About Will Rogers Coliseum
Will Rogers Coliseum is a historic 5,652-seat indoor arena in Fort Worth’s Cultural District (www.fortworthtexas.gov ) (www.fortworth.com ). Part of the Will Rogers Memorial Center complex (built 1936), it’s named for cowboy entertainer Will Rogers (www.fortworthtexas.gov ). The Coliseum’s golden-yellow brick façade and Art Deco design (by Wyatt Hedrick and associates) stand out on University Drive (tcu360.shorthandstories.com ) (tcu360.shorthandstories.com ). It opened in late 1936 (in just 340 construction days) and quickly became a symbol of Fort Worth’s western heritage (tcu360.shorthandstories.com ). Owned by the City of Fort Worth, the Coliseum anchors a 120-acre campus used year-round for horse shows, rodeos and exhibitions (tcu360.shorthandstories.com ) (www.fortworthtexas.gov ). Its flat arena floor and horseshoe-shaped seating bowl have seen generations of livestock shows, rodeos and concerts. The venue is fully climate-controlled (www.fortworth.com ) and has permanent seating around three sides plus a central riding floor. Signature features include private “box” seating sections at floor level and the famous standing-room “wall” – a railing walkway behind the top row where fans watch the action (www.dallasnews.com ). Longtime Fort Worth residents describe the Coliseum’s atmosphere as cozy and nostalgic – like a “well-worn boot” of a venue – and indeed it still retains many old rodeo traditions and décor (www.dallasnews.com ) (tcu360.shorthandstories.com ). The facility is adjacent to the 65-foot Pioneer Tower and Western Heritage Museum and sits next door to the new Dickies Arena, but it maintains a distinct historic charm as the city’s home for western events.
Events and Programming
Rodeos and Stock Shows: For 76 years (1944–2019) the Fort Worth Stock Show & Rodeo’s rodeo performances were held here (www.dallasnews.com ) (tcu360.shorthandstories.com ). (It moves full-scale to Dickies Arena from 2020 on, but the Stock Show still uses Will Rogers facilities for horse and livestock events.) The Coliseum hosted traditional rodeo events (bull riding, barrel racing, etc.) each January, complete with flag-waving Grand Entry and color guard (a tradition dating to 1918) (www.dallasnews.com ). Even after the rodeo moved out, WR Coliseum still sees demand for smaller Stock Show competitions and public events during the Stock Show season.Equestrian Competitions: Will Rogers Coliseum is now best known as one of the world’s premier western horse show venues (fwtx.com ). It regularly hosts major events for cutting, reined cow horse, Quarter Horse and Paint Horse circuits. The complex holds all three of the National Cutting Horse Association’s big shows, the World Championship Paint Horse Show, and the National Reined Cow Horse Futurity (www.fortworthtexas.gov ). For example, the American Paint Horse Association’s World Championship Show fills the Coliseum (and adjacent arenas) each summer. In Dec. 2022 the Coliseum hosted the Split Rock Fort Worth CSI4*-W jumping event, drawing Olympian riders from 9 countries (www.sportsdestinations.com ). That successful event even helped secure the bid for Fort Worth to host the 2026 FEI World Cup Finals in Jumping and Dressage (www.sportsdestinations.com ).Concerts & Shows: Over the decades the Coliseum has also held concerts, family shows and exhibitions. Notable past performers included the Rolling Stones (in earlier years) and country stars like Clint Black (who played here in 2016) (www.dallasnews.com ) (www.concertarchives.org ). Other events over the years have ranged from ice skating shows (Ice Capades) and boxing (Golden Gloves) to horse-themed rodeo musicals and even wrestling. Today, occasional country or rock acts still visit – typically smaller touring artists or local favorites. The facility has been modernized with a four-sided video scoreboard and enhanced sound, allowing it to host more live-entertainment events (www.dallasnews.com ).Trade & Consumer Shows: Because the Coliseum is part of a large expo complex, the Public Events Dept. often partitions the space for rodeo and non-rodeo occasions. In the concourse and nearby halls you’ll find livestock auctions alongside gun shows, craft fairs, horse expos, auctions and community festivals. Bookings might include everything from livestock auctions and craft shows to banquets or the Fort Worth Mustang Show (wild-horse competitions) (www.thefortworthmustangshow.com ) (tcu360.shorthandstories.com ). These non-rodeo events often sell general-admission or reserved tickets via the official box office.Ticket Prices: Ticket costs vary widely by event. Smaller hoof-and-harness shows or local competitions might run kids around $10−15 and adults $20−40. Bigger Finals and rodeo nights could be more, especially for ringside seats or packages. (For comparison, a week-long jumping event offered tickets “starting at $15” for the day pass (www.sportsdestinations.com ).) Specialty events like concerts or VIP shows often have higher premium pricing. In general, plan about $20–$60 per ticket for major events, but check each show’s announcement for exact tiers and age discounts.
