About VegNonVeg
VegNonVeg is a boutique-style sneaker and streetwear store in Mumbai that doubles as a creative community hub. Founded in 2016 by sneaker enthusiasts, it was India’s first multi-brand sneaker store and quickly became known as “not just a store, but a meeting place for all sneaker lovers” . The name “VegNonVeg” itself reflects the founders’ philosophy – combining opposite tastes (one founder is vegetarian, the other non-vegetarian) into one shared passion . Inside the Khar West outlet you’ll find carefully curated limited-edition sneakers from brands like Nike, Adidas, Puma, Vans and more, along with original apparel and lifestyle products. The store’s interior is designed with an urban, industrial vibe – walls of exposed brick or concrete punctuated by graffiti-style art and sneaker displays, and even a small café area with seating. In many ways, VegNonVeg feels more like a pop-up gallery or youth cultural centre than a typical mall shop. Highlight features include rotating art installations, colorful mural work on the walls, and a signature green-and-red heart logo (half leaf, half flame) that symbolizes the brand’s blend of “veg” and “non-veg” cultures. As a part of Mumbai’s fashion and sneaker scene, VegNonVeg carved out a unique niche by championing inclusivity and creative self-expression – “bringing together different perspectives or tastes bound together by the love for sneakers and street culture” . Even the company describes itself as “culture-to-commerce,” blurring the line between retail store, art studio and event space .
When it opened, VegNonVeg filled a gap in Mumbai’s market. Before its arrival, dedicated sneaker boutiques were virtually unheard of in India . It introduced many local fans to sneakerhead culture: the walls are often lined with classic and limited-edition shoes, and strategic lighting and shelving make the products feel like museum pieces. The emphasis on community is strong – past store managers have said the goal is “to expose the audience here to the sneaker culture” and to provide a hangout spot for like-minded people . This spirit is built into the store’s “everyday” experience: visitors browsing sneakers or buying gear are the very crowd you’ll see at launch events or music nights later in the evening. In short, VegNonVeg matters to the local scene as a cultural incubator where fashion, art, food and music intersect in a welcoming environment.
Events and Programming
VegNonVeg isn’t just a retail shop – it regularly hosts events that bring together music, art, fashion and food. These events range from pop-up markets and designer collaborations to DJ nights and creative workshops. For example, in April 2025 VegNonVeg organized a “VNV Bazaar,” a pop-up style fair held at the store, featuring dozens of indie design stalls alongside live DJ music and street-food vendors . Attendees of that Bazaar browsed fashion accessories and jewelry from local makers, grabbed craft burgers and beverages from partner vendors, and danced to electronic beats. Similarly, the brand has put on themed “evening” events (sometimes called Kissa Evenings or Culture Nights) with curated playlists and guest artists. Occasionally VegNonVeg will tie into a festive release or deep collaboration – in mid-2025, for instance, they marked an anniversary by inviting urban artists and radio DJs to a dinner and music session celebrating seven years of the brand .
Music and Parties: On a typical week VegNonVeg may host a live DJ set or an intimate acoustic night on a Friday or Saturday. These are often free or low-cost events open to the public. The genres lean towards hip-hop, electronic, indie or retro beats. (Past events have featured guest mixes from popular Mumbai DJ collectives.)Cultural Pop-ups: Every few months the store turns into a micro-market. Artists, artisans and small brands set up stalls selling streetwear, graphic art, handcrafted accessories and related goods. These “VegNonVeg Presents” pop-ups (like the VNV Bazaar) usually run for an afternoon or evening and encourage mingling over food and drinks .Launch Parties and Collections: New sneaker or apparel drops are sometimes celebrated with launch events. Attendees might get first dibs at new releases or limited-edition collabs. Such events draw sneaker collectors and influencers and often feature special in-store offers.Community Workshops: Occasionally VegNonVeg teams up with local creative workshops or street artists (for example, design or graffiti workshops). These are less frequent but reflect the store’s role in nurturing Mumbai’s urban creative scene.
