Edward cinema structure, stage depth is modest – roughly 6 metres from curtains to cyc – so very wide productions may be restricted in scenery. However, audience members report that even the far side of the wall seats can see the whole stage, thanks to a well-placed proscenium. One advantage of the rectangular hall is that whether you sit left, centre or right, you remain only a few dozen metres from the performers.
Patrons with mobility concerns should note: there is no elevator or ramp into the auditorium. Entry to the seating floor is up one flight of ~18 steps (from the foyer) . For this reason the theatre recommends that anyone needing the easiest access choose seats around the mid-row (Row J). In fact, official info suggests seats J3–J8 or J23–J28 as the best for low-mobility patrons . Those seats are roughly in the centre of the flat area that the foyer ramp leads to. Ushers are available to help when possible, but physically there is a single stairway – so wheelchairs and scooters cannot get into the hall (the Fringe access guide explicitly states there is no wheelchair access) . For a fully flat view, some families choose front row central seats, but keep in mind this is closest to the pit/front curtain (and quite near the stage). Others prefer further back for a panoramic view. Pregnant people or those who get anxious might choose an aisle seat for extra space. In general, any seat gives a good experience, but mid-centre is most recommended.
Getting There and Parking
The Mayfair Theatre is located at 100 King Edward Street, South Dunedin (postcode 9012). This is just a block south of the main Princes Street shopping thoroughfare. The venue’s proximity to major roads makes it easily accessible by car or bus. Dunedin Metro buses regularly service King Edward Street. In fact, route maps show that lines 3, 8, 10, 18 and 77 all pass nearby . To reach the theatre by bus, one common stop is “King Edward St at Rose St,” which is only a short walk away. The Dunedin iNZight or Moovit app can give live directions, but generally any South Dunedin or city-bound route will get you close. There is no dedicated taxi rank, but plenty of cabs and ride-shares will drop off directly outside the front door.
Parking in the area is mostly on-street pay-and-display. As noted by a city guide, “there is on and off-street parking nearby” and the terrain is fairly flat . South Dunedin generally falls into the council’s Outer Zone for parking, which is about $2 per hour (or roughly $11 for a full day) . On weekends you can often find free street parking after hours (check nearby signs, as fees usually apply until 6pm Monday–Saturday). For guaranteed parking, the nearest public carpark is at 101 Great King Street (a Wilson Parking lot). This is about a 5–7 minute walk north of the theatre and charges roughly $2.50 per half-hour (NZD). For large audiences, some will use the large Council carpark behind the stadium (3–4 blocks east) or the covered carpark on George Street, then walk or catch a short bus ride.
On performance nights, roads near the theatre are well lit, but allow extra time if you’re searching for a space in the dark. After late shows, bus service tapers off – the last city-bound buses often leave around 10pm – so if you plan to stay late, consider arranging a taxi or rideshare pickup in advance. The Mayfair area is quiet at night, so late-night pedestrians should stay well-lit to cross streets. If you’re walking from central Dunedin after the show, the Dobson Street pedestrian arcades and Jennings Street pedestrian path are lit and safe.
Inside the Venue
Upon arrival, enter through the front doors into a foyer with vintage theatrical posters and wood paneling. There is a small step up at the entrance and a short ramp to the main foyer . Ushers (or at least volunteers) will usually be on hand to welcome you and check tickets. During busy events there may be a quick bag check, but generally security is informal. The foyer has coat racks but no cloakroom – inmates often keep hats/coats on their lap or at their seats. Since the building is old, it can be chilly inside before the crowd arrives; dress in layers. If you need to warm up, the upstairs bar area (accessed via the side stairs) can be slightly warmer.
Snack and drink options are basic but convenient. In the foyer, a pop-up canteen is typically staffed by volunteers (often members of the local Scouts Rover Crew) . They’ll sell ice cream cones, candy bars, soft drinks and coffee. For stronger refreshments, head upstairs to the Function Room, which doubles as the licensed bar . The bar is managed by the Mayfair Charitable Trust volunteers; it serves beer, wine, and simple cocktails, as well as soft drinks. EFTPOS payment is accepted at the bar . Seating at the bar is casual – there are some high tables and stools, and a baby grand piano in one corner for ambience . During intermission the Function Room (and foyer cans) get quite busy, so line up early if you need a cold drink or munchies. Mérch tables (for T-shirts, CDs or show souvenirs) sometimes appear in the foyer if a touring act has merch for sale; otherwise there is no permanent gift shop.
