About Seek
Seek is Queenstown’s newest nightlife venue, self-styled as an “Ultimate Adult Playground” . Housed at 12B Church Street (just off Beach St in the town centre) , it combines a lively sports bar with R18 entertainment under one roof. The owners are Calendar Girls – New Zealand’s leading adult-entertainment chain – so along with live sports on big screens and pub seating, Seek features topless shows, private karaoke rooms, a gaming zone and even an on-site adult novelty shop . With its May/June 2025 launch in Queenstown, Seek quickly became one of the most talked-about openings in town. It also markets itself as a blank-canvas event space (bookable for corporate functions, birthdays or cocktail parties ), making it unique in the local scene.
Events and Programming
By day and early evening, Seek operates much like a sports pub, streaming all major events – from All Blacks rugby and National League football to UFC, NBA and cricket – across multiple TVs . The atmosphere is casual with burgers, beer and sports chatter. After 9pm (Thursday through Saturday), the vibe shifts dramatically: the lights go down and Seek launches its trademark adult shows . Late-night entertainment includes Calendar Girls–branded cabaret performances and featured DJs. In practice this means a packed dance floor with big bass music (many reviews note its powerful sound system ) and exotic performances. Seek regularly hosts club nights with local electronic and drum’n’bass acts; past headliners have included Kiwi artists such as The Upbeats and Flowidus, as well as overseas DJs like Grafix (UK) and Sepia & ICKLE . The club also throws themed parties and works with promoters on touring shows, so the event calendar can range from house music nights to stag-party specials.
Tickets and Booking
Tickets for Seek events can be purchased through Seek’s official channels or local ticketing outlets. General admission (walk-up entry) is very affordable – typically NZ$30 for one person – and covers the late-night shows each evening. There are also premium packages for groups: for example, Seek advertises VIP booths seating up to 6 people for around NZ$1000 , and larger booth rentals (10 guests) at about NZ$1500. These include a dedicated seating area (often positioned near the stage or screens) with personal service. Popular shows tend to sell out well in advance, so tickets often go on sale a few weeks before the event and sell quickly. It’s wise to book early (sign up to Seek’s newsletter or social media announcements for presale alerts) if you want the guaranteed entry or a VIP reservation. Day-of tickets may be available at the door if an event isn’t sold out, and Seek’s single-admission tickets allow re-entry on the same night .
Seating and Layout
Inside Seek, the space is divided into a few distinct areas. The front section is a sports-bar style lounge with booths and high tables facing large LED screens . This section is great for watching live games or relaxing early in the evening. The back or central area is an open nightclub-style floor with a stage and catwalk. Around this stage are plush VIP booths for private groups – Seek’s booking page boasted that these booths have “the best seats in the house for screen & catwalk visibility” . In practice, a VIP booth means a raised leather lounge area right by the stage. General admission patrons stand or dance on the floor in front of the stage, which can get very lively once the DJs start. Off to one side there are private karaoke rooms (bookable by the hour) for small party groups, and there’s also an adjacent room housing the adult retail shop. Restrooms and coat checks are located near the entrance. In terms of acoustics, reviewers note that the club is very loud (Seek even offers earplugs for patrons) – good for a dance-club experience, but sensitive ears may want to sit toward the rear or use hearing protection. Overall, the best views of performances are from the VIP and front-floor areas, while the sports bar booths provide a clear line of sight to the screens and stage from a distance.
Getting There and Parking
Seek’s exact address is 12B Church Street in central Queenstown , just a short stroll from the Town Pier and Steamer Wharf. It’s very close to the heart of the CBD. If you’re coming by car, the nearest parking is the Church Street Wilson Parking garage (entry at 14 Church St) – it’s open 24/7 and starts at about NZ$3.50 per hour . That lot even has designated disabled bays. Other council-run car parks are within a few minutes’ walk (e.g. the multi-storey on the corner of Beach St & Church St). Wellington Street and Athol Street surface lots are slightly farther but cheaper ($2–$6/hr). Note that Queenstown charges are suspended each evening after 6pm and overnight , so if you time your visit for late evening, many public bays are free.
By public transport, Seek is very accessible. Queenstown’s Orbus bus network has multiple routes through town; notably, bus routes 1, 4 and 5 all stop close to Church Street . (These include the Frankton-Airport loop and the Arrowtown and Jacks Point lines.) The main Queenstown bus hub at Earnslaw Park/Beach Street is a 3–5 minute walk. Taxis and rideshares (Uber, Ola) can drop you right at the door of Church St. For reference, the Skyline gondola and popular bungy sites are nearby landmarks. There is no dedicated coach or long-term parking at Seek, so day-parking rates apply unless you park after 6pm when council lots become free .
