About Supply & Demand
Supply & Demand is a bar and music venue in Long Beach’s Zaferia Arts District, known for its creative, artsy atmosphere. It opened in July 2019 after a major renovation of the former Black Light District Lounge. The owners – Kevin and Erica Norton (and their partners) – completely revamped the space into a gallery-style bar and live music club. The interior is industrial-chic, with exposed brick walls, local art on the walls, and a raised stage for performances. The venue spans roughly 2,400 square feet and can hold on the order of a couple hundred guests (standing and seated). Signature features include a long polished-wood bar running the length of one side, high ceilings with string lights or stage lighting, and community murals. Supply & Demand emphasizes supporting local music and art, making it notable as a neighborhood hub. It matters to the Long Beach scene because it revived a historic nightlife spot and became a welcoming, inclusive place (a member of the city’s Safe Spaces alliance) where locals can catch everything from indie rock and punk to dance parties and open mic nights.
Events and Programming
Supply & Demand hosts live music or DJs on most nights. The programming is eclectic: you might see local indie bands and singer-songwriters, funk and soul acts, rock/punk lineups, heavy metal or hardcore shows, and New Wave or 80s-themed dance nights. Weekend nights typically feature bigger acts or guest DJs, while midweek events can include open mic nights, community showcases and themed parties. For example, the venue has hosted monthly R&B and soul dance parties (branded events like “Lost & Found”), as well as occasional all-ages matinees or festival-style lineups. Because it bills itself as all-genre, anything from acoustic folk nights to electronic DJ sets can pop up on the calendar. Notable past acts have included local rock bands, touring metal groups, and even late-night dance DJs. Shows usually start around 7–8pm or later, and tickets often run in the range of $10–$20 for general admission. There is no formal seating – all events are general admission – so patrons stand or dance near the stage (though there are a few chairs and tables along the walls). On special holidays or holidays weekends (like Halloween or Cinco de Mayo) the bar might host costume parties or one-off concert events. Overall, the vibe is lively and creative; check the venue’s social media or event listings for specific upcoming shows and any cover charges.
Tickets and Booking
Tickets for Supply & Demand events are sold through the venue’s own website or box-office services (when events are promoted by outside promoters). Many concerts sell tickets online in advance; popular shows can sell out, so it’s wise to buy early. Ticket prices are generally affordable (often $10–$20), with occasional free or low-cost “community nights.” On the day of the show, any remaining tickets are usually sold at the door when the doors open. There is no traditional box office window—think of the bar’s entrance as the door-sale point. To catch big or popular acts, watch the venue’s official channels and local newsletters, as shows sometimes go on sale weeks ahead. Some local promoters run presales for their fans, so signing up for a mailing list or following S&D on social media can alert you to those. In general, the best strategy is to buy tickets online as soon as you know you’re going, then arrive a bit early to get a good spot. There are no assigned seats, so first-come seating/standing gets the best views. Tickets are typically tiered by price only (e.g. all general admission same cost, with perhaps a small service fee).
Seating and Layout
The venue is an open hall with general admission standing room and a few limited seating areas. The raised stage is at one end of the room; the rest of the space is flat. A long bar runs along one side wall, clearing the center for dancing or standing. A handful of bar stools and tall cocktail tables line the perimeter, so you can sit or lean at the edges, but during popular shows everyone tends to gather near the stage. There are no fixed rows of seats or balconies. Best viewing spots for concerts are right up front near the stage or immediately beside it. The sound system is typically reported as crisp and powerful, so expect loud music at peak levels (earplugs can be a good idea if you want quieter ears). Acoustically, the space is lively and reverberant (typical of an industrial-style club), which adds to the party atmosphere but can feel loud. In general admission format, there are no VIP seats or assigned tables. Customers with bottle service (rare at a bar venue) might get a few reserved table areas, but 99% of the time it’s standing-room-only. If you prefer sitting, the best options are stools at the bar or a corner table; however, those fill up early. There is a small outdoor seating area on nights when the patio or adjacent parklet is open (typically for dining), which some fans use if they want a break from the indoors. Avoid standing right by the bar entrance (to the side of the stage) if you want to see unobstructed; that corner can be cramped and busy with bartenders. Overall, arrive early to stake out your spot, and don’t expect traditional theater seating.
