About The SSE Arena, Wembley
The SSE Arena, Wembley (now officially OVO Arena Wembley) is a major indoor arena in Wembley Park, North West London. It opened in 1934 as the Empire Pool – a 200×60 ft Olympic–sized swimming pool built for the 1934 British Empire Games . Engineered by Sir Owen Williams, its roof uses massive concrete arches (at 236 ft span the largest in the world then ) so that there are no interior pillars blocking the view. This innovative reinforced-concrete structure earned Grade II listed status in 1976 . With the pool deck converted to a flat floor, the hall now seats about 12,500, making it London’s second–largest indoor arena after the O₂ . It has hosted historic sports and entertainment: Olympic swimming (1948) and boxing in the old days, and from the 1950s on it became a legendary concert venue. The Beatles, Led Zeppelin, Bowie, Pink Floyd, Queen, The Who, ABBA and countless others have played here over the decades . In 2018 the arena even premiered the Queen biopic *Bohemian Rhapsody* (honouring Freddie Mercury’s Wembley legend) . Today it is the live-event heart of Wembley Park, hosting music tours, comedy, sport and TV shows. Over its life it has been known as the Empire Pool (1934–1978), Wembley Arena (1978–2014), The SSE Arena under a 2014–2024 naming deal , and as of 2022 it is OVO Arena Wembley. Its combination of history, iconic concrete design and modern facilities makes it a unique cultural landmark in London.
Events and Programming
OVO Arena hosts dozens of events a year across genres. Popular British and international acts routinely play here – for example, pop stars like Olly Murs and Ricky Gervais (comedy) have dates in 2025 . World-class concerts include rock, pop, indie, R&B and K-pop artists. Recent years have seen everything from London arenas firsts (K-pop solo star IU broke records here in June 2024) to specialized shows. Big-name music events have included MTV’s Europe Music Awards 2017 , pop and rock tours (U2, Twenty One Pilots, Duran Duran, Coldplay and others), club nights (Five Seconds of Summer in 2022), and family shows (Disney On Ice and pantomimes). The arena also hosts unique spectacles: in Jan 2020 it staged the largest UK event of its kind (the Global Siyum HaShas, a major religious gathering) ; it has run televised New Year’s concerts (with KSI, Craig David, etc., on BBC Big Bash 2024 ); and in late 2024 it even held a huge 90s/00s dance-pop night and a live score of *Nightmare Before Christmas* . Sporting entertainment is also on the calendar – from WWE/NXT wrestling shows to Misfits boxing bouts (e.g. KSI vs Joe Fournier). Tickets range widely: cheap seats (upper tiers) may be around £20–£30, while front stalls or premium packages can be £80–£100+ plus fees. Access to rush titles (fan clubs, credit‐card presales) is recommended for big acts.
Tickets and Booking
Most tickets are sold online through the venue’s official partner (AXS) or its box office. OVO Arena’s website notes “AXS is our official ticketing partner. Book in advance to make sure you get the tickets that you need,” with options to use a mobile–ID e-ticket . In practice, you simply select your seats and pay online (a face value plus service fees). The Box Office at the arena is also open on event days (typically from about 1–2 hours before showtime until shortly after doors) . For accessibility, there’s a dedicated booking line and a policy that one personal assistant ticket is free with proof (for eligible guests) . Policies: do not buy tickets from unofficial resellers – use only the arena’s site or its authorized outlets. Seating is tiered (and sometimes general-admission on the flat floor). Ticket age rules apply: for most shows children under 15 must attend with an adult (see below). Prices change per event; average gigs list nosebleed seats from ~£20–£30, main-floor/back-of-stage £40–£60, front stalls or boxes double that or more. Box office and online tickets include the mandatory fee in the displayed price .
