About Secret Location
Secret Location is a mid-size live music club tucked in downtown Austin (ZIP 78701) – fittingly named to reflect its slightly hidden, “industrial-chic” vibe. The venue opened in the late 2010s and quickly became a staple of Austin’s nightlife, with high ceilings, exposed brick, ambient lighting and an open dance floor (www.ticketfairy.com ) (www.ticketfairy.com ). Reviewers praise its unique ambiance and state-of-the-art sound system: top-notch acoustics deliver “crystal-clear” audio even at high volumes (www.ticketfairy.com ) (www.ticketfairy.com ). Holding on the order of a few hundred guests (mostly standing room with some lounge seating) (www.ticketfairy.com ), Secret Location stands out from classic Texas honky-tonks by showcasing a broad range of styles – from indie rock and hip-hop to electronic dance music and soul (www.ticketfairy.com ). That diversity has helped it become a cultural hub; many locals say catching a favorite act here is a rite of passage, thanks to the venue’s lively atmosphere and excellent production quality (www.ticketfairy.com ).
Events and Programming
The calendar at Secret Location is packed with varied events nearly every week. You’ll find indie rock bands, hip-hop shows, electronic/DJ dance nights, theme parties and more – often on weekends and holidays (www.ticketfairy.com ) (www.ticketfairy.com ). Local and regional artists share the bill with touring acts, and the venue frequently participates in Austin festivals (for example, during 2025’s Hot Summer Nights festival it joined dozens of venues hosting 150+ acts (www.ticketfairy.com )). In short, programming is dynamic: one night might be an up-and-coming singer-songwriter concert, the next an EDM dance-party, holiday-themed rave or singer/rapper showcase. Cover charges tend to match the act’s profile: intimate local shows can be very affordable, often under $10, while bigger headliners typically run $25–$60 (mid-sized clubs in Austin generally charge ~$25–$50 (www.ticketfairy.com ) (www.ticketfairy.com )). Fans also look out for presales and fan-club promos – the venue’s email list and social media often share early-bird or group deals when popular shows are announced.
Tickets and Booking
Tickets for Secret Location events are sold through the venue’s official box office (when open) and authorized outlets. It’s wise to purchase online or at the box office well in advance for popular shows (www.ticketfairy.com ), since many concert nights do sell out. Larger events often go on sale weeks or months ahead, with occasional presales for mailing-list subscribers or fan clubs (www.ticketfairy.com ). Smaller or surprise shows sometimes have limited door sales if they do not sell out beforehand, but this isn’t guaranteed (www.ticketfairy.com ). In general, independent clubs like this price shows affordably: intimate local gigs can be less than $10, rising to about $20–$30 for regular touring acts, and $40–$60 or more for higher-profile rock or dance headliners (www.ticketfairy.com ) (www.ticketfairy.com ). To get tickets, follow Secret Location’s official announcements – signing up for the newsletter is often recommended to catch presale codes and avoid last-minute disappointments (www.ticketfairy.com ).
Seating and Layout
Secret Location’s main floor is generally open general-admission. Most concertgoers stand or dance in front of the stage, though there are a few benches and lounge seats around the edges and on raised platforms (www.ticketfairy.com ). Unusually, the club has multiple stage areas and chill-out lounges: for example, a main stage in a high-energy room, plus a side lounge or mezzanine that might host acoustic sets or DJ performances (www.ticketfairy.com ). This creates a multi-zone experience, letting guests wander between the lively pit and quieter seating areas. For the best view, front-center spots (the “pit”) put you right at the stage but can get very crowded (www.ticketfairy.com ) (www.ticketfairy.com ). If you prefer a balance of sightlines and sound quality, aim for the middle of the room. Side walls or extreme angles should be avoided, as speakers there can block your view or slightly distort the audio (www.ticketfairy.com ). Occasionally limited chairs or bar stools appear along the perimeter; arriving early helps snag one if you like to sit. In any case, Secret Location’s acoustics are top-notch throughout the space, so even farther-back spots still enjoy clear music (www.ticketfairy.com ).
