About ROW DTLA
ROW DTLA is a 30-acre district in downtown Los Angeles’ Arts District, originally the Los Angeles Terminal Market for produce. Built between 1917–1923 along Southern Pacific Railroad lines, its complex of nine historic warehouses evokes early-20th-century industrial Beaux-Arts architecture (www.rowdtla.com ) (downtownla.com ). Today those brick-and-steel buildings have been adaptively repurposed (with original concrete floors, columns and high ceilings preserved (www.rios.com )) into a walkable creative hub. In addition to housing offices and boutiques, ROW DTLA features a curated mix of over 200 shops and eateries across ~1.7–2 million square feet (www.rowdtla.com ) (www.rios.com ). A signature feature is the old American Apparel building (Building 4), whose giant “Made in Downtown LA” sign still looms over the site (findyoursounds.com ). In short, ROW DTLA combines century-old charm with modern flair: an industrial warehouse district reimagined as a vibrant commercial and cultural precinct.
ROW DTLA matterss to LA’s scene by linking the historic produce market with today’s creative community. The glossy RIOS case study notes the development created “a 16-hour ecosystem where people work, shop, dine, and gather” (www.rios.com ). With its mix of restaurants, retail, galleries and public art, the complex exemplifies urban placemaking. Architects preserved the site’s authenticity (keeping part of the produce market active) while modernizing it (www.rios.com ). As Skylight Studios’ LA lead aptly put it, “there is simply nothing like ROW DTLA” – its scale, variety of uses, historic buildings and outdoor spaces make it a one-of-a-kind destination (www.rowdtla.com ).
Events and Programming
ROW DTLA hosts a constantly changing lineup of events. In addition to its weekly markets (like Sunday’s Smorgasburg food bazaar (www.rowdtla.com ) and the every-Monday lunchtime food truck series (www.rowdtla.com )), the site is a popular concert and festival venue. Large-scale music festivals have taken advantage of the open-air lots – for example, the All My Friends Music Festival (launched in 2018) turned ROW’s South Lot into a multi-stage EDM and hip-hop festival with headliners such as RL Grime, Gucci Mane, M.I.A. and Jamie xx (findyoursounds.com ). ROW DTLA has also seen pop and hip-hop concerts (Becky G in 2021 (www.concertarchives.org )), electronic shows (DJ Alesso in 2021 (www.concertarchives.org )), and even one-off “secret” free gigs (The Marías in 2024 (www.concertarchives.org )). Other notable events include thematic experiences and brand activations – past examples range from Spotify’s multimedia “Billie Eilish Experience” to Seth Rogen’s carnival-themed charity fair (www.rowdtla.com ). Performance spaces vary from massive outdoor stages on the South Lot (capacity ~9,800) to intimate rooftop terraces overlooking downtown (seating for ~50–320) (eventnation.com ). Ticket prices and event types vary widely: big festivals may charge hundreds for weekend passes, while smaller club shows or community events can be much less (even free for open markets). In practice, major events at ROW DTLA generally announce tickets months in advance. For instance, one press notice noted that early tickets for the inaugural All My Friends Fest sold out “fast on advance hype” (findyoursounds.com ). Fans are advised to watch official announcements and buy early; popular shows often sell out quickly.
Tickets and Booking
Tickets for ROW DTLA events are sold through the individual event or promoter – ROW DTLA itself does not have a public box office for walk-up sales. Usually you’ll buy through a standard ticketing platform or the event’s website. Large festivals and concerts typically put tickets on sale months ahead of the date. Often there are tiered pricing levels (early-bird, general admission, VIP) depending on the organizer. Smaller community events like markets or group yoga classes at ROW DTLA may be free or low-cost; check the specific event listing. In general, the best strategy for popular shows is to sign up for email alerts (via the artist or event) and buy as soon as tickets open. Secondary markets do exist, but prices can be much higher if an event is sold out. For box office pickups: at most shows the venue may set up a will-call table near the entrance on event day, but it’s safest to purchase and print or download tickets ahead of time.