Seating and Layout
The arena is laid out in a bowl around a flat main floor. For concerts, this floor is usually standing‐room only (general admission); other events may put seats on floor. Surrounding it is a steeply raked lower tier (about 20-30 rows) and an upper tier above that. Sightlines are generally excellent: because of the cantilevered roof there are no supporting columns to block views. The middle sections of the lower tier (e.g. blocks around the centre) typically give the best balance of proximity and acoustic clarity. In fact, fans say “great view from any seat” – one attendee noted that being in block N11 (mid-level, central) still had “a fantastic” sightline . Even seats at the extreme ends or corners tend to see the stage clearly (though a soundboard or equipment may obstruct fully sideways seats). Tips: mid-row in Lower Tier 2 (sometimes labelled Row K–P) is widely regarded as sweet spot. The very front help energy for floor shows, while higher rows give full scope of lighting effects. Some reviewers advise earplugs: the PA system is powerful and at high volumes can “make the microphones get distorted” , so sensitive ears may prefer a slight distance or ear protection. The venue also has premium zones – above the main concourse there are lounges (Sky Lounge, Amex OVO Lounge, Coors Lounge) reserved for VIP tickets with their own seating bars . Be aware that latecomers may require assistance; seating is numbered but entry to rows may be dark once the show is on.
Getting There and Parking
The SSE/OVO Arena is on Engineers Way, Wembley Park (postcode HA9 0AA) . It’s well connected: Wembley Park tube station (Metropolitan & Jubilee lines) is about a 10‐minute walk , and Wembley Central station (Bakerloo/Overground) is ~15 minutes on foot. Chiltern Railways serve Wembley Stadium station (a similar distance). For cars, the arena lies just off the A406 North Circular . Wembley Park has numerous 24-hour car parks (Red, Blue, Green, etc). These “official event car parks” are CCTV-secured and marshalled on show days . Pre-booking is strongly advised (book via the Wembley Park parking site) so your vehicle is registered and entry/exit is smooth . Disabled drivers: Blue Badge bays are in the official car parks . Non-official lots (local pay lots) exist but are smaller and less secure; we recommend official lots only. Drop-off: a wheelchair drop-off/pick-up point is on Lakeside Way (by the South West/VIP entrance) . Note this private road has a 15-minute limit, and if jammed cars may have to wait or stop ~120m away . Ride-hailing or taxis usually let out on Lakeside Way or Olympic Way (be prepared to queue on busy nights). Bus routes (e.g. 18, 83, 223, 297) run nearby – check TFL for diversions on event days. Tip: if many events coincide (e.g. at the Stadium next door), expect heavier traffic and trampling on the tube; allow extra time, or use buses/bikes alternative.
Inside the Venue
Expect standard arena entry procedures. Security is tight: all guests pass through metal detectors/Evolv sensors (without needing to remove small items) . Bag checks are strict – bring only essentials. The official bag policy forbids any bag over ~30×40×20cm or backpacks . Small clutch bags are allowed; there are no left-luggage lockers on site, so plan accordingly. Drinks: you cannot take in outside food or drink . Free water fountains (“water towers”) are on the concourses , so bring an empty bottle if you need water. Inside, you’ll find multiple concourse stalls selling hot food (hot dogs, burgers, pizza, nachos, etc.) and snacks, plus bars serving beer, cocktails, wine, soft drinks and coffee . Note: *cashless* payments only – all outlets accept cards (no notes or coins) . The full menu often includes vegan/vegetarian options. In the main foyer and concourses there are dropped-height counters for accessible service . Merchandise and program stalls (official items only) are usually on the concourse; a review noted these had lowered counters to serve wheelchair users . Restrooms are plentiful on each level and generally well-maintained – one visitor praised that “the venue was clean, including the toilets” after a show . There are also baby-changing and accessible toilets with hoist facilities on each concourse. Amenities like coat-check may not be available, so “travel light” is advised. Helpful staff are interspersed through the arena (though some fans have complained of inconsistent guidance). Lighting is modern LED, and Wi-Fi is not provided (expect using your own mobile data). Most patrons download either the OVO Arena app or AXS app which can alert you to door times and gate info . Be prepared for loud sound: the PA system is high-quality concert-grade, so it fills the hall with deep bass and crisp vocals; if you’re sensitive to noise, earplugs can help. For accessible needs: all seating levels are reachable by public lifts, and accessible seating zones (with space for one helper) are located in the tiered sections . An infra-red hearing assistance loop is installed – receivers are loaned at venue entry with a refundable deposit . Attendees with assistance dogs are welcome (notify staff if the dog cannot be accommodated in the auditorium) . Service “challenge 25” policies apply at bars: if you look under 25 you’ll be asked for ID when buying alcohol .
