About Triad Theater
The Triad Theater is a small, historic Off-Broadway cabaret venue located at 158 West 72nd Street (Upper West Side, Manhattan) (triadnyc.com ). Built in 1984 in a Renaissance-Revival/Queen-Anne style (www.landmarkwest.org ), the two-story space was converted into a theater in 1995 under the ownership of Peter Martin and Rick Newman (www.triadnyc.com ) (www.landmarkwest.org ). In the 2000s it was lavishly repainted to emulate the ornate movie-palace style of the 1930s–40s (www.landmarkwest.org ). A new proscenium with columns salvaged from the Chelsea Hotel was installed (www.landmarkwest.org ), giving the theater a vintage glow. With only 115 seats (80 on the main floor and 35 in a small balcony) (triadnyc.com ), Triad retains an intimate, cabaret-like atmosphere. Its unique vibe – combining a 72nd Street supper-club feel with quality theater amenities – makes it a beloved local venue. Over the years Triad has hosted dozens of well-known acts (from slash and Greg Allman to Broadway stars) (www.triadnyc.com ) and even saw Lady Gaga’s professional stage debut as part of its cabaret program (www.triadnyc.com ). Signature attributes include the on-site bar and lights, the two-level seating, Broadway songbook shows, and its affiliation with comedy producers (one owner founded NYC’s Catch a Rising Star club) (www.triadnyc.com ).
Events and Programming
Triad Theater’s calendar is packed with nightly performances covering cabaret, jazz, pop, Broadway tributes and comedy. You’ll find everything from singer-songwriter showcases and jazz band concerts to spoken-word and offbeat theatrical productions. In recent seasons Triad has hosted holiday-themed revues (such as “White Christmas at The Triad” and “Fats Waller’s Lost Show”), Broadway parodies, and ensemble cabarets (triadnyc.com ). Many evenings feature Broadway-style songbook shows, tribute concerts (like tributes to Kander & Ebb) and comedy nights. Recurring hits include the award-winning comedy *Celebrity Autobiography* (running for 9+ years) (www.triadnyc.com ) and updated editions of *Forbidden Broadway* and *Forbidden Hollywood*. In fact, Triad was the original home of four celebrated Off-Broadway shows – *Forbidden Broadway*, *Forever Plaid*, *Spamilton*, and *Celebrity Autobiography* (www.triadnyc.com ) – so new productions often premiere or run short seasons here before possibly moving on. Headliners range from veteran cabaret stars to up-and-coming comedians and singer-actors. They often schedule sets 6–7 nights a week, with multiple shows some weekends. Typical ticket prices vary: most cabaret and concert events are in the $20–$35 range, while bigger musical revues or holiday shows can go well into triple digits (one recent event was listed at $25–$175) (triadnyc.com ) (www.broadwayworld.com ). The Triad’s small size means shows sell out quickly – big-name tributes or long-running hits often book up weeks in advance – so planning ahead is key. On a typical night you might hear a jazz quartet or enjoy a comedy roast; on another, a theatrical cabaret starring a Broadway veteran. (www.triadnyc.com ) (triadnyc.com )
Tickets and Booking
Tickets for Triad shows are sold directly through the theater’s website or official box-office platforms. There is no permanent on-site box office open daily – instead, unsold tickets are sold at the door starting about 45 minutes before showtime (triadnyc.com ). Credit cards are accepted online and in cash at the door. For popular events it’s best to purchase tickets well in advance (some performances are listed months ahead, as Triad books shows 4–6 months out (triadnyc.com )). Prices vary by event and seat tier: standard tickets often cost $20–$40, while premium or VIP tickets (which may include perks like an open bar) are higher (triadnyc.com ). When buying online, you’ll receive a confirmation number. If you cannot print your ticket, simply bring that confirmation and a government-issued ID to gain entry (triadnyc.com ). Note that Triad’s policy is strict – tickets are final sale. There are no refunds or date changes allowed (triadnyc.com ), so double-check your schedule before purchasing. If a show isn’t sold out online, you are generally safe waiting to buy at the venue, but advanced purchase is recommended for sold-out shows. Tickets often go on sale many weeks before opening, especially for holiday or starred events; sign up for alerts or check Triad’s listings for release dates.