Seating and Layout
ROW DTLA is not a traditional theater with fixed seats. Its layout is flexible and outdoor-oriented. The largest performance space is the open-air **South Lot** – a wide paved plaza that can be set up with one or more stages for concerts or festivals. In this area, events are usually general admission (standing). According to venue data, the South Lot can hold roughly 9,800 people standing (about 3,000 if seats were used) (eventnation.com ). Smaller dedicated spaces include **“The End”** (an industrial warehouse room, capacity ~150 stand or 50 seated) and several **rooftop venues** managed by Skylight Studios (the largest has up to ~320 seats (eventnation.com )). For multi-stage festivals, stages might be placed in corners or along edges, so sightlines vary. In general, the best views are upfront facing the stage; the crowd tends to be most intense there. To avoid crowd crush, some attendees hang back on the sides or near the sound-mix area (though that can reduce audio fidelity). There are no permanent rows of chairs, so bring comfortable shoes – the ground is often concrete or gravel, and events can last hours. If an event offers lawn seating or terrace balconies, these are clearly marked. (RODtLA’s skylit rooftop lounges have lounge furniture and balconies with skyline vistas per the venue’s specs (byskylight.com ).) When planning where to stand, remember that ROW DTLA events can be large and busy, so arriving early lets you claim a prime spot.
Getting There and Parking
ROW DTLA is located at **777 South Alameda Street, Los Angeles, CA 90021**, on the eastern edge of downtown’s Arts District. It’s a short walk from the intersection of Alameda with 7th or 8th Streets. The area is well served by public transit: Metro Blue Line (A Line) and Expo Line stations at 7th & Metro Center are about half a mile away, and the Metro Red (B) and Purple (D) subway lines also stop at 7th/Metro Center (moovitapp.com ). Several Metro bus routes (for example the 18, 53, 60 and 62 lines) run along 7th St. and Alameda nearby (moovitapp.com ). As of late 2023, the Little Tokyo/Arts District Gold Line station is also within walking distance. If driving, ROW DTLA has extensive on-site parking. According to official info, there are over **4,000 parking spots** across multiple lots and garages on the campus (www.rowdtla.com ). One main covered garage alone holds about 2,500 vehicles (ParkMe data shows first 2 hours free, weekday day-max ~$12 (www.parkme.com )). Note that the first two hours are often free (www.parkme.com ) and there’s a daily cap (roughly $10–$12 on weekdays). After events it can get full, so arriving early is wise. Special event nights may have attendants directing traffic. Street parking on Arts District roads is very limited and often metered, so public transit or parking guides are recommended. Rideshare/taxi drop-offs are common on Alameda Street – the main entrance is right on Alameda, and many rideshare drivers will drop you at Center Street by ROW DTLA’s sign. In summary, the easiest commute is usually driving with a paid spot or taking transit to nearby stations; check the event organizer for any published parking maps or shuttle services.
Inside the Venue
As you enter ROW DTLA, expect an industrial-chic open campus atmosphere. Security may do bag checks at entrances, especially for large events. Like many concert venues, ROW DTLA commonly enforces a clear-bag policy (seatgeek.com ). Smaller drawstring or clear plastic bags are best; large backpacks are usually not allowed. Official guidance suggests bringing only essentials: comfortable layers (weather can change quickly outdoors), ear protection for loud shows, and your ID/credit card. Events generally **allow only small personal items** – for example, festival rules explicitly permit “point-and-shoot cameras” and small umbrellas or blankets (www.allyourfriendsfestival.com ), but anything bulky (full-size camera rigs, tripods, coolers, alcohol bottles, laptops) is barred (seatgeek.com ) (www.allyourfriendsfestival.com ). Cellphones, wallets, keys and sealed plastic water bottles are typically fine. ROW DTLA does *not* have a centralized coat check, so travel light.
