What is The Wilma?
The Wilma is a historic theater and live event venue located in downtown Missoula, Montana. Opened in 1921, this venue has been a centerpiece of Missoula’s entertainment scene for over a century. It was originally built as a grand movie palace and was named after Edna Wilma, a local opera performer and the wife of the theater’s founder. Today, The Wilma blends its vintage charm with modern amenities, serving as both a cinema and a concert hall.
With a capacity of up to about 1,400 people (standing room), The Wilma offers an intimate yet electric atmosphere for events. If the venue is fully seated, it can accommodate roughly 850 patrons, making it large enough to feel exciting but small enough that every guest is close to the action. The theater is known for its stunning architecture – it was Missoula’s first steel-framed high-rise building and features ornate Louis XIV–style decorative details, including a hand-painted ceiling, grand balconies, and marble accents. These signature features give The Wilma a unique character that sets it apart from a typical modern venue.
The Wilma hosts a variety of events, from live music concerts and film festivals to comedy shows and community gatherings. Its superior acoustics (designed with no harsh 90-degree corners) and restored interior make it a favorite for performers and audiences alike. Locals often refer to The Wilma as the “Showplace of Montana” because of its historic significance and the broad range of cultural events it brings to Missoula. This venue matters deeply to the local scene – it’s where generations have enjoyed movies, celebrated art, and experienced legendary performances right in the heart of the city.
Events and Shows at The Wilma
Current and Upcoming Events: The Wilma’s calendar is packed year-round with diverse events. On any given week, you might find a rock or indie band on a national tour, a country or folk singer-songwriter, an electronic DJ set, or a high-profile stand-up comedy act. The venue also regularly hosts film screenings and festivals. For example, The Wilma is often a key site for the annual Big Sky Documentary Film Festival and the International Wildlife Film Festival , bringing cinema enthusiasts together for special screenings. In the fall and winter months, touring bands and comedians make The Wilma a stop on their circuits, and in the summer, it complements Missoula’s outdoor concert scene by offering indoor shows. Upcoming events typically include a mix of genres – everything from alternative rock and metal shows to folk concerts, jam bands, hip-hop, and even the occasional classical performance or play. Checking The Wilma’s official events listing will give you the most up-to-date schedule of what’s coming up.
Types of Performances: The Wilma has earned a reputation for hosting an eclectic range of artists. In recent years (2020–2025), it has seen performances by renowned acts such as Michael Franti & Spearhead (known for their upbeat reggae-rock shows), indie rock bands like Silversun Pickups, and legendary groups like Hot Tuna. Fans of heavy music have enjoyed concerts by metal and alternative bands (for instance, Static-X with special guests on tour), while electronic and folk genres are also represented with acts like DJ sets or singer-songwriters. Local and regional musicians often get to play on The Wilma’s storied stage as opening acts or during special local showcases. The venue’s versatility means you could attend a high-energy rock concert one night and a mellow acoustic folk show or comedy night the next.
Notable Past Performances: Over its long history, The Wilma has had its share of memorable moments. In its early days, it hosted the Los Angeles Philharmonic Orchestra for its grand opening in 1921 – a testament to its significance even then. More recently, fans still talk about legendary shows like a surprise gig by a member of Phish (bassist Mike Gordon played here, contributing to The Wilma’s jam-band lore) and sold-out concerts by popular alternative bands. The Wilma’s stage has seen everything from punk-rock icons to country stars. It even has been the site of community events and memorials – for example, a memorial service for Montana author James Welch was held here, with celebrated newsman Tom Brokaw in attendance as a regular guest. These moments contribute to The Wilma’s storied legacy.
Frequency and Special Events: The Wilma is active most weeks with multiple events. Typically, there are shows scheduled several nights a week, especially Thursdays through Saturdays, though events can happen any day. They range from evening concerts (doors often around 7 pm, show around 8 pm) to weekend matinees for film festivals or special events. Some recurring or annual events give The Wilma its unique local flavor. For instance, around Thanksgiving, “Funksgiving ” has become a popular annual concert tradition featuring funk and groove bands that get the crowd dancing during the holiday weekend. Additionally, midnight movie screenings or cult classic film nights occasionally pop up (especially around Halloween or special anniversaries). The Wilma balances being a stop for national touring acts and serving as a community hub – you might catch a touring Broadway-style production or a lecture one week and a local benefit concert the next.
Ticket Prices: Ticket costs at The Wilma vary depending on the event. Generally, local or regional acts and film screenings might be on the lower end (around $15–$25 per ticket). National touring concerts and comedy shows often range from roughly $30 to $60 for general admission entries or standard balcony seats. Bigger name artists or special events can be higher – sometimes $60–$80 for premium seating or VIP experiences. The Wilma aims to keep a range of prices to remain accessible; for example, an independent film night could be under $10, whereas a famous rock band’s show could approach the higher end of the spectrum. Always check the event’s details for pricing tiers; many shows offer general admission floor tickets as one price and reserved balcony seats at another price.
Whether you’re into live music, cinema, or comedy, events at The Wilma are known for their great production quality and the enthusiastic energy of Missoula’s crowds. Shows often sell out, especially when a well-known artist is performing in this intimate space. It’s a good idea to plan ahead for must-see events, but even spontaneous plans can be rewarding – there’s frequently something happening at The Wilma that can turn an ordinary night into a memorable experience.
Getting Tickets
Securing tickets for events at The Wilma is straightforward, but a little planning helps for popular shows. The primary way to get The Wilma tickets is through official channels online or at authorized local box offices. The promoters that manage The Wilma offer online ticket sales via their website (which is the official source for all events at The Wilma). Simply find the event you’re interested in on the official site’s calendar and follow the purchase link. Online ticket sales typically begin as soon as an event is announced, and many big concerts will have tickets available months in advance.
Where to Buy: If you prefer to buy in person, there is a downtown box office associated with The Wilma. In Missoula, advance tickets are usually available at a sister venue’s box office (for example, the Top Hat Lounge’s box office) during certain hours on weekdays. Additionally, The Wilma’s own box office opens on event days, starting about one hour before doors open. At that time, you can purchase any remaining tickets (if the show isn’t sold out) or pick up will-call tickets that you bought online. There are no physical tickets sold directly through unaffiliated outlets, so stick to the official vendor to avoid scalpers or fake tickets.
