A street made famous by the cover of Beastie Boys’ 1989 second studio album, ‘Paul’s Boutique’ is being renamed ‘Beastie Boys Square’ in their honor.
Beastie Boys will be honored with their own street name in New York City’s Lower East Side after an initial proposal was rejected in 2014. The renewed application was approved by the New York City Council, which has ‘voted to officially bestow the name “Beastie Boys Square” upon the intersection of Ludlow Street and Rivington Street in New York City,’ according to Variety.
The council member said the bill will be called up for a vote in several weeks, and then it will be passed subsequently. At the moment, the bill is awaiting the signature of Mayor Eric Adams. The corner that is to be renamed was popularized by the rap trio’s 1989 album, ‘Paul’s Boutique’.
Variety reported: “Council member Christopher Marte confirmed in an interview with local news channel Pix11 that the effort, which had been pushing for the official dedication for “about nine years,” had officially achieved its goal.”
“As many of us know, once the Beastie Boys hit the scene, it really changed the hip-hop game,” council member Christopher Marte said. “I see it as a celebration. A celebration for the Lower East Side, a celebration for hip-hop, and especially a celebration for our community who has been organizing for a really long time to make this happen,” Marte stated according to local outlet PIX11.
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The ‘Beastie Boys Square’ will honor the group and its members Michael “Mike D” Diamond, Adam “Ad-Rock” Horovitz, and the late Adam “MCA” Yauch. The trio was previously honored in the area with a mural by artist Danielle Mastrion. Yauch died of cancer in 2012 at the age of 47. In 2013, a Brooklyn Heights park was renamed in his honor.
“Thanks to the local residents, businesses, politicians, and organizations, who supported & fight for the right of the street name over the years, plus those who supported from far away. S/O to the media who covered the story,” read the “Beastie Boys Square” campaign’s statement on Instagram.
“Salute to Artist @daniellebknyc for painting dope murals at the @wolfnights restaurant wall location on the corner, which brought #BeastieBoys through Street Art to the forefront. @beastieboysstory are NY Champions, and it’s about time the City gives its shine to them and to Hip Hop, Iookin good LES, nYc, Hip Hop is on the map! #HipHopDontStop.”