Inside the perimeter, ROW DTLA’s streets and plazas stay open to the public (except when aisles are fenced in for a ticketed event). Permanent on-site amenities include dozens of cafes, bars and shops housed in the historic buildings; these operate on regular schedules and often remain open during events. For instance, the famed Tartine Manufactory (bakery/cafe) and its adjacent menu-driven Tartine Bianco restaurant now anchor the campus (fluxbranding.com ), along with the long-standing Alameda Supper Club. During concerts or festivals, temporary vendor booths and food trucks frequently line the open lots – providing everything from tacos to craft beer. Restrooms for event crowds are usually a mix of portable facilities and the venues’ internal bathrooms. Conveniently, rooftop venues have their own restrooms and elevators (byskylight.com ), but if on the main lot plan on walking a short distance to restrooms near the buildings. Cell phone service is generally good throughout the complex, but free Wi-Fi is not guaranteed, so plan mobile tickets and meet-ups accordingly. In short: expect a casual, outdoor vibe. As a TripAdvisor reviewer put it, ROW DTLA feels like “originally factories repurposed,” with “wide open spaces” and plentiful shops and eateries (www.tripadvisor.com ).
Nearby Amenities
The Arts District surrounding ROW DTLA offers ample entertainment options. Directly on-site you’ll find a mix of standout eateries and amenities: the large Tartine Manufactory includes a bakery, coffee bar, Taco Bianco restaurant, and the hip Alameda Supper Club (fluxbranding.com ). It’s considered a must-visit among area dining venues (www.tripadvisor.com ). Just steps away at 7th Street Produce Market are Rappahannock Oyster Bar (seafood) and Pizzeria Bianco (celebrated pizza) – both about a 4-minute walk from ROW DTLA. Inside the complex, dozens of boutique shops cover everything from home décor to streetwear, plus art galleries and a brewing company. Dayton’s Street Brewery and Angel City Brewery are a few blocks north if you want craft beer after a show.
For pre-show dining or drinks, the Arts District is a hotspot. Nearby favorites include the Italian restaurant Bestia, the communal dining hall HD Buttercup, and local bars like The Association Lounge or Resident. The ConcertHotels guide highlights that Omelete (Brewing Co.), Studio Tea, Case Study Coffee, and Mariano’s are just a short stroll from ROW DTLA. Within a 10- to 20-minute walk, you can reach more bars along Spring and Main Streets, or the nightlife at LA Live downtown (around a mile west). If you prefer to stay very close, there are a few simple cafes and even a 24-hour pizza place on-site for late nights.
Hotels: As of 2024, there aren’t boutique hotels *inside* ROW DTLA, but many are within a few blocks. The Ace Hotel Downtown and Freehand LA (both around 0.5–1 mile away) are popular with younger travelers, and there are new Arts District boutique inns like The Hoxton or Palihouse a mile south. A 5–10 minute drive opens the large downtown hotel cluster near L.A. Live (e.g. JW Marriott, Ritz-Carlton). If you need to stay practically on-site, note the Good Nite Inn on 11th/Alameda is adjacent, and smaller Airbnbs in converted lofts are sprinkled nearby. In general, plan to arrive at least **60–90 minutes before showtime** (especially on weekends) to secure parking or navigate transit. After late shows, transit options become limited, so rideshare or taxis are common: expect pick-up in the Alameda & Center area. Also remember that Uber/Lyft drivers may have difficulty circling inside the complex, so using the official address should drop you off at the main entrance. (seatgeek.com ).