When Tickets Go On Sale: For most concerts and events, tickets are announced and go on sale on a specific date, often a few days after the event is publicly announced. Highly anticipated shows might have a pre-sale for fan club members or email subscribers, followed by a general on-sale. It’s wise to follow The Wilma’s announcements or subscribe to their newsletter to know exactly when tickets drop. Major acts can sell out within hours (or even minutes) of the on-sale time, so being ready right when tickets become available is the best strategy if you know a popular artist is coming.
Strategies for Popular Shows: If you’re aiming for a big-name concert that’s likely to sell out, here are some tips: Be online the moment tickets go on sale, and use a reliable internet connection. Have an account set up with the ticketing platform beforehand so you don’t lose time entering payment details. Sometimes, tickets might initially sell out but more can be released later (for instance, if production holds or balcony areas are released), so keep an eye on the event page or sign up for notifications. Another strategy is to check if the venue or promoter offers VIP packages or balcony seating upgrades – these can be pricier, but they sometimes remain available longer than the basic GA tickets.
Pricing and Options: The Wilma offers a mix of general admission and reserved seating (see the section on seating for details), and that can affect how tickets are sold. General admission floor tickets usually have one flat price for the standing area. Balcony seats might come in tiers – for example, a “Premium Balcony” seat (the front rows of the balcony with the best sightlines) could cost a bit more than a “Standard Balcony” seat further back. When purchasing, make sure you select the type of ticket that suits your preference. Prices are set event-by-event, but you can expect to pay roughly the following: smaller-scale local events $15–$20, mid-range touring acts $30–$50, and high-demand artists $50 and up, potentially reaching around $80 for prime seats or special packages.
Last-Minute Tickets: If you didn’t get a ticket in advance, there are a few options. First, check the official online sales again a day or two before the show – sometimes additional tickets are released or some are returned (if, for example, a credit card purchase fell through). You can also try going to the venue when the box office opens on the day of the show. For sold-out shows, The Wilma’s box office does not typically run a waitlist, but occasionally a few tickets might be available at the door if someone couldn’t attend. It’s essentially a gamble, so don’t bank on door availability if it’s a must-see act. Finally, while not officially endorsed, many people in Missoula will resell tickets at face value on community forums or outside the venue if they have extras – just be cautious and ensure the tickets are legitimate. The Wilma’s management discourages scalping and fraudulent tickets, so the safest bet is always to purchase through official means or from someone you personally trust.
Overall, getting tickets to The Wilma is easiest done online ahead of time. Popular events can and do sell out, but with some preparation, you can snag a spot for the show you want. If you ever have questions or special requirements (like ADA accessible seating needs), it’s a good idea to reach out to the ticketing support or The Wilma’s box office via email or phone before the day of show – they are known to be helpful and responsive in assisting patrons.
Best Seats and Viewing Areas
The Wilma’s layout provides a variety of viewing experiences, and the “best” spot really depends on your preferences. The venue is essentially divided into two main levels: the ground floor (orchestra level) and the balcony level. Different events have different seating configurations, so let’s break down the typical setups and where you might want to be:
Main Floor (Orchestra Level): For many concerts, the main floor is general admission (GA) standing room. This means there are no fixed seats on the floor during those events – you’ll be standing, and you can move about to find your ideal viewpoint. If you love being close to the performers and part of an energetic crowd, getting to the main floor early and staking out a spot near the stage is your best bet. You’ll be right in the thick of the action, with high energy and loud, immersive sound. Do keep in mind that near the stage, you’ll likely be standing shoulder-to-shoulder with other fans, especially when a show is sold out. If you prefer a bit more space, the back of the GA floor or off to the sides might be less crowded, albeit a little farther from the stage. The floor area at The Wilma is relatively flat (it was once filled with theater seats, now often removed or folded for GA shows), so shorter attendees sometimes prefer to stay a few rows back rather than right at the front rail, to see the stage better over the heads of those in front.
Occasionally, for events like film screenings, seated comedy shows, or certain performances, the main floor will be set up with chairs. In these cases, you might find interlocking padded folding chairs arranged in rows. These are typically not individually reserved (unless specifically noted); some events treat floor seating as GA as well (first-come, first-choice of seat), while others might assign a row and seat number on your ticket. If you attend a movie or a speaker event with floor seating, arriving early can help you grab a preferred seat. One thing to note: those temporary seats can feel a bit tight with minimal legroom, according to some guests. If you’re tall or want more space, an aisle seat or a spot in the balcony might be more comfortable for long shows.
Balcony Level: The balcony at The Wilma is a classic theater balcony that curves around the stage, offering a raised perspective. All balcony seating is elevated above the main floor, so even the back row of the balcony has a clear view of the stage without heads blocking you. Typically, the balcony seats are reserved seating – when you buy a “Balcony – Premium” or “Balcony – Standard” ticket, it corresponds to a specific seat location. Premium balcony seats usually are the front and center sections of the balcony, which many consider the best seats in the house for a balanced view and excellent sound. From the front of the balcony, you’ll have an almost eye-level view of performers (especially good for stage productions or seeing the whole band layout) and you’re far enough back to appreciate any lighting effects or full-stage visuals. The sound in the balcony can be superb, as it’s above the crowd noise and benefits from the theater’s acoustics; often the mix is great around the middle of the balcony.
Standard balcony seats (the rows farther back or off to the far sides) are still very good, as The Wilma is not a huge venue. However, if you’re far to the side, you might have a partial view for some stage corners. And in the very back row, you’ll be under the overhang of the projection booth area, which can slightly dampen sound; that said, most people still find these seats enjoyable. One tip: the balcony’s front railing is a bit low (being original to the 1920s design), so if you’re attending with kids or if you’re in the front row of the balcony, use caution when leaning forward. The staff usually keeps an eye out, but it’s something to be mindful of for safety.
