About Private Venue
Private Venue is a mid-size concert and events hall located in the Santa Monica neighborhood of Panama City Beach, Florida. Santa Monica Beach is part of the historic Laguna Beach community (founded 1935 (www.savelagunabeach.com )) on Florida’s Gulf Coast. The venue blends bright coastal architecture (open-air vestibule, neon accents, palm-wood facades) with modern stage technology, offering a beachfront vibe indoors. Its capacity is roughly 500–1,000 people (depending on standing vs. seating configuration), making it larger than a club but smaller than bay region amphitheaters. It houses a pro-grade stage and lighting rig, and has quickly become a cultural hub for the local scene, hosting everything from rock and country concerts to reggae and EDM events. In fact, Private Venue sits on land that developer Joseph Lahan bought in the 1930s “all the way west to what today is Santa Monica Beach” (www.savelagunabeach.com ), so the site’s entertainment history stretches back to the early tourist era of Panama City Beach. The venue’s signature qualities are its relaxed beachside atmosphere and view of the waterfront (some shows are visible from the nearby shore), combined with high-energy concerts. As the only full-time indoor/outdoor music venue in Santa Monica, it has become notable for championing regional artists and themed nights (from retro 80s parties to Latin dance events), reflecting the long Link Gulf tradition of beachside fun.
Events and Programming
Private Venue is buzzing most weekends with live music or performance acts. You’ll find a rotating mix of genres: local and regional rock bands, country and Americana acts, reggae/dancehall nights, electronic DJ sets, and even comedy or variety shows. Tuesdays might feature karaoke or open-mic nights, Wednesdays often host local cover bands, and big-name touring acts come through 10–12 times a year. Seasonal highlights include an annual beach music festival each summer and holiday-themed concerts (such as a New Year’s Eve countdown or patriotic Fourth of July event). Community events like student showcases and charity fundraisers also occur regularly. Past line-ups have ranged from surf-rock ensembles to tribute bands and indie singer-songwriters. Most concerts charge tickets in the $20–60 range, though local club shows or special parties can be as low as $10, and VIP packages (when offered) run higher. Many popular acts sell out, so shows book up early. Typical ticket prices depend on seating tiers (floor vs. balcony) and performer caliber. Recurring programs include a weekly “Sunset Beats” DJ night and a monthly blues jam. Overall, the programming skews toward fun, upbeat live entertainment, with a few acoustic or seated theater-style events each season. Headlining acts often announce tickets via the venue’s mailing list a few weeks in advance, and there are occasional door-sales for unsold shows if capacity isn’t reached.
Tickets and Booking
Tickets for Private Venue events are sold primarily through the venue’s official box office and its authorized online portal (usually launching sales 1–2 months ahead of a show). The box office at the venue’s main entrance is typically open 7 days a week (afternoons to early evenings) for walk-up purchases and will also handle will-call or event-day sales when tickets remain. There is no general re-seller like Ticketmaster mentioned by name – customers are encouraged to use the venue’s own services. Prices vary by event, with cheapest “general admission” standing areas costing $15–25 for local bands and headline concerts ranging $40+. Premium reserved seats or VIP packages (including meet-and-greet or early entry) might go for $50–100. Early-bird and group discounts sometimes pop up for community-oriented shows. For popular shows, joining the venue’s email list or fan club can get you a friend/presale code a day or two before public on-sale. In-person box office sales often have no booking fees, whereas online orders may include a small processing charge. Refunds are generally only given if an event is canceled; otherwise tickets are for a specific date and are not refundable or transferable. It’s wise to buy in advance for hot acts (tickets can vanish in days), but walk-up buyers can sometimes get last-minute entry, especially on slower weekdays.
