About SM Aura
SM Aura Premier is a premium multi-level shopping mall and events complex in Bonifacio Global City, Taguig (Metro Manila) (a.osmarks.net ) (www.smprime.com ). It opened on May 17, 2013 (a.osmarks.net ) and was designed by the Miami firm Arquitectonica. The sculptural design was inspired by flowing water and air, making the building stand out as a modern landmark (www.smprime.com ). The mall’s name combines the symbols for gold (Au) and radium (Ra) to evoke “luxury and elegance” from within (a.osmarks.net ). SM Aura spans about 198,000 sqm of retail space with 300+ shops and services (a.osmarks.net ). Signature features include a rooftop “SkyPark” – a multi-level green garden with al fresco restaurants and art installations (a.osmarks.net ) – and a 250-seat Chapel of San Pedro Calungsod. It also houses stellar venues: a 1,000-seat Samsung Hall performance theater and the SMX Aura Convention Center (third and fourth floors) for conferences and expos (a.osmarks.net ) (www.smxconventioncenter.com ). Notably, SM Aura is the first commercial center in the Philippines to earn LEED Gold certification for its green architecture (a.osmarks.net ) (www.smxconventioncenter.com ).
Events and Programming
The highlight concert venue is Samsung Hall (6th floor, 1,700 sqm, ~1,000-seat capacity, retractable seating) (www.ticketmax.ph ). It regularly hosts live music and fan events: local and international artists, idol fan meets, and youth-oriented performances. Acts that have played Samsung Hall include acoustic guitarist Sungha Jung, rock/indie acts like Metric and Oh Wonder, pop concerts (Why Don’t We, iKON, Mayday Parade, Charli XCX) (a.osmarks.net ), and K-/T-pop fan meets (e.g. current tours by Thai stars, South Korean idols). For example, a 2023 K-pop fan meet in Samsung Hall had tiered tickets from ~₱3,500 to ₱9,500 (mnlconcertscene.com ). Smaller commercial gatherings (press events, product launches) also use Samsung Hall, and its adjoining open-air terrace (“The Deck”) offers a cityscape view (www.wazzuppilipinas.com ) (www.ticketmax.ph ).
Beyond concerts, the SMX Aura Convention Center (3rd & 4th floors) hosts trade shows, corporate conferences, weddings and community events. It has over 6,000 sqm of flexible space that can seat ~2,250 people in a main hall (www.smxconventioncenter.com ). Moviegoers can catch films in the mall’s cinemas: two regular SM Cinema screens with Dolby Atmos and two premium Directors’ Club cinemas, plus a digital IMAX theater on the 4th floor (a.osmarks.net ). The Chapel of San Pedro Calungsod on the mall’s top level holds daily masses and special services, giving a cultural touchpoint for visitors.
Ticket prices for events vary by show. In general, standard mid-range concert tickets run from a few hundred to a few thousand pesos (for example, general admission or regular seats), while top-tier or VIP packages for fan meets can be several thousand (e.g. fanmeeting passes around ₱2,650–₱9,500 in recent events) (mnlconcertscene.com ) (mnlconcertscene.com ). Many concerts and fan events sell out, so it’s wise to watch official announcements. SM Aura shows typically offer tickets through the mall’s official ticket office (physical outlets and online sales outlets). For big or popular performances, tickets go on sale weeks or months in advance, often with early-access presales via fanclubs or card promotions. Follow the event promoters or the official mall channels for sale dates and booking details.
Tickets and Booking
Tickets for Samsung Hall concerts and SMX events are usually sold through the mall’s official ticketing channels (the on-site box office and authorized ticket outlets in SM malls). There is no public online reseller link needed – check announcements from the event promoter for exact on-sale dates. Buyers should register early; hot-ticket shows often sell out quickly. Typical ticket tiers range from general seating to VIP packages. For example, some Thai artist concerts recently offered balcony tickets (~₱3,500) up to VIP passes (~₱9,500) (mnlconcertscene.com ). Fans often queue at the mall’s box office on event days or buy online via the official SM Tickets system. Credit card promotions or fan club preseats may allow early access to sales.