Inside the Venue
When you step inside Seek, expect a dynamic atmosphere that shifts with the evening. In the early evening the mood is relaxed and friendly – sports fans gather over pints and pub grub (a modest bar kitchen serves burgers, wings and snacks while games are aired). Once the calendar turns to late hours (after 9pm on Thursday through Saturday), Seek’s vibe goes full club mode. The venue literally advertises that “when the clock hits 9, SEEK turns the lights down and the heat all the way up” . The lighting is club-style (strobe and coloured beams), DJ music or live beats pound through the sound system, and dancers take the stage. Bar service runs all night – the cocktail menu features typical pub bar drinks and shots – and the staff are known to be energetic (some reviews praise the bartenders as “legends” ). The club enforces a strict R18 policy at night, so you must show photo ID (NZ driver’s licence, passport, etc.) to enter the adult-entertainment area. Seek is entirely indoors (ice is on tap at the bar, but smoking is not permitted inside due to NZ law). Other amenities: restrooms are clean and located near the back, and there is a basic cloak check (free of charge) for coats or bags. There’s no official Wi-Fi or charging lockers, so plan on using your mobile network. In short: inside Seek you’ll find a modern lounge with sports and entertainment in one place, a friendly but high-energy atmosphere after dark, and most of the usual club facilities (full bar, booths, toilets) on site.
Nearby Amenities
Seek sits in Queenstown’s busy town centre, so plenty of food and lodging options are within easy reach. If you want dinner before your visit, downtown offers everything from fast casual to upscale. The famous Fergburger (for gourmet burgers) and Mrs Ferg Gelateria (desserts) are on Shotover Street just around the corner. For sit-down dinners, try Patagonia (Argentine grill) or Devil Burger (new-style burgers) on Church Street, or head a block to Fort and Duke Streets for spots like Botswana Butchery or The World Bar. Queenstown has many bars nearby too (Altitude Bar, Cow Bar, etc.), many within a 5-minute walk.
Hotels and lodgings are plentiful nearby – the Crown Plaza and Novotel on Beach Street are about a 3–5 minute walk from Church Street; closer still is the Lakefront Lodge and some motels off Man Street. Even the popular downtown backpacker hostel Wakatipu Highview is on Church St. In general, it’s wise to arrive 30–45 minutes early on event nights, as nearby restaurants can be busy and the parking lots fill up. Late-night bus service is limited, but taxis and rideshares run until 3–4am on weekends. Seek itself has a doorman later at night to manage the line, so plan your arrival with any dinner or pre-game accordingly.
What Makes This Venue Special
Seek is unlike any other Queenstown venue. It’s one of the first in town to combine a full-scale sports pub with an adult nightclub experience. That blend – airing live sports by day and hosting topless “Calendar Girls” shows by night – is genuinely unique in Queenstown and delivers an outsize dose of entertainment in a single location. The sleek, modern fit-out (reportedly a high budget interior) and the involvement of Calendar Girls give it a high-energy, upscale feel. Reviews from early visitors highlight the powerful sound system and top-notch DJs , making Seek the go-to spot for bass-heavy dance nights (true Drum’n’Bass aficionados have called it “the real D&B experience” ). It has quickly become a late-night anchor for Queenstown’s party crowd. Even the tagline on Seek’s site calls it “Queenstown’s boldest and most diverse nightlife experience” , which sums up its ambition. For locals and visitors alike, Seek stands out as a place where big-screen sports fans and party-goers intersect – a high-drama “grown men’s playground” in the heart of town.
Visitor Tips and Information
Plan on bringing valid photo ID (passport or NZ driver’s licence) to gain entry after 9pm, since all late-night shows are 18+. The door staff can be selective, so dress in clean, neat attire – think modern casual or clubwear (no beachwear or dirty tennis shoes). Shoes are required. Because it gets very loud, many regulars advise using the earplugs Seek provides , especially if you stay all night. Wallets and phones can be safely carried in your pocket; large bags are discouraged (the cloakroom will hold coats free of charge). Unless you’re in a booth package, seating is on a first-come basis – early arrival secures better positions (front of stage or corner booth). Cover charge is usually collected at the door (around NZ$30), so have cash or card ready. Girls and guys feel free to mingle – the crowd is typically a mix of local Kiwis and international travellers on holiday. No photography during the adult shows (it’s an R18 space, so just enjoy the performance instead of taking videos). Finally, the weather in Queenstown can be cool at night; if in doubt, bring a light jacket. All in all, Seek is straightforward to enjoy as long as you come prepared for a loud, late-night party atmosphere and check personal items at the cloak.
Frequently Asked Questions
What are Seek’s opening hours?
