Mastering Event Upselling in 2026: Boost Revenue with VIP Upgrades, Merch & More
Supercharge your event’s revenue in 2026 with smart upselling strategies! Learn how festivals & concerts worldwide boost per-attendee spend through VIP upgrades, merch bundles, parking passes & more – all while enhancing the fan experience. Discover actionable tips, real case studies, and global examples for upselling that delights attendees and drives significant extra income.