Notable past events include the store’s own launch party (celebrated with Bollywood guests and sneakerheads alike) and the media-covered launches in new cities (Kolkata, Bangalore, etc.). Recurring programming tends to cluster on weekends and in the evenings. By design, most of these events are intimate – capacity is limited to the small store space – so it’s common for “early bird” participants to be treated to freebies like branded stickers or snacks. Admission to most VegNonVeg events is modest: sometimes entirely ₹0 with simple RSVP via social media, other times a small token fee (for example, a paid ticket for a special workshop), typically under ₹500. Overall, events at VegNonVeg aim to be community-centric and inclusive, not formal high-ticket shows.
Tickets and Booking
Because VegNonVeg events are usually niche community happenings rather than mainstream concerts, the ticketing and booking process is informal. Most announcements are made through their official channels – typically the VegNonVeg website and Instagram page. To catch an event, the best strategy is to follow VegNonVeg on social media or subscribe to their newsletter. Events are often posted 1–3 weeks in advance. Some ticket sales (especially for larger paid events) might be handled through online event platforms or via third-party apps, but there is no consistent ticketing partner. More commonly, events are free entry with RSVP – you simply sign up on a Google Form or through Instagram DM. Occasionally, certain parties or workshops may require a nominal paid ticket, and those tickets will be obtainable either on the day at the store or via a simple online system.
VegNonVeg does not have a traditional box office or separate ticketing office. If an event does have a cover charge, payment is usually taken at the door. (In the past, some events partnered with the local online portal Insider or BookMyShow – for example, a 2019 stand-up comedy event was listed on TicketFairy as “VegNonVeg, Mumbai” – but this is the exception rather than the rule.) Generally, arriving a bit early on the event day ensures you can secure a spot. There are no formal VIP tickets or pre-sales beyond the public announcement posts. If you’re unsure about availability, you can enquire by phone or direct message, but keep in mind that store staff focus on in-store operations. The key takeaway is: stay plugged into VegNonVeg’s own announcements , as that’s where they release the final details on how to sign up for any given event.
Seating and Layout
VegNonVeg’s Khar venue is relatively compact. It occupies the first floor of a small building (above a salon on Dr. Ambedkar Road) . The layout is essentially a single open room: on the ground level is the retail showroom with footwear and apparel displays, and toward the back or side there’s a modest café/bar section. Early descriptions of the brand indicate a creative layout – in their Delhi store they even had a spiral staircase up to a café mezzanine – but in the Mumbai shop the flow is fairly straightforward. Most events are set up “in the round” rather than facing a proscenium stage. For a small gig or DJ set, the performer might set up near the shoe displays, with attendees gathering around on the shop floor.
Main Floor (General Admission): The center of the room (toward the front entrance) is open floor space. This is where people stand and socialize during events. If a DJ or band is present, they’ll usually perform at one end, making the center floor the equivalent of the audience area. For purely shopping visits, this main area also holds benches and displays – but during events it doubles as the mingle/crowd space.Cafe/Seating Area: Near the back or side of the store is a small café counter with a few stools or benches. This area is set slightly apart from the main event space, making it a quieter spot to sit. It’s a good choice if you want a break from the crowd or a view from behind. (Note: take care if there’s live music – heavy bass can travel through the space.)VIP/Performer Area: There is no formal VIP section. However, during ticketed or invite-only events, some guests may have reserved seating on the couch or high chairs near the café side, allowing them a closer view of performers. If you’re attending as a friend of the hosts or a special guest, you may find yourself included there. In general, though, seating is unassigned and first-come.Best Views: For music or performances, the best spots are usually up front near the performer’s setup. Being near the middle of the floor gives a balanced view and sound experience. The café side provides a good overall vantage if you prefer to watch from a distance. Note that lighting tends to focus on the DJ/performance area, so peripheral spots are slightly darker.Areas to Avoid: If possible, avoid standing right at the retail displays if there are lots of people – it can get cramped. Also, the immediate area in front of the registers or kitchen door (if open) is a high-traffic zone to avoid during busy times. Finally, keep clear of the stairs (if applicable) to keep the flow of foot traffic smooth.
Acoustics at VegNonVeg are typical of a small concrete room – sound can echo and bass will carry. It’s loud but not overwhelming, since the events are small. The vibe is more intimate than a club. If you attend a music event expecting a dance party, note that space is limited, so it’s more of a laid-back jam session than a full-on disco. For optimal experience, wearing comfortable shoes is wise (since you’ll be standing or moving through displays).