What Makes This Venue Special
ROW DTLA’s uniqueness comes from its blend of history, scale and creativity. Architecturally, it’s rare: century-old produce market and warehouse buildings reworked into a modern campus, complete with massive Beaux-Arts façades and original skylights (visible in upper rooftops). One photographer marveled at the “massive buildings” and active graffiti art by well-known artists as part of the scene (jimmchugh.blogspot.com ). Culturally, it’s become a crossroads between downtown and the Arts District, fostering millions in new economic activity (www.rios.com ). Indeed, ROW DTLA was designed as a “premier destination for creative professionals and visitors” (www.rios.com ) – and it shows. Unique site features include privately owned streets dotted with murals and a weekly farmer’s market, plus the famous 15- by 15-foot concrete pier columns and open spans of the original market halls. It’s not just the history: the venue hosts cutting-edge events. As one review exclaimed, ROW is “a great new development repurposing old warehouses” with must-see shops and restaurants (like Tartine) and the popular Sunday Smorgasburg (www.tripadvisor.com ). Local artists and entrepreneurs keep the vibe fresh. In fact, Skylight Studios notes, “there’s simply nothing like ROW DTLA – the scale, walkability, variety of use, 100+ year history… and of course, the vibrant collective of shops and restaurants” (www.rowdtla.com ). All these give ROW DTLA a character that artists and audiences love: it feels both authentically LA and endlessly inventive.
Visitor Tips and Information
Accessibility: ROW DTLA is largely wheelchair-accessible. The main streets and sidewalks are flat and open-air, and parking garages have ADA spaces. Several venues (like the Skylight rooftop) have elevators and ADA restrooms (byskylight.com ). For assistance, ask on-site staff. What to bring: Dress for the weather: much of ROW DTLA is outdoors, so sunscreen or layers may be wise. Wear comfortable shoes on the concrete lots. Check the event’s policies: generally, only small bags/clutches (4×6 inches) are allowed (seatgeek.com ). Umbrellas are usually fine (pain for sun or rain) and low-profile blankets/towels are OK (www.allyourfriendsfestival.com ). ID: Bring a photo ID if you plan to drink alcohol or if you have a will-call ticket. Photography: Non-professional cameras and smartphones are typically permitted, but professional video/camera gear is usually not. (Festival guidelines explicitly allow only “point-and-shoot” cameras (www.allyourfriendsfestival.com ).) Outside Items: Small snacks are often allowed, but outside alcoholic beverages, glass bottles or large coolers are not (seatgeek.com ). If you need shade, a compact folding umbrella is safer than a large beach umbrella. Age Restrictions: Most concerts and festivals at ROW DTLA are open to all ages (with minors allowed if accompanied by adults). However, after-midnight club nights or 21+ events do exist; check the event’s age policy if in doubt. Children are welcome at family-oriented events (and the weekly market is very kid-friendly). Arrival: Arrive early. Popular shows can have long entry lines, and traffic gets heavy near closing time. Allow extra time for parking or long walks from transit. Miscellaneous: Pets (even leashed) are generally not allowed at events (service animals are the exception (www.allyourfriendsfestival.com )). There is no coat check, so keep personal items on you. Restrooms will be available (portables during big events, plus indoor facilities). Lastly, cell phone reception is usually strong and many food/drink vendors accept cards, but having some cash can speed transactions at busy stalls. Following these tips will help make your visit to ROW DTLA smooth and enjoyable.
Frequently Asked Questions
What is the exact address of ROW DTLA and how do I get there by public transit?
ROW DTLA is located at 777 South Alameda Street, Los Angeles, CA 90021 . It sits on the east side of downtown’s Arts District, between 7th and 9th Streets. For public transit, the nearest Metro station is 7th/Metro Center (Red/Purple Lines) about 0.5 miles northwest, and the 7th/Pico station (Blue/Expo Lines) is a few blocks west. Several Metro buses (e.g. #18, 53, 60, 62, 720) run along nearby Alameda and 7th Street (moovitapp.com ). Rideshare drop-offs can be done on Alameda at Center St.
Is there parking at ROW DTLA and what does it cost?