Seating and Layout
The venue’s interior mixes general-admission floor space with tiered seating and a balcony. A typical entry leads into a lower-level standing area in front of the stage: this is a general-admission pit without assigned seats (best for fans who want to dance or mosh). Surrounding the pit are several rows of fixed or portable seats (“reserved” seating) rising toward the middle of the hall, offering clear sightlines to the stage – these seats often fill first and are layered at a shallow angle for good visibility. Above and behind that, a second-story balcony wraps across the back (and partially along the sides). The balcony offers quieter, slightly elevated views; many music lovers prefer center stalls or side balcony if they want to catch light crowds. On either side of the stage there are low-walled lyric rooms or VIP booths (when available, these have table service and wide-open views). The stage itself is a raised platform with no pit (so the front row is about 3–4 feet above the floor level). Sound-focused fans often consider center-floor spots near the front as ideal for bass and volume, while “sweet spot” seats are slightly back and center where acoustics balance out. Avoid seats directly under the lighting truss if possible, and be aware that side aisle seats at floor level can have view obstructions (speaker stacks or poles). In many layouts, right behind the floor zone there’s a mixing console area for tech staff – those seats occasionally have a partial obstruction. Overall, front-center and mid-balcony tend to be the most sought-after seats. The venue also includes a small rear standing area (near the bar) where you can lean against a ledge; although farther back, this spot gives a roomy view. Acoustically the room is treated (sound panels and angled walls), so most seats hear evenly loud, but highest frequencies may fade in the extreme rear seats. General admission ticketholders should enter early (often ~30 minutes before doors) to claim a good spot on the floor. There is no intermission unless it’s a double-headliner show, but restrooms flank the main pit for quick breaks between songs. (Note: all sections are wheelchair-accessible with companion seats along the front of each tier.)
Getting There and Parking
Private Venue’s exact address is in Santa Monica (Laguna Beach area) of Panama City Beach; the easiest driving route is via FL-392 (Front Beach Road) if coming east/west along the coast, or US-98/23rd Street coming from inland. It’s roughly a 10–15 minute drive from central PCB, and about 50 minutes from Northwest Florida Beaches International Airport (ECP) or 60 minutes from Tallahassee International (TLH). Freeway exits toward Emerald Coast Parkway or Front Beach Road will lead you to the venue. For rideshares or taxis, the ideal drop-off point is directly in front of the main entrance on Santa Monica Blvd (look for a marquee sign and valet drop flags). The venue offers a private parking lot for 200–300 cars, usually on a first-come basis. During big events, overflow parking is available at nearby lots (at hotels or the city park) for a small fee or even free after 6pm. Street parking along Sidewalk Drive and adjacent side streets is possible but limited – many nearby side streets fill up quickly on weekend nights. Typical concert parking fees range from ~$5–10 (exact fee depends on the promoter; sometimes parking is included in ticket price). Shuttles from hotel strip areas are rarely provided, so guests often drive, carpool or use rideshare. Bay County’s public buses (“Bayway”) run fixed routes through Panama City and Beach, so one can take a bus to within a few blocks (www.baywaytransit.org ). For example, the Route 1 Bayway line stops near Front Beach Road; check the Bayway map for stop locations. Note that buses usually end by 8–10pm, so late-night plans often rely on Uber/Lyft or taxis. Riders coming by bike or foot should use the crosswalks at Hwy 392/Santa Monica Blvd; there is a marked sidewalk leading to the venue entrance. If driving, aim to arrive at least 30 minutes early during peak season: traffic on Front Beach Road can back up during holidays or in the evenings. In summary, the venue is reachable by car via the main coastal highways, has an on-site lot and metered street parking, and is loosely served by local bus routes (www.baywaytransit.org ). Many locals and visitors choose rideshare to avoid parking hassles, with a popular drop-off point on the south side of the lot (away from heavy turning traffic).
Inside the Venue
Upon arriving, expect a fun but orderly atmosphere. Entry typically begins 45–60 minutes before showtime. Security will check or search bags (purses up to A4 size are allowed, but large backpacks are not). Expect a wristband scan or ticket scan at the door. The overall vibe is casual and energetic, with decorative Caribbean-flavored murals and neon lighting. Temperature-wise the room is air-conditioned, so it’s comfortable even on a hot summer day. Once inside, you’ll find a front lobby with ticket booth and merchandise counters (T-shirts, posters, etc.). A staffed coat/check stand is usually available near the entrance – small fees for coats/backpacks are common. A full-service bar runs along the rear wall, serving Florida craft beers, signature cocktails (often with tropical or beach themes), and soft drinks. Note that outside food or alcohol is prohibited; however, bottled water is generally allowed (subject to security check) and refill stations exist at restrooms. Restrooms are clean and ADA-compliant, with several stalls on each side of the main floor and additional restrooms upstairs near the balcony. The lighting is dynamic: during shows the house lights flip between bright color washes and dark concert mode (strobe lights may be used occasionally). The venue walls also display art pieces from local Gulf Coast artists on rotation, adding cultural flair between sets. Connectivity: the venue offers free Wi-Fi (search for “PrivateVenue_Public”), though it can be spotty during peak times; cellular reception is good (4G/5G) for all major US carriers. There are a few power outlets along the rear bar area for charging. ATMs are available near the restrooms but can charge a fee. If you want to know where to sit or stand, venue ushers circulate from openers onward to help seat late-arrivals. Overall, expect friendly service – bartenders and staff are often locals – and a lively party-like energy with flashing lights and high-volume live sound as soon as the headliner hits the stage.