Getting There and Parking
Location: VegNonVeg is on Dr. B R Ambedkar Road in Khar West, Mumbai. The exact address is 317/3, 1st Floor, Dr B.R. Ambedkar Road, Khar West, Mumbai, Maharashtra 400052 . The shop shares the building with other small businesses (it’s marked on the road by a VegNonVeg sign above the entrance). It is open daily from 11:00 AM to 9:00 PM (all days) , so you can drop in any afternoon or evening.
By Train: The closest railway station is Khar Road on Mumbai’s Western Line. From Khar station it’s roughly a 10–15 minute walk (head east/southeast along Jhulemaria Marg/Dr. Ambedkar Road). Bandra station is a bit farther (about 2 km north), but it also connects to local buses and auto rickshaws that can bring you close. Local trains are an easy way to reach the area; just be aware that the shop is on the opposite side of the Western Express Highway from the tracks, so you’ll need to walk south from Khar Road station.
By Bus/Auto: A number of BEST buses run along Ambedkar Road and nearby Linking Road. Bus stops within a short walk can drop you off practically at the door. Early in the day, rickshaw drivers are common on Khar’s side streets – feel free to hail an auto to reach Dr. Ambedkar Road. Similarly, ride-hailing services (Uber/Ola) can drop you right at the store’s entrance. There is a small space at the front of the building where cars or autos can pull over.
Parking: Parking around VegNonVeg is limited, as Khar West has narrow streets. The store does offer some designated parking (often as valet or a small lot at the back) . On weekdays or early evenings you may be able to find metered street parking on adjoining roads. At weekend events, however, it’s safest to rely on public transit, rickshaws or ride shares, since parking spots fill up fast. Many visitors simply drive to a nearby paid lot or garage (for example, the Ramee Guestline Hotel in Khar has visitor parking) and walk a few minutes to the venue.
Transport Tips: It’s helpful to plan your trip around Mumbai traffic patterns. The Khar area can get congested during rush hour (8–10 AM and 6–9 PM on weekdays), so allow extra travel time if you’re driving. Coming by train or bus often avoids the worst jams. If you need to hike from the train, note that Khar’s Landmark is the Union Park Road junction near the clock tower; just follow signs for SV Road or Anhmedanagar towards Ambedkar Marg.
Inside the Venue
Upon entering VegNonVeg, expect a hip, laid-back atmosphere. There is usually no security check for daytime browsing. Staff members – often in casual streetwear – will greet you warmly. The floor is mostly concrete or polished wood, with colorful post-and-beam shelving showcasing shoes in well-lit glass cases. The higher-ceiling interior may feature hanging swag (sneakers, posters or graffiti art). The lighting is bright around merchandise, but softer (colored spotlights or strip LEDs) during events.
The general ambiance is energetic and modern. Popular music (hip-hop, indie, electronic) often plays on speakers. If there is a scheduled DJ or band, sound levels rise accordingly – but the overall vibe remains friendly, not overly rowdy. In quieter moments you’ll hear conversation and the hum of AC. The venue is 100% air-conditioned (especially welcome in Mumbai’s heat) .
VegNonVeg also has a small café counter or bar along one wall. Here you can order bakery snacks, sandwiches, and hot or cold drinks – think espresso, cold brew, and perhaps custom soda blends. In earlier descriptions, the store’s café was noted to serve pizza, sandwiches and coffee . Menu offerings may change over time, but at a minimum expect quality coffee and packaged snacks. The cafe area has stools or a lounge bench for seating. During event nights, the café is often staffed by outside vendors (for example, craft beer or local dessert stalls were brought in for community events ).
Amenities: VegNonVeg provides the basics. Restrooms (typically single-user, unisex style) are available, accessible via a door near the back. There is no formal coat check – coatstands or small storage may be offered during events, but not a full-service cloakroom. Wi-Fi is not prominently advertised, so assume it may not be publicly available (guests typically use mobile data). The store strongly supports cashless payments – it accepts all major credit/debit cards and digital wallets , making checkout easy.
Other services: There is no locked storage or lockers for personal belongings, so plan to keep bags with you. Smoking is prohibited inside. Staff can refill your water bottle (glass water fountain is usually at the café or restrooms). All visitors are welcome to take photos or record videos, and indeed many customers post selfies with the sneaker displays. Bring a spare tote or shopping bag if you plan to buy sneakers or apparel.