The Mayfair has standard indoor lighting and audio setups. House lights dim when the show starts, and there is no audience-accessible wifi (phone signal is fair inside, but expect it to drop out during performance). Restrooms are located upstairs – follow the signs to the “ladies” and “gents,” which are each accessed via the stairway in the foyer. Note that “ladies” and “gents” each have a few stalls on the top floor . Both bathrooms require climbing stairs – there are no gender-neutral or fully accessible toilets on ground level. General cleanliness is good (the Trust keeps the foyer and hall tidy); however, because the building is old, you may notice some minor mustiness or worn carpeting in corners. A TripAdvisor reviewer aptly remarked on the theatre’s age: “It smells like an old persons home but a nice place,” praising the volunteers who maintain it . In other words, don’t expect a modern lobby, but do expect a friendly, down-to-earth atmosphere.
Nearby Amenities
The South Dunedin neighborhood around Mayfair Theatre has several food and drink options within walking distance. On King Edward and the parallel Tennyson Street you’ll find cosy cafés and sandwich shops for a quick bite. There are also local takeaways (e.g. pizza shops, Chinese and Indian eateries) a few blocks away. For a pub meal or beer, consider one of the local hotels or taverns on neighboring streets. Because South Dunedin is a mix of shops and residences, there is no single “restaurant row,” but options are available when you look. The closest full supermarket is a Countdown on King Edward Street (a very short walk south) if you need a snack or drink before the show.
If you want a more formal sit-down dinner before an evening performance, many Dunedin visitors choose to dine closer to the city centre. Just 10–15 minutes by car from the Mayfair are the Octagon and Moray Place precincts, where numerous restaurants and wine bars are open late. Nearby hotels include the Distinction Dunedin (Queens Drive, near the hospital) and Scenic Hotel Southern Cross (Airport Road) – both are a 10- to 15-minute drive north and offer on-site dining. A mid-range motel (Dunedin Motel & Villas on Great King Street) and several boutique lodgings can be found downtown. However, staying south of the city is also an option: the Bay View motel and a few smaller motels on Cargill Street are within 5–10 minutes of Mayfair. Late-night public transportation options are limited: outside city core routes usually stop after 10pm. Many patrons plan ahead with Uber or local taxi numbers if their show ends late. It’s wise to book a ride in advance or confirm return transit times when buying tickets for Saturday evening shows.
What Makes This Venue Special
The Mayfair’s charm lies in its heritage and community spirit. As one Dunedin theatre planner noted, the Mayfair (along with the Playhouse and Athenaeum theatres) plays “a huge part in Dunedin’s entertainment ecosystem” . In practical terms, it has been Dunedin’s main 400-seat theatre for over 60 years . Its interior conveys a strong sense of history — patrons often feel they are “stepping back in time.” The ornate plaster work, vintage lighting, and proscenium arch are all authentic period features, unlike newer venues with modern decor. This makes attending a show feel important and musical, especially for acts that suit an old cinema style (concerts, musicals, jazz). Performers frequently comment that audiences here are warm and attentive. Even with the noted limitations (some say the acoustics favor music over speech, and the seating is a bit snug), many artists love the intimate scale. In fact, supporters argue that unless a $30m new theatre is funded, the Mayfair will remain Dunedin’s go-to medium venue “for many years yet” .
Another special aspect is local tradition. The Mayfair hosts several annual or long-running events that Dunedin audiences look forward to. For example, the Otago regional Smokefreerockquest final regularly sells out here each year, making it a rite of spring for high-school bands. The Dunedin Gang Show’s multi-day run has been a mid-winter tradition. Fringe and Arts Festival organizers know the Mayfair as a reliable intimate venue for experimental works. Even outside the arts, the theatre’s function room is used for community meetings and private functions, further embedding the building in the neighborhood. In short, it’s not just a theatre – it’s a historic gathering place that has seen generations of Dunedin families walk through its doors.
Finally, guests appreciate that the Mayfair represents volunteer-driven culture. Unlike a corporate-owned venue, its programming and upkeep rely on local trustees and enthusiasts. A 2025 news report captured this spirit: despite contemporary calls for a larger modern hall, the Trust chairman pointed out that “this theatre existed because of a small team of volunteers” and that its value lies in continuing to serve as the city’s 400-seat community theatre . In other words, the Mayfair endures because the community works to keep it alive. Visitors often feel this dedication in the friendly ushering and small-scale operations. The result is a venue that is truly “of Dunedin” – carrying a century of history but still offering new experiences each season.
Visitor Tips and Information
Accessibility: Unfortunately, the Mayfair is not wheelchair accessible. As noted on official guides, entry is via 18 stairs and there is no elevator . Patrons needing easier access should sit around Row J, where the stairs end, to minimise stair climbing . If you have any mobility needs, contact the theatre in advance to discuss seating. Note also that restrooms require stepping up to the next floor . For hearing or vision needs, there is no hearing loop or special AV, and the stage lighting is fixed, so bring any personal aids you require.