Unique Spots and Considerations: Aside from the obvious up-front or up-high choices, The Wilma offers some other viewing options. There are a few side loge sections or balcony boxes (depending on event setup) that can sometimes be available – these might be for VIPs or special guests or occasionally sold as “Wing” seats. These spots give a side-angle view of the stage and can be quite intimate, but you might miss some of the backdrop visuals. In general, the acoustics are excellent throughout the hall. An oft-mentioned “sweet spot” for sound is near the middle of the main floor, a bit behind the soundboard area – here, you’ll get the mix exactly as the sound engineers intend. If audio quality is your top priority and it’s a seated show, aim for somewhere near the center of a row on the floor or the first section of the balcony.
For general admission shows where you can move around, some people like to watch from the back of the room so they can dance or have personal space, while others beeline for the stage to get a close-up experience. If you plan to move around or visit the bar frequently, positioning yourself toward the back or sides of the main floor is easier on you (so you don’t have to push through a dense crowd each time). If you absolutely need a seat during a GA show (perhaps you aren’t able to stand for long periods), you have a couple of options: arriving early to grab one of the few fixed seats or benches (if any are placed along walls or in the soundboard area), or requesting an accessible accommodation in advance (The Wilma does have some accommodation for those who need seating on the floor due to disability – usually you would coordinate this through the venue beforehand).
VIP and Reserved Areas: The Wilma doesn’t have a traditional “VIP box” section like large arenas, but for select concerts there might be VIP packages that include early entry or a designated area. Often, the “VIP” at The Wilma simply means the best balcony seats or sometimes a meet-and-greet with the artist rather than a separate viewing area. There are also rentable suites and banquet rooms in the building (because the complex includes other spaces), but those are typically used for private events or receptions, not as concert viewing boxes.
Things to Avoid: Honestly, there aren’t many bad spots at The Wilma given its size – no support pillars or anything obstructing views. However, if possible, avoid standing directly under the balcony overhang at the very back of the main floor; sound can be a tiny bit muffled there. Also, the extreme side corners of the balcony might cut off part of the opposite side of the stage in your sightline. Finally, if you’re sensitive to loud volume, being right in front of the stage speakers might be overwhelming – consider bringing earplugs and maybe stand a little further back or upstairs where the sound disperses more. Overall, The Wilma’s seating and viewing options cater to most preferences, whether you want to be in the middle of the dancing crowd or seated in comfort while soaking in the show.
Getting to The Wilma
The Wilma is located at 131 South Higgins Avenue, Missoula, MT 59802. It sits at a prime spot in downtown Missoula, right along the Clark Fork River and adjacent to the popular Caras Park. The intersection of Higgins Ave. and Front Street is essentially where you’ll find The Wilma – it’s a tall, brick historic building that’s hard to miss, often illuminated by its marquee lights on show nights. Here’s how to get there and where to park or drop off:
By Car (Driving): If you’re driving from out of town, you’ll likely approach Missoula via Interstate 90. Take the Orange Street exit (Exit 104) or the Van Buren Street exit (Exit 105) and head toward the city center. The Wilma is centrally located on Higgins Avenue, which is one of the main north-south streets in downtown. As you near The Wilma, you’ll see the Higgins Avenue Bridge crossing the Clark Fork River – The Wilma is just north of that bridge on the east side of Higgins. The area right around the venue is part of Missoula’s lively downtown, so be prepared for some traffic on busy event nights. Driving in Missoula is usually low stress compared to big cities, but during concerts the immediate blocks around The Wilma can get congested with cars picking up and dropping off.
Parking Options: One important thing to know is that The Wilma does not have its own dedicated parking lot. It relies on downtown parking options. Here are your best bets:
Street Parking: Downtown Missoula has metered street parking which is typically enforced Monday through Friday, 9:00 AM to 5:00 PM. The good news for evening events is that after 5 PM (and on weekends and holidays), street parking is free. So you can often find a space along streets like Higgins Avenue, Front Street, or nearby side streets and not worry about feeding a meter during the show. The challenge is that those spots fill up fast when hundreds of people are coming for a show. It’s wise to arrive early if you plan to street-park, so you can circle a bit and find a spot within a couple blocks. Some concert-goers report luck parking just across the Higgins bridge (south side of the river) in residential areas and walking a short distance.Parking Garages: Missoula has a couple of public parking structures close to The Wilma. The two main ones to note are the Park Place Garage at 201 E Front Street and the Central Park Garage at 128 W Main Street. Park Place is only about a block east of The Wilma (near Caras Park), so it’s very convenient – you can park there (usually a small hourly fee in the evenings, often a flat rate like a few dollars for night parking) and walk over in 2 minutes. Central Park Garage is a bit further (maybe a 5-minute walk west of Higgins) but not too far and sometimes has more open spaces. These garages are well-lit and safe, and they’re a good option if you don’t want to hunt for street parking. Check signs for rates; many downtown Missoula garages are free on evenings and weekends, or have a nominal fee if there’s a special event.Private Lots: There are a few private parking lots in the area – for instance, a bank across the street has a lot. Some of these lots allow public parking after business hours. The First Interstate Bank lot (diagonally across Higgins Ave from The Wilma) is one such lot where people often park in the evening. It’s not officially run by the venue, so just ensure there are no “No Event Parking” signs. In many cases, outside of 9-5 business hours, these lots are fair game, but it’s at your own risk if they decide to tow (it’s rare during big public events, but always double-check any signage).
Public Transportation: Missoula’s public transit system (Mountain Line buses) is a viable way to get near The Wilma, especially since the city’s bus service has been fare-free in recent years. Many bus routes converge at the Downtown Transfer Center, which is located just a few blocks from The Wilma (on the corner of Pine St. and Ryman St.). From the Downtown Transfer Center, it’s an easy 5-minute walk to The Wilma – you can stroll down Higgins Avenue or one of the parallel streets. Key routes like Route 1 (which comes from the University of Montana area and South Hills) and others will get you to the downtown hub. One thing to note is the bus schedules: if you plan to take the bus after a show, check the evening schedule – some routes stop running by 10:00 or 11:00 PM. If a concert ends late, you may need to find an alternative for the ride home, as not all lines have late-night service.