Tickets and Booking
How to Buy: Tickets are sold through the City’s Public Events box office at Will Rogers Memorial Center and through authorized outlets (avoid scalpers or unofficial sites). In-person box office hours are typically weekday business hours (e.g. 8 – 5, Mon–Fri) and on show days (usually sales open a few hours before events). You can also phone or order via official city ticket sites. Major event announcements ( rodeo, equestrian finals, concerts) detail on-sale dates. Often, local media or the Stock Show & Rodeo website notes when public sales begin in the fall. For example, Fort Worth’s Stock Show tickets reportedly go on sale several months ahead of January each year.Presales & Strategies: Popular events may offer early presales (for fan club members or series pass holders) before the general public. Signing up for mailing lists (e.g. Fort Worth Stock Show mailing, equestrian associations, Public Events newsletter) and following the City’s official social posts can reveal presale opportunities. Once general box office or online sales begin, check frequently – sell-out nights (like weekend rodeos or finals) often sell tickets quickly. Box seating or VIP packages (e.g. “Backstage Club” hospitality) may be limited, so reserve those early if available.Pricing Tiers: Events typically have multiple price levels. For rodeo and horse shows, seating closest to the arena (ringside or front rows) will be highest-priced, with upper-bowl seats at mid-level prices, and discounted tickets (like “Standing Room – The Wall”) available behind the back row. For concerts, there are often floor (pit) tickets, plus reserved seating. Some events publish full price charts when on sale, ranging from around $15 (kids/backs) up to $50–$75 for adults in premium sections. Generic examples: weekday equestrian shows might start at $15–20, while weekend performances or concerts could reach $40–60 or more for adults (kids often half-price or free under a young age). Always check the official event page for exact pricing. Box Office vs. Door: You can often buy tickets at the door (Will Call) if the show isn’t sold out. The main box office is near the Lancaster Avenue entrance under the Pioneer Tower. If tickets remain on the day of the event, they’re sold on a first-come basis. However, many bigger events do sell out in advance, so door sales may be limited or unavailable. Buying ahead is safest. Plan to give yourself enough time – large booths open 1–2 hours before show time (and doors typically open about an hour ahead) to handle walk-up sales.Refunds and Resale: The Coliseum follows standard ticket policies: tickets are generally non-refundable, but may be transferable. Unused tickets for postponed events are typically honored on the new date. For sold-out events, official resale (like posted fan forums) is not handled by the City, and beware of unofficial ticket brokers. No specific coupon or group-discount info is public; ask the box office if you need large-block tickets (groups of 10+ sometimes get special rates) or student/senior pricing (usually children’s tickets are cheaper or kids under 5 may enter free for rodeo performances).
Seating and Layout
Capacity & Layout: Will Rogers Coliseum seats 5,652 people in fixed bleachers wrapping around three sides of the arena (www.fortworthtexas.gov ) (www.fortworth.com ). There’s no upper balcony – the seating is essentially a single continuous bowl with sections labeled by letters. When no floor chairs are set up, events use all permanent seats. The main floor is usually packed with dirt for rodeos or an empty concrete floor for concerts and trade shows.Special Sections: The Coliseum features a few “box” sections (enclosed mini-rows at floor level) and premium seats down low. One famous spot is the upper concourse railing known as “the wall” (www.dallasnews.com ). In traditional rodeos, fans stand behind this wall to watch from just above the arena floor – a classic Fort Worth tradition (www.dallasnews.com ). Some tickets are sold specifically for standing-room “wall” spots, which have no seat but give a close-up view.Best Viewing: For a typical rodeo or horse event, the best seats are along the center of the long sides, a few rows up, giving a clear line to the entire dirt floor. Lower-row seats are very close to the action (and can get dusty). For concerts or performances on one end, front-floor seats or lower-middle sections are preferred. Any seat on the floor or lower bowl offers good sightlines in this intimate arena. Note: a modern four-sided scoreboard hangs in the middle of the arena, but does not block general views (its video screens enhance the action). There are no seats hidden by support pillars – all sections have open sightlines.General Admission / Floor: Some events (especially concerts or competitions like the Mustang Show) open the floor for general admission seating or standing. For example, the 2024 Mustang Show finals sold general-admission floor tickets in addition to box and VIP seats (www.thefortworthmustangshow.com ). When floor chairs are allowed, they are filled front-to-back. Otherwise the floor stays empty for rodeo events. In general, expect assigned seating (numbered tickets) for most shows, unless an event specifically advertises general-admission areas.Avoiding Bad Seats: There are no officially “bad” seats, but the far end behind the announcer’s podium can feel a bit distant in large shows. The concourse-level seats just above the arena floor can have slightly obstructed views if a stage setup is at one end. In contrast, mid-bowl seats (rows 5–15, center sections) give a balanced view of the whole arena. If you want options, try to get seated tickets (instead of GA standing) unless you prefer the flexibility of the “wall” or floor standing areas.
