It’s common for artists to branch out from music, and some, like Rihanna and Selena Gomez, have been very successful in doing so. Similarly, many artists are tapped to feature in ad campaigns, collaborate, perform at exhibitions, and become the faces of the brands too. People often associate these brands with artists such as Justin Bieber with Calvin Klein, Dua Lipa with Versace, Beyoncé with Tiffany & Co., and more!
From Rihanna to J-Hope, we take a look at artists that have featured in Louis Vuitton campaigns or have been appointed as house ambassadors.
The multi-hyphenated musician Pharrell Williams was appointed as the creative director of Louis Vuitton menswear earlier this year. He became the second black man to hold a head position at Louis Vuitton; the first was the late fashion designer Virgil Abloh. “I’m a Black man — they have given this appointment to a Black man. This is the crown jewel of the LVMH portfolio,” Pharrell said. “It’s everything, and I was appointed to rule in this position. So No. 1, a ruler of a position is usually like a king. But a ruler of this position for me is a perpetual student. It’s what I intend to be.”
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The star showcased his first collection during Men’s fashion week in Paris this month. Superstar Rihanna starred in the ad for Williams’ first-ever campaign as the menswear creative director of the French luxury fashion house. She wore a leather button-up, with her baby bump on full display as she left much of the trench unbuttoned. The ‘Needed Me’ singer stuns in colorful LV bags on her arms and black trousers, completing the look with necklaces and ear cuffs. She also holds a coffee cup in one hand.
J-Hope was announced as Louis Vuitton’s ambassador this February. His first campaign saw him get photographed with the luxury house’s Keepall bag. “He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction,” Louis Vuitton said in a statement. “With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences.”
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They added that the bag is “suited for weekends away as much as far-flung adventures.” So far, Louis Vuitton has shared three pictures of Jung Ho-seok AKA J-Hope moving while holding the bag. J-Hope, who was enlisted in April, is currently serving in the South Korean army. He also shared ‘on the street,’ a collaboration with J.Cole in March. His latest release with BTS is ‘Take Two’ to celebrate the group’s 10th anniversary.
South Korean girl group NewJeans’ Hyein was named Louis Vuitton’s brand ambassador last year. “From now on, we will start a new journey together with [Hyein], who defines NewJeans’ style with her unique charm,” the brand stated.
The quintet NewJeans debuted last year and rolled out two hits, ‘OMG’ and ‘Ditto’ within a year. The group is set to release their second EP next month.
21 Savage was tapped to appear in the Men’s summer capsule collection for Louis Vuitton last year. The collection featured Japanese denim, pastel suits, leather jackets, sneakers, Hawaiian shirts, hoodies, jewelry, crewnecks and much more inspired by the Venice beach, art, California and the skate scene.
“Conveying a sense of the infinite—a recurrent theme in Virgil Abloh’s collections—this wardrobe is embodied and highlighted by the American rapper 21 Savage’s casual energy and is a reference to West Coast skaters and artists,” Complex wrote, according to a press release. The Atlanta-based rapper also performed at the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh Exhibition opening.
Jackson Wang was announced as Louis Vuitton’s house ambassador after appearing at the 2023 Louis Vuitton Men’s Fall-Winter show in Paris. He also featured in the ‘Horizons Never End’ campaign. “@jacksonwang852g7 for #LouisVuitton. The Maison is pleased to announce that the world-renowned singer will be joining as new House Ambassador,” LV announced earlier this year.
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“I experienced the iconic city of Paris from atop the Arc de Triomphe with #LouisVuitton for the Horizon’s campaign. Such an experience ?Blessed to experience as the fam,” rapper, singer, dancer, and producer Jackson Wang, who is also a part of the South Korean boy band Got7, shared on Instagram.
“#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook,” Louis Vuitton announced on Twitter back in 2021. The K-pop superstars have taken over the world with their music and are now both individually and collectively become the face of brands, including Samsung, McDonalds, and Fila, to name a few.
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership, which adds a modern chapter to the house, merging luxury and contemporary culture,” the late Virgil Abloh said at the time.