Ticket pricing varies by performer: local acts or indie bands may charge a few hundred pesos, while international pop and K-pop acts can be several thousand pesos. Fansplanners should monitor social media and ticketing announcements after shows are announced. For sold-out shows, be wary of unofficial re-sellers and always prefer the official box office. SM Aura generally offers several pricing tiers (front, middle, balcony) and occasionally standing-room options if the seating is reconfigured (tickets will note “General Admission” if any).
Seating and Layout
Samsung Hall layout: This is an indoor performance hall with one main seating floor. It features fold-away (retractable) chairs covering about 1,700 sqm, accommodating roughly 1,000 guests when fully seated (www.ticketmax.ph ). The stage is at one end (north side) with a raked auditorium below. The hall can be reconfigured (seats folded) to create an open floor for standing concerts or special setups. All seating is assigned for ticketed concerts – there is no general admission standing pit in normal configuration (sold-out fan events may open some of the rear floor sections general-admission). The best views are usually mid-center: too close to stage can strain the neck, and side corners are farther off-axis.
Viewing tips: Front and center section seats give closer interaction with performers. Mid-auditorium seats offer balanced sightlines and sound. The Samsung Hall’s sound system is professionally installed for concerts; seats along the aisle may hear a slight side-balance of speakers. If available, the front rows of the upper balcony (if opened) offer a panoramic view. When in doubt, aim for the middle of the orchestra section near aisle edge. Used seats are cushioned with a clear sight of the stage.
The Deck and Skypark: Adjacent to Samsung Hall on the 6th floor is “The Deck,” an open-air terrace/bar area with elevated city views (www.wazzuppilipinas.com ). It’s a great spot for pre-show gatherings or photos, though attendees must return indoors for the performance. Above the hall (5th floor) is the lush SkyPark , a multi-tiered garden with sculptures, fountains, and dining. Visitors can explore the SkyPark before/after shows – it’s one of the venue’s standout features (a.osmarks.net ). (The Glass Pod structure on the SkyPark roof hosts occasional exhibits, another unique event space.)
Getting There and Parking
Location: SM Aura Premier is at 26th Street corner McKinley Parkway, Bonifacio Global City, Taguig (a.osmarks.net ). The main entrance is on McKinley Parkway (west side of the block). For mapping, that’s on the north end of BGC near Market! Market mall and the new BGC bus terminal.
Public transport: There is no direct train line to BGC. The closest MRT station is Ayala (MRT-3, Buendia Station) in Makati. From Ayala Station, ride the free Bonifacio Transport system (BGC Bus) or a regular bus/jeepney bound for Market! Market – get off at Market, then walk 2 blocks south and a block west to reach SM Aura. Alternatively, take jeepneys that circulate along McKinley or C5 avenues (look for signs to BGC/Market). A quick Uber/Grab taxi from Makati or from nearby Ortigas or Makati/Mandaluyong costs ₱100–300 depending on traffic. BGC itself runs its own Bus Route (commonly called the “Liner” or BGC Bus) which stops at Market! Market (2-minute walk to Aura). At night, ride-share services and city taxis are plentiful to and from BGC.
Parking: SM Aura has a multi-level covered parking garage (basement levels and first floor). As of 2024, weekday parking is ₱60 for the first 4 hours and ₱20 for each additional hour (www.taguigeno.com ). On weekends and holidays there is a flat ₱60 rate (unlimited) (www.taguigeno.com ). Overnight parking past 3:30 AM incurs a ₱300 fee, and lost tickets carry a ₱200 fee (www.taguigeno.com ). (Note: parking rates can change; always check posted rates on arrival.) BGC offers priority parking for persons with disabilities (PWD) and senior citizens – show a valid ID to get reduced rates (slvrdlphn.com ). Valet service is not offered, but attendants help at the departures. Entrance to the parking is from the eastern (back) road, while the main drop-off point is at the front driveway on McKinley Parkway (a.osmarks.net ). Taxis and Grab cars often stop briefly at the first-floor taxi stand there.