Getting There and Parking
Location & Address: The Coliseum is located at 3401 W. Lancaster Ave, Fort Worth, TX 76107 (also known as 1 Amon Carter Square) (www.axs.com ). It sits in the Cultural District at the corner of Lancaster and University Dr., just West of downtown and a block south of I-30. The main entrance is on Lancaster Avenue, adjacent to the Pioneer Tower and Texas Cowboy Hall of Fame. The newer Dickies Arena is next door (east side), making this stretch of Lancaster a major event corridor.Parking: There is no free street parking at WR Coliseum. The Center has multiple unstaffed surface lots and a large garage (750 spaces, built 1988 (fwtx.com )) surrounding the buildings. Parking is pay-as-you-go during events. For example, a recent Fort Worth Mustang Show listing noted daily fees ~$12 for a car vs. up to $35 for large vehicles or trailers (www.thefortworthmustangshow.com ). (Prices are event-specific but generally $10–20 for cars, with higher rates for RVs or campers.) Attendants will direct you to an available lot when you arrive. Attendees often form lines waiting to pay, so arriving early (1–2 hours before start) can help avoid backups. Disabled parking spots are available in front of the complex near Lancaster; ask an attendant for directions.Public Transit: The venue is served by Trinity Metro. Bus Route 2 (Camp Bowie – Downtown) runs along University Dr. with stops a short walk from Will Rogers – this connects the complex with Downtown Fort Worth (Central Station) and campus areas (www.fortworthtexas.gov ). During Stock Show season, Trinity Metro even runs a special all-electric shuttle ("The Dash") with a stop directly at Will Rogers Memorial Center (ridetrinitymetro.org ). To get here from DFW Airport: take TEXRail ($2.50) to Fort Worth Central, then walk or transfer to The Dash shuttle (ridetrinitymetro.org ). From Dallas, the Trinity Railway Express (TRE) to Fort Worth also connects downtown to Central Station (then The Dash or bus). Local rideshare (Uber/Lyft) and taxi drivers know the Lancaster entrance; drop-off is typically at the main patio on Lancaster Avenue. For those staying in town, note that TCU’s campus is only about a mile north (a 15-minute walk or 5-minute drive) and some visitors combine a college visit with a show.Driving Directions: From I-30 westbound or eastbound, take the University Drive exit and go south to Lancaster. From I-820/SH 183, take I-30 east to University Drive. Ample directional signs point to “Will Rogers Memorial Center” near the exit. Because Lancaster is one-way going west (toward downtown), if coming from east take 7th St. southbound and turn right on Lancaster. Rideshares will typically exit Lancaster (e.g. Lancaster & University) or use the Isham Street side service road to loop around.Walking Access: If you’re staying nearby in the Cultural District or coming from adjacent events, the Coliseum is easily walkable from several points. It’s about a 10-minute walk east from the Kimbell Art Museum or Amon Carter Museum of American Art. There are pedestrian paths and tunnels (under University Blvd.) linking the district’s museums to the Coliseum. (Many local residents living in nearby apartments simply stroll or bicycle down University or Lancaster.) Once on foot, use the Lancaster Ave or University Dr crosswalks to reach the main entrances; signage for WRMC events helps guide you.