Nearby Amenities
Wembley Park offers plenty of options for dining, drinking and lodging. Right outside the station is Boxpark Wembley , a trendy permanent street-food mall in shipping containers. It has around 20 vendors and bars – you can grab tacos, burgers, kebabs, sushi bowls, churros dessert and more . Other local restaurants include Pasta Remoli (authentic Italian pizzas) and Bread Ahead bakery, as well as various sandwiches and coffee shops. The precinct (London Designer Outlet and Olympic Way) has family-friendly eateries and sports bars. Pubs near the stadium (e.g. The Torch, The Barley Mow, or Boxpark’s pop-up bars) serve pre-show drinks. For accommodation, there are several hotels within a short walk. The Hilton London Wembley (4-star) is directly adjacent across Lakeside Way, with a pool and gym. Wembley Park tube plaza has a Premier Inn and a Novotel, both popular for event parking and 24h dining. The Village Hotel has rooms with leisure facilities. (Tip: hotels fill up on big event weekends, so book early.) After a late concert, buses and the tube run regularly – the Jubilee line operates through the night on weekends, and night buses (e.g. N18, N83) serve the area. Walking out, Olympic Way closes to cars on match/show days, so exits are on adjacent streets. Taxis and rideshares can meet you at the designated drop-off lanes, but be patient during rush-out. Overall, Wembley Park has a vibrant “matchday atmosphere” – if you arrive a couple of hours early, you’ll find lively terraces and queues at food stalls, and it’s a good chance to soak up the local buzz before the show.
What Makes This Venue Special
OVO Arena Wembley stands out for its blend of history, design and atmosphere. Architecturally it’s a rare surviving example of 1930s engineering – its huge concrete-arch roof (with an open-glass peak) was cutting-edge, and it still looks modern despite being almost 90 years old . No other London venue has its combination of “Empire Pool” heritage and rock-concert vibe. Culturally, it has been the springboard for legendary shows: Beatles-era polling at the Empire Pool, ABBA’s six-night sold out run (a triple live album) and Queen’s emotional return shows , to modern spectacles like global DJ sets and world-music tours. Its Grade II listing underscores its innovation “virtont technological virtuosity” . Locally, the arena helped anchor the Wembley Park regeneration. It’s integrated into a district with the new stadium, shopping outlets and residential projects, making the whole area a unique live-entertainment hub. Performers often comment that OVO Arena’s audience feels “warm” and intimate compared to larger venues – many artists end up playing several dates here (for example Olly Murs did a 3-night stand in 2019). The on-stage proximity (no deep pit) and excellent sightlines mean even in upper stands you feel involved. In short, SSE Arena Wembley is both a storied historic landmark and a modern live-entertainment powerhouse. Fans and artists alike love its heritage (you’re literally standing in an old Olympic pool) and its cutting-edge production facilities. The venue’s unique history, iconic arched roof and “electric” vibe are often cited as what make it special to Londoners.
Visitor Tips and Information
• Accessibility: The arena is fully step-free with lifts to all levels . Wheelchair spaces with companion seats are available (book in advance) . If you have an access need or assistance dog, contact the arena early; staff can arrange a free PA ticket for eligible customers . Infra-red hearing receivers are lent out at reception . Arrive Early: Doors often open ~60–90 minutes before start. Security can be thorough (bags checked) so allow 30min at least to enter. Late arrivals are admitted at pauses. If attending with others, decide a meeting point (signal indoors can be weak). Bag Policy: As noted, bring only small personal items – large bags or rucksacks will be refused . You cannot store them there. Security Checks: As advertised, people pass through Evolv scanners . This is safe even if you have a pacemaker or medical implant. You will likely have a pat-down of outer pockets. Feel free to ask questions – staff are usually helpful. Food & Drink: You may not bring drinks or food inside (medical exceptions allow a small bottle of water) . The arena offers free water fountains, so fill up once seated. Bars and kiosks sell beer, cocktails, snacks and hot meals . Expect premium snacks (arenas typically upcharge a bit). Card payment only (so don’t search for cash machines – there usually are none inside). Dress & Gear: There is no formal dress code – casual is fine. The building is fully covered so your clothes mainly combat the queue (it can be cool outside even if warm inside). Wear comfortable shoes (standing events involve a flat concrete floor). Strobe lighting and fog machines are common in concerts; if you have epilepsy or asthma you might want to choose a seat further back. Bring earplugs if you prefer lower volume – live sound can be intense . Children: Under-15s must have an adult , and under-13s may not go on the standing floor . Check show listings: some family events (pantos, Disney) allow younger kids, but many rock/pop concerts are rated 14+. Always double-check age rules before buying tickets. Phones & Cameras: Smartphone photos/videos are usually okay (unless noted on the ticket), but no professional cameras or gear with detachable lenses are allowed . Selfie-sticks and GoPros are banned. It’s wise to screenshot your e-ticket and also save it to the official app in case of connectivity issues. Failing to C-show: If your show is cancelled or postponed, the arena will issue refunds or exchanges as per their policy (check the terms online). Typically they only refund if a change is *major* (headline artist withdraw, etc) . Common Mistakes: Paper tickets – these days everything is digital. Organisers won’t admit duplicates. Try to sit in your assigned section. If in doubt, staff at any turnstile or guard can direct you. Misc Tips: It can get hot and crowded during the show – drink water. Note the pub/bar scene around Wembley Park; if you enjoy queueing with locals, you can explore food stalls or games. Check a map for which exit to use (Arena vs Stadium areas) – the entrances are labeled (Door 1 Main Entrance, etc.). Finally, have fun! Many fans say the energy of an SSE Arena crowd is memorable.