Yes. ROW DTLA has extensive on-site parking with multiple garages and lots. In total there are over 4,000 spots available (www.rowdtla.com ). For example, one covered garage offers ~2,500 spaces; ParkMe lists the first 2 hours free, with a weekday day-max around $10–$12 (www.parkme.com ). Rates can vary by lot, especially on weekends or during events. In practice, plan to pay a modest flat fee for most of the day (often under $15). Lots fill up quickly for popular shows, so arriving early is advisable. Street parking nearby is very limited and metered.
Where can I purchase tickets for events at ROW DTLA and does the venue have a box office?
ROW DTLA itself does not sell tickets or operate a public box office. Tickets are sold through each event’s promoter or official ticketing partner. Usually you can buy tickets online in advance (e.g. via the event’s website or app). Some events are cash only or offer limited walk-up sales at will-call on event day, but it’s safest to purchase tickets ahead. Keep an eye on the specific event’s announcement for sale dates. Popular concerts and festivals often sell out quickly, so sign up for email alerts and buy as soon as tickets go on sale.
Does ROW DTLA have assigned seating or is it general admission?
Most events at ROW DTLA are open-air with general admission. The main South Lot is a large flat space where concerts and festivals typically use open floor arrangements (standing room). Smaller venues like the Skylight rooftop may set up rows of chairs (up to ~320 seats (eventnation.com )), but such setups depend on the event. Except for special seated spots (like VIP platforms when offered), you can expect a festival-style setup. For the best experience, plan to stand or bring a small blanket on the ground. The ideal viewing spot is usually near the front of the stage, as backs of crowd areas can be crowded.
What is the capacity of ROW DTLA’s main event spaces?
The largest space, ROW DTLA’s South Lot, can hold nearly 10,000 people standing (around 3,000 if all seats) (eventnation.com ). Smaller indoor/outdoor venues are much more limited. For example, a warehouse room branded “The End” fits roughly 150 standing (50 seated) (eventnation.com ). The Skylight ROW rooftop can seat up to 320 [26]. In practice, total event limits vary by setup, but you can expect on the order of thousands for big outdoor concerts and a few hundred for intimate rooftop shows.
What items are allowed to bring into ROW DTLA events?
ROW DTLA enforces standard festival-type rules. You may bring small personal items: wallets, keys, cellphones and point-and-shoot cameras are fine. Collapsible umbrellas, hats or sunscreen are usually OK for weather. Small blankets, picnic towels or thin jackets are generally allowed. Clear bags or small purses (typically under 4×6 inches) are recommended; large backpacks or bulky bags will be checked. Flat umbrellas and low chairs are sometimes permitted, but bulky seating is not. Notably, one event policy stated only “point-and-shoot cameras” were allowed (www.allyourfriendsfestival.com ), implying professional camera rigs are banned.Food-wise, small snacks are usually allowed, but outside alcohol, glass bottles, and large containers are prohibited (seatgeek.com ). Service animals are allowed (with documentation), but no pets. Always check the specific event rules for confirmation, as line-ups may ban extra items (drones, weapons, etc.) for safety.
Are outside food or drinks allowed at ROW DTLA events?
Outside food is sometimes permitted (especially snacks), but policies vary by event. According to general venue advice, outside food is “typically permitted” but outside beverages like cans, glass bottles or alcoholic drinks are not (seatgeek.com ). Many attendees bring their own water in plastic bottles. During events, you can also purchase food and drinks from on-site vendors and onsite restaurants. If in doubt, check the rules for the specific event – but plan on buying snacks and drinks inside, as competing products are usually allowed or even expected (think food trucks and drink stands set up for festivals).
Are pets or service animals allowed at ROW DTLA events?
Generally, pets are not allowed at ROW DTLA events (even leashed pets are usually banned). For example, the Sunday Smorgasburg market explicitly prohibits pets (www.rowdtla.com ). However, service animals (with appropriate documentation) are allowed to accompany their owners in compliance with the ADA (www.allyourfriendsfestival.com ). If you rely on a service animal, make sure it has proper ID, because staff will enforce the rule. Otherwise, leave pets at home when attending any concerts or markets here.