Inside the Venue
Entry/Doors: Guests enter through wide turnstiles at ground level off Lancaster Ave. For large events, expect metal-detector security screening similar to other arenas. Have your ticket (paper or electronic) ready; many people store them in a phone wallet or printed. Check the event’s bag policy in advance – typically small purses and camera bags under a certain size are allowed, but large backpacks or coolers are not. One of the historic features inside is the old ticket booth (displayed behind glass) – but of course purchases now go through booths at the entry concourse or online.Atmosphere and Décor: The interior maintains a vintage rodeo feel. Black-and-white photos and painted murals depicting rodeos and ranch life line the horseshoe-shaped concourse walls (www.dallasnews.com ). Signs call out the carved brands of famous ranches on wooden support posts at the chutes. During the Stock Show, Junior League program sellers often sat on perches or steps just inside the entry (an old tradition you might still witness at a rodeo night (www.dallasnews.com )). The overall vibe is down-to-earth – you may see boots and hats everywhere, the smell of sawdust or saddle leather, and on rodeo nights hear announcer Bob Tallman’s baritone echoing perfectly in the arena.Concessions and Food: There are multiple concession stands along the concourse offering typical fair-style fare. Expect funnel cakes, fried corn dogs, popcorn, nachos, ice cream novelties and BBQ sandwiches. One report of the rodeo noted “the smell of fried foods and funnel cakes” as a characteristic part of the experience (www.dallasnews.com ). Venues like Will Rogers don’t allow outside food or drink (aside from medical needs), so use cash or card at the stands. For adults, beer and wine are usually sold at designated stations during rodeos and concerts (depending on the event license). The Coke machine line can get long; many visitors grab food at the break and bring a snack back to their seat.Restrooms and Services: Restrooms are located on the concourse (typically one men’s and one women’s on each end). Like older arenas, facilities are basic but sufficient (with more sinks and stalls on busy nights). A few payphones (or single-cupped phones) sometimes remain by exits for emergencies, and cash-operated ATMs may be available in the lobby or near concessions. Cell coverage is generally good inside (no venue-wide Wi-Fi is provided), so you can text or call out as needed. There is no formal coat check; coat racks or benches are limited. For merchandise, look for temporary booths during big events (e.g. Stock Show T-shirts, cowboy gear or event souvenirs). The Western Heritage Museum on-site has a gift shop of its own, but that may be closed on event days.Elevator/Accessibility: As a City property, Will Rogers Coliseum offers ADA accommodations. Wheelchair spaces are interspersed in the seating bowl with companion seats beside them. Elevators and ramps connect the entry level to the concourse level (the main gate area is one level down from the ringside seats). Hearing-impaired listeners can request assistive listening devices for concerts at the coat-check desk. (Parents with strollers should note there are stairs to many rows, though you can roll a stroller to the concourse and use any open aisle seat.) The front parking lots and some entries are marked for disabled access. In short: if mobility is a concern, you will find the venue largely accessible; for specific needs you may wish to call the Public Events office ahead of time. Importantly, keep an eye on the Citi Master Plan renovations: the City approved an $8.5M upgrade to renovate the Coliseum concourse, lobby and restrooms (tcu360.shorthandstories.com ), which should bring new flooring, lighting and ADA improvements soon.
Nearby Amenities
Restaurants & Bars: The Cultural District around the Coliseum is home to a range of dining options. Within a couple blocks on University Drive and Lancaster you’ll find casual eateries, cafes and pubs. For example, there are Tex-Mex and American options on University (taco shops, burger joints), sushi and Asian restaurants a few blocks south, and quick chain spots like a brewpub or gastropub. The district’s major museums (Kimbell Art Museum and Modern Art Museum) each have on-site cafes and restaurants with nicer dining (great for a pre-show dinner). After a game or rodeo, many fans enjoy the nearby Stockyards Historic District (about 4 miles north) which has famous steakhouses and honky-tonk bars. If you prefer bars or breweries, there are a couple within a mile (try local craft beer pubs on Magnolia Ave or seafood spots on University). Some recommended stops in the area include the Pioneer Tower’s own (seasonal) exhibit events or cultural cafés. For late-night snacks, the nearby Texan 24-hour spots and TCU-area sandwich shops stay open.Hotels and Lodging: Numerous hotels serve the area. Within the Cultural District you have chains like the Home2 Suites (1145 University Drive) or Hilton Garden Inn (University at Durant, one block east) – both are under a mile away. A bit farther out, there are Comfort Suites, Holiday Inn and Courtyard hotels. Downtown Fort Worth (3–4 miles away) has many more hotels (Omni, Westin, Hotel Drover, etc.), often offering shuttle service to events. If you’re traveling for a show, consider booking a room near University Dr or in downtown; they’ll be closest. On big rodeo nights, local hotels often sell out, so reserve early.Shopping & Entertainment: Directly adjacent to the Coliseum is the Texas Cowboy Hall of Fame (inside Pioneer Tower) if you have time to tour its exhibits on western sports legends. The Amon Carter Museum (great American art) and Kimbell Museum (fine art) are walkable (a 5–10 min walk west), so a museum visit can bookend a show. The Fort Worth Stockyards (for rodeo fans) and Sundance Square downtown (for post-concert nightlife) are only a short drive away. There are no shopping malls right next door, but a nearby fashion mall and grocery store are a couple miles up University Dr. Public transit (Trinity Metro bus) also stops at the major Entertainment District stops, so you could connect to nearby attractions without driving.When to Arrive & Other Tips: For dining before the event, plan to arrive at least an hour early. On show nights, nearby restaurants fill up, so making dinner reservations or grabbing food early is wise. If you’re dining at the Museum district before an early show, give yourself extra walking time. If events run late on a weekend, know that off-duty city buses and ride-shares run well past midnight; the cultural district is safe but evening shuttles (like Trinity’s Molly the Trolley downtown) or ride-shares are common options to get home. Finally, if you’re unfamiliar with Fort Worth, note that Lancaster Ave. becomes one-way into downtown, so give yourself a bit of extra time navigating city traffic, especially during Stock Show week when many events coincide.