What is the seating capacity of SSE Arena Wembley?
The arena seats about 12,500 people in total . It’s usually configured as all-seated for sports or awards events, and around 12,500 for concerts. (For comparison, this makes it London’s second-largest indoor arena after The O₂ .)
Where can I buy tickets and do I need to pay extra fees?
Tickets are sold through the arena’s official channels (its box office and authorized online agents). The Arena partners with AXS for online sales, so purchasing there is recommended . You will pay the face value plus any booking fees (the published price usually includes the service charges, see the venue’s pricing info ). Avoid third-party sites to prevent inflated costs.
Is there a box office at SSE Arena that sells tickets on the day?
Yes. The venue operates an on-site Box Office on event days. It usually opens a couple of hours before showtime and closes shortly after doors open . You can buy last-minute or returned tickets there, but service fees apply and cash might not be accepted (it’s all card payments). Always check the event’s page for confirmation, as box office hours can vary.
What is the typical price range for tickets?
Ticket prices vary by act and seating. Generally, cheap upper-tier seats start around £20–£30, mid-tier seats about £40–£60, and front-floor or premium stands can be £80–£100+ . Highly popular acts sell out quickly and may command higher face values. Remember that advertised prices usually include service fees , so read the full breakdown before purchase.
Is there parking available at the venue, and do I need to pay?
Yes, Wembley Park has large official car parks (Red, Green, Blue, etc.) around the stadium. These are staffed and CCTV-monitored, but you must pre-book a space online for events . There is a fee (which you pay when booking). Blue Badge holders have accessible bays in the same official lots . Note these car parks fill up fast on big-event nights, so booking in advance is highly recommended . Driving in without booking or using smaller private lots is risky and often more expensive.
Which tube or train station is nearest to SSE Arena?
The closest station is Wembley Park (Zone 4). It’s served by the Metropolitan and Jubilee lines and is about a 10-minute walk from the arena . Wembley Central (Bakerloo line/Overground) is a bit further (15 minutes). Wembley Stadium station (Chiltern Railways) is also nearby. Use the Olympic Way exit and follow signs; the arena is well signposted from all these stations.
Can I be dropped off or picked up by taxi or rideshare at the venue?
Yes. The designated drop-off/pick-up point for accessible and ride-hail vehicles is on Lakeside Way, by the South West entrance to the arena . There is a 15-minute time limit there, so plan to be punctual. On very busy nights the road may close and cars may have to stop on nearby Olympic Way instead. Taxis can also stop on the fringe of the car parks to collect waiting passengers, though expect queues when big events end.
Is SSE Arena Wembley wheelchair accessible?
Absolutely. The arena is fully step-free with lifts serving all levels. Wheelchair spaces (with room for a companion) are located in the lower and upper tiers . There are dropped-height counters for food/merchandise . Restrooms include accessible toilets with hoists. Staff are trained for accessibility, and assistance dogs are welcome . If you book through the accessibility line you can secure the proper seating and a free assistant ticket .
Are children allowed inside SSE Arena Wembley?
