Unlock hidden tickets with an access code

Hide each ticket until the access code reveals it

Open the ticket type, turn on Hidden, choose Always hidden, and save the ticket. Always hidden keeps scheduled releases and sold-out rules from exposing it before the code is used.

Keep the ticket active and on sale when you want the code to reveal it now. Hidden controls visibility; active and sale dates still control whether the revealed ticket can be bought.

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Repeat the hidden setting for every public ticket type

Open each ticket type that should be private and give it the same Hidden and Always hidden settings. Leave no public ticket visible when the code is meant to unlock the whole sale.

A ticket you leave visible remains available without the code. A ticket you hide but do not attach to the promotion remains hidden after the code.

Create a promotion for the access code

Open Marketing, select Promotions, and create a promotion. Give it a name that explains the audience, such as Guest list access, then add the code you plan to share.

The promotion name is for your team. The promo code is the value someone enters, so keep it short enough to type from a message.

Attach every hidden ticket and choose No Discount

Select Add tickets, choose every hidden ticket type the code should reveal, and choose No Discount for each one. Leave the discount value empty because the code is granting visibility, not changing the ticket price. If the selected ticket types need the same per-code cap, enter it before you finish adding them. Add ticket types separately when they need different caps.

A no-discount code preserves the ticket's normal price, fees, allocation and sale dates. It only reveals the attached hidden ticket types.

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Require buyers to enter the code

Leave Auto-apply when cart reaches this many tickets (optional) empty. An automatic promotion needs no code, which would reveal these tickets during an ordinary visit.

Set when and how often the code can be used

Set the promotion start and end when the code should work only during a private on-sale window. A Quantity limit per code per ticket type (optional) entered while you add tickets applies separately to each attached ticket type. When all attached ticket types should share one total, turn on Promo codes have a set number of uses across all ticket types, then enter Quantity limit per code across all ticket types.

When the shared limit is on, it replaces the separate limit on each ticket type. Promotion limits do not add stock. The ticket allocation remains the final limit, even when a per-ticket or shared code limit is higher.

Save the promotion and share the code

Save the promotion, then send the normal event link and the access code to the intended group. Tell them to enter the code on the event page before choosing tickets.

Anyone with the code can use the remaining allocation while the promotion is enabled and within its date and quantity limits.

Test the event without the code and then with it

Open the event in a private browser window. Confirm that no private ticket appears before you enter the code, then enter it and check every attached ticket, price and purchase limit.

Add one revealed ticket to the basket. A ticket that appears but cannot be added is usually outside its sale dates, inactive or out of allocation.