About Av. Juárez 104
Av. Juárez 104 is not a theater or concert hall but a modern office tower in Mexico City’s Colonia Juárez, in the Centro Histórico district. It’s a striking 16-story corporate building with two underground parking levels. Completed in the 2010s, it houses offices for various businesses (for example, a Citibanamex branch occupies part of the building). The structure has a sleek glass-and-steel façade that stands out amid the neighborhood’s historic architecture. Its location on Avenida Juárez – a grand boulevard that dates to the early 20th century – gives it a unique character, blending México’s economic activity with cultural history. Nearby are landmarks like the Palacio de Bellas Artes and Alameda Central park, which highlight the building’s prominence at the heart of the city’s cultural and business scene. Although Av. Juárez 104 itself is primarily a workplace, its presence helps sustain the Juárez area as a vibrant urban center.
Events and Programming
Unlike a performance venue, Av. Juárez 104 does not host concerts, plays or other public events. It is a commercial office complex, so there is no schedule of shows or programming on site. Visitors will not find stages, auditoriums or ticketed performances within this building. If you see an event invitation listing Av. Juárez 104 as the location, it likely refers to a private corporate function inside one of the offices. For public entertainment, check the surrounding neighborhood: Palacio de Bellas Artes (just east of Av. Juárez 104) regularly has opera and ballet, and the nearby CENART or Colonia Juárez cultural centers hold exhibitions and recitals. However, those events take place at those dedicated venues, not at Av. Juárez 104 itself. In short, don’t expect any concerts or festivals to take place at this address – it is strictly used for office and commercial purposes.
Tickets and Booking
Since Av. Juárez 104 is an office building and not an entertainment venue, there are no tickets to buy for events here. The public cannot book seats or purchase entry passes. If you have business at one of the tenant offices or a meeting scheduled here, you will receive specific instructions from the company you’re visiting – the building itself has no box office or ticket booth. For any corporate or private gatherings inside Av. Juárez 104, access is by invitation or appointment only. In contrast, if you wish to attend a show nearby (such as at Bellas Artes or another theater on Avenida Juárez), you would seek tickets through those institutions, not through Av. Juárez 104.
Seating and Layout
As an office block, Av. Juárez 104 has no fixed audience seating or tiers like a theater. Its internal layout consists of office suites spread across the floors, with conference rooms or cubicles, rather than front-row and general admission areas. The ground floor likely contains the main lobby and possibly retail space for a shop or cafe, and upper floors are company offices. There are elevators and stairs connecting all levels. If someone in the building leads you to an office or meeting room, you will find typical office furniture (desks and chairs) but no auditorium-style seating. In other words, there are no “best seats” or obstructed views to worry about – your view inside is simply the office interior where you meet colleagues. The only “seating” considerations would be choosing a comfortable spot at a conference table or lobby area, but these are managed by the individual companies, not the building.
Getting There and Parking
Av. Juárez 104 is located in downtown Mexico City’s Cuauhtémoc borough, between Avenida Paseo de la Reforma and Calle Iturbide. The official address is Avenida Juárez #104, Col. Centro, Alcaldía Cuauhtémoc, CDMX. It sits on a major east-west avenue that parallels Reforma and the southern edge of the Alameda Central. To reach it, look for the block of Avenida Juárez between Reform and Iturbide streets – the building’s modern glass exterior is visible from the avenue.
Public transit: The venue is very transit-friendly. The nearest Metro stations are Bellas Artes (Line 2, the blue line) and Juárez (Line 3, the olive line). Bellas Artes station is just a few blocks east, so a short walk west on Avenida Juárez will bring you right to the building’s corner. Juárez station is slightly southeast; exit there and walk north on Avenida Juárez to reach #104. Both subway lines run frequently during rush hours (about every 3–5 minutes). Numerous public buses and Metrobus lines also run along Reforma and nearby streets; for example, the AeroBús airport shuttle stops at Bellas Artes. If you prefer biking, the city’s Ecobici bike share has docking stations within a 5–10 minute walk.