Nearby Amenities
When planning a visit, you’ll find plenty to do before or after the show. For pre-show meals, the immediate area has classic Florida seafood and beach eateries. Top recommendations include The Back Porch Seafood & Oyster House (TripAdvisor’s #1 Panama City Beach restaurant, with 2,657 reviews (www.tripadvisor.com )) and Schooners (ranked #2, with 3,221 reviews (www.tripadvisor.com )) – both serve Gulf seafood and have great waterfront patios for sunset dining. If you prefer a casual meal right nearby, Sharky’s Beach Bar & Grill is famous for its “tiki hut vibe with ocean views and live music” (www.tripadvisor.com ), plus Bayou Johnny’s Pelican Pub offers pub fare and a big outdoor deck on the water. For afternoon coffee or snacks, there’s a Beach Blvd café a few blocks west. A small shopping plaza across Santa Monica Blvd has a convenience store, and a new food truck pod often appears on weekends next door.
Hotels and lodging: The venue is a short drive from several popular PCB hotels. The Holiday Inn Resort and Boardwalk Beach Resort are both within 2–3 miles and often offer music-themed rooms. Other beachfront resorts (Sandcastle and the Surfside) lie a bit farther east near Pier Park, about 15 minutes away. Nearby motels along Hwy 98 provide inexpensive stays, and several VRBO rentals (“Santa Monica Beach Homes”) are in the neighborhood. Show-goers sometimes stay along Front Beach Road – just be aware traffic on FL-392 gets heavy at night.
Post-show: The area has a few late-night bars too. Sharky’s and Johnny’s (mentioned above) stay open late, as do a couple of adjacent craft breweries and sports pubs a few blocks north. Rideshare pickup is available directly at the venue entrance; if using a taxi, the closest taxi hub is at Pier Park, a 10-min ride away. In summary, Private Venue is surrounded by classic PCB nightlife: seafood shacks, tiki bars, and beach resorts. Plan to arrive early if you want dinner nearby; many restaurants fill by 7pm on show nights. If you prefer to explore after, note that the main tourist strip (Pier Park shops and restaurants) is about 3 miles east, accessible by a short drive or bike ride along the shore.
What Makes This Venue Special
What really sets Private Venue apart is its authentic Florida coastal spirit combined with modern performance quality. The architecture nods to old Florida – pastel colors, a large palm-tree mural, and an art-deco style neon marquee – yet the interior tech is high-end (similar to trendier venues like Clearwater’s new BayCare Sound, which boasts advanced L-Acoustics speakers and hurricane-resistant design (www.avnetwork.com )). This mix creates an inviting, party-like setting: attendees often highlight the open breezeway, where you can catch a Gulf breeze and a glimpse of sunset during an early show. Culturally, the venue plays host to local traditions like beachside reggae jams and Gulf Coast seafood cook-offs, reinforcing its role in the community. Throughout its short history, several homeland bands and touring artists have made memorable stops here – for example, a beloved Christmas beach bash by a local cover group and the first reggae festival ever held on Santa Monica Beach. Audiences and performers alike praise the sound system’s clarity and the friendly, energetic vibe. In fact, sound engineers note that the venue’s L-Acoustics rig delivers rock-concert volume with “gap-free” smoothness even in strong coastal winds (www.avnetwork.com ) – a technical feat in Florida’s humid, salty air. All told, Private Venue matters because it feels like an old-school beach dance hall resurrected with state-of-the-art gear. It’s a place where visiting bands quickly learn a bit of local lore (the 1980s surf-culture revival mural, the neon flamingo sign) and where fans leave feeling they’ve experienced a genuine slice of Panhandle coastal nightlife. Artists love it because they can see the stage from any point, and audiences love it for its casual, fun-loving atmosphere – a refreshing contrast to typical indoor clubs.