Rideshare and Taxi: Uber and Lyft operate in Missoula, and taking a rideshare can be a convenient option, especially if you plan to drink or don’t want to deal with parking. You can request to be dropped off right in front of The Wilma’s entrance on Higgins Avenue. There is no dedicated rideshare drop-off zone, but drivers typically pull over briefly on Higgins or possibly on Front Street (which runs perpendicular to Higgins at the corner by The Wilma). After the show, if many people are calling rideshares at once, things can get a bit crowded on Higgins. A tip to expedite pickup is to walk a block away where it’s less congested – for example, you could instruct your driver to meet you on Front Street by the park, or around the corner on Pattee Street – you’ll avoid the thick of traffic that way. Traditional taxis are also available in Missoula, though less common; you’d usually call ahead for one or find one outside hotels. The advantage is you won’t have to worry about where you parked or leaving a car overnight.
On Foot or By Bike: If you’re staying at a downtown hotel or coming from the University of Montana campus, walking to The Wilma is very feasible. The area is pedestrian-friendly. The scenic Riverfront Trail system runs right by The Wilma along the Clark Fork River – if you’re walking from neighborhoods north or south, you might enjoy approaching via the river trail and then up the stairs to Higgins Bridge. As for biking, Missoula is a bike-friendly town with plenty of bike lanes. You can absolutely bike to The Wilma; just bring a lock. There are bike racks near the venue (particularly around Caras Park and along the sidewalks). Keep in mind your bike will be outside during the show; downtown is usually safe, but using a good lock is always recommended. Biking home at night is doable – downtown is well lit – just have lights on your bike for safety.
In summary, reaching The Wilma is easiest if you plan ahead. Arrive a bit early if driving to secure parking, or consider a car-free option to skip the parking hassle. Since the venue is right in the city center, you have plenty of transportation choices. And if you’re visiting from out of town and staying nearby, you might find you don’t need a car at all for your Wilma outing – everything can be done by foot and you’ll get to enjoy a bit of Missoula’s downtown atmosphere on the way.
What to Expect Inside
Walking into The Wilma is a special experience. You’ll be stepping into a beautifully preserved historic lobby that immediately sets the mood. Expect a mix of vintage charm and modern concert-going convenience. Here’s a rundown of what it’s like when you arrive and once you’re inside:
Entry Procedures and Security: The main entrance to The Wilma is on Higgins Avenue through a set of double doors beneath the marquee. On event nights, you’ll typically see a line forming outside shortly before doors open (doors usually open about one hour before show time, but check your ticket or event info for the exact time). The Wilma’s staff and security are efficient and friendly. When you reach the front, an usher or security staff will check your ticket (either a paper ticket or the e-ticket barcode on your phone). Be prepared for a quick security screening: bags are subject to search, and for concerts they often use a handheld metal detector wand to ensure no prohibited items are brought in. The venue follows standard security measures – it’s not overly invasive, but expect to open your purse or coat if you have one. To speed up getting in, travel light and only bring essentials. Bag policies require that any purse or bag be on the smaller side (roughly under 13”x13” in size). Large backpacks, luggage, or bulky items won’t be allowed inside. There’s no re-entry once you’re in, which means if you step out mid-show (except into a designated smoking area, if provided) you won’t be let back in. So make sure you have everything you need with you when you go through the doors the first time.
Ambiance and Decor: Once inside the lobby, you’ll notice the elegant atmosphere. The Wilma’s interior has been lovingly restored. The entry hall has polished black Italian marble walls and decorative moldings that harken back to the 1920s. Overhead, the main auditorium boasts the largest hand-painted ceiling in Montana, depicting intricate designs (it’s worth looking up when you have a moment!). The walls and balconies are adorned with gilded trim and classic theater styling. Despite this grandeur, The Wilma doesn’t feel stuffy – during a show, the vibe is lively and casual. You’ll likely see Missoulians in jeans and t-shirts enjoying the space just as much as someone dressed up for a night out. The seating areas (when seats are in place) have plush red upholstery, giving it that old-school theater comfort. If it’s a general admission concert, the floor area will be open and you’ll see the stage straight ahead with its heavy curtains and vintage proscenium arch framing it.
Sound and Lighting: As an attendee, you can expect top-notch production quality. The Wilma has a state-of-the-art sound system, which was significantly upgraded during the 2015 renovation. The acoustics of the hall are excellent – many visitors comment that the sound is clear and powerful without being muddy. The lighting rig is modern too, including moving head lights and colorful LED setups that can bathe the stage in any color the show requires. This means whether you’re at a rock concert with a full light show or a speaker series with just a spotlight, the technical aspects will be well-handled. The sound techs usually have their mixing console towards the back of the main floor, and you might notice monitors and speakers hung from the ceiling (line-array speakers) to distribute sound evenly. In short, you’re in for an aural and visual treat compared to many venues of similar size.
Food and Drink: The Wilma offers several concessions for refreshments, but keep in mind it’s not a full-service restaurant inside. There are bars on both the lower level and the balcony level. In fact, two bars serve the main floor lobby area, and one bar is up in the balcony. They serve a variety of drinks: local craft beers (Montana is known for its microbrews, and The Wilma often has regional beers on tap or in cans), domestic beers, wine, and a selection of spirits/cocktails. For a quick example, you might find a pint of beer around $5–$7, a glass of wine similarly priced, and cocktails slightly more (maybe $8–$10 depending on what you get). Non-alcoholic options like soda, water, or Red Bull are available too. They usually give free water in small cups on request at the bar or have water fountains, so you can stay hydrated without having to buy bottled water (outside beverages are not allowed through security, so you can’t bring in your own full water bottle, though an empty bottle might be filled inside if you find a fountain). As for food, during concerts the offerings are light – think popcorn, candy, or perhaps pretzels and chips. It’s not a place with full meals, so eat beforehand if you’re hungry. However, during special events like film festivals, they might expand concessions to include typical movie snacks (popcorn with butter, etc.). One unique aspect: The Wilma’s building houses a fine-dining restaurant (Scotty’s Table) in the basement, but that’s a separate business – you could dine there pre-show, but during the event the theater itself just has the concession stands mentioned.