Nearby Amenities
VegNonVeg sits in Khar West, a well-populated suburb with plenty of urban amenities. A quick 2–5 minute walk will get you to Shiroli Hall or the local Farmer’s Market, which host restaurants and cafes. For pre-show dining, consider these local favourites (all within 3–5 minutes of the venue): the vegetarian-friendly Ima Brahma (South Indian thali), Prithvi Café (artsy hangout with coffee and snacks), or Mirchi & Mime (known for meat-free meals). There are also casual outlets like a Domino’s Pizza and small sandwich cafés on the block.
When it comes to bars and nightlife, Khar has a few craft beer pubs (e.g. Doolally or Woodside Inn) nearby on Warden Road. A short auto ride (or 10-minute walk) east to Bandra offers dozens more options – lively pubs, cocktail bars and late-night street food carts around Linking Road and Carter Road. If you plan to stay out late, these are the closest spots.
For visitors coming from out of town, there are a handful of comfortable hotels in Khar and Bandra. Khar’s Ramee Guestline (a 4-star hotel) and the boutique Capri hotel have reasonably easy access. More affordable guesthouses and Airbnbs stack the streets around Shivaji Towers and Lokhandwala (5–10 minutes drive away). Bandra’s hotel strip (below Bandra station towards Carter Road) is also easily reachable by taxi. Late-night travel home is generally safe with plenty of taxis and autos available; Bandra is a central cab-hub, and Uber/Ola service is reliable throughout Khar.
When to Arrive: To avoid lines, arrive at least 15–30 minutes early for any ticketed event. If you’re dining or shopping before a show, remember that popular cafes in Khar get busy around 7–8 PM. Plan accordingly. The venue itself opens its doors at the published event start time (check any invitation for “doors open”); staff often prefer not to admit people too far in advance as merchandise setup and soundchecks will still be underway.
What Makes This Venue Special
VegNonVeg is special because it’s more than the sum of its parts. Unlike chain retail stores, it tells a story and builds a culture. Architecturally it’s modest, but its identity, location and spirit give it character. Founded by people from diverse backgrounds (the “veg” vs “non-veg” duo) and later backed by Mumbai celebrity Sonam Kapoor Ahuja, the brand carries a bit of celebrity allure without feeling elitist. The interior design mixes urban grit with pop art – for example, previous stores have featured gold sequin murals celebrating sneaker culture – though in Khar the emphasis is on vibrant wallpaper, sneakers spotlit on pedestals, and the recurring heart-and-flame logo motif.
Culturally, VegNonVeg has contributed to Mumbai’s scene by creating a gathering place for youth culture. It has hosted launch parties for independent hip-hop artists, sponsored local sneaker clubs, and even curated mini-exhibitions on street art. In a city where mainstream venues (like auditoriums) dominate, a place like VegNonVeg is unique for focusing on subcultures. It plays on the city’s love of food, fashion and fusion – even its name is an inside joke that everyone gets – and so people remember it easily.
The store also has a ritual appeal: many regulars will tell you they’ve seen famous personalities drop by in casual visits. Bollywood actors and designers have appeared at store openings in Mumbai, lending a bit of glamour to the sneakers and streetwear on display. VegNonVeg’s loyal following means that when something big happens (like a new limited shoe release), there can be actual lines outside – a rare sight for India’s fashion boutiques. That mix of street cred and celebrity connection gives it an edge; it feels like “where something cool is always going on.”
Finally, the venue’s tradition of inclusive events means both artists and audiences “love” it. Artists enjoy the intimate vibe and the fact that they’re playing to fans who volunteer to show up, rather than a generic crowd. Audiences love it because even though it’s small and simple, it’s attentive. You can talk to the DJ between sets, chat with the owners about their latest sneaker haul, or barter for a sneaker down payment – experiences that bigger venues don’t give. In short, VegNonVeg is celebrated for turning a straightforward sneaker boutique into a local cultural landmark.