Disabled access: The entire mall and its event spaces are wheelchair accessible. Ramps and elevators connect all levels, including the SkyPark and Samsung Hall. The SMX Convention Center specifically complies with Philippine accessibility law – it has reserved PWD parking, accessible restrooms, wheelchair lifts and ramps (www.smxconventioncenter.com ). Samsung Hall offers wheelchair spaces in the auditorium. Building staff and on-site security can assist customers needing help with seating or movement.
Inside the Venue
Upon entry (through the mall or dedicated event entrance), expect a modern, tree-lined lobby with high ceilings. SM Aura’s architecture incorporates natural light and art installations. Security guards may perform bag checks before large events. The vibe is upscale and relaxed – visitors often mention the mall feels more like an art gallery than a typical shopping center. Live performances often feature branding and lighting, giving a polished concert feel. The commercial areas remain open, so you may see shoppers, diners and families on other floors just below or above the hall.
Concessions and dining: In-mall dining options abound. On Samsung Hall’s level (6th floor) you’ll find cafés and fast-casual restaurants (e.g. coffee shops, pizza, sandwiches) for quick snacks. Major eateries are on the SkyPark levels above – standout choices include TWG or Dennis Coffee (for coffee and pastries), and the Food Hall by Todd English , a multi-cuisine buffet and bar (www.smprime.com ). Popular casual spots include Japanese tonkatsu shops (Yabu Katsu), Asian noodle houses (Lugang Café, Japanese Ramen), and international chains. If you prefer a full meal, the rooftop SkyPark neck-up has several sit-down restaurants with skyline views (www.smprime.com ). There are also snack bars in the cinemas (popcorn, drinks). If you have tickets, arriving early for a bite is easy – the mall opens at 10 AM and the all-day food court upstairs is accessible anytime before or after a show.
Restrooms and facilities: Clean restrooms (including gender-neutral stalls) are located on each floor. SM X tends to have extra accessible stalls as per law (www.smxconventioncenter.com ). Family shoe-changing stations are near major restrooms. There is no separate coat check kiosk – visitors typically store items under wheelchair seats or with friends. For concert events, expect portable merchandise tables set up in the lobby (selling posters, shirts, CDs). The venue is fully air-conditioned (both mall and Samsung Hall). Mall management provides free Wi-Fi in public areas (look for “SM-Network” wifi). Cellular coverage is excellent (all major Philippine networks have strong signal). You can usually access maps and ride-share apps without issues.
Nearby Amenities
Dining and pre-show: As noted, SM Aura itself hosts high-end and casual restaurants. Just outside the mall, BGC offers a wide choice within walking distance. Bonifacio High Street (a 5-minute walk north) is lined with restaurants, bars, and cafes – from fine dining to street food. For example, there are well-reviewed ramen and sushi spots, a Tex-Mex cantina, a craft-beer pub, and local Filipino tapas bars. The nearby Uptown Mall and Greenbelt/Forbes Town Center also have dozens of eateries. For a quick bite, the BGC Sunday Market (if it’s Sunday) is around the corner with street food vendors.
Bars and nightlife: After a show, the area is lively but not rowdy. Several bar lounges are within a short drive or walk: The Iron Fairies (artsy cocktail bar in Burgos), or the rooftop lounges at Shangri-La The Fort hotel. For a late-night snack, fast-food franchises (Jollibee, McDonald’s) in BGC and 24-hour convenience stores also remain open.