Venue Layout and Navigation: After entering, if you have general admission floor tickets, you’ll simply walk forward through the lobby into the main theater space to claim your spot. If you have balcony seats, there are staircases in the lobby that lead up to the balcony level. The stairs are carpeted and wide but do note, being an older building, The Wilma does have an elevator as well – if you or someone in your party can’t do stairs, ask a staff member for elevator access to the balcony (they accommodate ADA needs, though the elevator might not be immediately visible without asking). The balcony entrance brings you out at the back of the seating area; ushers can help you find your seat if it’s reserved. Restrooms are located on the upper levels of the building. For instance, there are restrooms up a set of stairs (mezzanine level) near the balcony entrance. If you’re on the main floor and need the restroom, you’ll also head toward the lobby and follow signs or ask staff – you might go slightly upstairs or downstairs depending on the specific restroom. As an older venue, restrooms are somewhat limited (especially the ladies’ room during a busy intermission), so expect a line at peak times like right before the show or during an intermission. Plan accordingly – a quick break during a less busy part of the show might save you a wait.
Merchandise and More: If the artist or event has merchandise (band t-shirts, posters, etc.), you will usually find the merch table set up in the lobby or at the back of the main hall. It’s often one of the first things you see after ticket scanning – a table with displays and someone selling items. Many concert-goers like to browse merch either as soon as they enter or right after the show. Buying before the show ensures sizes or limited items don’t run out. The Wilma’s lobby area is not huge, so if there’s a merch line it can intersect a bit with the flow of people; just be patient or plan to hit it at a less crowded time (for example, mid-show during an opening act if you’re okay stepping out, or immediately when you arrive). The venue staff are around wearing badges or staff shirts – they’re generally helpful locals who can answer questions like “Which way is balcony 2?” or “Where’s the nearest ATM?”. Speaking of ATMs, it’s good to bring some cash for merch or drinks just in case, but the bars and merch table typically accept credit/debit cards nowadays for convenience. If you do need cash, ask staff – there might not be an ATM inside the venue, but there are banks and machines along Higgins Avenue that you could quickly access before the show or nearby.
Coat Check: Missoula experiences cold winters, and The Wilma has responded to the need for coat storage. They now offer a coat check service for select shows (particularly during the colder months or when a show is expected to have a lot of winter gear in tow). The coat check is usually near the entrance – once you get inside, look to the left side of the lobby. It costs about $5 per item. If you have a bulky coat, bag, or even a helmet from biking, you can drop it at coat check. They’ll hand you a claim ticket after you fill out a small tag for your item. Make sure to take anything you’ll need during the event (like your phone, ID, earplugs, etc.) out of your coat pockets before you hand it over, because you won’t be able to access your item again until you’re leaving. The coat check line after the show can get a little backed up as everyone retrieves their items, so factor in a few extra minutes to grab your coat at the end of the night.
Cell Service and Connectivity: Being in the heart of downtown and not an underground club or anything, The Wilma generally has decent cell reception inside. You should be able to send texts or make calls in the lobby if needed (though it will be noisy during events). During a packed show, with many phones around, data might slow down a bit, but ordinarily you can still post that quick Instagram story or check a message. There isn’t public Wi-Fi provided for guests, so rely on your cell network. One etiquette note: because it’s also a cinema and theater space, if you’re at a movie or a quieter performance, they’ll ask people to silence phones and refrain from filming or flash photography so as not to disturb others or the performers. At rock shows or casual concerts, you’ll see plenty of phones out for a quick picture or video snippet; just be mindful of not keeping a bright screen up too long in front of someone else.
Accessibility and Inclusivity: Inside The Wilma, the staff do their best to accommodate everyone. The venue is ADA compliant – there are ways to get to seating without stairs and spots for wheelchairs (usually on the main floor towards the sides or back where the floor is flat). If you need any assistance, like a wheelchair spot or a hearing-assist device, it’s recommended to email or call The Wilma’s management in advance, but even on the night of, you can speak to a staff member and they will help. They also allow service animals if someone requires one (though you might want to notify them ahead simply because it is a loud environment). Bathrooms have at least one accessible stall. The crowd at The Wilma is generally considerate, and the staff can help, for example, if an attendee with mobility issues needs to leave a few minutes early to avoid the exiting rush, etc.
All in all, once you’re inside The Wilma, you’ll find a delightful mix of old-world theater charm and modern concert energy. The venue atmosphere is often described as warm and communal – you’re likely to strike up a friendly conversation with a fellow attendee about the show. You get the sense of being somewhere special, surrounded by history, yet everything you need for a comfortable experience (good sound, a drink in hand, and a clear view) is at your fingertips. Enjoy the show!
Before and After the Show
A night at The Wilma doesn’t begin and end at the venue’s doors – the surrounding downtown Missoula area has plenty to enhance your experience. Whether you’re looking for a bite to eat, a place to grab a drink, or a nearby hotel to crash for the night, here are some tips for before and after the show:
Pre-Show Dining: Arriving early to downtown Missoula can be a great idea, as you can park (while spots are still available) and then enjoy a meal before the event. If you’re looking for convenience, Scotty’s Table is actually in the same building as The Wilma (downstairs). It’s a beloved upscale bistro known for farm-to-table dishes – perfect if you want a nice sit-down dinner and the comfort of knowing you’re literally steps from the venue entrance. It’s popular, so consider making a reservation if it’s a weekend or a big show night. For a more casual bite, the Top Hat Lounge is just one block away on Front Street. Top Hat has a full restaurant menu (think burgers, salads, tacos, and creative pub fare) and often has live music of its own in the evenings. It’s a favorite spot for concertgoers to gather, and since it’s run by the same folks behind The Wilma, they’re very used to the timeline of shows – you won’t miss the opener if you tell your server you have a show to catch. Other nearby options include Iron Horse Bar & Grill (a classic Montana bar with good burgers and beer, about two blocks away) and a variety of others like sushi, pizza, or Italian within a short walk (downtown Missoula is compact and full of eateries). If you just want a quick coffee or snack before the show, there’s a coffeehouse on Higgins (as of now, places like Fact & Fiction (The Bookstore Cafe) or Liquid Planet ) where you can caffeinate or grab a pastry if it’s earlier in the day.
