Everything you need to sell more tickets, pack more venues, and build unforgettable events
The latest strategies and tactics for ambitious promoters
Master the art of negotiating event tech contracts in 2026. Learn how to secure low fees, strong SLAs, data ownership rights, and easy exit clauses while dodging hidden fees and vendor lock-in. Real examples and expert tips show how savvy organizers save money, reduce risk, and turn vendor deals into win-win partnerships.
Reach cord-cutters on the big screen! Learn how event marketers can use Connected TV & OTT ads in 2026 to drive ticket sales – with step-by-step campaign tips for Hulu, Roku, & more. From targeting options and TV-sized creative tricks to budgeting and real success examples, master CTV advertising to amplify your event promotions and sell out shows.
Struggling to staff your venue cost-effectively without sacrificing quality? This comprehensive 2026 guide reveals which operations to keep in-house and what to outsource. Learn how veteran venue managers balance budget and control – from security and cleaning to tech production and bar service. Discover real examples, pros and cons, and actionable tips to build the optimal mix of staff and vendors for a safe, seamless, and financially sustainable venue operation.
Discover how cutting-edge volunteer management tech is transforming events in 2026. From AI-assisted scheduling that slashes wait times, to mobile apps keeping crews in sync, learn tools & strategies that prevent no-shows, boost team efficiency, and ensure a smoother experience for attendees and organizers alike.
Discover the marketing secrets behind three real sold-out events – and how you can apply them. From creative pre-sale buzz and flawless on-sale execution to ethical FOMO tactics, learn proven strategies to spark fan frenzies that fill venues fast.
Smarter scheduling is the secret weapon for venues in 2026. Learn how veteran venue managers match staffing to event demand, use tech to stay flexible, comply with labor laws, and prevent burnout to cut costs and wow guests. From tiny clubs to massive arenas, discover scheduling tactics that boost service and keep your crew happy.
Discover how stadiums and arenas can supercharge VIP suite revenue in 2026 while delivering unforgettable luxury experiences. Learn proven strategies to sell and renew suite leases, wow VIP guests with personalized high-tech hospitality, and turn one-time suite renters into loyal long-term partners. Real-world examples from leading venues worldwide reveal innovative perks and packages that maximize ROI and fan delight. Elevate your VIP suites into a powerhouse of revenue and fan satisfaction!
Should you build custom event tech or buy it off-the-shelf? This comprehensive 2026 guide gives event organizers a clear framework to decide. Weigh your budget, timeline, and tech expertise against real case studies of custom builds and vendor platforms. Learn the pros and cons of each approach – from cost and integration to scalability and support – so you can confidently choose the path that delivers the best attendee experience and ROI for your event.
Launching a brand-new event in a crowded 2026 market? Learn step-by-step how to build buzz and earn audience trust from scratch. This in-depth playbook covers teasing your event early, leveraging influencers & grassroots tactics, crafting a hype-filled timeline, and delivering an experience that turns first-timers into loyal fans. Transform zero attendees into a thriving community with proven strategies and real examples of new events that soared (and pitfalls to avoid). Your road to a sold-out debut starts here!
Discover how venue operators can turn local musicians into star attractions in 2026. Learn actionable steps – from open-mics and residencies to community partnerships – to build a thriving homegrown talent pipeline that fills your calendar, creates loyal audiences, and boosts long-term revenue in today’s community-focused entertainment landscape.
Turn one event’s audience into eager attendees for your next! Learn proven 2026 cross-event promotion tactics – from ticket bundles and on-site announcements to segmented marketing and fan referral programs. Master how to boost repeat attendance and ticket sales across your event portfolio without over-promoting.
Explore how spatial audio is revolutionizing live events in 2026. Learn how 360° sound arrays, object-based mixing, and immersive sound design are transforming concerts, festivals, and conferences worldwide. Get practical tips on implementing immersive audio in venues big and small, real examples of events using these cutting-edge systems, and insights on enhancing attendee engagement with next-level sound. A hands-on guide to the future of live event audio – benefits, challenges, and key lessons for making superior sound your event’s standout feature.
Book a demo call with one of our event technology experts to learn how Ticket Fairy can help you grow your event business.