Getting There and Parking
Secret Location sits in the heart of downtown Austin’s Entertainment District (roughly around 6th Street or Red River), so it’s easy to reach by any route into the city center. By car, take I-35 (or MoPac/Loop 1) into downtown and follow signs for 6th Street or Downtown. Paid parking garages and lots are available within a few blocks of the club – expect event rates around $10–$20 for the night (www.ticketfairy.com ). Street parking is limited and often metered late into the night, so most visitors opt for a garage or park-and-ride lot and then take a short transit or taxi. CapMetro public transit also serves downtown: several bus lines run on 6th Street and nearby roads, and the MetroRail Red Line’s Downtown Station (a 5–10 minute walk) connects from the north of the city. Rideshare/taxi drop-offs are convenient on side streets near the venue entrance; many people use the intersection of smaller streets off 6th and walk a block in (watch for posted loading-zone signs). After shows, late-night buses and the MetroRail (with extended hours) still operate, but if trains are winding down rideshares are plentiful and a good way to get home safely.
Inside the Venue
Upon arrival at Secret Location, standard concert-entry procedures apply: security will scan your ticket (printed or on your phone) and check photo ID (www.ticketfairy.com ). Bag checks or metal detectors are common, especially for larger shows, so having a small bag or purse is best. Dress code is casual – jeans, T-shirts, or trendy clubwear are all normal (www.ticketfairy.com ). The atmosphere is energetic but welcoming. Once inside, you’ll find a handful of full bars (usually 2–3) staffed by quick bartenders serving local craft beers and mixed drinks (www.ticketfairy.com ). It’s wise to buy drinks during quieter moments (or earlier in the set) since bar lines can get long. Simple snacks (chips, candy, soda) may be available at a concessions counter, but there isn’t a full kitchen – for dinner plan on eating beforehand or grabbing a bite from nearby eateries. Coat check (if offered) is generally inexpensive, or you can leave outerwear in a car or locker. Restrooms are placed on each level, so you usually won’t have to go far. The club’s high-powered sound and lighting rigs mean the show feels immersive from anywhere: colored spotlights and video screens often complement the music (www.ticketfairy.com ). If you need a breather from the crowd, the side lounges and mezzanines offer seating where you can still hear the show well. Most people carry only essentials (ID, phone, cash/cards) – the venue takes credit cards at bars, but having some cash speeds up your order (www.ticketfairy.com ). Note that photography rules are strict: professional cameras or video recording gear are usually prohibited, though phone snapshots without flash are normally allowed unless specifically asked not to (www.ticketfairy.com ).
Nearby Amenities
Secret Location is surrounded by classic Austin dining and nightlife. Within a few blocks you’ll find casual barbecue joints (think Texas brisket and ribs), Tex-Mex restaurants and taquerias, as well as brewpubs and laid-back bars – perfect for pre-show meals or craft beers (www.ticketfairy.com ). Coffee shops, sandwich cafes and donut shops in the area are great for a snack or morning caffeine before the evening’s events (www.ticketfairy.com ). Upscale steakhouses and noodle bars are also just around the corner if you want something more upscale before a big show. After the concert, late-night food trucks and pizza places often congregate on nearby blocks, so you can grab a slice or tacos before heading home (www.ticketfairy.com ). In addition, a variety of hotels lie within easy walking distance – downtown Austin has several major chains and boutique lodgings around 6th and 7th Streets, as well as the City Center area (www.ticketfairy.com ). If you plan to stay overnight or make a full weekend of it, booking your hotel well ahead of big concert dates is wise. Because the venue is downtown, some people find it fastest to park at their hotel or ride-share drop-off and simply walk in, avoiding heavier traffic on busy nights. One more tip: aim to arrive about 30–45 minutes before showtime (www.ticketfairy.com ). This extra buffer gives you a chance to park or come in from transit, wait through security, buy a drink, and claim your spot – ensuring you don’t miss the opening acts.
What Makes This Venue Special
Secret Location stands out in Austin’s live-music scene for its inclusivity and high production values. It deliberately features music beyond the city’s usual country and rock roots – you’ll hear genres like electronic, hip-hop, funk and indie that are less common on Sixth Street (www.ticketfairy.com ). By “shipping in” such diverse artists and giving them a quality stage and sound, the venue opens Austin audiences to new sounds. Equally, performers often rave about the acoustics and attentive crowds – shows here can be loud and energetic yet controlled, so the band isn’t overwhelmed (www.ticketfairy.com ). This combination of immersion and comfort has built a loyal following in the community. Economically and culturally, Secret Location also contributes to downtown vitality. Neighborhood businesses benefit from the late-night draw: local restaurants, bars and shops see extra customers on show nights. In fact, industry analysts note that small venues like this “revitalize underutilized spaces” and drive tens of millions in music-related commerce (www.ticketfairy.com ). All in all, both local music fans and visiting artists appreciate Secret Location’s atmosphere – it feels like a “big club” experience without losing that neighborhood, have-fun spirit.
