Site Scouting Secrets: Choosing the Perfect Venue for Your Festival
Master the art of scouting the perfect festival site – from capacity and access to permits and community support – with insider tips from veteran producers.
Fresh from the Playbook
The latest strategies and tactics for ambitious promoters
Stand Out from the Crowd: Positioning Your New Festival with a Unique Identity
Make your new festival stand out with a distinct concept by finding your niche and crafting messaging that draws your audience in and builds a loyal following.
From T-Shirts to Totes: Running a Profitable Festival Merch Operation
From T-shirts to totes, turn festival merch into a revenue stream – learn to design merch fans crave, forecast inventory, set profitable prices, and run efficient merch booths to boost income and fan engagement.
Scaling Up: Adapting Your Festival Operations for Massive Crowds
Scale your festival for massive crowds by expanding your team, upgrading infrastructure, and boosting safety measures to handle tens of thousands of attendees.
Festival Marketing on TikTok & Reels: Short-Form Video Strategies to Ignite Buzz and Ticket Sales
Use TikTok and Instagram Reels to ignite festival buzz and boost ticket sales with short-form video magic. Get expert tips to turn views into sold-out events.
Stretch Tents, Domes, and Inflatables: Alternative Temporary Structures for Festivals
Stretch tents, geodesic domes & inflatable venues can transform festivals. Learn their pros, cons and safety tips to elevate your event beyond standard tents.
Festival Guest Lists and Comp Tickets: Keeping Freebies Under Control
Discover how festival producers manage guest lists and complimentary tickets to keep VIPs satisfied without hurting revenue or overcrowding your event.
Year-One Festival Marketing: Building Buzz and Trust from Scratch
No reputation? No problem. Discover how to market a brand-new festival from the ground up! This step-by-step guide reveals budget-friendly tactics to spark buzz and earn trust for your debut festival – from rallying local communities and micro-influencers to showcasing credibility that convinces people to attend. Build hype, build trust, and watch your first-year festival take off.
In-Kind Festival Partnerships That Actually Save Money
Slash festival costs by trading for what you need – media coverage, logistics, even tech gear – instead of paying cash. Get expert tips on valuing in-kind sponsorships, avoiding clutter from low-value freebies, and focusing on deals that save money.
Post-Festival Playbook Emails by Age: The Family Fun Continues at Home
Keep families engaged with age-specific follow-ups – from at-home crafts and reading lists to custom playlists – so the festival fun continues after the event.
Budgeting the Boutique Festival P&L – Mapping Fixed & Variable Costs, Phasing Revenue, and Protecting Liquidity
Budget like a pro for your boutique festival. Align spending with ticket sales, protect a rainy-day fund, and keep cash flow healthy for financial success.
Data Privacy & Children’s Information: Best Practices for Protecting Young Users
Safeguarding children’s personal data means collecting only what’s necessary, obtaining parental consent, securing data with strict measures and deletion policies, and auditing third-party tools. Learn why treating privacy as a form of care protects kids and builds trust.