What to bring and how to dress: Dress is generally informal. There is no dress code – many locals come in smart-casual attire (jeans or slacks), though some special events see a few people in evening wear. It can be cool inside (especially before a show warms the hall), so a light jacket or sweater is wise in cooler months. The venue provides coat racks, but no staffed cloakroom, so keep belongings compact. Because the foyer and auditorium are carpeted and old, it’s suggested not to wear muddy shoes inside. Bring any tickets or confirmation printouts. Although mobile signal usually works in the area, we recommend setting phones to silent mode during the show. Cameras are not officially banned, but flash photography is discouraged by most performers; it’s best to ask at your specific event.
Food, drink and concessions: Outside food and drink are not strictly prohibited, but with a fully licensed bar onsite, most patrons simply purchase refreshments inside. All alcohol must be consumed in the café/bar area or theatre seating once purchased on premise (by law). Cash or card: most kiosks and the bar take EFTPOS, but it’s good to have a few coins ready for parking or coffee. One reviewer humorously noted that the venue “needs new carpets, paint and paper,” reflecting that it’s well-worn – in practice, this just means the building is traditional and not flashy , but the facilities (toilets, chairs) are kept clean.
Timing and entry: Doors usually open 30–45 minutes before showtime. The house curtain goes up promptly at start time, so arriving earlier allows time to find seats and get settled. Latecomers are typically seated at the first convenient break (intermission) – there is rarely late seating after a show has begun. During intermission, the foyer can get crowded; this is a good time to visit the restroom or refresh at the bar. Ushers will often signal when the lobby is closing and it’s time to return to your seat. As a small auditorium with fixed seating, once the house is closed, it’s best to stay in your place until intermission (re-entry might not be permitted if you leave). In practice, audiences tend to arrive early anyway, as many come from out of town by bus or car.
Age restrictions: Most events at the Mayfair are all-ages or family-friendly, especially school musicals and children’s theatre. However, some shows (particularly adult comedy or R-rated plays) will be 18+ or have age advisories. Always check the event details when buying tickets. Children under 12 usually get a discount for family concerts or pantomime shows, but keep them supervised – the theatre does not provide childcare. Smoking or vaping is not permitted inside the building under New Zealand law, so use the designated bins outside if needed (some patrons step onto the sidewalk to smoke).
Inside the seating area: Once you are in your seat, you’ll find it has a narrow padded bench and fixed legroom (standard for old theatres). There are no cupholders, so use the small ledges or ground for drinks. Avoid moving around during quiet parts of the show. If an aisle seat is selected, use caution when coffee or snacks are served, as stairs lead down to the side aisles. In short, treat the Mayfair like a classic movie theatre experience, and you’ll fit right in.
Insider tips: Locals advise watching for mid-week local productions, which can be cheaper and very entertaining. Volunteering is a great way to see shows – the Trust often invites a few helpers (ushers, box-office assistants) in exchange for free tickets. Since the lobby space is small, large backpacks might need to go under your seat or in an empty row. Finally, thank the volunteers if you can – many people who run coat check and bar are passionate theatre lovers. Their hospitality is part of the Mayfair’s charm.
What is the seating capacity of Mayfair Theatre?
The Mayfair Theatre has 407 fixed seats . (The building allows up to 500 people in total occupancy.) It originally opened with 862 seats as a cinema in 1914 , but was later reduced to give more stage room.
What kinds of events are held at the Mayfair Theatre?
The venue hosts a wide variety of live performances. This includes local school and community musicals (e.g. high school productions), theatre plays and comedies, touring tribute concerts and bands, stand-up comedy acts, and festival events (like Dunedin Fringe performances) . Family-friendly events, charity concerts and cultural music shows also appear regularly. The programming blends amateur and professional shows, with popular acts (rock musicals, NZ Army Band, touring comedians) appearing alongside youth dance, children’s theatre, and volunteer-run events.
How do I buy tickets for a show?
Tickets are sold by each show’s promoter. The Mayfair itself does not have a ticket office , so you must purchase through official ticketing websites (Ticketek, TicketDirect, Eventfinda, etc.) or the presenting company’s box office. Check the Mayfair website or Facebook for event links. Advance booking is recommended, as popular shows often sell out. If any seats remain, some tickets may be sold at the door 30–60 minutes before curtain, but do not rely on door sales for a guaranteed seat.
Where are the best seats or areas to sit?
