About Tira
Tira is a new specialty beauty retail concept launched in Mumbai in 2023 by Reliance Retail Ventures. It debuted with a flagship “beauty destination” store in Bandra-Kurla Complex (BKC) on April 5, 2023 (alongside a companion app and website) (timesofindia.indiatimes.com ) (www.livemint.com ). At roughly 4,300 square feet, the Jio World Drive store was designed by Dalziel & Pow as a modern, pillar-less space for luxury shopping (timesofindia.indiatimes.com ). This is Mumbai’s first Reliance beauty outlet and positions itself to compete head-on with established brands like Lakmé, Nykaa and Sephora (www.outlookbusiness.com ) (timesofindia.indiatimes.com ). Tira is described as “India’s newest omnichannel specialty beauty retailer,” offering a “curated assortment of makeup, skincare, haircare, body care, fragrances and grooming products” from both global and Indian brands (www.infinitimall.com ) (www.livemint.com ). From drugstore staples to high-end collections (including an upscale “Red” section for luxury lines), Tira’s inventory spans a wide price range. The founders position it as an experiential, tech-driven store – with virtual try-on mirrors, skin analysis kiosks and beauty consultants on hand to personalize each visit (www.livemint.com ) (www.linkedin.com ). In short, Tira matters because it brings Reliance’s deep pockets, tech and curated selection to Mumbai’s beauty scene. Its sleek design, technology focus and high-profile launch (attended by Bollywood celebs) signal a major new player in the city’s retail landscape.
Events and Collaborations
Although Tira is primarily a shopping destination, it has also hosted special launch events and collaborations. The opening of the flagship store at Jio World Drive was a star-studded affair – Nita Ambani and Isha Ambani were joined by Bollywood celebrities Kareena Kapoor and Kiara Advani to inaugurate the space (www.linkedin.com ). More recently, Tira’s brand has partnered with Jio World Drive on lifestyle events. For example on March 8–9, 2025, Jio World Drive and Tira co-presented “The Skin Affair” skincare festival at BKC (www.indianretailer.com ). This two-day event featured 20+ domestic and international skincare brands, chef-curated food stalls by women-led eateries, interactive DIY beauty workshops, and live performances by female artists and DJs (www.indianretailer.com ) (www.indianretailer.com ). The festival blended beauty and self-care (including mindful skincare sessions and candle-making ateliers) with entertainment (stand-up comedy, music acts and more) in a pet-friendly setting. Aside from these big-ticket collaborations, Tira may host periodic in-store workshops or product launches – for example, brands often invite beauty experts and influencers for demonstrations inside the store. However, Tira does not have regular ticketed “performances” like a theatre; visitors simply shop at their leisure. Entry to the store is free at all times, and customers pay only for merchandise they choose to buy.
Products and Shopping Experience
Tira offers an extensive range of beauty products under one roof. Shoppers can browse hundreds of makeup, skincare, hair-care, body-care and fragrance items. Leading international names like MAC, Lancôme, Clinique and Estée Lauder share shelf space with popular Indian and Asian brands (such as Lakmé, Plum, Minimalist and Aster Veda) (www.livemint.com ) (www.infinitimall.com ). Both the main store and the Infiniti Mall (Andheri) location carry men’s grooming essentials (colognes, beard oils, etc.) as well as unisex skin-care lines. The price range is broad: drugstore cosmetics start from a few hundred rupees, mid-range brands sit in the ₹500–2000 range, and premium items (special serums, designer perfumes) can cost several thousand rupees. Product pricing follows each brand’s MRP; however, Tira often runs promotional offers through its app and in-store (for example, 5–20% off popular items has been advertised (www.livemint.com )). The store layout is organized by category – you’ll find dedicated counters or “isles” for lips, eyes, skincare, hair, etc. Each brand has its own testers and mirror, and Tira’s beauty advisors are available to guide you. Many customers take advantage of technology like the AR “virtual try-on” mirrors and digital skin analysis tools to experiment with products before buying (www.livemint.com ). Payment is straightforward: major credit/debit cards, mobile wallets (UPI/Paytm/PhonePe) and cash are accepted just like most large Indian retailers. Tira also encourages visitors to download its app or log in online for loyalty points, stock alerts and exclusive deals. No advance booking or appointment is required – you can walk in any time during open hours and spend as long as you like exploring the products.