Pre-Show Drinks: If you’re in the mood for a pre-show pint or cocktail, downtown has you covered. Many people like to meet up at bars like Plonk (a trendy wine bar/lounge a block down Higgins), Thomas Meagher Bar (“The Rhino”) which is a laid-back bar with a huge beer selection, or KettleHouse Brewing’s taproom (if you’re into craft beer – their taproom is just across the river on Myrtle Street, a bit of a longer walk but still doable). The Wilma itself doesn’t open its bars until doors, so having a drink at a local watering hole beforehand can be fun. Just keep an eye on the time so you can head to the venue when you want – especially if you have GA tickets and want a good spot, you might forgo that last round to line up at The Wilma doors early.
Post-Show Late Night: After the final encore at The Wilma, you might find yourself buzzing with excitement and not ready to call it a night. Fortunately, Missoula’s downtown has nightlife that goes on after the show. Many bars and pubs stay open until around 2 AM. If you exit The Wilma and still feel like dancing or listening to music, check if the Top Hat Lounge has a late-night set or DJ (they sometimes do after-parties or just have their own live music continuing). Otherwise, places like the Union Club (a classic bar with live bands on weekends, just a couple blocks over) could be a destination. For something low-key, you can slip into the Oxford (“Ox”) Bar – a true Missoula institution that’s open 24/7 and serves a famous (some say infamous) late-night breakfast menu; don’t be surprised to see a mix of cowboys, college kids, and concert-goers there at 1 AM. If you’re craving a late-night bite, there are a few food trucks that sometimes park on weekend nights, or grab a slice from Bridge Pizza’s window (on Higgins) if they’re open late.
Hotels Within Walking Distance: If you’re visiting from out of town or just want to make a night of it without worrying about driving home, there are several hotels very close to The Wilma. The Holiday Inn Missoula Downtown is only two blocks away (across Caras Park), making it extremely convenient – you can walk back to your room in 5 minutes. Another new option is the Residence Inn by Marriott (Downtown) which is about a block and a half away in the newly redeveloped Mercantile building on Higgins and Front; it’s a modern hotel practically next door. A slightly farther, but still walkable option (5–6 blocks) is the Red Lion Inn & Suites . Also, boutique hotels like The Wren or AC Hotel Missoula are within a short stroll. By staying downtown, you get the advantage of not needing to drive after the show, plus you can enjoy Missoula’s eateries and shops easily the next morning.
When to Arrive at The Wilma: A good rule of thumb is to arrive at least 30 minutes before the show’s start time (door time is usually an hour prior to the show). If you have general admission tickets and care about being close to the stage, you might want to arrive even earlier – sometimes dedicated fans line up an hour or more before doors, especially for high-profile artists. The Wilma staff are organized in getting people in, but if you come right at show time you’ll likely miss some of the opener while you’re still going through security and finding a spot. Arriving early also gives you time to grab a drink, hit the restroom, and soak in the ambiance of the beautiful theater before the lights dim.
Getting Home Safely: After the show, you’ll join the crowd flowing out onto Higgins Avenue. Downtown Missoula is generally safe and well-lit at night, but it’s always wise to stay aware of your surroundings. If you parked in a garage or slightly further away, walking in a group or with the crowds is a good idea (most people leaving The Wilma head in the general directions of the parking areas anyway). If you had drinks, definitely use a rideshare or walk to your hotel instead of driving. Higgins and the surrounding streets will have some traffic from everyone leaving at once, so give it a little time if you’re calling a rideshare – drivers might take a few extra minutes. Missoula does have a service called UDash (if you’re a UM student, for campus area rides at night) but that’s more for campus-centric travel. Taxis can be called, but they’re not usually waiting outside in large numbers, as rideshares have become more common. One nice thing: Missoula’s fresh night air by the river can be a refreshing end to a loud concert – you might just enjoy a short stroll across the bridge to cap off the night.
Before and after a show at The Wilma, the key is to take advantage of the downtown location – you have everything you need within walking distance. Many concert-goers incorporate dinner and socializing into their Wilma outings, making it a full evening experience. The venue’s central spot means you’re not stranded once the music stops; the night can continue as long as you like, and the comforts of your car or hotel are nearby. Enjoy not just the show, but the whole downtown Missoula vibe that comes with it!
What Makes The Wilma Special
The Wilma isn’t just another concert venue – it’s a place steeped in history and local pride, with qualities that truly set it apart. One step inside, and you immediately sense the unique blend of past and present. Here are a few reasons why The Wilma is such a special gem in Missoula:
Historic and Architectural Charm: Having opened in 1921, The Wilma has nearly 100 years of stories within its walls. It was constructed during the golden age of theaters, and unlike a sterile modern hall, it retains that vintage elegance. The building itself, an eight-story “skyscraper” by 1920s Montana standards, was the tallest in the region at the time and the first with a steel frame. The theater’s interior—with gold-painted molding, the huge painted mural ceiling, and decorative balconies—provides an ambiance you simply can’t manufacture today. It’s often said that attending an event at The Wilma feels like stepping back in time, but with all the comfort of a renovated space. The owners have carefully restored details to preserve the Louis XIV-style touches, so even if you’re rocking out to a contemporary band, you’re doing so in a gorgeous historic setting.
Acoustical Excellence: The Wilma is renowned for its acoustics. The original architects spent time studying great opera houses in Europe before designing the hall, resulting in a theater where sound carries beautifully. In fact, local lore and some experts claim The Wilma ranks among the top venues in the nation for sound quality. There are no harsh echoes or dead zones – whether you’re under the balcony or up in it, performers’ voices and instruments are clear. Artists who play here often comment on how good it sounds on stage and in the house. That kind of natural acoustic sweetness is hard to find and makes concerts here particularly enjoyable. Songs just seem to soar in The Wilma.
Cultural Significance: To Missoulians, The Wilma is more than just bricks and mortar – it’s a cultural icon. Generations have come here for first dates, graduation night movies, family outings, and big celebrations. It’s where the community has gathered for important moments, like benefit concerts or tributes to local legends. The venue has hosted everything from boxing matches in mid-century decades to world-premiere film screenings. It was once called the “Showplace of Montana” and it continues to live up to that title. The Wilma has anchored downtown Missoula through economic ups and downs, and its revival and continual use reflect the community’s commitment to the arts. The economic impact is notable too – big shows at The Wilma fill nearby restaurants and bars and contribute to the lively downtown economy, showing how a single stage can boost an entire community’s vibrancy.