What Makes This Venue Special
Historic Legacy: Will Rogers Coliseum is not just another arena – it’s a landmark of Fort Worth history. Built for the Texas Centennial celebrations of 1936 (tcu360.shorthandstories.com ), it has hosted everything that made Cowtown famous. Driving by, you’ll notice the signature honey-gold brickwork and mosaics of running horses on its walls (tcu360.shorthandstories.com ). It opened in December 1936, named by publisher Amon Carter in honor of his friend Will Rogers (tcu360.shorthandstories.com ). Over eight decades the Coliseum earned a legend for itself: rodeo-goers describe it like entering a “broken-in hat or well-worn boot” – quaint and comforting (www.dallasnews.com ). Every inch breathes western flavor: Music from country fiddles or hip-twanging guitars; murals of cowboy heroes (www.dallasnews.com ); even cattle brands carved into old wood. In many ways, none of Fort Worth’s shiny new venues can replace the Coliseum’s old-school intimacy and charm.Cultural Hub: The Coliseum anchors Fort Worth’s cowboy culture. For decades it was the stage for the World’s Original Indoor Rodeo – the world-famous Fort Worth Stock Show & Rodeo. Generations of local families got their introduction to rodeo here, and traditions started here carry on today (the same Grand Entry serpentined through the arena for 76 years (www.dallasnews.com ) (www.dallasnews.com )). It has also served the entire community: high-school grad ceremonies, the Miss Texas pageant, local thrift events, pretty much any big gathering needed an arena. The complex’s roots in the cattle and horse industries mean the Coliseum’s impact on the Texas economy is huge – in 2019 alone the Memorial Center drove over $200 million in local economic activity and welcomed about 2.48 million visitors (tcu360.shorthandstories.com ).Equestrian Fame: In modern times, riders love Will Rogers like a homecourt. It’s “ground zero of the Western equestrian world” (fwtx.com ). Top competitors in cutting, reined cow horse and Paint Horses know that winning at Will Rogers is a badge of honor, on par with the Boston Marathon for Marathoning. The World Championship Paint Horse Show is an annual spectacle here, drawing tens of thousands of spectators. Only a handful of venues in North America can match this legacy. (In fact, after only one year hosting a CSI4*-W international jumping tournament, Fort Worth landed the bid for the 2026 World Cup Finals (www.sportsdestinations.com ) – a testament to the Coliseum’s stature.) Even for city residents, watching week-long horse shows with the dust, sweat and silence of focused competition is a family tradition unique to this arena.Memorable Architecture: The Coliseum’s design itself is a standout. Along with the adjacent Art Deco Will Rogers Auditorium and Pioneer Tower, it forms a 1930s landmark complex on the National Register of Historic Places. Inside, it’s unusually atmospheric: attendees often notice the huge Pioneer Tower rising above the roof (now used for projection art projects), and the subterranean cattle tunnels (built in the 1950s) that move thousands of animals out of the public eye (tcu360.shorthandstories.com ). Those tunnels even double as shady walkways in summer – a quirky feature almost no other American fairgrounds can boast. The mix of Spanish Mission and Art Deco styling on the exterior, plus Western-themed interior motifs, make the Coliseum distinctly Texan. It feels more like a museum piece than a bland multipurpose hall.Community Feel: Artists and performers nationwide often note that Fort Worth’s events have a different vibe – warmer and more intimate – and Will Rogers Coliseum is at the heart of that. It’s a place where Southern hospitality meets stadium scale. Staff, longtime volunteers and fans are famously friendly. Stories abound of the event organizers going above and beyond (for example, the Cowboy Hall of Fame staff curate exhibits for every big show). Even the Stock Show’s board insists on holding rodeos near downtown – it’s money they redirect to local museums, parks and schools each year. In short, the Coliseum isn’t just concrete and steel; it’s woven into Fort Worth’s identity. For many in Cowtown, a night at Will Rogers is about tapping into that shared heritage – something you won’t get from a generic arena.