Driving and parking: As a downtown location, street parking is very limited on Av. Juárez. Av. Juárez 104 has two underground parking levels reserved mostly for tenants and authorized guests. If you plan to drive, consider a commercial parking garage in the historic center. Several garages are on Av. Juárez itself or one block north on Paseo de la Reforma and Bolivar. Expect to pay by the hour (roughly $20–50 MXN per 15 minutes, varying by location). Rideshare drop-offs and taxis are common on Avenida Juárez; there is a pull-off area near the entrance for convenient access. During peak times (weekday mornings and afternoons), traffic in Centro can be heavy, so plan extra time for your commute. Overall, using the Metro or a taxi offers the most reliable access to this area.
Inside the Venue
Entering Av. Juárez 104 feels like going into a modern office tower. The street-level entrance (at the address number 104) leads into a sleek lobby with tiled floors or carpeting, and likely a reception or directory panel listing companies by floor. Security personnel or a front-desk attendant may check visitors, so be ready to show ID or an appointment verification if required. From the lobby you will find elevator banks and stairwells to reach higher floors. The building is fully indoor and air-conditioned, providing a quiet business atmosphere inside.
Security and procedures: Expect standard office-building security. There may be a security desk at the entrance, metal detectors, or bag checks for safety. Only employees and approved guests can access the office floors. If you are visiting a company, you might be buzzed up to the appropriate floor by an employee. Personal belongings are minimal – there is no cloakroom or coat check as you’d find at a concert venue.
Food and drink: Unlike theaters, Av. Juárez 104 doesn’t operate a concession stand. There may not even be a public snack bar in the lobby. Instead, tenants usually bring their own lunch or step out. However, the lobby area might contain a coffee cart or vending machines for visitors and staff. If you’re in the building, most dining happens outside: upon exit, you’ll find cafes, street food carts, and restaurants on the same block or nearby (see “Nearby Amenities” below). Inside, you’ll mainly notice office environments: cubicles, desks, meeting rooms and possibly a cafeteria or dining room reserved for employees higher up.
Amenities and facilities: Each floor should have restrooms (likely marked with the standard signs). These are shared by the offices on that floor and are gender-separated. As a visitor, you can use them, but you will need access to that floor (offices rarely allow general public on a floor without escort). There probably isn’t a public phone or information desk in the lobby, but cell phone reception is usually reliable near the entrance. Free Wi-Fi is not provided to casual drop-in guests; only building tenants supply their own network connections. There is no coat check or locker service, since no large personal items are needed for a short business visit.
Nearby Amenities
Restaurants and dining: Avenida Juárez 104 is in a lively restaurant area. For a quick bite, you’ll find street stands and casual eateries on adjoining streets (try tacos and tortas from local carts). A nearby gem is Café de Tacuba (just a short walk northeast on Av. Juárez), an atmospheric historic café known for Mexican fare and sweets. If you prefer sit-down dining, the adjacent Palacio de Bellas Artes area offers well-regarded options like El Cardenal (for traditional cuisine) and upscale cafes. A few doors down on Juárez and Bucareli there are modern bistros, coffee shops, and even a Starbucks. Because this is a business district, most restaurants fill up at lunchtime on weekdays. It’s wise to arrive early (before noon) or be prepared to wait a few minutes during the 1–3 PM lunch rush.
Bars and nightlife: At night the immediate surroundings of Av. Juárez 104 quiet down, since the building is not an entertainment venue. However, if you want drinks or nightlife after a day of meetings, Colonia Juárez and nearby Zona Rosa (to the north along Av. Chapultepec) have bars and clubs. For a more relaxed evening, try a café bar or tequila lounge along Juárez. (Tip: every year on Revolution Day and Independence Day, parades and fireworks happen near Almaneda Central and Zócalo, which are within 10 minutes on foot.)
Hotels: There are many hotels within walking distance of Av. Juárez 104. In fact, the Ibis Mexico Alameda hotel (Balderas 49) is just across the street, offering budget-friendly rooms minutes from the building. A short walk east on Juárez brings you to the Fiesta Inn Centro Histórico (Av. Juárez 76), another mid-range option. A few blocks north or west on Reforma are higher-end chains like Hilton Reforma and NH Collection Centro Histórico. The historic Gran Hotel Zócalo or Hotel Geneve (on Avenida Juárez around 18th street) are also nearby boutique choices. Guests often prefer staying near Alameda Central or Bellas Artes for easy access to Av. Juárez and other downtown sites. If attending a meeting at 104, allow about 15–20 minutes from those hotels to arrive by foot, metro or taxi.