Seating and Layout
The Triad Theater’s seating is very cozy. The sloped main floor holds about 80 chairs in rows close to the stage, with an additional 35-seat balcony providing an overhead view (triadnyc.com ). Because most shows use general-admission seating (triadnyc.com ), early arrival usually gets you the best choice of seat. Front-and-center seats (often row 1 or 2 in the middle) are ideal for concerts and solo acts, offering a great view of performers. The balcony seats (back-center) have a full-stage sightline, which some audiences prefer for ensemble productions or if the floor is crowded with people and tables. Every seat is within 30–40 feet of the stage, so sound reaches all areas well; the band’s Bose PA covers both levels (www.triadnyc.com ). The venue is narrow and long, so side seats (at extreme left/right edges) have slightly limited sightlines, but you still hear clearly thanks to the high-end mixer and monitors (www.triadnyc.com ). Acoustically, Triad delivers richly even sound: its array of Bose F1 speakers and powered subwoofers (with a Behringer X32 digital mixer) produces clean audio tailored for vocal and instrumental acts (www.triadnyc.com ). There are no traditional orchestra pit or general standing areas – every attendee has a chair or bar seat. In terms of vantage points, many locals say row C-D center is “the sweet spot” for both visibility and acoustics. Since the layout is intimate, if you prefer more headroom or moving around, you can sit toward the back of the floor or on the balcony. The space is fully indoor with standard theater lighting and a curtained proscenium stage. Overall, Triad’s setup ensures an up-close feel; the only drawback is that large parties may need to arrive together to sit together due to the small size.
Getting There and Parking
The Triad Theater address is 158 W 72nd St, 2nd Floor, between Amsterdam and Columbus Avenues (triadnyc.com ). For subway riders, several lines are nearby: the 1 train stops at West 72nd & Broadway (about a 5-minute walk east), and the B/C trains stop at 72nd & Central Park West (about 3 blocks east). The A/C trains at 59th Street/Columbus Circle are less convenient (5 blocks south) unless you want a streetcar or bus. Buses that serve the area include the M72 (crosstown on 72nd Street) and the M5/M7 (north-south on Broadway or Columbus), which drop you within a block. Citibike stations are also nearby, with hubs on 72nd Street. If driving, note that the Upper West Side has virtually no free parking. On-street metered spaces are limited and strictly enforced (meters run ~9am–midnight, ~$3.50/hr, free after midnight and all day Sunday). No theater-owned lot exists. The best option is a private garage: there are several parking lots a few blocks away (for example, covered garages on West 66th or 68th between Columbus and Amsterdam). Using a parking app or reservation service can save hassle. Rideshare (Uber/Lyft) and taxi users should plan to be dropped off on W 72nd, ideally just east of Amsterdam (watch for no-standing curb restrictions). From Columbus Circle, it’s easiest to walk straight north on either Columbus or Amsterdam, or take the M72 bus, which will drop you at the corner. The theater’s second-floor entrance is reached by steps up from street level (or via the building’s elevator, see accessibility), so plan accordingly. In short: if you have mobility, the subway or bus is recommended; otherwise charters can be tight – allow extra time for traffic on Broadway/Amsterdam in the evenings. In any case, arriving around 15–30 minutes early is wise to account for Manhattan driving and find a dropoff.
