About The Williamsburg Hotel
The Williamsburg Hotel (now known as Arlo Williamsburg) is an eight-story boutique hotel and events destination at 96 Wythe Ave in Brooklyn. Opened in 2017, it originally offered 147 guest rooms and suites . The hotel’s striking brick-and-glass exterior and signature rooftop “Water Tower” lounge have made it a local landmark . Renowned New York design firm Michaelis Boyd created its interiors, blending reclaimed wood, exposed brick, steel and bold pops of color for an edgy industrial-chic vibe . (Even the original rough-hewn wood floors and warehouse windows were preserved as part of the decor .) In 2023 the property was taken over by Quadrum Global and reopened on Sept 12, 2023 under the Arlo brand , but it remains celebrated for its skyline views, rooftop pool, and event spaces. The venue includes five distinct event areas (the largest is a 6,500 sq.ft. ballroom) and a mix of bars and lounges .
Events and Programming
The Williamsburg Hotel has hosted a wide range of performances and happenings. Its grand ballroom has been used for concerts, weddings, corporate galas and special series like the candlelit classical concerts (a “Candlelight” series on famous film scores, pop tributes and jazz standards) . On weekend nights the Mirror Bar (lobby lounge) regularly hosts DJs and dance parties – for example, the house DJ “Tony Deep Disco” spun deep house/disco sets for late-night guests . The hotel also historically booked comedy shows, storytelling events, fitness workshops and even ceramic art classes . Since the 2023 rebranding, programming includes themed pop-up events (e.g. “Emo Christmas – NYC” parties) and collaborative music showcases curated under the Arlo After Dark series . Ticket prices vary by event: intimate club nights may be free or have a small cover fee, classic concerts and special performances often range from about $30–$60 per ticket.
Tickets and Booking
Tickets for shows at The Williamsburg Hotel are typically sold through the event organizers or the hotel’s official channels. There is no traditional box office at the venue, so guests generally buy tickets online in advance (look for the hotel’s event calendar or authorized ticketing outlets). Popular events (like candlelit concerts or holiday parties) often sell out quickly, so it’s wise to sign up for any mailing list or official announcements. For highly anticipated shows, presales may be offered to email subscribers or fan clubs. If an event isn’t sold out, a small number of tickets might be available at the door, but arriving early is recommended. In general, expect mid-range pricing: for example, Candlelight concerts are often around $40 each, while club events or resident DJ nights may cost $15–$30 or include a cover charge. Special packages and VIP tables (with bottle service) can cost more.
Seating and Layout
The Williamsburg Hotel’s main indoor event spaces are laid out over multiple floors. The centerpiece is the grand **Ballroom** (6,500 sq.ft) with 30-foot ceilings and chandeliers . This offers a large flat floor that can be set theater-style or banquet-style; it seats about 250 with space for dancing, or up to 500 standing . For smaller gatherings, the **Mirror Bar** (first-floor lounge) is an intimate “jewel-box” space lined with floor-to-ceiling mirrors. It totals 1,660 sq.ft and accommodates roughly 70 seated guests or 120 standing . Upstairs on the roof is the iconic **Water Tower** event deck – a glass-walled structure offering panoramic skyline views. This space is about 960 sq.ft and fits about 25 people seated, or about 70 standing . Other usable areas include the Sungold restaurant (1,250 sq.ft, 60-seat capacity) and its adjoining **Lobby Bar** (3,000 sq.ft, seats 40 or 250 standing) plus an outdoor courtyard (1,050 sq.ft, 25/40 capacity) that can also be programmed . In a concert configuration, expect the ballroom to use theater-style rows or open dance floor; the best acoustic and sightlines are near the center front of that room. In standing-room gigs, arriving early will secure a place up front. The rooftop and patio areas have open-air seating around the pool deck and a fenced balcony (guests often crowd near the railing or around cabanas for the best view).
Getting There and Parking
The Williamsburg Hotel is located at **96 Wythe Ave** (at North 10th Street) in Williamsburg, Brooklyn. Driving, you would take Wythe Avenue or nearby streets; however, the hotel has **no on-site parking**. The closest public garage is the City Parking lot at 25 Kent Ave (between N12th-N13th St), roughly a 2-block walk; overnight rates there are about $47+ per night for a sedan . Street parking is extremely limited, so valet or garage parking is advised. Most guests and locals rely on rideshares (enter 96 Wythe Ave for drop-off) or public transit.