Yes, children can attend, but with some restrictions. Any child aged 14 or under must be accompanied by an adult . Also, children aged 13 or under are not allowed on the standing-floor area during shows . (At family-oriented shows these rules are often relaxed, but for most concerts, kids must have seats in the stands.) Always check the specific event’s age policy when buying tickets to avoid surprises.
Where is the general admission (standing) area, and how does it work?
For concerts with standing tickets, the GA area is on the flat arena floor in front of the stage. These tickets let you stand and move freely during the show (often in front-row pits) once the doors open. There are no seats there, so arrivals pick any open space near the stage. If you have a seated ticket, your seat will be in the numbered lower or upper tier and you cannot stand on the floor. Sometimes events have a mix (some seated, some GA), so your ticket will specify which.
Which sections of the arena have the best view and sound quality?
Sightlines in this pillar-free arena are generally excellent. For concerts, many fans favour central side sections in the lower tier (e.g. rows around K–P) for a balance of proximity and full sound. Even back seats have an unobstructed view. One reviewer noted that mid-stands (block N11, row P) still gave “a fantastic” view . Floor standing (when available) puts you closest to performers. Be cautious with far-up seats: extremely high or behind the sound system can sometimes feel distant. Overall, mid-lower tier is a safe bet for most shows, offering great acoustics without being too far back.
Can I bring food or drinks into the arena?
No – outside food and drink is prohibited inside . The arena sells snacks, hot food and beverages inside. This rule is strictly enforced for safety and cleanliness (also to manage queue times). Instead, use the free water fountains (“water towers”) on the concourses if you need water , and consider eating beforehand or at nearby restaurants. If you have a medical need (diabetes, etc.), contact customer services in advance for arrangements.
What items are not allowed inside the arena?
The arena publishes a long list of banned items for security. Key ones: no large bags or backpacks (anything bigger than ~A3) , no weapons of any kind, no outside alcohol or drugs, and no glass or metal bottles . Also prohibited are professional camera equipment or tripods, selfie-sticks, laser pointers, fireworks/flares, large banners/flags, balloons, and more . In general, bring only small personal items in a hand-held bag. Violations will lead to refusal of entry or confiscation.
Are professional cameras or video recorders allowed?
No. The arena forbids professional photo/video gear – specifically, cameras with detachable lenses, tripods, video cameras, and GoPros . You may use your phone or small point-and-shoot to snap memories, but recording a whole concert is generally not allowed. Staff will check if your camera setup is compliant. This ensures no one blocks sightlines behind a big camera (important for other fans).
Is there free Wi-Fi at SSE Arena Wembley?
No, there is no public Wi-Fi advertised at the arena. Most users rely on their mobile data connection. (At large events, mobile networks may be congested, so it’s wise to have your ticket saved offline or in the arena’s app.)
Are there water fountains or taps inside the venue?
Yes. There are free drinking water “towers” (fountains) on the North and South concourses. This allows you to refill a bottle after clearing security . This is why outside drinks aren’t allowed – water is available inside at no charge.
Does the arena accept cash for food, drinks or tickets?
No – the arena is fully cashless. All bars, food stalls and box office transactions must be by credit/debit card or mobile pay . Even the arcade machines or game stalls (if any) use card-only payments. So bring a payment card or smartphone wallet.
Typically what time do events start and how early should I arrive?
Most evening concerts or shows begin between 7pm and 8pm. Doors usually open about 60–90 minutes before that. It’s best to arrive at least an hour before kickoff to clear security and pick up tickets or kit. For example, if a show is 7:30pm, expect doors around 6:00–6:30pm. The exact door time is listed on your ticket. Arriving early also avoids last-minute queues and lets you choose your spot or find restrooms beforehand.
Can I smoke inside the SSE Arena Wembley?
No. The venue is entirely smoke-free inside. Smoking is only permitted in designated outdoor areas (if any). This includes vaping and e-cigarettes – they are also banned indoors. If you smoke, do so well before entering (outside on the roads/sidewalk, away from doors) and allow time to pass before queues reform.
What’s the difference between Wembley Arena, SSE Arena, and OVO Arena?
They are all the same venue. “Wembley Arena” was the historic name. In 2014 it was renamed “The SSE Arena” under a sponsorship deal . In 2022 a new sponsor changed it to “OVO Arena Wembley.” So if you see tickets for any of those names, they refer to the same arena. Beyond naming, the venue and address didn’t change.