Inside the Venue
When you enter the Triad, expect a classic cabaret vibe. Guests ascend to the second-floor lobby (the venue is tucked above a restaurant) and pass a small ticket desk. Security is low-key – there’s no elaborate check, just quick bag checking if needed. Once inside, you’ll see the stage up front with tiered seating and tables. The interior is dimly lit like a lounge, with vintage-style sconces and ceiling tiles reflecting the 1940s motif (www.landmarkwest.org ). Noise level is generally low – the audience quiets when the show starts due to the intimate setting. The venue provides coat racks/limited coat check (attendants will hang coats if asked, though space is small). Restrooms are located in the back corners of the main floor; one on each side. The bar at the back of the room serves a full menu of drinks, plus a short list of snacks (pretzels, salted nuts, chips). Drink prices run roughly $12–$22 for beer, wine by the glass, or mixed cocktails (triadnyc.com ). Note: unless otherwise advertised, any show at Triad will include a mandatory two-drink purchase per person (triadnyc.com ). If you’re not drinking alcohol, you can purchase sodas, juice or water to meet the minimum. There is no kitchen or restaurant service inside the theater – all food and drink must be bought at the bar. Occasionally house staff might bring small baskets of nuts or chips to seats, but no prepared meals are served. The house sound and lighting controls are at the rear wall; you may see audio engineers operating the Behringer X32 board and cueing spotlights. Audience-plugged devices work fine (cell signal is decent and the house doesn’t restrict phone use, but professional recording gear is not allowed). There is a working elevator in the building for step-free access to the second floor (triadnyc.com ); ask staff to arrange its use. Overall, expect the theater to feel cozy, safe, and social – many visitors describe it as welcoming and well-managed. You can also buy event merchandise (CDs, T-shirts) during intermission for acts that sell them. A network of electrical outlets and Wi-Fi is not advertised, so connectivity is mostly via mobile devices. In summary: Triad’s lobby is brief, the seating area is snug but atmospheric, and the on-site bar makes for easy refreshment. Make sure to arrive early enough to order your drinks and find your seats before the show starts.
Nearby Amenities
The Upper West Side around 72nd is rich with amenities. On the ground floor of Triad’s building is Seven Hills Mediterranean, a popular restaurant offering salads, kebabs and hummus (www.landmarkwest.org ) – a convenient spot for pre-show dining. Within a few blocks you’ll find dozens more eateries: Italian trattorias (pasta and pizza joints), French bistros, classic NYC delis, and casual burger or taco bars. For example, La Bonne Soupe and Café Luxembourg are nearby spots at Broadway/70th, while Columbus Avenue hosts everything from upscale steak houses to cozy coffee shops. If you want a drink before or after the show, there are plenty of bars on Columbus and Amsterdam Avenues; from laid-back pubs to wine bars like The West End and martini lounges. For late-night options after a 9:30pm show, many pizzerias and diners along 74th–79th Streets stay open past midnight. Hotels are less dense on this stretch, but a handful of mid-priced lodgings lie within a mile: The Empire (a boutique hotel at 63rd Columbus) and The Lucerne (at 79th & CPW) are two known options. Less than 10 minutes away by taxi are all the downtown/Times Square hotels (several big chains at Columbus Circle). Nearby theatergoers often stay at the Marriott or Sheraton on 7th Ave/59th St, which puts them one subway stop away. In short, plan to arrive early to enjoy a neighborhood dinner or drinks. The area’s character is quiet/residential with tree-lined streets, so even if you’re not from NYC, it’s easy to navigate on foot. Note that weekends can mean brunch lines or dinner crowds – consider making a reservation at popular restaurants (lots of patios and outdoor dining on weekends). Finally, for additional transit late at night, the M72 Crosstown Bus runs late, and Columbus Circle’s subway lines run 24/7, so you won’t be stranded after a show ends.