Hotels nearby: Good hotels are plentiful. The nearest luxury lodging is Shangri-La The Fort (an 8-minute walk or quick ride) and The Ascott BGC (same block, a 3-min walk). Midrange hotels include Seda BGC (2 blocks away) and The Suites at Global City. Marriott Manila (The Suites) is also in BGC. Budget friendly hostels and inns line the inner streets. If you choose to stay in Makati or Ortigas, the BGC bus or taxis to SM Aura run 24/7 so you won’t be stranded after late shows.
Arrival time: For events, arrive at least 30–45 minutes early. The mall opens at 10 AM daily, but evening performances typically open doors around 6–7 PM for an 8 PM show. Early arrival avoids parking queues and lets you get refreshments or merchandise without rushing. On game or taxi: If leaving late, note that the last BGC Bus routes end before midnight, so plan a Grab/taxi for post-midnight travel from BGC. Taxis line up at the corner of 26th Street, or you can queue at the official taxi stand in the basement of SM Aura (accessible via the north-east entrance road).
What Makes This Venue Special
Unlike a standard mall or arena, SM Aura blends upscale retail with civic and cultural spaces. Architecturally it’s eye-catching – its flowing curves and glass dome (the “Pod”) look like modern art (www.smprime.com ). The SkyPark is one of the Philippines’ largest rooftop gardens, making shopping feel integrated with nature. SM Aura was Taguig’s first SM mall, symbolizing the rise of BGC as a lifestyle district. It even houses government offices (Social Security System, PhilHealth, etc.) in its office tower, meaning Filipinos run errands and shop in the same complex (a.osmarks.net ).
For entertainment, Samsung Hall is relatively new among Philippine concert venues. Artists appreciate the intimate 1,000-seat size – big enough for atmosphere but not stadium-crowd anonymity. The hall’s “state-of-the-art” description is warranted: it opened with an inaugural show in 2013 featuring Norway’s D’Sounds and quickly brought international indie acts like Explosions in the Sky and Metric in late 2013 (www.wazzuppilipinas.com ). Locals celebrate such shows as milestones; many feel the mall has “put Taguig on the map” for culture. The venue is often praised for its professional staff and clean, comfortable seating.
Culturally, it houses the Chapel of San Pedro Calungsod – a modern white chapel honoring a Filipino saint – making it both a shopping and spiritual landmark. The blend of faith, art, greenery, and commerce gives SM Aura a unique character. Frequent “firsts” happen here (first IMAX in Taguig, first branch of certain international stores (www.smprime.com )). These details and the community events hosted (from art fairs on the SkyPark to Christmas light-ups) create a sense that SM Aura is more than a mall – it’s a community hub for modern BGC.
Visitor Tips and Information
Accessibility: SM Aura is wheelchair-friendly. There are ramps and elevators from all entry points to every floor, including the SkyPark and Samsung Hall. Accessible parking is typically reserved near the entrance (as per BGC practice). Restrooms include handicap stalls (www.smxconventioncenter.com ) and seats can be reserved for wheelchair users in the hall. If you need assistance, security or staff (wearing SM green ID tags) will gladly help. The Chapel also accommodates wheelchairs.
What to bring: Carry your ticket (printed or e-ticket) and a valid ID. Small bags are okay, but large backpacks might be asked to check in at the door. Bring a light jacket or shawl – the mall and hall are heavily air-conditioned. It’s wise to download your ride-share app beforehand if you’ll need it, as taxi queues can form after shows. Laptops are not needed unless you’re working in cafes; there’s free Wi-Fi (SM SUPERMALLS network) but seating near power outlets is limited.
Prohibited items: No outside food or drink (except bottled water) inside the concert hall. Professional cameras with detachable lenses, audio/video recording devices, laser pointers, and any weapon are disallowed. Most concerts ban light sticks unless provided by the event. Smoking is only allowed in designated outdoor areas or parking levels. Dress is casual – fancy dress isn’t required, but avoid overly revealing or provocative outfits out of respect for other guests. Many visitors wear comfortable attire and shoes suitable for stairs and walking around the mall.