Visitor Tips and Information
For accessibility, Secret Location offers wheelchair-accessible entry routes and seating. If you require special accommodations, contact the venue in advance or ask staff upon arrival – the club notes it “does have wheelchair-accessible areas” (www.ticketfairy.com ). Regarding entry: dress casually (jeans, T-shirts, trendy clubwear) (www.ticketfairy.com ). Carry a valid photo ID (anything with a photo) at all times – you’ll need it to prove age. Secret Location hosts mostly all-ages or 18+ shows, with only some very late-night events restricted to 21 and over (www.ticketfairy.com ). Always check the ticket’s age limit before coming. Security checks tickets/IDs at the door, and in general no outside food, drinks, or weapons are allowed (www.ticketfairy.com ). Caps, small purses or clear bags are acceptable, but large backpacks are discouraged (www.ticketfairy.com ). Phones are useful (your digital ticket and camera), but pro cameras or video recorders are banned – only phones for quick snapshots without flash are typically OK (www.ticketfairy.com ). Plan to arrive early: doors often open 60–90 minutes before the show until, so coming 30–45 minutes early ensures you can park, get through security, grab a drink, and find a good spot (www.ticketfairy.com ) (www.ticketfairy.com ). Finally, bring cash or card for drinks and snacks; having exact change or contactless ready speeds up bar service (www.ticketfairy.com ). Earplugs are recommended if you’ll be very close to the stage, since the sound system is powerful. And remember to be respectful: don’t block others’ views, keep conversations low during acts, and have fun immersing yourself in Austin’s live music scene.
What is the price range for tickets at Secret Location?
Prices vary by artist and day. Smaller local shows often cost under $10, while typical club concerts fall around $20–$30. Bigger touring acts or headline bands usually range from $25 up to $50–$60 (www.ticketfairy.com ) (www.ticketfairy.com ). Special events might be more, but Secret Location generally stays in this mid-range.
Where can I buy tickets for Secret Location events?
Ticket sales are handled by the venue’s official box office and authorized outlets. It’s best to purchase in advance online or at the box office when possible (www.ticketfairy.com ). The club also partners with local promoters and fan clubs for some events, so subscribing to newsletters or fan lists can give early access. Checking Secret Location’s official announcements and buying early ensures you get a ticket and avoid sold-out shows (www.ticketfairy.com ).
Does Secret Location sell tickets at the door?
Door sales are possible only if the event isn’t already sold out. Smaller gigs or last-minute shows sometimes offer on-site tickets, but for popular acts you should not rely on walk-up availability (www.ticketfairy.com ). If you hope to buy at the venue, check with the box office in advance on show day, and arrive early. Otherwise, your safest option is buying through the official pre-sale.
What is the capacity of Secret Location?
Secret Location is a mid-sized concert space. It holds on the order of several hundred guests (www.ticketfairy.com ). The main floor is mostly standing with a handful of lounge seats and some raised areas. In other words, it’s larger than a small bar but smaller than a large concert hall – roughly 300–500 people at full sell-out.
Is seating reserved or general admission at Secret Location?
Seating is generally general admission. Most tickets grant access to the standing area on the main floor. Secret Location has a few fixed benches or seats along the walls and on a mezzanine, but these fill up fast. If you want one of the limited chairs or a spot at the rail, arrive early – otherwise plan on standing in the GA crowd (www.ticketfairy.com ).
Where are the best spots to watch shows at Secret Location?
If you want to be up close, the front-center area near the stage gives the most immersive view and sound (www.ticketfairy.com ). However, it also gets loud and crowded. For a balance of sight and comfort, many find the center or back of the floor a sweet spot, where the sound is still clear and you have some space. Avoid standing directly behind speaker stacks or at extreme side angles, as these spots can muffle the audio (www.ticketfairy.com ). If seating is available, a central seat (or mezzanine area) offers unobstructed sightlines (www.ticketfairy.com ).