What Makes This Venue Special
Triad Theater stands out as a scrappy, beloved gem of New York’s scene. Architecturally, its ornate movie-palace interior and proscenium stage (complete with rainfall patterns and salvaged chelsea columns (www.landmarkwest.org )) contrast with its humble storefront exterior. It has a legacy that includes spawning classic Off-Broadway hits – patrons love the room’s history as the birthplace of *Forbidden Broadway*, *Forever Plaid*, *Spamilton* and more (www.triadnyc.com ) (www.triadnyc.com ). Celebrity lore adds to its charm: Wendy sic] Side-basket says multiple stars quietly held private shows upstairs in the 1980s ([www.triadnyc.com ), and Manhattan Magazine once featured Triad with Adrien Brody on the cover. Its current owners still pride themselves on being producers rather than corporate managers (www.triadnyc.com ), so many performers feel a personal connection to the space. The culture is inclusive and down-to-earth – the Triad bills itself as “an international stage” of all genres, and regulars cherish its lack of pretension. Legendary moments include Seth Rudetsky’s *Disaster* workshop moving from Triad to Broadway (www.triadnyc.com ), and the New York Times praising a 2016 run of *Spamilton* there (saying Hamilton “is not the only musical that ever mattered” (www.landmarkwest.org )). Audiences love Triad for putting on big, entertaining shows on a small scale: you feel part of the action. That local cache – plus an energetic house band, easy-elevator access (as of 2024) and a generous bar – makes Triad as much a nightspot as a theater. Off-duty New Yorkers often drop by for a late-set cabaret or jazz jam at Triad instead of a Broadway rush. In sum, Triad is special for its blend of old-New-York style, its role as a launchpad for Broadway-flavored entertainment, and the warm “clubby” experience it delivers. Performers appreciate its pro-quality sound, grand piano, and friendly staff that freely loan audio/lighting gear (Triad provides these with bookings) (triadnyc.com ). Its modest 115 seats give an exclusivity – a feeling that every show, even by new artists, is “off-Broadway-premiere” level. Legends say it’s one of the few rooms where a Broadway star can just turn to the next aisle and sing to a fan. All of that – along with quirky yearly traditions like a Kabbalah lecture turned kids’ talent show – cements Triad’s lore and positive word-of-mouth in the community.
Visitor Tips and Information
Plan your Triad visit with a few insiders’ notes. First, Triad operates a strict drink policy: **expect a mandatory two-drink purchase**. Most bartenders take cash or credit – Wallet is fine – and they’ll happily take orders before the show to satisfy the minimum. The theater opens roughly 45 minutes before performance time (triadnyc.com ), so arriving early (especially for general-admission shows) helps you snag the best seats and order ahead. Dress is always nice-casual – no formal gown needed, but avoid beachwear or athletic gear. On a similar note, large bags or open beverages (besides your drinks) aren’t allowed; bring only essentials. Cameras and recording equipment are generally discouraged – if you want to photograph a performance, ask staff first. Triad no longer serves full meals, but patrons are welcome to bring small snacks from the lobby (they often serve complimentary nuts or pretzels). If you can’t make a show, remember **tickets are non-refundable** and not transferable (triadnyc.com ). If you’ve lost your tickets, just arrive with ID and your order confirmation (the door staff will look you up) (triadnyc.com ). Children are allowed at most shows (triadnyc.com ), making Triad an okay venue for teen music lovers or families (just note drinking age laws). For accessibility, Triad now has a working elevator (arrive ~45 min early and notify the house manager for setup) (triadnyc.com ), but know that the seating area itself has a few steps. Be advected: in urgent weather or holiday traffic, leave extra travel time. Lastly, Triad is cash-friendly – though credit is accepted at bar and door, small cash can speed concessions. With these tips, you’ll navigate Triad like a regular: relaxed yet on time, ID in pocket, ready for an up-close, memorable show.
Frequently Asked Questions
What is the typical ticket price range at Triad Theater?
Ticket prices vary by event. Smaller cabaret or jazz nights usually cost around $20–$35, while special productions (like holiday or big tribute shows) can go much higher – sometimes $100 or more for premium seats (triadnyc.com ) (www.broadwayworld.com ). Always check the specific show listing; Triad often posts ranges (some recent holiday events were listed at $25–$175) (www.broadwayworld.com ).
How and where can I purchase Triad Theater tickets?
