Marketing Americana Festivals the Right Way: AAA Radio, Podcasts & Bookstores

Marketing Americana Festivals the Right Way: AAA Radio, Podcasts & Bookstores

Discover how to authentically market Americana festivals using AAA radio interviews, Americana podcasts, indie bookstore partnerships, curated playlists with liner-note storytelling, and honest metrics. Learn why word-of-mouth and earned media trump flashy ads in engaging roots music fans. This expert guide offers actionable tips and real examples to amplify your festival’s reach the right way.

School & PTA Partnerships That Matter for Family-Friendly Festivals

School & PTA Partnerships That Matter for Family-Friendly Festivals

Discover how to forge meaningful school and PTA partnerships that turn festivals into unforgettable learning adventures for kids. From subsidized field-trip days and teacher toolkits to student performances and community buy-in, learn veteran festival producers’ strategies for engaging young audiences, boosting family attendance, and building the next generation of festival fans.