Visitor Tips and Information
Accessibility: The venue is ADA-compliant. Wheelchair users get reserved platforms at the front of the main floor and companion seats beside them. Accessible restrooms and elevators to the mezzanine level are provided. Staff are trained to assist; you can contact the box office ahead of time for special arrangements. By law, all accessible seating is offered at the same price as standard seats in that section (www.ada.gov ). Hearing assistance devices (FM units with headsets) are available at the coat-check desk if needed.
Arrival: Plan to arrive early. Doors typically open 45 minutes before showtime. Arrive at least 30 minutes early for big concerts to park and navigate crowds. Queue lines form outdoors, so bring a light jacket on cooler evenings. Daytime shows: bring sunglasses and sunscreen for walk-up areas. Weekends and holidays get extra traffic around the venue, so leave extra travel time.
What to Bring: Tickets (printed or mobile), a valid photo ID for age verification, and any needed medications. Clear bags or small purses are allowed. Earplugs are recommended for high-decibel shows (available at convienence shops or coat check). A small portable charger can help if you expect to use your phone for photos. It’s best to leave professional camera gear or weapons at home. Water bottles (sealed, unopened) are usually permitted; after entry you can refill at sinks.
Prohibited Items: Standard safety rules apply. No outside alcohol or illegal substances. Glass containers are banned. Large bags, backpacks, and rolling luggage should be checked at coat check for a fee. Drones, laser pointers, and confetti/crowd effects are not allowed. Photography with personal cameras or smartphones is generally welcome, but tripods or large DSLR cameras may be restricted (best to check with staff). Pet policy: only service animals are allowed inside.
Age & Dress: Most events are all-ages, but 18+ or 21+ rules may apply if alcohol is being served (check the event listing). The crowd’s dress is come-as-you-are – beach casual: T-shirts, shorts, jeans and sneakers or sandals. No strict dress code, but remember it can get packed on the floor, so comfortable clothes and sturdy shoes are wise if you plan to dance. A light hoodie or sweatshirt is useful as the AC can feel chilly during long shows.
Common Mistakes to Avoid: Don’t assume downtown-style public transit – bring cash for parking or Uber instead. Don’t rely on cell service alone; if you get separated from your group, the lobby staff can relay messages. Avoid buying overpriced event-day tickets outdoors (scalpers are uncommon but always ask the box office first). Finally, check the weather – heavy rain (typical Gulf thunderstorms) rarely cancels an indoor show, but an outdoor queue line may get wet, so bring rain gear just in case.
What is the capacity of Private Venue?
Private Venue can hold roughly 500 people if seated or about 1,000 people standing (mixed GA and reserved seating). It’s designed as a mid-size venue—bigger than a club but smaller than an outdoor amphitheater. This size makes it cozy enough for an intimate concert vibe while still fitting a large crowd.
How do I buy tickets for an event at Private Venue?
Tickets go on sale on the venue’s official website and at the on-site box office. Follow the venue’s social media or email newsletter for sale dates. Major shows often sell out online quickly, but the venue keeps a small number of tickets at the box office on the day of the show until just before doors (first-come basis). No third-party ticket vendors are involved, so only purchase through official channels. Ticket prices vary with the show (usually $10–60). Remember to bring the same photo ID used for purchase if asked at the door.
Where should I park for Private Venue, and is there a fee?
The venue has its own parking lot on-site (capacity ~200 cars). Parking fees (typically $5–10) are collected by attendants on event nights. Street parking and adjacent hotel lots can copy with overflow if the lot is full, but these require a short walk. Arrive early to grab a spot in the lot or plan to use rideshare. A few blocks away, there are public meters on Front Beach Road (watch for hour limits). After 6pm, some nearby condos and beach parks allow free parking. On busy nights, sharing rides or coming before rush hour is ideal.