Getting There and Parking
Supply & Demand is located at 2500 East Anaheim Street , on the corner of Anaheim and Stanley Avenue (zip code 90804). It sits in the heart of the Zaferia District, just east of Lakewood Boulevard. By car, you can reach it via the 405 freeway – take the Lakewood Boulevard exit and head north a short distance to Anaheim Street, then turn east. Street parking is available along Anaheim Street, Long Beach Boulevard, Stanley Avenue, and nearby side streets. Many spots are metered on Anaheim and LB Boulevard, often with free parking after 6pm; pay attention to posted signs. There are a few small surface lots within a block (mostly for nearby businesses), but no large free lot specifically for the venue. Expect to walk a block or two from your parking space; rideshare drop-offs and pick-ups easily happen at the front door on Anaheim. If using public transit, the Metro Blue Line’s Anaheim Station is the closest rail stop (about two blocks northwest on Anaheim at Long Beach Boulevard). Several Long Beach Transit buses also stop within walking distance, including lines 41, 51 and 232 (at Long Beach Blvd & Anaheim). The #174 and #232 buses stop on Anaheim near Lakewood just a short walk away. Taxis or Lyft/Uber can pull right up outside. If coming from downtown Long Beach, a quick Uber or a 10-15 minute drive gets you there. Late-night safety is generally good, but standard urban caution applies after dark. Tip: carpool or share rides if you’re going for a show, as parking can fill up fast on weekends. Parking lots at the nearby St. Mary Medical Center have spaces but can be a long walk; alternatively, hotel garages in the area often charge nightly rates if you prefer guaranteed parking.
Inside the Venue
When you enter Supply & Demand, staff will check your ID at the door – it’s strictly 21+ (with valid photo ID required). The atmosphere inside is casual and energetic: dim lighting, music posters, graffiti or murals on brick walls, and a full bar serving craft beers, wine and cocktails. The bar serves all night, so you can get drinks or snacks before shows or during them. There is no full kitchen, but you’ll often find a small menu of bar bites or food trucks parked outside on busy nights (the owners even run a taco cart called “LBC Tacos” out front offering $3 tacos during events). Seating is very limited, so most people stand or dance. Staff are friendly and keep the music flowing.
Security is present on busy nights to handle crowd flow, but crowds at this neighborhood spot rarely exceed comfortable levels. Coats or bags can be stashed behind the bar area if needed (there’s no formal coat check). Restrooms are at the back; expect basic facilities (clean and functional, but warm and echoey). Shockingly large noise, so use earplugs if needed. The crowd is typically friendly and inclusive – many people come as couples and groups to enjoy music together. Usually everyone is busy half dancing and half talking with friends. The bar menu includes a wide rotating selection of craft beers on tap (often $6-$8 for pints) and specialty cocktails or shots. You can pay at the bar (cards are accepted) but it’s wise to have some cash for tips. Water is available for free from the bar. Outside food can be ordered from the cart or neighboring eateries. Some nights, the venue might offer free water jug or popcorn. Photography is allowed in general, but large cameras or explicit no-photo policies may apply to some events – when in doubt, follow the house rules or ask security at the door. Wi-Fi may be spotty (the crowd and music don’t leave much bandwidth), so plan accordingly. Merchandise tables for touring bands sometimes set up near the stage during concerts – you can browse T-shirts, stickers or CDs during intermissions. Overall, expect a fun, nothing-too-fancy concert club vibe where music and mixing are top priority.