When to arrive: If you have a scheduled meeting in the building, aim to arrive 10–15 minutes early. Morning traffic in central Mexico City can be unpredictable, so leaving an extra 15 minutes to travel is wise. On the day of an appointment, the elevators can be busy at start and end of business hours (8:30–9:00 AM and 6:00 PM). If possible, skip those peak times. For safety and security, plan to visit only during normal work hours (roughly 8:30 AM to 6:30 PM). Late-night access (after 9 PM) is typically not allowed unless prearranged with a company in the building. When leaving late, remember that the Metro system shuts down around midnight, after which you would need a taxi or rideshare to get back to your hotel or home.
What Makes This Venue Special
While Av. Juárez 104 isn’t a performance venue, it is notable for its prime location and role in the community. It stands on Avenida Juárez, a thoroughfare that in the 1930s was lined with elegant shops and boutiques . In later decades many of the old buildings were damaged by the 1985 earthquake , and since then the area has been revitalized. Av. Juárez 104 is part of that renewal—a shiny new tower symbolizing how Colonia Juárez has blended economic growth into its historic streetscape. From the building’s upper floors you can glimpse landmarks like the Palacio de Bellas Artes and even mountain peaks (like Iztaccíhuatl and Popocatépetl) on clear days, giving a special vantage at the city’s cultural heart.
The building also anchors daily life in Juárez: its offices bring hundreds of professionals here each day, supporting local businesses from lunch cafes to copy shops. Thus, Av. Juárez 104 has quietly become part of Mexico City’s modern heritage: a focal point where old-world architecture meets new economy. While not famous for concerts or celebrity appearances, it represents the practical side of city culture—major banks, law firms, and agencies that keep Mexico City running. In that sense, it is “special” as a landmark of business life in the historic center, nestled among grand plazas and museums. Its presence underscores Juárez as one of the most important mixed-use neighborhoods in the capital.
Visitor Tips and Information
Accessibility: As a modern office building, Av. Juárez 104 is likely equipped for accessibility. There should be wheelchair ramps at the entrance (the sidewalk along Avenida Juárez is mostly level), and the elevators go to all floors. Restrooms on each office level likely include at least one accessible stall. Public transit to the area is generally accessible; for instance, the Bellas Artes Metro station has elevators and ramps. If you require additional assistance (like a sign-language interpreter or a personal attendant), contact the office you plan to visit ahead of time. Note that “ADA” is a U.S. term; Mexico has its own standards (e.g. NOM-001). In practice, you should encounter few steps or barriers once inside, but if mobility is an issue, it’s good to plan with your hosts in advance.
What to bring/not bring: If you’re visiting for business, bring photo ID (passport or INE) since security may check it. You probably won’t need anything else beyond your meeting materials (laptop, notebook, etc.). The building is not an entertainment venue, so don’t expect coat checks, but you may carry a light jacket if the air conditioning feels cold. Don’t bring large bags or unneeded valuables, as the security desk may inspect big packages. If you have paperwork, a USB or printed copies are best. Office drink or snack vendors are unlikely, so bring a bottle of water or snacks if you have a long day – otherwise, there are stores nearby.
Common mistakes to avoid: A big confusion is treating Av. Juárez 104 like a concert venue. Remember it is not open to the public for shows. Arriving without an appointment means you might not be allowed in past the lobby. Also, don’t assume trains arrive nonstop; Mexico City Metro stops around midnight on weekdays (later on weekends), so plan your trip home accordingly. It’s also easy to misconstrue addresses in Centro Histórico – double-check “Avenida Juárez” vs “Paseo de la Reforma”, as those run parallel. Use the street number too (104) to avoid confusion. Finally, the building is busy on weekday mornings and evenings, so avoid dropping in at 8:45 AM or 6:00 PM sharp unless necessary.
Age and dress code: There are no special age restrictions for entering the lobby of the building, but since it is an office environment, high schoolers or toddlers generally come only as guests. Business attire is recommended if you have a meeting. Many offices in Mexico City use business casual (dress pants and shirt, or professional blouse for women), but for very formal sectors (banking, law) a suit might be expected. Avoid overly casual outfits like flip-flops or tank tops; keep jewelry modest. In short, dress as you would for a day at work: neat and tidy. You should feel welcome in office-appropriate clothing.