Visitor Tips and Information
Accessibility: The store is on the first floor with no elevator, so it is not wheelchair accessible. Visitors with mobility issues should call ahead to check if any accommodations can be made. Otherwise, plan for one flight of stairs to reach the main area.What to Bring: Carry a light backpack or bag for any purchases; big luggage or suitcases are unwieldy here. Bring a credit/debit card – while cash is accepted, the store encourages digital wallets and cards . Be sure to have your phone for RSVPs or tickets. Also bring photo ID if attending 18+ events (though most VegNonVeg events are open-age and family-friendly, some curated nights may have age limits). A power bank can be handy if you plan to snap lots of photos.What Not to Bring: No outside food or alcohol is allowed inside – VegNonVeg kindly forbids bringing in any external drinks or snacks. Smoking and vaping are also prohibited on premises. Large loose items (like umbrellas or backpacks) might be asked to be stowed, so keep belongings minimal. Pets are not allowed inside (service animals excepted).Photography Rules: General photography is allowed. In fact, the store encourages it! Feel free to take photos of the sneakers, store displays and even the café art. During events, be respectful: no flash photography of performers without permission, and follow any guidance the staff or DJs give (some events may request no video recording of sets).Age and Dress Code: There is no formal dress code – most people wear casual streetwear (jeans, sneakers, cool tees). The vibe skews younger, but all ages are welcome. For late-night events, you’ll see the same kind of youthful casual dress; nothing fancy required. The only age restriction would be if an event is 18+, which will be noted ahead of time.Arrival Advice: For in-store shopping, weekdays after 2 PM are quietest. For events, arrive at least 15–30 minutes early as space is limited. If you see a line forming, remember that standing-room events often fill up. When packed, the front door might be momentarily paused to let excess crowd out, so don’t worry if there’s a brief wait to re-enter after stepping out.Connectivity: There is usually cell reception inside (especially from Vodafone/Jio), so you can use mobile data for maps or social media. Wi-Fi may be spotty or reserved for staff. If you need internet, consider a personal hotspot.Catering: The in-store café has light fare. If you’re hungry, try their sandwiches, coffee or smoothies – they’re often quite good. Many visitors grab a bite before or after shopping. On event nights, a rotating lineup of food partners means you might find a local taco truck or dessert stall instead. Always check the VegNonVeg social posts to see if any special vendors will be on site.Shopping Tips: If you’re after a specific sneaker or apparel item, ask staff proactively. Some limited-edition items may be kept behind the counter and not fully displayed. The store can hold items for a short time if you need to step out and come back within the day. Also, VegNonVeg offers online shopping on its website – if you prefer browsing products online first, you can then come in and try them on.Safety and Etiquette: The crowd here is generally friendly and laid-back. Respect personal space on the floor. Keep your valuables secure, as you would in any crowded Mumbai venue. If attending a late-night event, let a friend or ride-share know you might finish late. The neighborhood is generally safe, but standard city-wise caution (lock your vehicle, watch your phone in public) is wise.Special Notice: Check event listings for any specific rules. For instance, some collaborative pop-ups might encourage you to bring items (like vinyl records to swap, or business cards to network). Occasionally the store will partner with local causes or charities – for example, you might be asked to donate a certain item at the next event. These are usually optional but add to the cool community feel.
Frequently Asked Questions
What is VegNonVeg and what can I do there?
VegNonVeg in Mumbai is a multi-brand sneaker and streetwear boutique that also hosts cultural events. Visitors come to shop limited-edition sneakers, apparel and accessories in a trendy setting. The store frequently doubles as a venue for DJ nights, pop-up markets and community events combining art, music and fashion . So you can browse sneakers by day and enjoy live music or a creative meetup by night.
How do I find out about upcoming events at VegNonVeg?
The best way to know about events is to follow VegNonVeg on social media or check their official website/blog. They announce new events (like DJ nights or pop-up bazaars) a week or two in advance. Often events are free with an RSVP; details on how to register are given in the announcements. You can also sign up for their newsletter if available. Since VegNonVeg emphasizes community, announcements usually go out on Instagram too.
Is there a ticket cost for VegNonVeg events?
Many VegNonVeg events are free to attend (just RSVP in advance), reflecting the community spirit. Some special events may have a small cover charge or ticket price, typically under ₹500, which is used to cover artists and vendors. Large launches or workshops might use paid tickets through an online platform. Specific events will state the cost if any. In general, expect most VegNonVeg gatherings to be very affordable or free .
How do I buy tickets or RSVP for a show?