Common pitfalls: Don’t arrive at the last minute. Parking and security lines can take 15–30 minutes on event nights. The mall is large; if meeting friends, pick a designated landmark (like the main atrium fountain or a café by the entrance). If attending a daytime event (roof launches, exhibits), note SM Aura’s regular hours (10 AM start). Also check event specifics: some shows (especially fan conventions or expos) may start earlier or stretch late. Finally, be aware of BGC’s usual traffic: avoid the last trucks of the day, and on Sundays the district has “Sunday bike lane” hours (affecting north-south traffic).
FAQs about SM Aura
Where exactly is SM Aura Premier located?
SM Aura Premier sits in Bonifacio Global City, Taguig at the corner of 26th Street and McKinley Parkway (a.osmarks.net ). Its main entrance faces McKinley Parkway, across from Market! Market mall. The address is often given as 26th St. cor. McKinley Pkwy, BGC, Taguig City.
How do I get to SM Aura using public transportation?
The nearest train is the MRT-3 Buendia (Ayala) Station. From there, take the BGC Bus or a jeepney heading to Market! Market (a major nearby mall). SM Aura is a 5–10 minute walk north from Market! Market. Alternatively, city buses and UV Express vans run from key points to Market! Market or McKinley roads. Taxis and ride-shares (Grab) are plentiful in Metro Manila – just direct the driver to “SM Aura, BGC.” Within BGC, look for BGC Bus stops; routes like the inner-city loop stop just a block away.
Is there parking available at SM Aura, and what are the fees?
Yes – SM Aura has an on-site multi-level parking garage. As of early 2024, the weekday rate is ₱60 for the first 4 hours (then ₱20 per hour after) (www.taguigeno.com ). On weekends and holidays it's a flat ₱60 all day (www.taguigeno.com ). Overnight parking (past 3:30 AM) costs ₱300, and lost tickets incur a ₱200 fee (www.taguigeno.com ). (Policies may update, so check posted rates on arrival.) BGC offers parking discounts for senior citizens and persons with disabilities when IDs are shown (slvrdlphn.com ). Reserved PWD spots are typically near the entrance.
What is the Samsung Hall, and how many people does it hold?
Samsung Hall is the dedicated performance theater on the 6th level of SM Aura (www.wazzuppilipinas.com ). It is a state-of-the-art 1,000-seat auditorium (with retractable seats for flexibility) (www.ticketmax.ph ). Concerts, band shows and fan events are held here. The hall’s amenities include a large stage, professional lighting/sound, and an adjacent open-air deck (“The Deck”) with city views (www.wazzuppilipinas.com ) (www.ticketmax.ph ).
How can I buy tickets for events at SM Aura?
Tickets are sold through the mall’s official ticketing channels. Typically, you can purchase tickets at SM Aura’s box office (on event days in Samsung Hall) or at authorized SM ticket outlets in other malls. Many events also sell tickets online via SM’s official site (no need to search third-party vendors). Keep an eye on announcements from the event organizer or SM Aura’s social media for on-sale dates. Popular shows often offer presales (fan clubs, credit card promotions) ahead of the general sale.
What kinds of events are held at SM Aura?
SM Aura is multi-purpose. Samsung Hall hosts concerts (local and international artists, K-pop fan meets), dance/musical performances, and school/band tours. It’s popular for pop, rock, and acoustic shows that suit a 1,000-capacity venue. The SMX Aura on the 3rd-4th floors holds conventions, trade expos, corporate seminars and weddings. The mall itself hosts seasonal events (holiday launches, art exhibits in the SkyPark) and regular shopping mall activities (fashion shows, promotions). Check the Mall Events calendar for ongoing programs.
How long do concerts at Samsung Hall typically last?
Concert lengths vary by performer but usually run 1.5–3 hours including opening acts and encores. If there are multiple bands/acts, plan on up to 3 hours. There is often a short intermission for theater-style shows. Doors usually open 30–60 minutes before showtime (often around 7–8 PM start on weeknights, earlier on weekends). To avoid rush, arrive when doors open so you can find your seat and purchase snacks.