Nearby Amenities
Surrounding Supply & Demand in the Zaferia District are a few casual eateries, cafes and bars ideal for pre- or post-show plans. Within a few blocks you’ll find small Mexican eateries and taquerias (for example, a popular taco shop and a donut/sandwich shop are just a couple blocks west), plus quick bites like pizza or sandwiches. The Zaferia neighborhood also has an old-school diner, a brewpub and a corner Mexican restaurant – all great for grabbing dinner or late-night snacks. If you arrive very early, you could walk or drive two minutes south to a modest strip with a taqueria, a jerk chicken spot, or an Asian noodle shop. There’s no luxury dining directly next door, but for more options a short trip down Anaheim Street leads toward downtown.
For drinks before the show, there are a handful of neighborhood bars and pubs around. You’ll even find a vintage arcade bar a few blocks west or cozy coffee shops to relax in during the afternoon. Popular spots include a craft cocktail bar on the outskirts of Zaferia and a laid-back beer garden nearby (check recent reviews to see what’s open, as this neighborhood evolves).
Several modest hotels are within 1–2 miles if you need accommodations. Notably, around the Long Beach Airport area (just a mile north) you’ll find chain hotels like a Residence Inn, Courtyard, Embassy Suites, and a Homewood Suites – all of which often offer shuttle service and are about a 5-minute drive from the venue. Closer in, there’s a smaller inn right on Anaheim (the Anaheim Motel) and a Holiday Inn Express off 405. Downtown Long Beach is only about 6 miles away (15 minutes by car) if you’re staying in more central hotels – it’s an option for a night out after the show.
When to arrive: doors usually open an hour before the posted show time. On big nights, patrons often line up 30–45 minutes early. If you’re up for bar-hopping, some locals recommend grabbing a drink near Belmont Shore or Alamitos Beach earlier, then heading to Zaferia for the music. Late-night rideshare availability is generally good, but you may wait 5-10 minutes for pickups after shows (or walk a block to a main intersection for easier service). City buses run late (the #22 on Lakewood, or the Blue Line train), but note that public transit slows after midnight on weeknights. Taxis/Uber are quickest and drop/pick up at the corner of Anaheim & Stanley (there’s usually a light or space to stand by). Overall, take transit or rideshare on busy music nights if possible, since street parking can fill up by 8pm and meters enforce at night.
What Makes This Venue Special
Supply & Demand stands out as one of Long Beach’s most unique bar/music spots because of its local roots and character. Architecturally, it transformed an old dive bar into an art-filled lounge with a distinct vibe – think urban loft meets underground club. Local art fills the walls and staff often curate cultural events, so the space feels more creative than most standard nightclubs. It also made a splash in city media by successfully reviving a part of the nightlife that was nearly lost. The previous tenant (Black Light District) famously appeared on reality TV and built a punk following, but closed in 2018; Supply & Demand took over and brought positive buzz back. Both artists and audiences appreciate that the owners are from Long Beach and know the community: for example, the owners’ family also runs other beloved local eateries (like Lola’s Donuts and The Socialist on 4th Street), so there’s genuine neighborhood pride on display.
Culturally, the venue is known for its open-minded, inclusive spirit – it joined the city’s Safe Spaces Alliance, signaling that it actively welcomes LGBTQ+ guests. The crowd is a mix of young creatives, longtime music fans and straight-up rockers, making for a friendly, diverse mix. Many attendees say the atmosphere feels like a big house party with professional sound – the bartenders and staff are “like family” to regulars. And legendary moments (such as big reunions or annual theme nights) build up year by year. For example, recurring R&B dance nights have become a local favorite where everyone from young hip-hop heads to older soul lovers dance together. The money poured into renovations paid off: visually and technically, the club now boasts good production – a clear PA system, solid lighting rigs (colored stage lights, strobes and even fog machines), and a stage riser large enough for a four-piece band. Many artists praise the sound and say it’s one of the best small stages in town for indie concerts.
Overall, Supply & Demand’s personality shines through in the details – from the quirky neon sign outside to the tattooed bartenders to the communal vibe at night – making it a landmark in the Long Beach live music scene. Both locals and visiting musicians love that it feels welcoming and “for the community,” rather than a corporate chain. When fans want an authentic Long Beach night out (with good music, friendly people, and that artsy Zaferia flair), Supply & Demand is often top of mind.