Visitor Tips and Information
Accessibility: Wheelchair-accessible seating and restrooms are available (the venue meets ADA requirements). Accessible parking spots are near the main entrance. If you or someone you’re with has mobility or hearing needs, plan ahead: reserved companion seating is offered through the box office, and assistive listening devices (for concerts) can be requested at coat-check or guest services. All building entrances have ramps or lifts. Seniors or those who have trouble with stairs should consider the first several rows or level seating near the aisles. For more details on access, contacting the Fort Worth Public Events Department before your visit is a good idea.What to Bring: Pack lightly. A small purse or clear bag is fine, but large backpacks or coolers will be checked. Bring ID and print or mobile tickets. Cash or credit are needed for concessions and programs (ATMs are limited). Since this is an old building, temperature can vary: dress in layers (the air-conditioning keeps it cool in summer and warm in winter, but crowd heat and open doors to outside can change it quickly). Earplugs are wise for kids at bull riding or rock shows – even the scoreboard PA can be loud. A portable folding seat-cushion (if allowed) can make hard bleacher seats comfier. Baseball caps or cowboy hats are common at rodeos. Don’t forget sunscreen and a hat if you’ll be outdoors in the yards or walking to the car.Avoid These: Don’t arrive at showtime – parking queues and lines inside form early. It’s best not to rely on day-of rush tickets for big events (they often sell out). Check that you didn’t accidentally leave prohibited items (outside food, alcoholic drinks bought off-site, weapons of any kind, fireworks, free-standing chairs) at home or in your car. Photography rules vary: many sporting or rodeo nights allow normal cameras (no flash), but most concerts forbid professional video/DSLR gear. If unsure, leave the big cameras behind. Always obey staff instructions – standing on seats or railing (other than the designated “wall”) is unsafe and not allowed.Age & Dress: There is no strict dress code – casual or Western wear is the norm. Boots and jeans are fine for rodeo shows; many men wear collared shirts, but a T-shirt is okay too. For family shows, anything comfortable works. There are no age restrictions at WR Coliseum: children of any age can attend (in fact, kids under 5 often enter free at rodeos). However, if alcohol will be served, some nights may enforce a 21+ rule in parts of the seating (though typically not in the general arena). Check event details if bringing teenagers to evening events with late hours.Entry Tips: Plan to arrive early – gates often open at least one hour before show time (sometimes more for big shows). Find your section quickly (helpful signs are posted, and ushers can assist). The box office (Will Call) is in the lobby if you have pre-purchased tickets. If you arrive late, note that all sections face the arena centrally; you can enter almost any stairway aisle and still see well. Purchased tickets can usually be transferred, but resale in the venue is not permitted. There’s no advantage to saving a seat belt or leaving a personal item on an unoccupied seat – ushers will fill seats on arrival.Insider Tip: For Fort Worth locals: check public events calendars year-round. Even when the big rodeo is elsewhere, Will Rogers Coliseum hosts smaller nightly shows during horse competitions (e.g. evening rodeos in cutting or reining events, youth fairs) at bargain prices. These are often open seating and a great budget-friendly family outing. Also, if the weather is unusually hot or sunny, remember that aside from its own AC, the Coliseum is connected by underground tunnels to adjacent arenas – many locals duck outside to stroll in the shaded tunnel to grab a snack in the main lobby without sweating in the sun. Finally, keep an eye on WRMC’s own social media: sometimes they announce funky pop-up events or art nights that take advantage of that historic setting.
Frequently Asked Questions
Where and how can I buy tickets for Will Rogers Coliseum events?
Tickets are sold through the Official Box Office at Will Rogers Memorial Center and through authorized ticket outlets (often online or by phone). The box office typically operates weekdays and opens a few hours before events. Major shows go on sale months in advance; local media or the Fort Worth Stock Show website usually announces sale dates. For sold-out events you can try Will Call on show day, but purchasing early is safest.