Insider tips: The street corners around Av. Juárez 104 have decent cellular signal, but once inside the elevator you may lose regular service. If you need to use data or WhatsApp, do so in the lobby or on the street. Taxis or Uber can be flagged from the sidewalk – there’s a dedicated taxi line on Avenida Juárez if the security guard calls one for you. Don’t stand smoking right at the entrance, as local rules often prohibit that; step a building’s length away if needed. If visiting on a Saturday, note that although some financial offices are closed, many ground-floor businesses and restaurants still operate. Always carry small change (coins) for metro fare or street parking meters – neighborhoods around Centro accept modern contactless fares, but a single pesos coin might still be needed for some older machines. Lastly, Mexicans often hustle at crosswalks even if the light hasn’t changed; cross only on green for safety, and be aware of quick-moving traffic kahes.
Frequently Asked Questions
What is Av. Juárez 104 used for?
Av. Juárez 104 is a commercial office building in Mexico City’s historic center. It’s not a performance venue or public attraction. Companies rent space there for professional offices (for example, Citibanamex Bank has offices inside). In other words, people go to 104 for work or business meetings, not for entertainment or events.
Are there concerts or public shows at Av. Juárez 104?
No. Av. Juárez 104 is not a concert hall or theater. You will not find any concerts, plays or public performances scheduled there. If you’re looking for cultural events, nearby venues like the Palacio de Bellas Artes and other theaters host shows – but not Av. Juárez 104 itself. Any events at 104 would be private corporate functions, not open to the general public.
How do I get to Av. Juárez 104 by public transport?
The easiest way is the Mexico City Metro. Take Line 2 (blue) to Bellas Artes station or Line 3 (olive) to Juárez station. Both are about a 5–10 minute walk from Av. Juárez 104. Exit Bellas Artes station and walk west along Avenida Juárez. From Juárez station, walk north to Avenida Juárez. Numerous city buses and the Metrobus line on Reforma/Av. Juárez also serve this area. Taxis and rideshare services can be summoned to stop on Avenida Juárez itself.
Where can I park when visiting Av. Juárez 104?
Public parking is scarce on the street around Av. Juárez 104. The building has two basement levels reserved for tenant vehicles only. If you drive, the best option is to use a nearby commercial parking garage. Some multi-level lots are on Avenida Juárez or adjacent Reforma/Alameda streets. Expect to pay an hourly fee (roughly 50–100 MXN per hour). Alternatively, park further out and take a short taxi or short metro ride. Metered street parking may be available on side streets, but it’s limited.
Do I need tickets or reservations to enter Av. Juárez 104?
No tickets or reservations are needed to enter the lobby during business hours (unless an office restricts access). However, you cannot freely roam inside – Av. Juárez 104 is private property. For a business appointment, you generally check in at the reception and wait for your meeting. There is no box office, and public ticket sales are not applicable here since it’s not an event venue.
Is Av. Juárez 104 wheelchair accessible?
Yes. Av. Juárez 104 is a modern building, so it should comply with accessibility standards. The main entrance and lobby are level with the sidewalk or have a ramp. Elevators connect to all floors, and restrooms on each floor have stalls designed for wheelchair users. The Metro stations near-by (Bellas Artes and Juárez) also have elevators, making transit to this location accessible. If you have specific accessibility needs, however, it’s best to coordinate with your host company in advance.
Are there places to eat inside or near Av. Juárez 104?
Inside the building, there typically isn’t a public restaurant or cafe. Tenants may have private cafeterias, but visitors need to exit to find food. Fortunately, the neighborhood is full of options. On Avenida Juárez and nearby streets, you’ll find cafes like the historic Café de Tacuba, casual taquerias, and sit-down restaurants such as El Cardenal (Mexican cuisine). Quick service spots and international chains are also in the area. For a meal or coffee break, just step outside the building.
What should I wear when visiting Av. Juárez 104?
Since it’s an office building, dress is typically business or business-casual. Men often wear slacks and a collared shirt or suit; women might wear a business suit or equivalent. The key is to look neat and professional. Casual clothing like jeans and T-shirts (or sandals) may be frowned upon for formal meetings, so unless you know it’s a casual meeting, err on the side of business attire. Comfortable shoes are a plus, as you may do some walking through the lobby and between offices.
