About Second Story
The Second Story is a live music and performance venue on the second floor of a historic downtown Whitefish building (101 Central Avenue). It carries the promotional tagline “Where Old Charm Meets Modern Sophistication,” reflecting its blend of vintage style and new amenities . The barroom and club first opened as a saloon in 1905, became the long-standing Casey’s Bar in 1967, and was completely rebuilt in 2011–12 as a modern entertainment complex . In 2023 the property was rebranded as “101 Central,” with the upstairs club officially named Second Story . Today the venue honors the building’s history while offering state-of-the-art sound and lighting. Local officials saw its renovation as a boon to downtown Whitefish—“a real addition to downtown” after a period of decline . With exposed brick, warm wood accents, balconies overlooking the floor, and period décor, Second Story retains a classic pub feel even as it hosts live bands. Its combination of historic atmosphere and modern production makes it unique on the Whitefish music scene .
Events and Programming
Second Story specializes in themed live shows and concerts rather than nightly jukebox music. The programming mixes local musical theater and cover-band tributes. Signature events have included jazzy “Vintage Pop” revues, all-female rock tributes, and night-long dance parties. For example, recent lineups list productions like Women Who Rock – A Tribute Concert and The Music of Eagles or Fleetwood Mac – A Tribute Concert . Holiday-themed shows are a staple, such as the annual Winter Wonderland jazz-infused Christmas concert starring Broadway’s Meredith Patterson . Many events are produced by Merie Productions (led by Patterson and a local ensemble), giving Whitefish audiences a Broadway-quality performance. The Second Story typically hosts one or two events per week, mostly on weekend nights (Thursdays through Saturdays) during the busy season. It also opens for special engagements like comedy nights or private bashes (weddings, corporate parties, community fundraisers). In general, shows at Second Story run about twice a month in winter and more frequently in summer, with headliners ranging from local bands to tribute acts. Tickets often range from around $40 up to the low hundreds for premium seating , so patrons should book early for popular dates.
Tickets and Booking
Tickets for Second Story shows can be obtained through the venue’s official outlets. In practice this means calling the venue’s box office or local event agents, or buying online via event listings (no walk-up box office is posted, so calling 406-862-8150 or checking the published calendar is recommended). Advance purchase is highly recommended for big shows, as popular concerts often sell out. Prices vary by event and seating tier; for example, a recent cabaret-style concert listed tickets from about $42 up to $184 depending on seat selection . Presale tickets (for past events) have spanned a similar range. There is usually no service fee beyond the printed price, and sales are final. Some shows may offer tiered “VIP” packages that include better seating or meet-and-greets. Very limited day-of tickets may be sold at the door if a show isn’t sold out, but rely on advance purchase (and some shows add door charge without advance ticket, so it’s safest to reserve online or by phone). If a particular show supports get-ups (costumes, special themes), information will be given at time of purchase.
Seating and Layout
The Second Story’s interior is set up like an intimate music club rather than a fixed auditorium. A low stage sits at one end of the room. The floor in front of the stage is usually kept open for standing or dancing . Along the sides and back are high-top tables and bar stools. There are also balcony areas upstairs overlooking the stage, plus a VIP lounge with plush seating . Those on the balcony have a panoramic view of the floor (as it was in the old Club Bar days ), while floor-level guests are closest to the music and sound. The “best” spot depends on taste – die-hards stand up front by the stage, whereas loungegoers prefer the balcony for a wider view. Acoustically, the room has been treated to absorb sound (it now uses sound-dampening drapes instead of bare walls ), so floating back a little can get less volume if you are sensitive. The stage has been extended during renovation, and improved uplighting was added for better visuals . In normal concert setup the capacity is around 200 people (cited wedding use is 10–200+ ); on busy nights it can approach that before filling. Seating is flexible: some shows may reserve tables (especially in VIP sections) but most of the floor is general admission. There is no permanently assigned seating – tickets are sold by area (floor vs balcony, etc.) rather than numbered chairs. The venue also notes having a coat check and storage for musician gear on the second floor . Overall, Second Story combines a nightclub dancefloor feel with a cabaret-style layout (much like an old supper club), mixing tables, standing areas, and lounge sections for varied concert experiences.