Is ROW DTLA wheelchair accessible?
Yes. ROW DTLA’s sprawling outdoor streets and plazas are generally flat and accessible. The main lots and indoor venues have ramp or elevator access, and many seating areas are wheelchair-friendly. In particular, the Skylight rooftop venues feature elevators and ADA-compliant restrooms (byskylight.com ). On-site parking lots have ADA spaces near the elevators. However, because events use large open areas, some surfaces can be gravel or uneven. We recommend contacting the event organizer for any specific access needs, but overall attendees report that the venue is navigable by wheelchair with accessible paths to all public areas.
What food and drink options are available at ROW DTLA?
ROW DTLA has an **on-site food scene**. Permanent establishments include popular venues like the Tartine Manufactory (bakery and cafe) and Tartine Bianco (Italian-style restaurant) (fluxbranding.com ). The Alameda Supper Club (comfort food bar & grill) is also part of the complex (fluxbranding.com ). Around the plaza you’ll find casual eateries in the former produce market stalls and eateries in boutiques. During events, food trucks and pop-up stalls often line the lots (tacos, barbecue, craft beer etc.). Outside the campus, the Arts District offers many dining options: Rappahannock Oyster Bar and Pizzeria Bianco are within a short walk, and bars/ restaurants like The Association Lounge, Bestia, and Spring Street eateries are nearby. In short, there’s ample dining at ROW DTLA itself and dozens more just steps away in either direction.
Do I need to buy a ticket just to enter ROW DTLA on a non-event day?
No. ROW DTLA is a public commercial district, so you can walk around the shops, restaurants and open courtyards any day without a ticket. The only time you need a ticket is when a specific event (concert, festival, market, etc.) is taking place that requires admission. For example, Sunday Smorgasburg is free for visitors (no ticket required); you simply enter and pay vendors directly. Likewise, you can browse stores like the coffee shop, bakery or boutiques without paying anything. Tickets are only sold for individual ticketed events staged on the property.
Are children allowed at events held at ROW DTLA?
Yes, most ROW DTLA events are family-friendly and children are welcome. Outdoor markets like Smorgasburg routinely draw families with kids. If the event includes alcohol sales, attendees under 21 should still be accompanied by an adult, but they are usually not barred from entrance. (Some after-midnight club events might be 21+ only.) Generally there is no minimum age requirement public events; however it’s best to double-check the specific event rules. For example, the Smorgasburg page notes it is open to all ages (though pets are not allowed) (www.rowdtla.com ). In any case, there is plenty of space for families and portable restrooms if needed.
What restrooms and facilities are available at ROW DTLA?
ROW DTLA provides restroom facilities to guests. During events, you will typically find portable restroom trailers set up on site in strategic locations. Additionally, many of the buildings have indoor public restrooms (especially restaurants and galleries) that guests may use. For example, Skylight event spaces come with their own two passenger elevators and restrooms (byskylight.com ). In short, expect both permanent restrooms in the buildings and mobile facilities as needed. If mobility is a concern, the permanent restrooms inside buildings are fully accessible. It’s always a good idea to locate the nearest restroom early on, as outdoor events can involve long walks to facilities.
What is Smorgasburg at ROW DTLA?
Smorgasburg LA is a popular weekly food and shopping market held at ROW DTLA on **Sundays from 10 AM to 4 PM** (www.rowdtla.com ). It takes over the five-acre Alameda Produce Market area, featuring dozens of food vendors (tacos, BBQ, ice cream, etc.) along with local crafts, fashion and music. No ticket is required to enter Smorgasburg – it’s free open to the public (much like a farmers market). You pay for the goods and food from vendors. It’s a major weekly draw and often cited by visitors as a must-do ROW experience (www.tripadvisor.com ).