Is there a coat check or bag check at Av. Juárez 104?
No. Av. Juárez 104 has no coat check or luggage storage for visitors. It functions as a regular office tower front, not an entertainment venue with concessions. Visitors generally keep personal items with them. If you have a large bag, be prepared to carry it or leave it locked in your car or hotel. Small backpacks or briefcases are usually fine, but they may be examined by security just like any other item when entering the building.
What companies are located at Av. Juárez 104?
Av. Juárez 104 is primarily leased by corporate offices. Publicly available info shows Citibanamex (the Mexican bank, formerly Banamex) has offices on at least one floor. Other floors likely house law firms, consulting firms, government offices or similar professional services, although these tenants can change over time. The ground level has commercial space for retail rent. There is no directory posted online, but visitors usually know if their appointment is in a certain company’s suite. If you are visiting for business, have your contact confirm the floor and suite beforehand.
Are tours of Av. Juárez 104 offered to the public?
No. Av. Juárez 104 does not offer public tours or sightseeing visits. It is a working office building, not a museum or landmark. Security and staff restrict access to authorized personnel only. If you are interested in the building’s design or history, you’d likely have to research its development or check if the building management ever allows a special group tour by arrangement. For the general visitor, the interior spaces are not open to guests for touring.
How busy does Av. Juárez 104 get during the day?
It’s busiest during weekday commuting hours. The lobby will have a steady flow of people arriving in the morning (8:30–9:30 AM) and leaving around 6:00 PM when many offices close. Between those times, foot traffic is moderate as employees move to meetings or lunch. Weekdays at lunchtime (12–2 PM) are also busy with people going in and out to grab food. On weekends, the building is mostly quiet except maybe for building maintenance staff. If you visit outside standard business hours (before 8 AM or after 7 PM on weekdays), the place will be very quiet, and security may even lock outer doors.
Is Av. Juárez 104 safe for tourists?
Yes, the area is generally safe during the day and into evening as part of the city’s historic core. Colonia Juárez and nearby Alameda Central see lots of police and tourist traffic. However, it’s still city center, so typical city precautions apply: be aware of your belongings, avoid poorly lit side streets at night, and do not display valuables ostentatiously. The building itself has security guards and controlled entrances, which adds safety. As with any urban environment, stay alert, especially if you’re navigating after midnight when public transit is less frequent.
What are the operating hours of Av. Juárez 104?
The lobby of Av. Juárez 104 is typically open during regular office hours, roughly 8:30 AM to 6:30 PM on weekdays. Some security staff may be on duty a bit earlier or later. There is no public schedule posted because access is intended for tenants and their visitors. If you arrive early in the morning, you may see cleaning or security staff opening doors; if you arrive after 7 PM, the main doors might be locked unless you have authorization. On weekends, most offices are closed, so access may be very limited or entirely restricted.
Does Av. Juárez 104 ever host art exhibits or community events?
Not typically. As an office building, Av. Juárez 104 does not usually organize public cultural or community events. It’s possible that a tenant company might host an internal conference or invite clients for a presentation, but these are private. The building itself does not have gallery space or public halls to show art or hold street fairs. For public exhibits or cultural events in the Juárez area, look to venues like INBA’s museums, the weekend markets near Alameda, or events held on Avenida Juárez by the city – just not at 104 specifically.
Is photography or filming allowed inside Av. Juárez 104?
Generally, no. Because it’s a private office building, the management typically prohibits casual photography or video, especially inside the lobby or elevators, to respect privacy and security. If you wish to take photos (for example, for an architectural study or news), you should first get permission from building security or management. On the outside, photographing the façade or street scenes is fine. But avoid filming tenants or security areas without authorization once you’re inside.
What should I do if I get lost trying to find Av. Juárez 104?
Av. Juárez 104 is on main Avenida J uárez in Centro Histórico, between Paseo de la Reforma and Calle Iturbide. If you’re lost, use a map app to navigate to Av. Juárez #104, or head to a nearby landmark. The Palacio de Bellas Artes is very close – you can go to Bellas Artes and walk west a few minutes along the avenue. Alternatively, find Avenida Juárez and look at the street numbers on the buildings until you see "104". If all else fails, any local shop owner or passerby can likely point you on Avenida Juárez. Taxi drivers in the area are also very familiar with the major avenues.