Getting There and Parking
Second Story is at 101 Central Avenue in downtown Whitefish – on the corner of Central Ave and 1st Street. This puts it in the heart of town, just blocks from shops and restaurants. If driving, Whitefish is served by U.S. Highway 93: simply take the exit for downtown Whitefish and follow signs to Central Avenue. Nearby cross streets include Baker Avenue and Lupfer Avenue. A dedicated parking lot is available to venue patrons behind the building ; in addition, downtown has several paid parking lots and street meters. Some lots have hourly or daily rates (or permit parking), so check posted signs. Street parking is plentiful on side streets but can fill up on weekend evenings. Rideshare services (Uber/Lyft) operate in the Flathead Valley, so a quick drop-off at the Central Ave entrance is possible, though coverage may be spotty late at night. The nearest major airport is Glacier Park International (FCA) near Kalispell, about a 25–30 minute drive; shuttles or rental cars from FCA can be used. For rail travelers, Amtrak’s Empire Builder stops at Whitefish station (500 Depot Street) – roughly a 10–15 minute walk or short cab ride to the venue. Whitefish does have a local transit bus, but service is limited; however, the free S.N.O.W. (Shuttle Network of Whitefish) bus links downtown and the ski resort during winter and summer . As always in Montana, allow a bit of extra travel time in winter for snow or in summer for holiday traffic. Plan to arrive at least 15–30 minutes before showtime, since parking or check-in queues can grow quickly before popular events.
Inside the Venue
When you enter Second Story, expect a dedicated ticket check and ID scan if required (events are typically 21+, so always carry photo ID). Security is generally friendly; standard nightclub rules apply (no outside food/drinks, no weapons). The atmosphere is dark and clubby – think moody spotlights, vintage decor, and plush seating. A full-service bar is located on the same floor, serving cocktails, beer (often local brews), and wine throughout the show. (Note: the building’s ground-floor restaurant, Herb & Omni, offers an upscale menu for pre-show dining ; otherwise the upstairs provides snack plates or popcorn in some cases.) The venue is maintained at a comfortable indoor temperature year-round; however, evenings in the mountains can be cool, so bringing a light jacket for before/after is wise. Restrooms are available on the second level (signs will point you there). A coat check or rack may be offered during winter months – if not advertised, staff at the door can usually assist. Wi-Fi service may be limited, so don’t count on streaming; cell signal in downtown is good for data if needed. Merch tables often form near the side exits if a band has T-shirts or records to sell. The venue is a non-smoking indoor facility , so all smoking (including e-cigarettes) must be done outside. If you need wheelchair or mobility assistance, note that Second Story is listed as wheelchair accessible (an elevator accesses 2nd floor). Finally, be sure to respect the material: pictures and memories are welcome, but avoid flash photography if performers request darkened stage.
Nearby Amenities
Second Story sits in the lively downtown Whitefish core, so many conveniences surround it. In the immediate block you’ll find a range of dining options. Italian restaurants like Ciao Mambo and Abruzzo, Asian fare at Wasabi Sushi Bar, and the cozy Latitude 48 Bistro are all within walking distance. Downtown pubs (e.g. Paddy’s, London Bridge) offer a casual vibe if you want a quick drink before or after the show. Sweet Peaks ice cream and coffee shops on Central can help pass time while waiting for doors to open. If you prefer to dine at the venue itself, the Herb & Omni restaurant downstairs provides farm-to-table cuisine guided by a James Beard-nominated chef . It’s recommended for a pre-show dinner, both for convenience and to experience the full 101 Central venue. After the show, late-night diners can find bars and eateries nearby running into the early evening (though note that outdoor rooftop spaces enforce an 11 pm noise curfew ). Many hotels and lodges are also nearby – for example, the Kandahar Lodge and Best Western Thunderbird Lodge are a few blocks away, and a new boutique hotel “Hampton Inn & Suites” is on 7th Street about a 5-minute walk. Most downtown accommodations are within a 5-10 minute walk, making it easy to return there if you’ve enjoyed the nightlife. The Whitefish Trail network begins just north of town if you prefer a morning hike before heading to the venue, and the Amtrak depot is just down Depot St. Public transit (aside from shuttles) is very limited, so plan accordingly: Uber/taxi availability is better early/late nights, and ride-share might require walking a block to find a signal. Overall, experts advise arriving downtown at least 30 minutes early not only to park, but to soak in local shops or have a beverage before the music starts.