Most patrons prefer the center section, mid-auditorium (roughly rows J–L) for a balanced view and sound. These central seats give a straight-on view of the stage and good acoustics. If you want a very close view, sit in the front rows, though the stage is quite near. Side seats in the front row may have slightly obstructed sight-lines to parts of the stage wings. For easy access (fewest stairs), consider Row J; seats J3–J8 or J23–J28 are recommended for patrons with limited mobility .
What parking options are available near Mayfair Theatre?
On-street parking surrounds the theatre (metered parking, typically around NZ$2 per hour in this Outer Zone) . You may need to feed a meter or use the PayMyPark app. A larger secure lot is the Wilson Parking garage at 101 Great King Street (a short walk away), which allows taxpayer parking from about $2.50 per half hour . Council carparks near the stadium or Eastern Avenue are also within walking distance. On weekday evenings parking fees usually stop at 6pm; check local signs. There is no dedicated venue parking lot.
What public transport routes serve the theatre?
Dunedin Metro buses stop near the Mayfair. For example, routes 3, 8, 10, 18 and 77 all pass stops on King Edward Street close by . You can take any of those from the city centre (Princes Street hub) or from Mosgiel/Signal Hill that stop within a block of the venue. After the show, buses back to the city run until about 10pm, but late-night service is limited, so plan accordingly.
How early should I arrive before a performance?
It’s best to arrive at least 30–45 minutes before showtime. Doors typically open around that time for seating, and arriving early lets you use the restroom and grab snacks without missing any of the show. Latecomers may only be seated at the first practical break (usually intermission). Pro tip: consider dinner 90 minutes before curtain or a quick coffee beforehand, since local buses and parking can fill up close to start time.
Is there an age restriction or dress code?
Most shows at the Mayfair are family-friendly, but always check the event listing for age guidelines. Some comedy or adult plays may be 18+. There are no formal dress requirements – audiences range from casual to smart-casual. New Zealand audiences often dress comfortably, but you might choose something a bit nicer for a big night out. In winter, theater halls can be cool, so wearing layers is wise. Note that no food or large drinks are allowed in the auditorium, and smoking (including vaping) is banned inside the building.
Is Mayfair Theatre wheelchair accessible?
No, the Mayfair Theatre does not have wheelchair access. Audiotorium seating requires using a staircase (18 steps) . The ease-of-access seating is around Row J, after the stairs. There is no elevator to the seating or restroom level, so patrons needing full step-free access cannot attend. If you use a mobility aid, you will need to select a seat at Row J or nearby (as recommended by venue guides) .
What amenities are available inside the theatre?
Inside the theatre foyer you’ll find restrooms (on the upper foyer level) and a small snack stand (canteen) during shows . In the upstairs bar/function room there is a fully-licensed bar with seating and EFTPOS . There is no restaurant or café attached; food must be purchased outside or from the theatre concession stand. A baby grand piano in the bar area adds ambience . The theatre offers basic audio-visual support (lighting rig, sound booth) for shows, but there is no public Wi-Fi. Mobile phone reception is generally OK, but please turn devices off during performances.
Can I buy tickets at the door on the night of the show?
It depends on availability. Since the Mayfair has no box office, door sales are operated by the event promoter. If seats remain unsold, the promoter may sell tickets at the door when doors open (usually 30–60 minutes before curtain). However, many shows do sell out in advance, so door tickets are not guaranteed. It’s safer to purchase online beforehand if the event is well-known. If you do plan to purchase at the door, arrive early – once the house is nearly full, late sales will stop.
Are food and drink allowed inside the auditorium?
You may bring a small drink (non-alcoholic) or a snack purchased from the foyer concession. Alcoholic beverages are sold on site at the bar and must be consumed in the seating area or bar; outside alcohol cannot be consumed inside the theatre by law. Equivalent rules to cinemas apply. People often bring bottled water or coffee cups from the foyer into the audience. Use the spill trays and keep aisles clear. Cleaning staff collect recyclables and garbage, so please deposit cups and wrappers in bins after use.
Is there a coat check or cloakroom?
No, the Mayfair does not have a formal coat check. There are some racks or areas near the foyer walls where you can hang a jacket or shawl, but this is informal. In inclement weather, an usher may advise you on a plastic coat bag or smaller hanging space. Many attendees simply hold coats on their lap or at their feet. If you have a large coat or oversize bag, it’s best to keep it with you at your seat.
Who operates the Mayfair Theatre?
The Mayfair Theatre is run by the Mayfair Theatre Charitable Trust (volunteers) . This is a non-profit organisation formed from the old Dunedin Opera Company. All profits go back into maintaining the building and supporting community theatre, not to shareholders. The Trust’s volunteers front the bar, sell tickets, and project manage shows. They often welcome new members or helpers – if you’re interested in volunteering events or joining productions, you can reach out to them via the theatre’s contact channels.