Getting There and Parking
Tira’s flagship store is located on the ground level of Jio World Drive (also called Dhirubhai Ambani Square) in Bandra-Kurla Complex, Mumbai (postal code 400051). There is also a Tira outlet in the Infiniti Mall (Phase D, Oshiwara, Andheri West, 400053) (www.infinitimall.com ). Both locations are along major road arteries. If you’re driving, Jio World Drive has a multi-level paid parking garage (charged by the hour) at the centre. The Infiniti Mall parking lot offers roughly ₹60 for 3 hours (cars) and ₹30 for 3 hours (bikes) (www.infinitimall.com ), with hourly pay-and-park rates thereafter. Street parking around BKC is limited, so plan to park in the mall. App-based cabs (Uber, Ola) and taxis can drop off right at the main entrances of each mall. For public transport, take a suburban train to Bandra (Western line) or Kurla (Central line) and hail an auto or cab for the short ride into BKC – the closest stations listed by Jio World are Bandra, Kurla or Santacruz (www.jioworldcentre.com ) (10–20 minute drive away depending on traffic). BEST buses also ply to BKC stops (e.g. routes 316, 402, 603). The Infinity Mall branch is nearest to New Link Road; the closest train is Andheri (Western line) or Santacruz (Harbour line), and the Malad metro station (Line 2) is a short walk from Infiniti Mall Malad. Auto-rickshaws can reach both BKC and Andheri easily. Rideshare drop-off zones are marked at the mall entrances. In all cases, allow extra travel time in Mumbai’s traffic and rainy-season congestion. If you’re coming via Mumbai Metro (Line 2), the Bandra-Kurla Complex station (scheduled to open soon) will be the most convenient stop for the Jio World Drive store.
Inside the Store
Expect a modern, premium retail atmosphere when you step into Tira. The store’s interior features glossy floors, bright LED lighting and sleek display cabinets (designed by Dalziel & Pow for an upscale feel) (timesofindia.indiatimes.com ). It’s essentially a large open-plan shop floor – there are no general-audience “seating areas” like at a theater, but each brand counter may have a few salon-style stools or benches for makeup trials. Tira’s layout encourages browsing; wide aisles give good sightlines across demo tables and racks. Background music is usually light and unobtrusive. You’ll pass the latest product demo stations on the way – for example, look for digital kiosks offering virtual makeup try-on or a smart skin scanner that suggests products based on a quick analysis (www.livemint.com ). Free full-length mirrors help you test cosmetics. Store lighting is designed to be flattering for makeup. The ambience is clean and air-conditioned, and store staff (called Tira Beauty Advisors) will greet you as you enter and can assist with any questions. Standard security rules apply: customers may have their bags briefly inspected at the entrance (a common mall practice); no food or drinks from outside are allowed. Photography with a phone camera is generally fine for personal use (though always avoid flash near cosmetics and be courteous of staff at work). Pro video or commercial photography would require permission. Note that restrooms and fitting rooms are not inside Tira itself – use the common washrooms and changing areas in the mall lobby. Tira accepts all major payment methods (credit cards, UPI, digital wallets and cash), and many visitors connect their devices to the mall’s free Wi-Fi for browsing online. If you need cell phone charging, Infiniti Mall has charging stations in the food court, and Jio World Drive offers USB outlets in public lounge areas.
Nearby Amenities
Both Tira locations are in full-service shopping complexes with plenty of nearby options. At Jio World Drive (BKC), you’ll find a food court and several high-end restaurants and cafes downstairs – options include Starbucks, Theobroma, Indigo Delicatessen and more. The adjoining Jio World Centre also has a premium cinema (INOX and Cinepolis screens) and luxury hotels (the St. Regis, JW Marriott and Ramada) within a block or two. For early arrivals or post-shopping dining in BKC, try one of the many eateries (e.g. Toscano, Farzi Cafe, mainland Chinese) scattered through the complex. If you have time, the nearby Dadar palmist and Fountain of Joy show are local attractions, not far away by car. In Andheri’s Infiniti Mall, food options are extensive: there’s a large food court on the second floor, plus sit-down chains like Mainland China, The Irish House, KFC, Subway and others. You can grab an affordable bite or coffee before visiting Tira. The mall also includes a PVR cinema, children’s play center and a well-stocked bookstore, if you want some entertainment afterward. Hotels near Infiniti Mall include Ramada Plaza (Oshiwara) and the Orchid Suites. Both locations have ATMs (ICICI and HDFC, e.g.) in the mall lobby and a bank ATM near the parking entrance. If your shopping trip runs late, note that taxis and ride-hail services operate 24/7 in these areas. However, public buses stop by about 10–11 PM and metro trains about midnight. Plan for a cab or metro well before closing time if you stay late.