Tickets are sold online through the Triad’s official vendor (accessible via their website). If a show isn’t sold out, you can also buy tickets at the theater on the day of the performance, typically starting about 45 minutes before curtain (triadnyc.com ). Credit cards and cash are accepted. Since Triad has no permanent box office, advance online purchase is the safest way for guaranteed entry (triadnyc.com ).
Are seats reserved or general admission at Triad Theater?
For most performances, Triad operates on a general-admission basis (triadnyc.com ). This means you choose any open seat when you enter, rather than having an assigned seat. Only very few special events (marked VIP) have assigned seating. To get the best spot in GA shows, arrive early, as the theater opens roughly 45 minutes before start time (triadnyc.com ).
Does Triad Theater offer VIP or premium ticket options?
Yes, some shows at Triad list premium “VIP” or “open bar” tickets. These typically include perks like priority seating or a complimentary drink package. If available for a show, the details (and higher price) will be noted in the event description. Otherwise, most seating remains general admission with the standard drink minimum (triadnyc.com ) (triadnyc.com ).
What is the drink minimum at Triad Theater and what drinks are available?
Most Triad shows require a two-drink minimum per person (triadnyc.com ). The bar serves a full range of alcoholic beverages (wine, beer, cocktails ranging about $12–$22 each) as well as soft drinks and bottled water for non-drinkers. If you prefer no alcohol, you can order soda, juice or coffee to meet the minimum.
Can children attend shows at the Triad Theater?
Yes, children are generally allowed in the theater. The venue is technically all ages, but you and your guests must be 21 or older to order alcoholic drinks (www.triadnyc.com ). The bar also offers non-alcoholic options so kids can have juice or soda with the others’ drink purchase. For family shows or matinees, kids often attend with parents; just be mindful of any age guidance on specific events.
Is Triad Theater wheelchair accessible?
Triad is located on the second floor of the building. There is an elevator available (currently working as of late 2024) for patrons with mobility needs (triadnyc.com ). However, note that the smaller theater space itself involves a few interior steps (to some seating areas) (www.triadnyc.com ). It’s best to contact the house manager ahead of time if you need assistance or specific seating arrangements, as they can help you use the elevator well before showtime (triadnyc.com ).
What is the address of Triad Theater and how can I get there by public transit?
Triad Theater is at 158 West 72nd Street, between Amsterdam and Columbus Avenues (triadnyc.com ). The nearest subway stop is 72nd Street on the 1 train (Broadway side), which is about a 5-minute walk. The B and C trains stop at 72nd and Central Park West (a few blocks east). Buses like the M72 crosstown (on W72nd) also serve the area. From either place, walk west along 72nd toward Amsterdam/Columbus to reach the theater.
Are there parking lots or garages near Triad Theater?
Triad Theater has no dedicated parking. Street parking in the UWS is scarce and metered ($3.50/hr, usually free nights after midnight and all day Sunday). There are public garages a few blocks away (for example around Lincoln Center on W66 or W68) that you can reserve via parking apps. Most locals recommend using the subway or a taxi/Rideshare due to tight parking. If you drive, plan extra time to find a spot in area garages or surface lots near 68th–70th Streets.
What restaurants are within walking distance of Triad Theater?
On the ground floor at 158 W 72nd is Seven Hills Mediterranean Restaurant (Greek/Mediterranean fare) (www.landmarkwest.org ), which is very popular for pre-show dining. Nearby on Columbus and Amsterdam avenues (72nd & 73rd) are numerous eateries — Italian trattorias, delis, burger joints, sushi spots and more. For example, Café Luxembourg and Nice Matin (French bistro) are a few blocks away. You’ll also find pizza by the slice and casual cafés in the vicinity. Because 72nd Street is a busy neighborhood, there’s a restaurant or bar on nearly every corner, so options span from pizza to pasta to pub fare.
Are there any hotels near Triad Theater for overnight stays?