Seek is open 7 days a week from 5:00 PM until 4:00 AM . Late-night shows (by Calendar Girls) start around 9:00 PM on Thursday, Friday and Saturday nights , but earlier in the evening it operates as a sports bar and lounge.
Where is Seek located?
Seek’s address is 12B Church Street, Queenstown (postcode 9300) . This is in the town centre near the waterfront. It’s just off Beach Street, within easy walking distance of the Earnslaw Park bus terminal and Steamer Wharf.
How much is the cover charge or ticket price?
General admission to Seek’s late-night shows is typically around NZ$30 per person . This grants you entry to any R18 performance on that night (with same-night re-entry allowed ). In addition, you can reserve VIP booths (seating 6–10 people) for parties – these booths cost roughly NZ$1000–1500 for the night .
Are kids or minors allowed?
Seek is strictly an 18+ venue after dark. All late-night shows and the adult entertainment areas are R18 . Children and teenagers are not permitted inside once the nightclub is operating (after 5pm). You will be ID-checked at the door if you look under 25, so bring valid identification.
What public transport is available to get to Seek?
Queenstown’s Orbus bus network serves this area. For example, routes 1, 4 and 5 all pass near Church Street in the town centre . These include the Frankton–Airport–Downtown loop and the Arrowtown line. You can get off at a stop on Beach Street near Church Street, and it’s a short walk. The main Earnslaw Park bus terminal (Beach St Mall) is about a 5-minute walk from Seek. Taxis and rideshare services can drop you directly at the door of 12B Church Street.
Is there parking near Seek?
Yes. The closest paid parking is the Wilson Parking garage at 14 Church St (next to Seek) – it has 24/7 access and rates from NZ$3.50 per hour . There are also nearby council lots (e.g. the multi-storey at Beach/Church) charging roughly NZ$2–$6 per hour during the day. However, note that all council parking in Queenstown is free after 6:00 PM , so if you’re attending a night event you can often find free bays on surrounding streets or lots after dinner time.
What seating options are available at Seek?
Seek has a mix of booth seating and open areas. There are sports-bar booths along the front side, facing the big screens. In the club area there are VIP booths (for 6–10 people) around the stage and catwalk – these are sold as private tables and have “the best seats in the house” for viewing . Remaining patrons stand or dance on the open floor. There are no reserved seats in general admission, so it’s first-come among regular patrons.
Can I leave and re-enter Seek on the same night?
Yes. A one-night ticket to Seek allows you to exit and come back later that same evening. The venue explicitly notes that single-ticket holders have same-night re-entry , so if you pop out for food or fresh air you won’t have to pay twice.
Is there a dress code at Seek?
Seek does not have a formal dress code listed, but it’s a nightclub environment so smart-casual or clubwear is advisable. Generally, guests avoid sportswear, sandals or beachwear. As usual for an R18 club, make sure you have footwear on at all times. If you’re attending late at night (when it can be chilly), bring a light jacket – you can check it in at the coatroom. Overall, wear something you’d feel comfortable dancing in, but nothing too sloppy.
What forms of payment are accepted?
Seek accepts all major credit and debit cards at the door and bar (Visa, MasterCard, EFTPOS). If you purchase tickets through their website, you’ll pay online by card. Cash is also fine at the bar and cloakroom, but note that any cover charges at peak times may be paid by card on entry. There are no ATM machines inside Seek, so withdraw cash beforehand if you prefer that.
Is there a parking discount or shuttle service?
There is no special parking voucher or shuttle connected to Seek. As noted, public parking is free after 6pm . The Wilson Parking ramp (14 Church) charges the usual rates (about $3.50/hr) but does not offer discounts. If you prefer not to drive, local taxis and shuttles can drop you at the door; Grab (Ola) and Uber also operate in Queenstown.
Does Seek allow photography or video recording?
Out of respect for performers and fellow guests, personal photography and video recording are generally not allowed during the adult shows. You can take casual snapshots of friends in the bar areas before or after performances, but filming the dancers on stage or using flash is prohibited.
Is Seek wheelchair accessible?
Seek is on one level with a ground-floor entrance, and the immediate Church St vicinity is flat, so wheelchairs can get to the door without steps. The Church St parking lot has disabled spaces . However, access to inner booths may be tight on busy nights. Anyone with mobility needs may wish to call ahead (Seek’s host can advise on space) or arrive early. Please note the stage and mezzanine areas are not wheelchair-friendly.
Can I reserve private karaoke rooms?
Yes. Seek offers private karaoke suites that can be booked by the hour. These are fully enclosed rooms where your group can sing and enjoy drinks. Call or message Seek in advance to book a karaoke room, especially on busy weekends, as space is limited. The karaoke area is separate from the main dance floor and shows.
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