What Makes Tira Special
Several factors set Tira apart from ordinary beauty stores in Mumbai. First is its pedigree – it’s an Ambani-backed Reliance brand with deep investment, so the store is built on a grand scale. The spacious, pillarless design by an international firm is more lavish than most local shops (timesofindia.indiatimes.com ). Second, Tira’s tech-driven approach is unusual: few beauty outlets in India have AR try-on or personalized skin-analyzing gadgets, making shopping at Tira feel futuristic (www.livemint.com ). Third, the product mix is carefully curated. Tira blends mass-market favourites (Lakmé, Colorbar, Maybelline) with niche global labels, plus India’s own cult skincare lines (www.livemint.com ). This “one-stop” variety and expert beauty advisors give it a boutique feel. Fourth, launch hype: the first-store gala (with Kareena and Kiara in attendance (www.linkedin.com )) highlighted that Tira intends to be not just a shop, but a destination. The store hosts occasional events and ties into lifestyle campaigns (both in-person and online) that larger mall shops rarely do. Finally, cultural impact: Tira reflects a booming interest in beauty and self-care among Mumbai’s younger generation, making what could be a routine mall visit into a mini-experiential outing. In sum, both customers and brands are drawn to Tira’s modern amenities (loyalty with an app), inclusive emphasis (products for all skin types and tones), and the sense of luxury. As one of the newest flagship stores in Mumbai, Tira has quickly become a talking point and a model for future stores in India.
Visitor Tips and Information
To make the most of your visit, plan ahead. Tira’s stores open daily at 11:00 AM and typically close at 10:00 PM (and on weekends until 11:00 PM) (www.infinitimall.com ) (www.infinitimall.com ). Weekday mornings and early afternoons are usually quieter; evenings and weekends can get busy. Arrive around opening time if you want a less crowded experience, especially during festival sale periods or new product launches. Wear comfortable shoes – you may spend an hour or more browsing and standing at counters. It’s a good idea to download the Tira app before you come: the app lists current deals and lets you scan product barcodes in-store for reviews and prices (www.livemint.com ). If you are planning on buying heavy items (like large skincare kits), bring a tote bag or use Tira’s shopping bag; the store may offer carry-out service but don’t assume it. Since the store is inside a mall, a lightweight jacket or umbrella might be needed (Mumbai monsoons can soak you between parking or transit and the air-conditioned interior). If you have mobility challenges, both Tira locations are fully wheelchair-accessible (with ramps, elevators and reserved parking) as per Mumbai retail standards. For families: children are welcome, and the mall has strollers and kids’ zones, but keep an eye on expensive displays – it’s not a play area. If you need assistance, just flag down a staff member; many speak English and Hindi. Finally, remember that Tira is a working store – try a product if you want, but be respectful of samples and testers. Bringing a camera is fine for personal photos, but avoid flash or blocking aisles. In general, treat it like a luxury shop: browse at leisure, ask questions, and above all enjoy the unique experience of Mumbai’s newest beauty emporium.
Frequently Asked Questions
Is there an entry fee or ticket required to visit Tira?
No, Tira is a retail store, not a ticketed venue. Entry is free at all times – think of it like visiting any shop in the mall. You simply browse the products and pay only for what you purchase (no cover charge or ticket needed).
What are Tira’s store hours?
Tira typically follows mall hours. At Jio World Drive and Infiniti Mall, stores open around 11:00 AM daily. They usually close by 10:00 PM on weekdays and may stay open until 11:00 PM on weekends. During festivals or special sale periods, hours may occasionally extend slightly. It’s best to arrive earlier in the day if you want to avoid evening crowds.
Where is the Tira store located in Mumbai?
Tira’s flagship store is at Jio World Drive, Bandra Kurla Complex (BKC) in Mumbai – specifically in Dhirubhai Ambani Square (400051). There is also a branch in Infiniti Mall, Andheri West (New Link Road, Mumbai-400053). Both are in large shopping complexes with clear signboards. Look for the Tira logo or ask at the mall information desk if needed.