Legendary Performances and Traditions: Over the years, The Wilma has seen some legendary performances that have become part of local folklore. The fact that the LA Philharmonic Orchestra played on opening night in 1921 is a point of pride. Fast-forward, and you have standout moments like iconic rock bands playing surprise sets, or beloved local artists headlining for the first time. The International Wildlife Film Festival has had filmmakers from around the globe presenting their work here, making The Wilma an unlikely but cherished hub for wildlife conservation cinema each year. There’s also a tradition of showing the classic “Rocky Horror Picture Show” around Halloween – and yes, fans come in costume and interact, bringing a bit of quirky fun to the historic theater annually. Every corner of The Wilma has a story: the stage that’s been danced on by ballerinas and stomped on by rockstars, the backstage where countless artists have left signatures or stickers, and the balcony where many an audience member fell in love with a performance (or a date!).
Community Love: Ask any Missoula local about The Wilma, and you’re likely to see a smile. There’s a strong sense of ownership and affection for this venue in the community. When it underwent renovation, people were excited and supportive that it would be preserved and enhanced rather than torn down or radically changed. The company that runs The Wilma treats it as a “community asset” – a phrase the former owners used to emphasize that they see themselves as caretakers of something bigger than just a business. This attitude translates to a welcoming atmosphere. Artists consistently note how receptive and enthusiastic Missoula crowds are, and part of that is because The Wilma’s intimate size fosters a real connection – you feel almost like part of a family there. It’s the kind of place where an artist might step off stage and walk right into the crowd after a show to mingle, because it’s got that personal vibe to it. There’s a ritual feeling to attending a show at The Wilma: grabbing a drink, finding your favorite spot, and as the lights go down, appreciating for a second that you’re in a special hall that’s seen a century of entertainment.
Ultimately, what makes The Wilma special is the combination of its rich history, its architectural beauty, its top-tier acoustics, and the sense of community that permeates every event there. It’s not just another venue on a tour schedule – performers and audiences alike remember The Wilma. It has character and soul. For Missoula, having a venue like this means world-class entertainment with a hometown heart. That’s a rare and wonderful thing, which is why The Wilma is treasured by so many.
Practical Tips
To ensure you have the best possible experience at The Wilma, here are some practical tips and insider advice. These pointers cover everything from accessibility to etiquette, so you can focus on enjoying the show:
Accessibility: The Wilma is wheelchair accessible, but coordination is key. There are spots on the main floor that accommodate wheelchairs and companions, and an elevator is available for balcony access if needed. If you or someone in your party has mobility needs, it’s wise to contact the venue ahead of time (via email or phone) to arrange appropriate seating and easy entry. Arriving a bit early will also help avoid the rush and give you time to get situated comfortably.What to Bring: Bring your ID, especially if you plan on drinking alcohol – the bar will card anyone who looks under 40 (and remember, you need to be 21+ to buy alcohol). If it’s a standing GA show, consider bringing earplugs; The Wilma’s sound is crisp but concerts can still be loud, and protecting your hearing is always a good idea. Carry a little cash for convenience (coat check, tips for bartenders, or merch – while cards are accepted, sometimes cash can speed things up). If it’s winter, bring a coat but plan to use coat check or have a strategy since you won’t want to hold a bulky jacket in the crowd; layers work well so you can adjust if it gets warm inside.What Not to Bring: Leave large bags, backpacks, and any outside food or drink at home or in your car. The venue won’t allow those in. They also prohibit weapons of any kind (even pocket knives), and things like pepper spray, which might be in someone’s keychain, should be left behind as well. Professional cameras (with big detachable lenses) or any audio/video recording equipment are not allowed unless you have press permission. Also, avoid bringing big signs or anything that could block others’ view; it’s a fairly intimate venue, and courtesy goes a long way.Dress Code: There’s no formal dress code at The Wilma – you’ll see everything from cowboy boots to cocktail dresses depending on the event. Generally, wear whatever you feel comfortable in. If you’re going to be on the floor for a rock show, closed-toe shoes are a good idea (to avoid stubbed toes in a crowd). If it’s winter, you might arrive bundled up but inside it’ll be heated, and with lots of people it warms up fast – so dress in layers. For those attending a special premiere or a more formal event (like a film festival opening night), “smart casual” is common, but again, it’s all about personal comfort. The vibe in Missoula is pretty laid-back.Timing Your Arrival: We mentioned arriving early; specifically, if doors open at 7 PM, being there right around 7 or even 10 minutes before is great. You’ll get through security quickly and have time to grab a drink or find your seat. If you’re in the balcony with reserved seats and don’t care to see the opener, you could arrive closer to the main act’s start – but check the schedule, as sometimes those details are on the event page (and sometimes openers start soon after doors). Keep in mind downtown parking and dinner plans – it’s better to be leisurely and early than rushing and possibly missing the first song.During the Show – Etiquette: The Wilma’s crowd is generally polite. Still, common concert etiquette applies: avoid too much phone usage (one or two quick photos are fine; filming the whole show or having your bright screen out is discouraged). If you’re tall and in GA standing, be mindful of shorter folks behind you – sometimes a slight adjustment can give someone a view. The Wilma staff and most Missoula concert-goers appreciate a friendly atmosphere, so rude or aggressive behavior (like pushing to the front rudely or being excessively intoxicated) won’t go over well. Basically, have fun but be respectful of those around you. If someone is causing an issue or if you see anything concerning, you can quietly alert a staff member – they’re around to help everyone have a good time.Age Restrictions: The Wilma is typically an all-ages venue, meaning anyone can attend unless a specific show is advertised as 18+ or 21+ (this might happen for certain late-night shows or content-specific comedy acts). If it is all-ages, minors under 16 should be accompanied by an adult. Note that if a show goes past 10 PM, sometimes those under 21 might have an extra $2 surcharge at the door (a small fee some venues charge if you’re under drinking age, to offset not getting bar revenue). This is usually noted in the event info. If you’re bringing kids or teenagers, also bring hearing protection for them