While the immediate block of 72nd has few hotels, there are a few within a short walk. The Empire Hotel (Columbus/63rd) and The Lucerne (Central Park West/79th) are a couple options in the neighborhood. A few large chain hotels near Columbus Circle (59th Street) are about 5–10 minutes away by subway or taxi. Midtown hotels on Broadway or Seventh Ave (like around Times Square) are also easy to reach on the 1/2/3 trains. Generally, any Upper West Side accommodations (or even Lincoln Square area) will be pretty close for Triad Theater guests.
What should I wear to a performance at Triad Theater?
There is no strict dress code at Triad. The crowd is usually smart-casual. No one will turn you away for casual attire, but theatergoers often wear neat street clothes or business-casual outfits. You certainly don’t need formal attire. Comfortable yet presentable clothes are recommended — think a nice shirt or blouse and pants or a dress. Because you’re in a cozy lounge setting, avoid very informal clothing like flip-flops or gym clothes. Layer a light sweater or jacket in case it gets cool under the house lights.
Does Triad Theater offer refunds or exchanges for tickets?
No. Triad’s policy is that all sales are final. Once purchased, tickets cannot be refunded or traded for a different date (triadnyc.com ). Make sure you can attend before buying. If you have any issues, the theater will only exchange tickets if an event is canceled (typically not for change of plans).
What if I can’t print my Triad Theater tickets?
If you do not have a printed ticket, just bring the confirmation number and a valid government ID to the door. The box office will verify your order and admit you into the show (triadnyc.com ). They keep a list of names for each event, so as long as your name matches the booking and you have ID, you’ll be allowed in.
What notable shows or performers have appeared at Triad Theater?
Triad’s history includes many big names. Non-musical hits like *Forbidden Broadway*, *Forever Plaid*, and *Spamilton* all premiered here (www.triadnyc.com ). It also launched the long-running comedy *Celebrity Autobiography* (www.triadnyc.com ). As for artists, the Triad stage has hosted Broadway stars and famous entertainers – Martin Short, Kristen Wiig, Kevin Hart, Slash, Ben Vereen, and many more have performed on its stage (www.triadnyc.com ). Lady Gaga even made her first professional cabaret appearance at Triad as part of her training (www.triadnyc.com ). In addition, Seth Rudetsky workshopped the musical *Disaster* here before it moved to Broadway (www.triadnyc.com ). So it’s a favorite venue for both up-and-coming talents and established names.
When do doors open for a performance at Triad Theater?
Typically, doors open about 45 minutes before a performance (triadnyc.com ). For a 7:00pm show you can enter around 6:15pm. If there is a later show (around 9:30pm), doors may swing open at 9:00pm. The exact time can vary if earlier events run late, but 45 minutes prior is the usual rule. Actors use that time for last rehearsals and patrons can grab a drink and find seats.
How long do performances at Triad Theater typically last?
Most shows at Triad run about an hour to an hour and a half (triadnyc.com ). Cabaret sets and musical revues are usually tightly scoped (often 60–75 minutes), while some plays or specialty shows may reach 90 minutes. Check the specific event description, but generally expect it to be no more than 90 minutes. Intermissions are uncommon unless explicitly stated.
Can I film or photograph during a show at Triad Theater?
Photography or recording is generally not allowed during performances, as it can disturb performers and fellow audience members. The Triad does not have a public policy posted, but as with most theaters, it’s best to assume “no filming.” If you want a souvenir photo, usually that’s only after or before the show, or with performers’ permission. Always ask the theater staff if you’re unsure, as saving phone use for intermission is a good practice.
Does Triad Theater livestream or broadcast any of its shows?
Yes. In recent years Triad has offered live streams for some events. They use a multi-camera setup so viewers at home get a “TV-like” experience. A reviewer in early 2024 praised Triad’s streams, noting the various camera angles and good production quality (www.tripadvisor.com.sg ). To catch a live stream or recording, check Triad’s official site or YouTube channel for schedule information.