Visitor Tips and Information
Accessibility: The venue is on ground level with wheelchair access through the front door (no steps). The restrooms include at least one ADA stall. However, like many older buildings, the paths to the bathroom may be narrow, so it’s wise to arrive early if you need an accessible table or seat. The bar area can be tight, so wheelchair seating might be limited. Service animals are typically allowed. If you have specific needs, calling ahead is recommended.
What to bring/not bring: Bring a valid 21+ ID and a credit/debit card or cash for drinks. The dress code is very casual – concert or club attire is fine (jeans, tees, sneakers). You might want to wear comfortable shoes, as you’ll be standing or dancing. Earplugs are a good idea for loud shows or if you’re sensitive to noise. Outside food and large backpacks or coolers are not allowed. Small purses are okay. Non-professional cameras are usually fine, but tripods or big cameras are typically discouraged (use discretion during shows, especially if staff post a cameras policy at the door). There is no coat check, so you’ll be holding onto your jacket or draping it over a chair if you take one. The bar has free water station, so bringing water isn’t necessary unless you want your own bottle between drinks.
Common mistakes to avoid: Don’t show up thinking you can just wander in at a sold-out show. Always check the venue’s event page or call to see if tickets are required in advance. If arriving by car, give yourself extra time to find parking (it’s a busy spot). Mingle – the crowd is friendly, but arrival is sometimes staggered, so if the show is early you may be one of the first in line. Patience is key during lineup. Many patrons say they often queue outside Lang’s or across the street bar first, then run over for opening. If driving, note that Anaheim Street one-way changes at certain times; just follow signs and go slow through the neighborhood streets.
Age and entry: Strictly 21+ with ID. Expect a security/bouncer to check for fake IDs. It’s strictly an adults-only venue; no minors or children. There are rarely any under-21 exceptions (even if it’s a “day party,” it’s still 21+).
Etiquette: It’s common to order a round of drinks and keep them at a table or at the bar, then have friends rotate. Tipping the bartenders and sound techs is appreciated, as they work long nights. People generally dance close together in front of the stage – if you prefer space, the bar stools are there for a breather. Enjoy conversing away from the speakers if you need quieter talk. Most nights have at least one-focused theme or genre, so matching your style can put you in the right crowd (for instance, on metal nights, fans often wear band tees and mosh; on dance nights, people might dress clubby).
Connectivity: Cell phone service in the building is decent (you should be able to text or call). Free Wi-Fi is not advertised; don’t rely on it. If you need directions or tickets, settle those beforehand (or use mobile networks). The venue sometimes posts events on social media – follow them on Instagram or Facebook for last-minute schedule changes, because door-times and artists have occasionally shifted.
Insider tip: The bartenders often pour a better-than-average cocktail if you ask for something interesting – they know their craft cocktails. Also, on slow weeknights, the owners have been known to let local musicians book impromptu sets. If you see an open mic or mixer sign, it could be your chance to jump on stage. Finally, every Sunday (schedule permitting) they occasionally host a special “daytime” or acoustic brunch show, so keep Sunday afternoons in mind for a low-key visit. In general, the key is to arrive early, expect a high-energy environment, and take a moment to appreciate the art and decor – it’s part of the vibe that makes Supply & Demand stand out.
Frequently Asked Questions
What is the venue’s capacity?
Supply & Demand is a modest-sized club (approximately 2,400 square feet). It comfortably holds roughly 150–200 people including bar patrons. This includes the standing-room area in front of the stage and a few scattered seats. It’s fully general admission, so plan to stand or dance when it’s crowded.
What happened to the Black Light District Lounge that used to be here?
Black Light District Lounge closed in 2018 after years of punk and metal shows (and a stint on TV’s Bar Rescue). In mid-2019, new local owners purchased and completely renovated the space. Supply & Demand opened in July 2019 as a fresh bar/music venue. They essentially transformed the old dive into a new club while honoring the legacy of live music at that address.