What are the age restrictions at Secret Location?
Most Secret Location events are either all-ages or 18+ shows (www.ticketfairy.com ). That means teens can attend with an adult for all-ages events. Some late-night or club-specific shows may be 21+ only. Every attendee must show a valid photo ID for age verification at the door. Children are allowed only at all-ages events (usually with an adult chaperone) (www.ticketfairy.com ). Always check the age policy printed on your ticket or event page before planning your visit.
What is the dress code for concerts at Secret Location?
Dress is generally casual and comfortable (www.ticketfairy.com ). Most guests wear jeans, T-shirts, party clothes or trendy club attire. You do not need to wear anything fancy, but many people like to dress up a bit for a night out. If a show has a special theme (like a decade party or costume night), the venue or promoter will let you know in advance. Otherwise, just wear what you’d normally wear to a club or concert – fun and relaxed is key.
Can I bring cameras or take pictures at the shows?
Secret Location follows the usual venue photo policy. Professional cameras (DSLRs, video cameras, recorders, etc.) are not allowed inside. Smartphone photos are generally fine as long as there’s no flash and you’re not interfering with others (www.ticketfairy.com ). If an artist specifically says “no photos,” be sure to respect that (security may remind you). In short: point-and-shoot phone pics for memories are usually okay, but any larger camera gear will be confiscated at the door.
Can I bring food or drinks into the venue?
No outside food or alcoholic drinks are allowed inside (www.ticketfairy.com ). Clubs like this don’t permit customers to bring in their own beverages or snacks. If you have dietary needs, eat beforehand or grab a bite outside – many good restaurants are nearby. You are welcome to bring small items like gum or mints, but anything beyond personal snacks/drinks will be stopped by security.
What parking options are available near Secret Location?
Downtown Austin parking can be tight, so plan ahead. Paid parking garages and lots operate by the block around the venue. For a concert evening, plan on roughly $10–$20 for parking in a nearby garage (www.ticketfairy.com ). Very limited metered street parking exists (and meters run late), so most people use a lot. An alternative is to park a bit farther and ride one block or take a short taxi/ride-share. If you prefer long-term, consider a park-&-ride lot on the outskirts and MetroRail or bus in.
How can I reach Secret Location by public transportation or ride-share?
Secret Location is centrally located in downtown Austin’s nightlife district. Capital Metro buses run frequently on 6th Street and nearby roads. The MetroRail Red Line stops around 8th–9th and Guadalupe (Downtown/Capitol Station), roughly a 10–15 minute walk north of Sixth Street. Taxi and ride-share services (Uber/Lyft) are very popular at night – drivers usually drop off on a side street near the venue to avoid 6th Street traffic. Just enter the venue’s name into your app. After the show, a ride-share can be the easiest way to get home, as there is almost always one available nearby in downtown Austin.
Does Secret Location have wheelchair-accessible entrances and seating?
Yes, Secret Location provides ADA accommodations. The main entrance and interior routes are wheelchair-accessible, and the venue explicitly notes that it "does have wheelchair-accessible areas" (www.ticketfairy.com ). If you need assistance, venue staff can help you find a good viewing spot. Feel free to call ahead for specifics, but generally the club meets modern accessibility standards for an indoor concert venue.
Are food or drink sold at Secret Location?
Yes. Inside Secret Location you’ll find multiple full bars offering beer, wine and cocktails (www.ticketfairy.com ). Bartenders serve local craft brews and mixed drinks (they move quickly but do get busy between sets). There is usually a concession stand or small snack bar with things like chips, candy and soda in case you need a quick bite (www.ticketfairy.com ). For a full meal, most people eat at nearby restaurants or food trucks before or after the show. Creative food trucks often park just outside the venue at night as well (www.ticketfairy.com ).
Where are the restrooms and coat checks located?
Secret Location has restrooms on each level, so you can usually avoid long lines by checking upstairs or below the main floor (www.ticketfairy.com ). As for coats, there is often a small coat-check near the entrance. It may or may not be staffed for every show, but when it is available it charges a modest fee in line with downtown clubs (www.ticketfairy.com ). If you carry a large jacket with you, consider using coat check or putting it in your car (or simply plan to stay warm inside!).