What are typical ticket prices for events at the Coliseum?
Prices vary by event. For example, weekday horse shows or smaller expos might have tickets around $10–20, while big weekends or concerts often run $30–60 for adults (children often discounted). Some shows offer VIP or floor sections at premium rates. A 2022 horse-jumping week-long event offered day tickets starting at $15 (www.sportsdestinations.com ), which gives a ballpark idea. Check each event’s info for exact pricing tiers and any child/senior discounts.
What is the seating capacity of Will Rogers Coliseum?
The Coliseum has 5,652 permanent seats around the arena (www.fortworthtexas.gov ) (www.fortworth.com ). The arena is horseshoe-shaped, with one open end (where events like rodeo chutes or stages are often placed). In addition to fixed seating, some events may place chairs on the arena floor or sell standing-room tickets.
Are there floor or general-admission sections in the arena?
Yes, depending on the event. For concerts or special shows, the Coliseum can open its floor to ticketed seating or standing general admission. For example, the Fort Worth Mustang Show Finals had both reserved box/VIP seats and general-admission floor tickets (www.thefortworthmustangshow.com ). At rodeos or horse competitions, the floor is usually dirt or covered and is not used for seating (all spectators use the permanent stands and “wall” area). Always check the event’s seating chart: if “General Admission Floor” is listed, it means you’ll stand or sit on the arena floor with others.
What are the best seats in Will Rogers Coliseum?
Best seating depends on the type of event. For rodeos and horse shows, many fans prefer lower sections near center (rows 5–15 in the middle sections) for a full view of the arena. Ringside seats (row 1) are closest but can get dusty. The famous standing “wall” behind the top row (www.dallasnews.com ) gives a unique close-up view. For concerts on an end-stage, floor seats or lower-center sections are ideal. Generally, most seats offer good unobstructed views in this relatively small arena. Avoid seats directly behind the scoreboard on floor-setting nights, as some visibility may be partially blocked.
Where should I park and how much is it?
Parking is in lots and a garage around the Will Rogers complex; there is no free street parking. Fees are charged for event days (typically $10–20 per car, more for trailers/RVs). For example, one event listed daily fees of about $12 for a car and up to $35 for large vehicles (www.thefortworthmustangshow.com ). An attendant will direct you to the lots when you arrive. Disabled parking is available near the Lancaster entrance. On busy nights the lots fill quickly, so arriving early is recommended.
How can I get to Will Rogers Coliseum by public transit?
You can take Trinity Metro buses to reach the Coliseum. Route 2 (Camp Bowie-Downtown) runs along University Drive with stops near the venue (www.fortworthtexas.gov ). During rodeo events, the Trinity “Dash” shuttle also stops at Will Rogers (ridetrinitymetro.org ). If coming from Dallas, take the TRE or TEXRail into Fort Worth’s Central Station, then transfer to The Dash bus to reach the Cultural District (ridetrinitymetro.org ). There is no direct train station at the Coliseum, but the bus connections make it accessible without a car.
Is the Coliseum wheelchair accessible?
Yes. The Coliseum complies with ADA standards. Wheelchair spaces are provided in the seating bowl with companion seats, and there are elevators or ramps from the entrance level to the concourse. Accessible restrooms are on the main concourse. In general, a visitor in a wheelchair should be able to access seating with the help of ramps and attendants. For specific needs (e.g. to reserve a companion seat), contact the box office or event organizer ahead.
What items are not allowed inside the Coliseum?
Standard venue policies apply: large bags, coolers, outside food or alcoholic drinks are not allowed. Weapons and fireworks are strictly prohibited. Service animals for the disabled are allowed (with proper ID). Most events prohibit professional cameras or drones. Always check the specific event rules, but plan on security screening at entry. If you have a small handbag or clear pouch, that is usually fine. In general, bring only necessities and vault essentials at home.
Are outside food and drink allowed?
No. Like most arenas, Will Rogers does not allow you to bring your own food or beverages (other than bottled water or medical items). If you want snacks or drinks during the event, use the concession stands inside. Exceptions can sometimes be made for baby formula or medically necessary items, but outside restaurants/fast food entries are not permitted.
Can I bring a camera or video recorder?