How do I get to Supply & Demand by public transit?
The venue is near the Metro Blue Line (now the A Line) Anaheim Station on Long Beach Boulevard and Anaheim Street – just a block away. Buses also serve the area (Long Beach Transit lines 41, 51 and 232 stop nearby at Anaheim & Long Beach Blvd or Anaheim & Lakewood). If you’re already in Long Beach, taking the Blue Line or riding a local bus stops you within a short walk. Taxis and rideshare drop off at the corner of Anaheim & Stanley, right at the front door.
What is parking like at Supply & Demand?
Supply & Demand itself does not have a dedicated lot. You’ll find street parking on Anaheim Street, Long Beach Boulevard and nearby side streets (meters on Anaheim/Long Beach, often free after early evening, check signs). There are a few small private lots in the vicinity (such as at a medical center or nearby businesses) but no large free lot. Paid parking lots around the corner are sometimes available at night. Optional strategy: park on a side street (Stanley Ave or Colima Ave) to avoid meters. If it’s sold out, consider Uber/Lyft for convenience.
Is there any reserved seating or VIP section?
No, Supply & Demand is entirely general admission. There are no assigned seats or formal VIP areas. When you arrive, seating is first-come (bar stools and a few tables). The front floor near the stage is open standing room, so the only “VIP” spots are early line positions. Occasionally for special events, the venue may sell a limited number of reserved tables, but that is rare. Expect a casual, open-floor layout for all concerts.
What are the age restrictions and dress code?
Supply & Demand is strictly 21+ for entry (with no exceptions for minors, even at early shows). You need a valid government-issued ID to get in. The dress code is very casual. Jeans, sneakers, tees, casual dresses – all are fine. Some people dress up on busy nights, but there’s no fancy dress requirement. It’s a music club vibe. Just avoid overly revealing attire or flip-flops if you’ll be dancing on a crowded floor (closed-toe shoes are safer). Comfort is key since you’ll be standing and dancing.
Can I buy tickets at the door?
Yes, if tickets remain. Many shows sell door tickets for the same price as advance tickets. However, popular shows often sell out early. For big acts or weekends, it’s safest to buy in advance online or through the box office link. Check the event page on the venue’s site for “day of show” availability. If you do wait for the door, arrive at least 30 minutes before showtime to allow for line and purchase. If a show is listed as sold out, door tickets might not be available at all.
Does Supply & Demand have food or snacks?
The venue itself does not have a full kitchen. There is often a small menu of bar snacks (like fries, popcorn or peanuts) available at the bar. However, a popular feature is the “LBC Tacos” food cart that operates out front on event nights, run by one of the owners. If it’s there, you can grab $3 tacos (including vegetarian options) before or during shows. Otherwise, patrons usually eat before arriving at one of the nearby restaurants or order from delivery. In short: come not expecting sushi platters, but the taco cart and nachos or burgers at the bar will keep you fed.
Are cameras or recording devices allowed?
Small personal cameras and smartphones are generally permitted for personal photos and videos. The environment is laid-back, and many people film segments of shows. However, professional cameras (large DSLRs, tripods, etc.) are usually not allowed unless you have prior permission or a press pass. Flash photography is discouraged because it can distract performers. If in doubt, ask at the door or by the stage crew. Bands or promoters may also specify no recording for their own sets.
Is the venue wheelchair accessible?
Yes, Supply & Demand is on street level with a flat entry, so it is wheelchair accessible. The entrance has no steps, and one of the restrooms is ADA-compliant. The stage area is viewable from the flat floor, though during crowds you may need to get in early for a spot near the rail. Bar tables can accommodate wheelchairs or stools. If you have special needs, calling ahead to ensure accommodations is a good idea, but generally a mobility-impaired person should be able to enjoy the music inside.
Is there a coat check or lockers?