By **subway**, take the L train to Bedford Avenue station. From Bedford Avenue you can walk north on Bedford to North 10th and then west on Wythe (~0.4 mi, about a 7–8 minute walk) . The G train at Nassau Avenue is also nearby (0.5 mi/10-minute walk) . Several bus routes stop along nearby Bedford and Wythe: B32, B39 and B62 serve the local area . The NYC East River Ferry’s North Williamsburg landing (at 10th St & Kent Ave) is about a 1-mile walk (~10 minutes) and provides a pleasant approach along the waterfront . For airport travelers: JFK Airport is ~13.5 miles (~45 min drive), LGA is ~7.3 miles (~30 min drive), and Newark (EWR) is ~28 miles (~60 min drive) . Taxis, Uber/Lyft and the bike-share network (Citi Bike docks are on Bedford and N 12th nearby) also serve the area. Late at night, the L and ferry run 24/7, and there are plenty of carservices or yellow cabs available. In short, **public transit (L subway or ferry)** and ridesharing are the easiest ways to reach the hotel.
Inside the Venue
Upon entering, guests are greeted by a stylish lobby and concierge desk. The **Lobby Bar** (known as Sungold) and restaurant are on the ground floor – a contiguous space of red-leather banquettes and an open kitchen that transitions into a lounge with velvet sofas and crystal chandeliers . This bar area is accentuated by a large street-art installation by local artist Eric Rieger . Also on the lobby level is the Mirror Bar (with its intimate seating under chandeliers) and easy access to restrooms. Elevators, including freight elevators for event setups, run from the lobby to all upper floors and the roof.
Food and drink are readily available on-site. The Sungold restaurant offers a seasonal Mediterranean menu (run by Chef Michael King) and casual dining; the Lobby Bar serves craft cocktails, beer and wine throughout the day . In warm months, the rooftop pool deck has full bar and cabana service – a 40-foot pool with lounge chairs where guests can order snacks and specialty cocktails (the hotel advises booking pool access times for hotel guests) . For large events, catered food may be arranged in the ballroom (there is a banquet kitchen) and the first-floor patio/outdoor area provides an al fresco option. Other amenities include a fitness center and free Wi-Fi in public areas. Coat check (often paid) is generally available for big-ticket shows.
Nearby Amenities
Williamsburg is packed with eateries, nightlife and lodging just steps from the hotel. Along Bedford Avenue (a few blocks away) are dozens of restaurants and bars – highlights include Lilia (Italian pasta and seafood), St. Anselm (wood-fired steakhouse), Xixa (modern Mexican), and the weekend Smorgasburg food market at the waterfront park. The neighborhood also has casual options like pizza at Barano, coffee at Devoción or Blue Bottle, and beers at Brooklyn Brewery (just north on N 11th St). For pre- or post-show drinks, local favorites include Maison Yaki (rooftop lounge at Hotel Indigo) or The Hoxton’s rooftop bar.
There are several other hotels within walking distance: The historic Wythe Hotel (on Wythe at North 10th) is right around the corner, The William Vale (111 North 12th St) is two blocks north, and The Hoxton is on North 12th next door. Budget travelers might consider the nearby Pod Hotel or AirBNB options further south. If you arrive early, explore McCarren Park (one block north) or East River State Park (three blocks north) for a quick walk. For late-night transit, subway and ferry service operate overnight, and Bedford Ave remains a lively strip after shows.