What are the seating arrangements and best seats at Samsung Hall?
Samsung Hall is primarily reserved-seating. There are no general-admission areas in the normal layout – ticket holders get a printed seat number. The best seats depend on preference: Center and middle rows typically give the most balanced audio and sightlines. If you prefer being near the stage, try front-center seats (but note performers’ heads may block part of the view for some). For a wide view, seats in the middle of the hall (back of center section) work well. Wheelchair holders and those needing extra space should ask for the hall’s accessible sections when booking.
What special features does SM Aura offer to visitors?
SM Aura is known for its high-end atmosphere. It features the SkyPark – a sprawling rooftop garden with eateries and artworks (a.osmarks.net ) – and a design inspired by natural forms (www.smprime.com ). Unique amenities include the indoor Chapel of San Pedro Calungsod (offering daily masses) and an IMAX movie theater (4th floor) (a.osmarks.net ). For concerts, the adjacent outdoor “Deck” lounge provides open-air views of the skyline (www.wazzuppilipinas.com ). Overall, visitors say SM Aura feels like a modern cultural space rather than just a mall.
Are outside food or drinks allowed at Samsung Hall events?
No – similar to most concert halls, SM Aura prohibits outside food and beverages in Samsung Hall. Only sealed bottled water may be admitted. There are concession stands and nearby shops at the venue selling snacks and drinks (popcorn, bottled drinks) before and during shows. Food orders can also be placed ahead to pick up on your way in.
Is photography or video recording allowed inside Samsung Hall?
Typically, no professional cameras or video recording is allowed – only personal camera phones or compact cameras without large lenses. Flash photography or recording audio/video is usually prohibited at concerts (it’s distracting and sometimes against the artist’s request). Some family or community events may be more lenient, but always assume “no photos” during performances unless explicitly stated by the promoter.
Are there age restrictions for events at SM Aura?
Age limits depend on the event. The mall is family-friendly, and many concerts and films are open to all ages. Some concerts (especially late-night shows or certain fan meetings) set a minimum age (often 7 or 12 years) or 18+ policy; this will be noted in the event regulations. If children attend, they still need a valid ticket. The Chapel welcomes all ages for services. In general, there is no strict dress code, but patrons should wear decent attire (no beachwear or offensive clothing).
Does SM Aura have facilities for persons with disabilities?
Yes. The entire SM Aura complex is designed to be PWD-friendly. It has reserved parking spaces and ramps at entrances, wheelchair-accessible elevators, and enlarged restroom stalls (www.smxconventioncenter.com ). Samsung Hall has wheelchair spaces inside the auditorium. The SMX Convention Center’s accessibility features (ramps, lifts and correct-height fixtures) are in compliance with disability laws (www.smxconventioncenter.com ). If you need assistance, mall security and staff (SM Cares volunteers) are trained to help PWD guests navigate the venue.
Is Wi-Fi or mobile signal available at SM Aura?
Yes – SM Aura offers free Wi-Fi (the “SM Supermalls” network) in common areas. Coverage extends inside Samsung Hall lobby but may be limited during shows (as is common in theaters). Cellular signals (3G/4G/5G) from all major Philippine carriers penetrate the mall well, so using apps or making calls inside is reliable. If you need connectivity during an event, plan to set up apps (ride-share, restaurant reservation) before entering the hall.
What are SM Aura’s operating hours?
SM Aura is open from 10:00 AM to 10:00 PM daily (www.smsupermalls.com ). Individual stores and restaurants follow these hours (some cafés may close earlier or remain open later). Samsung Hall events often occur in the evenings; the theater doors open around 30–60 minutes before each show. The chapel on the SkyPark also has its own schedule (usually daytime masses). Always check specific event timing, but for general visits the mall hours above apply.