No official coat check or locker room is available. The space is too small for a separate cloakroom. Patrons usually hold onto their jackets or drape them over a chair. Large bags may be inspected by security, so it’s best to carry only essentials. During winter months, many people leave coats with friends or in their car. The staff can often keep an eye on small personal items behind the bar if needed.
Are there any drink specials or happy hour?
Supply & Demand occasionally offers drink specials (for example $5 drafts or cocktails) early in the week or during certain events, but this is subject to change. Unlike a restaurant bar, there is no fixed scheduled happy hour every day. The bartenders sometimes run quick promotions like cheap wells or discounted shots when an off-night or slow period occurs. In general, drink prices are typical for downtown Long Beach bars ($6–$8 for common cocktails). The administrative tip: ask the bartender if there’s a special on the night you visit.
What nights are busiest at Supply & Demand?
Fridays and Saturdays are the most crowded, as in any nightlife spot. Ticketed concerts on popular bands or themed DJ parties on Saturdays fill up quickly. Thursday nights can also be jam-packed during special event series or college nights. Weeknights (Monday–Wednesday) tend to be quieter, often used for open mic or local band nights that draw a smaller crowd. If you prefer a big scene and don’t mind crowds, hit the weekend shows. For a more relaxed experience, midweek shows are better.
Can I hold a private event or birthday party here?
Supply & Demand is primarily a concert venue, so it doesn’t typically rent out for private parties in the way a restaurant or event hall would. However, for a special occasion or small gathering, you could consider booking on a night they have an open stage, provided the normal age limit applies (21+ only). It’s best to contact the venue management directly to inquire, but generally it’s used for music events and club nights rather than private celebrations.
Does Supply & Demand ever host daytime events or festivals?
Yes, from time to time. For example, the venue has participated in free community festivals (like a city-wide “Happy Sundays” music fest) or open house events. They’ve also streamed live music events online. During the pandemic, they ran weekly live broadcasts. Occasionally they will put on early-evening shows or partner with nonprofit events. However, their main schedule is nighttime music events. Check announcements if you’re interested in any afternoon or special community events.
Is Supply & Demand LGBTQ-friendly?
Absolutely. Supply & Demand is a proud member of the Long Beach Safe Spaces Alliance, which means it’s explicitly welcoming and supportive of the LGBTQ community. The staff and clientele are very inclusive, and in fact the owners themselves are part of the local queer community. You’ll find a diverse mix of people there at any event. The vibe is very much “All Are Welcome,” and they’ve hosted LGBT DJs and dance nights alongside their regular lineup.
Is there a specific night to arrive early?
Major weekend shows (Fri/Sat) often have lines, so arriving 30–60 minutes before doors is smart. For weeknights, 15–30 minutes early is usually enough. If there’s a very popular concert or a free guest list, even earlier is better, as the small foyer can fill up fast. In any case, doors generally say 7 or 8 PM, so lining up by 6:30–7:00 PM ensures you get through right when it opens. For general DJs or free nights, there may not even be a line, and you can stroll in closer to showtime.
Do they sell merchandise at Supply & Demand events?
Yes, but typically only on show nights with touring bands. It’s customary for each band or DJ to bring their own merch (t-shirts, CDs, etc.) and set up a table near the stage. The venue itself does not have official S&D merch for sale (no branded keychains or shirts at the bar), but you can often buy drink coasters or posters from some events. If there’s a particular artist playing, look for a merch table backstage or in the corner after the show starts.
Are there any local traditions or recurring events at Supply & Demand?
A few have emerged. For instance, Supply & Demand runs “Free Sundays” music festival events a couple times a year, where local bands play free shows. They also hold an annual all-ages Halloween show down the block (since the venue itself is 21+, the show moves outdoors to adjoining businesses for one night). The restaurant-owned taco cart outside is a nightly fixture for late diners. Another tradition is that on certain holidays (4th of July, Christmas) they host themed parties or DJs. Plus, the connection to other local businesses means you might see staff or owners from Lola’s Donuts or The Socialist drop in and celebrate anniversaries together. In short, keep an eye out for special summer block parties or holiday mini-festivals in Zaferia