What Makes This Venue Special
The Williamsburg Hotel stands out for its blend of historical charm and modern luxury in a cool Brooklyn neighborhood. The building was a 1910s industrial structure and retains authentic character (exposed brick, a water tower lobby lounge, uneven hardwood floors) which contrasts with hi-tech touches like elevator access to the rooftop deck . Its rooftop Water Tower bar is especially unique – a glass-enclosed lookout where guests can sip cocktails with panoramic Manhattan views . Internally, no two guest rooms are alike; each is richly textured with leather, brass, and playful art accents, a signature of Michaelis Boyd’s design . Over the years the hotel has also become a cultural hub: it was quickly nicknamed an “iconic Brooklyn party spot” for its lively rooftop soirées and high-profile events . The hotel’s history (including a 2022 bankruptcy and rebirth as Arlo in 2023 ) adds to its story. Moreover, famous artists and celebrities are known to stay or perform here (and the Candlelight series has featured everything from classical to R&B tributes ). Local patrons love the large, dramatic event spaces – the soaring-ceiling ballroom in particular has hosted many weddings and galas – and tourists are drawn by the unbeatable views. Altogether, the Williamsburg Hotel offers both distinctive style and a prime Williamsburg location, making it both a practical event venue and a memorable destination.
Visitor Tips and Information
Accessibility: The hotel is ADA-compliant. It has elevators to all floors and accessible rooms (e.g. a roll-in shower queen room) . The ballroom and lobby are wheelchair-accessible (ground level) and the Water Tower rooftop has elevator access . If you need any special assistance or seating, contact the hotel in advance.
What to Bring: Always carry a valid photo ID – you must be 21 or over to check in at the hotel and to purchase alcohol. Outside food or alcohol is not allowed. Cameras and smartphones are fine for photos (Candlelight shows allow photography so long as it’s non-flash), but avoid bringing large bags or professional video equipment unless pre-approved. The dress code is generally casual chic – most guests wear smart casual or club attire (no flip-flops or swimwear outside the pool area).
Security and Policies: Expect a routine bag check for large items. The venue enforces a no-smoking policy indoors (by NYC law), with any smoking confined to outdoor patios. The minimum age to enter the bars or night events is 21 (for alcohol), though many concerts and daytime events are open to all ages (minors should always be accompanied by an adult). Late arrivals may still be admitted at seated shows if seats remain, but to be safe arrive 15–20 minutes early once doors open. Finally, tipping bartenders and coat-check staff (if used) is customary in NYC.
Connectivity: Free Wi-Fi is available throughout the hotel’s guest rooms and public spaces (ask the front desk for the network and password). Cell service is usually reliable (T-Mobile/Verizon/LTE) on the terrace and indoors. There is no public payphone or voicemail at the venue, but a help desk can contact guest rooms if needed.
What is the current status of The Williamsburg Hotel?
The Williamsburg Hotel has rebranded and reopened as Arlo Williamsburg as of September 2023. It continues to operate in the same 8-story location at 96 Wythe Ave, Brooklyn, retaining its event spaces and rooftop pool .
Where can I buy tickets for shows and events?
Tickets are generally sold through the official event organizers or the venue’s own website. There is no public box office, so you should purchase online in advance. Check the hotel’s events calendar or social media for links. For example, Candlelight concert tickets are bought via affiliated promoters, and special parties may be on sale through press releases or email lists.
What public transit goes to The Williamsburg Hotel?
The easiest subway is the L train to Bedford Avenue (about a 7-minute walk, 0.4 miles, north to North 10th St) . The G train at Nassau Avenue was 10 minutes away (0.5 miles) . Multiple buses serve the area on Bedford/Wythe (B32, B39, B62) . The NYC East River Ferry stops at North Williamsburg (10 min walk) . Rideshares and taxis can drop off on Wythe Ave at N 10th St.
Is there parking available?
No – there is no on-site parking. The venue suggests the nearby City Parking garage at 25 Kent Ave (2 blocks east) which charges around $47/night for a sedan . Street parking is very limited and metered. Many guests use ride-share or public transit instead.
What is the capacity of the event spaces?
The hotel has roughly five main event spaces in total . The grand Ballroom (~6,500 sq.ft.) seats about 250 with a dance floor or 500 standing . The Mirror Bar lounge is 1,660 sq.ft. (about 70 seated or 120 standing) . The rooftop Water Tower space (960 sq.ft.) holds 25 seated or ~70 standing . An attached restaurant/lounge (Sungold, ~60 seats) and outdoor patio (25 seats) add more lounge capacity .
Are children and pets allowed?
Children are generally welcome at public daytime events (the concert series often allows kids), but check each show’s rules. Alcohol service areas (bars) require guests to be 21+. Pets are not allowed in most indoor areas or events by NY law, except for service animals. Service animals are permitted with proper ID and certificates if needed.