Camera policies vary by event. Non-flash photography is often allowed for rodeos and family shows (uses your phone or a small point-and-shoot camera). However, most concerts and sporting events forbid professional cameras (with detachable zoom lenses) and video recording equipment. It’s safest to leave bulky cameras at home. Always check the event’s official FAQ – any prohibited items will be listed there (usually professional video gear is a no-no, while phone cameras are usually fine if no flash).
Is Will Rogers Coliseum indoors, and is it air-conditioned?
Yes. Will Rogers Coliseum is a fully enclosed, indoor arena (www.fortworth.com ). It is one of Fort Worth’s climate-controlled show arenas, which means it has heating and air conditioning. In winter it stays warm and in summer it’s cooled. You won’t be subject to rain or wind. That said, the building is large and historic – the roof is high – so seating not right under an AC vent might feel warm on a full house night. Dressing in layers is wise.
What transportation options are there for getting to and from the Coliseum?
Several options exist. Driving is common (with paid on-site parking) via I-30/University Drive. Trinity Metro buses (Route 2) run nearby, and during rodeo season special shuttles (The Dash) serve the Coliseum (ridetrinitymetro.org ). Riders coming from Dallas can take TEXRail or TRE into central Fort Worth, then catch The Dash or bus to reach Will Rogers (ridetrinitymetro.org ). Taxis and rideshare services can drop off at the Lancaster Avenue entrance. If you’re staying in downtown Fort Worth, the free Molly the Trolley circulator can get you to Trinity Richards Road Station, where you transfer to a bus to the Coliseum. Check schedules on Trinity Metro’s site for specific routes.
What time do events usually start at the Coliseum?
Event times vary. Rodeo performances and equestrian finals often start in the evening (around 7 pm) after full Stock Show days. Ammo shows or trade expos may follow daytime hours. Concerts typically begin around 7–8 pm (doors open an hour earlier). Always check your tickets or the official schedule for exact start and “doors open” times, as they can differ by organizer.
Are events at the Coliseum suitable for children?
Absolutely, many events are family-friendly. The Fort Worth Stock Show rodeos and horse shows are built as all-ages entertainment (kids under about 5 years often get in free or very cheap). Note that some loud elements (like bulls and fireworks) can startle toddlers, so ear protection is recommended. Check each event: some concerts or evening performances may be better for older kids or teens, but in general Will Rogers hosts lots of kids and families together. Concessions carry child-friendly snacks, and the relaxed Western atmosphere is welcoming to all ages.
Who was Will Rogers (the Coliseum’s namesake)?
Will Rogers was a nationally famous Cherokee-American humorist, cowboy and Hollywood entertainer in the 1920s–30s (www.fortworthtexas.gov ). Although born in Oklahoma, he toured extensively in Texas and was good friends with Fort Worth publisher Amon G. Carter. He tragically died in a 1935 plane crash. When the city built the Memorial Center in 1936, they named the buildings after Rogers to honor his legacy as a beloved Western figure (www.fortworthtexas.gov ).
Is the Will Rogers Auditorium the same as the Coliseum?
No. The Will Rogers Memorial Center includes both the Coliseum and the separate Will Rogers Auditorium. The Coliseum is the large arena (with 5,600+ seats) for rodeos and horse shows. The Auditorium is a smaller Art-Deco theater (2,856 seats (www.fortworthtexas.gov )) located just to the west across the courtyard. They share the same campus but are different performance halls – the Coliseum hosts sports/equestrian events while the Auditorium is for concerts, ceremonies and plays.
What is the “Pioneer Tower” I see at Will Rogers Center?
Pioneer Tower is the tall landmark tower on the Will Rogers complex, built in 1936 along with the Coliseum (fwpublicart.org ). It’s a 65-foot Art Deco structure topped with a statue of a pioneer. While not part of the Coliseum’s seating, it’s part of the same historic memorial center. Recently, the Tower has been used for public art (projection installations) and houses the Texas Cowboy Hall of Fame at its base. You can enter it during museum hours (it’s essentially off-limits during large shows, except for decor).
How busy is the Coliseum? Are events frequent?
Very busy! The Will Rogers complex operates nearly every day. In fact, it’s only closed about two days a year (tcu360.shorthandstories.com ). Multiple events often run simultaneously in the barns, halls and arenas. The Coliseum itself hosts dozens of performances each year (hundreds if you count every Stock Show rodeo night). This constant schedule (2.48 million annual visitors in 2019, with over $200M economic impact (tcu360.shorthandstories.com )) means you can usually find something happening, especially on weekends. Check the Fort Worth Events Calendar for monthly lineups.