When an event is announced, registration details are provided on VegNonVeg’s official channels. For free events you usually sign up via a Google Form link or DM (@vegnonvegmumbai) on Instagram. If there is a paid ticket, it may be available on an event platform linked from the announcement. There is no physical box office – if you miss online registration, ask at the store on event day. VegNonVeg staff can tell you if door sales might be available last-minute.
Where is VegNonVeg located and how do I get there?
VegNonVeg is at 317/3 Dr. B R Ambedkar Road, Khar West, Mumbai 400052 . It’s on the first floor above a salon, open daily from 11am to 9pm . The nearest railway station is Khar Road (Western Line), about a 10–15 minute walk. Many public buses also stop on Ambedkar Road or Linking Road nearby. Autos and taxis can drop you off right at the building. If driving, note that parking is limited; the store offers some parking (often valet-style) on premises , but it’s easiest to park a block away or use ride-hailing.
Is parking available at VegNonVeg?
VegNonVeg has very limited on-site parking. They list “parking” as an amenity , which usually means a small lot or valet space tied to the store. In practice, visitors often have to find street parking in Khar West (which can be hard at peak times) or use paid lots nearby. If you plan to drive, allow extra time to locate a spot or consider public transit, especially for evening events.
What should I wear to VegNonVeg?
There is no formal dress code. Most people wear casual, urban clothing and, fittingly, trendy sneakers (after all, it’s a sneaker store!). Jeans or streetwear with comfortable shoes is perfect. On event nights a smart-casual street style (jeans, jacket, sneakers) will fit right in. The venue is trendy but relaxed – you don’t need business attire or anything flashy. Just dress like you would to a cool art gallery or café.
Are there age restrictions at VegNonVeg?
Generally, VegNonVeg is all-ages. Children and teens are welcome, especially when accompanying adults for shopping or casual visits. For special events there might occasionally be an 18+ rule (for example, if alcohol is served or if it’s late-night), but these will be clearly noted in advance. If you’re unsure, check the event details or contact the store beforehand.
Is VegNonVeg wheelchair accessible?
Unfortunately, the Khar VegNonVeg is not fully wheelchair accessible. The store is on the first floor with stairs, and there is no elevator for public use. If you require wheelchair access, it’s best to call ahead and check if any accommodations (like portable ramps) can be arranged. Otherwise, expect that you’ll need to climb one set of stairs to enter.
Can I bring outside food or drinks into VegNonVeg?
No outside food or alcoholic drinks are allowed inside. VegNonVeg has its own café area and regularly features food vendors, so they ask that guests only consume items provided or sold there. Bottled water or sealed drinks are fine, but professionally catering your own snacks from outside is discouraged. You’re free to buy and eat items from the in-store café/counter.
What items does VegNonVeg sell?
VegNonVeg stocks a curated selection of multi-brand sneakers and streetwear. You’ll find popular models of Nike, Adidas, Puma, Reebok, Vans and more, often including limited-edition or hard-to-find releases. They also carry exclusive apparel such as jackets, tees and hoodies (often featuring VegNonVeg’s own logo or collaborations). All merchandise is focused on urban fashion – expect quality lifestyle products, not sports gear. You can also pick up branded caps, backpacks and other accessories. From time to time they drop special VegNonVeg label items (like graphic tees) that pay homage to the store’s theme.
Can I book VegNonVeg for a private event?
VegNonVeg’s space is quite small and is not primarily marketed as a private event rental. The store is usually open to public hours and their own event schedule. However, for branded launches or collaborations, the management has been known to host invite-only gatherings. If you’re looking to organize a private event (for example, a brand activation or private party), your best bet is to contact VegNonVeg management directly via their official communication channels. Expect that such bookings would be handled case-by-case, likely with a sponsorship or partnership model.
What is the origin of the name “VegNonVeg”?
The name comes from the backgrounds of the founders: one is a vegetarian and the other a non-vegetarian. They use this concept metaphorically for shoes and fashion – mixing different “tastes” or styles into one place. It’s a playful nod to inclusivity: just like people who prefer veg or non-veg food can come together, sneakerheads of all styles are welcome under one roof. In fact, past interviews confirm the founders explicitly chose “VegNonVeg” to reflect their contrasting diets and the idea that both can co-exist .