Is the hotel wheelchair accessible?
Yes. The property has elevators to all floors and at least one accessible guest room with a roll-in shower . Event spaces like the ballroom are on ground or elevator-accessible levels. Restrooms and the rooftop deck are reachable by elevator. If you need specific accommodations, contact the hotel ahead of time.
Are there food and drink options inside the hotel?
Yes. On-site dining includes Sungold , a modern Mediterranean restaurant on the lobby level, plus the Lobby Bar (a cocktail lounge with velvet seating) . The Mirror Bar (lobby lounge) is also a full bar with cocktails and wine . In summer, the rooftop pool has full bar service and a menu for poolside snacks . All serve alcohol and light fare throughout the day.
What items are not allowed on premises?
In general: no outside alcohol or illicit substances, no weapons of any kind, and no professional audio/video gear without permission. Large backpacks or suitcases may be asked to be checked. Personal cameras/phones are fine (for many events, non-flash photography is allowed). Smoking is prohibited indoors by law (designated outdoor areas only).
Is smoking allowed at the venue?
No smoking is allowed inside the building or event spaces (NY state law). Smoking is only allowed outdoors on open terraces or the courtyard. Electronic cigarettes/vaping follow the same rules. Guests are asked to use lobbies and restrooms for brief smoke breaks (using the patio or streets) – otherwise the hotel’s indoor spaces are non-smoking.
What are the door times and tips for arriving early?
Event door opening times vary, but typically doors open 30–60 minutes before a show. For general admission events, arriving when doors open ensures the best floor spots. For seated concerts, arriving 5–10 minutes early lets you find your seat. Late arrivals may be seated at a suitable entry point. If unsure, ask ahead – some shows permit entry at any point before intermission.
Are there age or ID restrictions?
Guests must be 21+ to check in as hotel guests or to drink at any bar. All attendees at age-restricted events must show valid photo ID. Many musical or daytime events at the venue are all-ages, but bars and late-night lounges are strictly 21+.
Is there a dress code?
There is no formal dress code for entry. Guests usually dress “city casual” or smart casual for shows and dinner. Avoid beachwear, gym clothes or slippers. For evening events, many opt for trendy or cocktail attire. Basically, wear something you feel good in ― the hotel is upscale chic, but flexible on style.
Does the hotel have coat check or lockers?
Large events and busy nights typically offer a coat check (usually for a small fee or donation). If you have bulky coats or bag, use the checkroom. Otherwise there are no permanent lockers. Many guests leave jackets on chairs during shows or hang them on provided racks. For valuables, use your room’s safe or carry them with you.
Can I bring my own food or drink?
No. Outside food or alcoholic beverages are not permitted in the hotel or at events. The venue has multiple dining and bar options on-site to purchase food and drinks. You may bring personal non-alcoholic bottled water. Snacks or meals must be consumed from on-site restaurants or catering.
Can non-guests use the rooftop pool?
The rooftop pool is primarily for hotel guests, who can book time slots for free. Non-guests can often reserve day passes or cabanas through third-party services like ResortPass (when available and in season). Note that the pool is seasonal and usually closed in fall/winter ; it reopens each summer for guests and day-pass holders.
Are cellphone cameras and photography allowed?
In general, yes. Smartphone photos (without flash) are allowed at most shows (especially candlelit concerts). Flash photography and professional cameras are often prohibited during performances. At private events (weddings, corporate), check with organizers. If in doubt, ask security upon entry – they’ll let you know any restrictions.
How early should I arrive before an event?
Plan to arrive at least 15–30 minutes before the event’s start time. Early arrival is helpful for finding parking or queueing at the door (especially for popular shows). For general admission concerts, arriving when doors open secures a better standing spot. For ticketed seating, giving yourself extra time allows for parking, check-in, and getting to your seat without rush.
What should I do with large packages or instruments?
Large items like musical instruments or equipment must be arranged with management in advance (for performers only). Guests are discouraged from bringing large packages or luggage. In limited cases, coat check may hold smaller bags. Otherwise, keep belongings to personal items that fit under your seat or at your feet.