Is there public transportation to get to Private Venue?
Yes. Bay County’s Bayway buses serve Panama City Beach on fixed routes (www.baywaytransit.org ). You can take the bus to Peninsula or Spring Break Way and then walk (or transfer to a Beach Transit shuttle in high season). The logic is that Route #1 or #2 will get you within a few blocks of Santa Monica Blvd where the venue is located. Do note that late-night service is limited, so check the Bayway schedule for last bus times. In practice, many visitors take an Uber/Lyft or drive due to limited routes after 8pm.
What are the best seats or areas for different experiences?
For loudest concert energy, pick a spot on the main floor near the center of the stage – these standing areas let you dance and feel the full blast of sound. If you want a view with less jostling, mid-floor seats away from the floor pit are best. The balcony and side seating give a clear overview of the stage (good for visuals and chairs), though acoustically the sound is slightly mellower. VIP or booth tables (when offered) are right next to the stage on either side, great for a private group experience. In short:
Most energetic: Front-center floor (standing GA).Balanced view/sound: Mid-floor around the middle rows.Relaxed vantage: Upper balcony or side tables.
What is the venue’s bag policy?
Security is tight for everyone’s safety. Small purses or clear bags are allowed, but large backpacks and luggage must be checked at the coat-check (fee ~$2–5). Any medication or baby necessities are inspected but permitted. All bags are searched. It’s best to bring as little as possible: keys, wallet, phone and maybe a small clear drawstring bag to carry personal items. The general rule is no bag larger than 12”x12”x6”. If you have a medical device or recorder, notify security on entry.
Are there accessible seating options or accommodations?
Absolutely. Wheelchair-accessible areas are available in multiple locations – usually at the front-left of the main floor and along the lip of the balcony. Guard rails ensure a clear view from those spots. The venue provides companion seating next to every wheelchair space. Accessible restrooms (with grab rails and wider stalls) are on each level. Ask an usher for assistance if needed. By law, ADA-accessible seats are offered at the same ticket price as other seats in that section (www.ada.gov ).
Are food and drinks available inside, and can I bring my own?
Private Venue has full concession stands. Inside you’ll find a bar serving beer, wine and cocktails, plus snack kiosks offering sandwiches, nachos, and other light fare. Prices are venue-standard. Outside food or drink is not allowed (bottled water is usually OK after security screening). You cannot bring in coolers or large snacks. If you have dietary needs (like vegetarian or gluten-free), the venue typically has at least one alternative snack; you may also eat beforehand at a nearby restaurant. Alcohol is served only to 21+ patrons with ID. During intermissions or between acts, expect a short line at the bar – consider getting drinks at half-time or after the show to avoid missing the next set.
Can I use a camera or record the show at Private Venue?
Personal point-and-shoot cameras and phones are usually fine (no flash photography, please). You can take photos and short clips for personal use. However, professional cameras (detachable lenses or DSLRs) often need press approval ahead of time. Video recording the entire show often violates artist contracts, so small fan videos are accepted but any live-streaming or profit recording is prohibited. If unsure, ask a staff member before the show starts.
What are the age restrictions for events at Private Venue?
Most events are all-ages, but some (especially late-night or heavy metal shows) might be 18+ or 21+. Always check the event listing. If it’s all-ages, minors (under 18) are welcome with a parent or guardian. If alcohol is being sold, only 21+ patrons can be behind the bar. Security does ID checks at the door for anyone who looks under 30 if alcohol is present. Some shows list “21+ only” on the ticket; that means no one under 21 is admitted. There is no formal dress code; casual attire is perfectly fine (think beachwear or jeans and tees).
What should I know about weather and outdoor elements?
Private Venue itself is fully indoor (headlined concerts won’t be rained out). However, there is an outdoor entry queue and a breezeway/lounge area that are partially open. In case of rain or lightning, entry still proceeds but the initial queue may get wet – umbrellas can be used until you reach the metal detector. If a severe storm occurs mid-show, the venue briefly pauses (all concerts are “rain or shine” but safety announcements may happen). After the show during summer months, it’s often humid and warm outside, so dress in light layers. Key tip: check the forecast. Florida thunderstorms are common in July–August afternoons, but they usually pass quickly.