What Makes This Venue Special
The Second Story is beloved locally for marrying Whitefish heritage with first-class entertainment. Few venues in Montana offer the same sense of place – the building’s Victorian-era origins (formerly the Sprague Saloon) give it an authentic “old saloon” backbone , yet the interior feels polished and sophisticated. Many visitors note that elements like exposed stonework, stained-glass accents, and period lighting make it feel like a hidden alpine supper club. The renovated venue was conceived to “retain the feel of an old pub” with modern upgrades , which appeals to both nostalgia and comfort. Culturally, Second Story fills a gap in Whitefish’s scene. It’s the only indoor club with permanent live performance staging and professional sound, versus the usual resort concerts or bars. Its management has been clear about creating high-quality shows, even bringing in Broadway veteran Meredith Patterson to headline holiday concerts . This raises the bar for local live music; performers often say they love playing on its intimate stage with attentive acoustics and engaged crowds. Community leaders have pointed out that venues like Second Story are vital to downtown vibrancy – one Chamber director noted it signaled “a real turnaround in the economy” for Whitefish . In short, visitors appreciate Second Story both as a fun night out and as a part of Whitefish’s historical tapestry. Whether it’s a legendary live concert or a private wedding, this second-floor club delivers an experience that is at once distinctive to this mountain town and memorable for any audience.
Visitor Tips and Information
Accessibility: Second Story is listed as wheelchair accessible . Elevators reach the second floor and staff are available to help. Service animals are allowed; all other pets are not permitted. Age restrictions: Most events are adults-only (21+) since alcohol is served. If an event is open to younger audiences, it will be clearly advertised – always carry ID. What to bring: A photo ID, modest cash (for any small purchases), and datetime-provided ticket or mobile QR. Dress is casual – downtown Whitefish skews casual-elegant but jeans and sweaters are fine. Bring a light jacket: the upstairs can cool off when the doors open. No outside food/drink: You cannot bring outside beverages or snacks; the onsite bar will sell drinks, and expect lines at intermission for beer or cocktails. Smoking: No smoking/vaping indoors (the law prohibits it ). Doors: Doors usually open about 30–45 minutes before showtime. Arriving early lets you get a good spot and use the facilities. Check policies: Large bags may be subject to search; professional camera/video gear usually requires an earlier clearance. Late seating (after a song starts) might not be allowed. Coat check: Often available in winter or busy evenings – there may be a small fee or donation. Food: If you’re hungry, plan to eat before. The recommended pre-show option is the downstairs Herb & Omni restaurant , or enjoy light snacks at the bar if provided. Parking advice: Bring quarters or payment methods for meters if the dedicated lot is full. Apps for local parking (or card payment stations) are handy. Transit: If relying on ride-share, have a plan B. At closing time (around 1am), rideshare can be scarce. Behavior: The audience is generally friendly and attentive. Clap and applaud after songs; dancing is encouraged in front. Tipping bartenders/customers for good service is appreciated. Noise curfew: Keep in mind Whitefish enforces a noise ordinance – rooftop music must stop by 11pm, and events end by 1am . Plan your late-night accordingly. Mixed events: Some nights may feature dinner followed by dancing; if you see a combo ticket or mention of "dinner & show," arrive even earlier to dine. Insider tip: Sign up for the venue’s newsletter or follow local radio for possible contests or presales. On quiet nights, the upstairs might even host local open-mic or private jam sessions. Above all, know that attending a show here is meant to be a special experience – relax, enjoy the throwback lounge ambiance, and let the music transport you.
Frequently Asked Questions
How do I get tickets for a show at Second Story?
Tickets can be purchased in advance by calling the venue’s box office (at 406-862-8150) or through official event listings for 101 Central’s shows. For many concerts, tickets are sold online at the time of announcement as well. Plenty of events also allow door sales if not sold out, but it’s safest to buy early.
What should I expect ticket prices to be?
Pricing varies by show. Generally, tickets for Second Story concerts range from about $30–$40 for general admission up to $100–$200 for premium seating tiers. (For example, a recent jazz concert ranged roughly $42–$184 per ticket .) Premium tickets may include reserved tables or lounge seating. Discounts sometimes apply for students or seniors, but check each event’s details.
Can I just buy a ticket at the door?
Yes – if the event isn’t sold out, you can typically buy a ticket at the door starting when doors open (usually 30–45 minutes before showtime). However, popular shows can sell out in advance, so door tickets are not guaranteed. For big events, it’s best to reserve ahead of time.
Is there a minimum age or any age restrictions at Second Story?
Most shows at Second Story are 21+ because alcohol is served throughout the concert. Patrons should bring government ID to prove age. Occasionally a family-friendly or acoustic “all-ages” event may be offered (and will be clearly advertised). Check the event announcement or call ahead if you plan to bring minors.
What is the seating arrangement – can I sit down, or is it standing only?
Seating is generally flexible. There is no fixed theater seating – most of the main floor is open space for standing or dancing. Along the edges there are high-top tables and some stools. The venue also has a small balcony and VIP lounge area with chairs for sitting. For most concerts, tickets do not assign seats, so you can choose a spot in the floor area or sit in the lounge if space is available. VIP ticket packages (when offered) include reserved table or balcony seating, otherwise it’s first-come on floor.