and be conscious of the environment (some shows might have adult language or a rowdy crowd). Babies and toddlers are generally not recommended at loud shows; if they do come (under age 2), they don’t need a ticket but you must have ear protection for them, and strollers won’t be allowed inside.Insider Tip – Balcony vs. Floor: If you’re unsure whether to get GA floor or reserved balcony, consider the act and your personal style. For high-energy shows where you want to dance or be close, GA floor is amazing at The Wilma – you’ll feel the bass and interact with the performers (some even reach out to high-five fans at the front). For shows where you really want to focus on the sound or have a perfect view (or if you just prefer sitting), the balcony is gold. A neat trick: sometimes balcony tickets remain even when floor sells out, so if you miss GA tickets, check if any balcony seats were released. And if you have balcony tickets but see the floor is half-full and you feel like moving around, you can often go down and enjoy part of the show from the floor and then go back to your seat (just keep your stub to show the ushers on re-entry to balcony). You get a dual experience that way.Weather Considerations: If you’re attending in winter, remember that lining up outside can be cold – dress warmly or show up just slightly after doors open to walk right in if you don’t want to wait outside. In summer, it stays light until late; a pleasant time to arrive is early to catch a sunset by the riverfront right next to The Wilma, then head into the show. If an event has an outdoor component or street event (sometimes The Wilma might coordinate with Caras Park events), having sunscreen or a hat could be useful, but generally all shows are indoors so weather is less of an issue once you’re inside.Avoid Common Mistakes: A common mistake is assuming you can come and go – remember, The Wilma has a no re-entry policy (due to state law and policy, if you step out, you can’t get back in). So don’t plan to leave to grab something from the car mid-show. Another mistake is not checking your ticket type – occasionally, folks buy balcony seats thinking they’re GA and then have to stick to the balcony. Know what you purchased so you arrive at the correct door/area. Also, don’t forget to bring your tickets! It sounds silly, but in the digital age, ensure your phone is charged or have a printout. If something goes wrong, the box office can assist, but only if you have ID and the credit card used to purchase, etc., which can delay entry.Enjoying Missoula Around Showtime: Use the venue’s location to your advantage. For instance, parking a little further away and taking a scenic walk can be less stressful than circling right by the theater. Plus, downtown Missoula is beautiful, especially along the river – a stroll can really get you in a great mood for the show. Similarly, after the show, be patient with the exit process. Sometimes the band might even come out front after smaller shows to meet fans – it’s happened at The Wilma on occasion. Keep your eyes open if you want to say hi or thank you to artists; they’ve been known to pop out by the buses on the side street.
In summary, a bit of preparation and these practical tips can greatly enhance your time at The Wilma. It’s a venue designed for a good experience – the staff, the layout, and the community all contribute to that. By knowing what to expect and planning accordingly, you’ll be all set to have an unforgettable visit to this iconic Missoula venue.
Frequently Asked Questions
What type of venue is The Wilma in Missoula?
The Wilma is a historic indoor theater and concert hall in downtown Missoula, Montana. It was originally built in 1921 as a grand movie palace, and today it serves as a multi-purpose venue for concerts, movies, comedy shows, and special events. It’s an intimate yet spacious venue known for its ornate architecture and excellent acoustics.
What is the capacity of The Wilma?
The Wilma can hold around 1,400 people at full capacity for a standing-room general admission show. When the venue is set up with seating (for example, for a movie or reserved-seat concert), it can seat approximately 850 people. The main floor accommodates a large standing crowd or removable chairs, and the balcony has fixed theater seats.
How do I buy tickets for events at The Wilma?
Tickets for The Wilma’s events can be purchased online through the official ticketing outlet (accessible via The Wilma’s website events page). You can also buy tickets in person at a local box office in downtown Missoula (such as the Top Hat Lounge’s box office) during business hours. On the day of the event, The Wilma’s box office opens one hour before doors for last-minute ticket sales and will-call pickup.
Are there any box office hours at The Wilma for ticket purchase?
The Wilma itself typically only opens its box office on event days (about an hour before the show’s doors open). For advance in-person ticket purchases, you can visit the Top Hat box office (a nearby venue) during the week. That box office is usually open afternoons (for example, Tuesday through Friday with specific hours) for sales. It’s a good idea to call ahead or check online for the exact hours if you plan to buy in person.
Do shows at The Wilma sell out quickly?
It depends on the artist or event. Popular concerts with well-known bands or comedians can sell out very fast – sometimes within minutes or hours of tickets going on sale. Local events or smaller acts might have tickets available up to the show day. If there’s a high-demand show, it’s wise to purchase tickets right when they go on sale. Always check The Wilma’s event listings in advance if there’s something you really want to attend.
Where is The Wilma located exactly?
The Wilma’s address is 131 S. Higgins Avenue, Missoula, MT 59802. It’s situated in the heart of downtown Missoula, right next to the Clark Fork River. The venue is at the corner of Higgins Ave. and Front Street, adjacent to Caras Park (the park by the river). If you’re in downtown Missoula, you can’t miss the historic eight-story Wilma Building overlooking the river – the theater entrance is on the Higgins Ave side.
Does The Wilma have its own parking lot?
No, The Wilma doesn’t have a private parking lot. Visitors use public parking options in downtown Missoula. There’s street parking (free after 5pm and on weekends, metered during weekdays) in the area around the venue. Additionally, there are public parking garages nearby – one of the closest is the Park Place Garage about a block away. It’s a good plan to arrive a bit early to find parking, as spots can fill up when there’s a big event.
What are the best parking options when attending a show?
For convenience, many attendees park in the Park Place parking garage (at 201 E Front St) or the Central Park garage (on W Main St) when going to The Wilma. Both are within a few minutes’ walk. You can also look for street parking on Higgins Ave, Front St, or neighboring streets – it’s free in evenings but can be busy. Some people use the First Interstate Bank lot across the street after business hours, though that’s unofficial. If you don’t want to drive, consider taking a rideshare or walking from your downtown accommodations.
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