Is parking available at the Tira locations?
Yes. Both Jio World Drive and Infiniti Mall have multi-level paid parking. At Infiniti Mall (Andheri), for example, parking is roughly ₹60 for the first 3 hours for cars (₹30 for bikes) (www.infinitimall.com ) and then charged by the hour. Jio World Drive also has a large underground parking (daily/ hourly rates apply). You can pay on-site at the ticket booths or use parking apps where accepted. During busy times, the lots can fill up, so arrive earlier or consider public transit if possible.
How can I reach Tira by public transportation?
For the BKC store, take a local train to Bandra (Western line) or Kurla (Central line) as they’re the closest. From there, cabs or auto-rickshaws can bring you to Jio World Drive in 10–20 minutes (www.jioworldcentre.com ). BEST bus routes (e.g. 316, 402, 603) also go to Bandra-Kurla Complex. For Infiniti Mall in Andheri, use the Western Line to Andheri or Santacruz (Harbour Line), or the Malad station on Metro line 2 (under construction). Both locations are well serviced by city buses and autos – just mention the mall name or Jio World Drive to the driver.
Does Tira have seating or waiting areas?
Tira store floors are mainly open retail space. There are no general lounge areas like in a theater. However, a few salon-style stools or benches are placed at makeup-testing counters for customers to use while trying products. Most shopping is done standing or walking between the display units. If you need to sit (for example, while getting cosmetics applied), the brand counters typically provide seating as part of the service. Otherwise, use seating in the mall common areas for breaks.
Are kids and strollers allowed inside Tira?
Children are welcome, and no age restrictions apply. The store is family-friendly. Parents often do bring strollers or baby carriers. Just be mindful of the fragile products on display. Both mall locations have elevators and ramps, so you can carry strollers inside. If you’re shopping with young kids, you might want to plan visits during quieter times. Also note that there is no in-store entertainment for kids, so younger children should be supervised at all times.
Can I bring my pet into the store?
Only service animals are allowed inside the store. Tira itself is a retail shop (not a pet-accessible venue), so pets are generally not permitted. Note that at special events such as The Skin Affair festival, small pets were allowed in certain outdoor areas. But for a normal shopping visit, it’s best not to bring pets and to leave them with a sitter or at home.
What payment methods are accepted at Tira?
Tira accepts all standard payment options. You can use major credit cards (Visa, MasterCard, American Express), debit cards, UPI/mobile wallets (Paytm, Google Pay, PhonePe, etc.), and cash. Most international cards also work, just ensure you have ID if needed. The stores may also accept digital gift vouchers. The checkout counters will typically have options displayed. If purchasing online via the Tira app, you can use net banking or cards through their secure payment gateway.
Is there an official online store or app for Tira?
Yes. Alongside the physical store launch, Reliance Retail released a Tira e-commerce website and mobile app (timesofindia.indiatimes.com ). You can browse and buy most of the same products online through the Tira app or website, often with app-exclusive deals. This allows shoppers to check inventory or price in advance. Some customers use the app to create wishlists, read product reviews, or even order items for home delivery. The Tira platforms aim to mirror the in-store experience digitally.
Does Tira have loyalty membership or reward points?
As of late 2024, Tira had not announced a formal loyalty program. However, the app allows users to sign up and may offer occasional coupons or first-access deals to registered customers. The focus is on promotions and exclusive launches rather than a point-based scheme. If a membership reward system is introduced in the future, information would be posted on the Tira app or website.
Are photography and video recording allowed inside Tira?
Personal photo-taking (like selfies and pictures of products) is generally allowed for non-commercial use. People often take photos of product displays or outfit ideas. Just be respectful – avoid using flash directly on mirrors or products, and don’t block other shoppers. Professional photography, videography, or drone use would require store management permission. Note that store staff have a right to ask you not to gab flash or hinder traffic. In short, normal casual photos are fine, but any promotional filming should be cleared first.
What is Tira’s cancellation or return policy?
Tira follows standard cosmetics retail return policies. Generally, unopened products in original condition can be returned or exchanged within a short window (often 7–15 days) with the original receipt. Opened or used items may not be accepted, especially for hygiene reasons. It's best to check the printed policy at the register or ask staff before buying. If you purchased via the app, online returns or refunds would follow the stated e-commerce policy (usually detailed on the website). Keep your bill and packaging until you’re sure you’ll keep the product.