Is there a dress code at Second Story?
No formal dress code is enforced. Attire at Second Story is typically casual to smart-casual. You’ll see anything from jeans and flannel to dresses and sports jackets. Most people dress comfortably for a night out in Whitefish. If there’s a themed party, a notice might suggest dressing to theme, but generally come as you like (though warm layers can’t hurt if it’s winter).
Are cameras or video cameras allowed inside during performances?
Point-and-shoot cameras and phones for personal photos are usually fine at Second Story. However, rule of thumb: no flash photography or professional-grade video recording during a show. Many performers prefer it dark for ambiance. If you have a fancy camera setup, check with staff first. Always be courteous to other guests – selfie-stick use in crowded areas can be a hazard.
Is smoking allowed on the premises?
No – Second Story is a fully non-smoking facility . This includes all indoor smoking and vaping. There is no smoking on any indoor level. You must go outside (street or alleys adjacent to the building) if you wish to smoke between songs or after the show. Ropes or signs typically mark the no-smoking policy at the entrances.
What does "VIP Seating" mean at the Second Story?
VIP seating usually refers to a few dedicated tables or lounge areas that offer extra comfort and a guaranteed view. When offered, VIP tickets often include seats in a roped-off lounge on the balcony or front tables that won’t be filled by general admission attendees. VIP areas may also include faster bar service or a side snack service. Check the event details – if VIP is available, it will be a separate price and clearly labeled.
Are outside food and drinks permitted?
No. Outside food and beverages are not allowed inside the club. For snacks and meals, you can either eat beforehand or go downstairs to the on-site restaurant (Herb & Omni) . Upstairs, the bar will have standard drinks and sometimes light snacks like popcorn or chips. If you arrived extremely hungry, consider finishing dinner at a nearby restaurant first.
What is the capacity of Second Story?
The venue can hold roughly up to 200 people when fully arranged for an event (it’s advertised for up to “200+” for receptions ). In practice, concerts often have a few dozen to over a hundred guests, depending on the act. Fire-code limits are near that range; when it gets very full, expect it to feel fairly snug on the floor and balcony combined.
Where is the best place to sit or stand during a show?
It depends on your preference. For lots of energy, stand near the stage on the main floor. For a more relaxed view, try a seat on the balcony or in the VIP lounge – these are slightly elevated and give a wide-angle look at the band. Keep in mind that sound mixes differently in each spot: up front is loud and clear, while the back/balcony can be a bit more mellow. In short, there isn’t a bad seat, but best seats go quickly.
How late do shows run, and is there a curfew?
Concerts at Second Story typically start in the evening and end by around midnight. The city enforces a 1:00 am venue closing time and a noise curfew of 11:00 pm for outdoor areas . You can usually expect the last call for drinks by 12:30 or so, and live music will wrap up before 1:00 am. If a show is billed as going late, the performers might wind down with a final set around that curfew.
How do I get to Second Story via public transit?
Whitefish has very limited public transit. The easiest options are: (1) take a taxi or rideshare to downtown Whitefish, or (2) walk from the Amtrak station (it’s about 10–15 minutes by foot). During the ski season, the free S.N.O.W. shuttle runs between downtown and the Ski Hill, but it does not run late at night. The venue is an easy walk from most downtown hotels if you prefer to stay nearby.
Is Second Story wheelchair accessible?
Yes. The Second Story is noted as wheelchair accessible . An elevator serves the second-floor venue. There are wheelchair-accessible restrooms and pathways inside. If you need assistance, the staff can help guide you. Seating can be arranged near aisles for easier access.
Are restroom and coat check available?
Restrooms are located on the second floor and are clearly marked once you enter the venue. As for coats, in colder months there is typically a coat rack or check service near the entrance (often for a small fee or donation). If an event is very crowded, staff may provide hangers or bags by request. It’s best not to bring valet-only items if possible.
Can I bring a large bag or backpack into Second Story?
Large bags, backpacks, or luggage are generally discouraged for safety reasons. Small purses or day bags are okay, but if you have a large bag the staff may ask you to store it or check it. There is limited space, so it’s advisable to leave bulky items at your hotel or in your car.
What if I need to leave the concert early or re-enter after outside breaks?
You can exit the room between sets or for a break and re-enter; the ticket stub may be scanned again. For major shows, staff usually have stanchions or wristbands for exit/entry. Just hold onto your ticket or ask an attendant for a re-entry stub so they know you were already in.
