About IT Tulum
IT Tulum is a high-end Italian restaurant and lounge situated on Tulum’s famous Boca Paila road (Carretera Tulum – Boca Paila Km 7.2). It is part of the international “IT Restaurants” group that began in Ibiza, bringing a fusion of Mediterranean cuisine and Ibiza nightclub vibes to the jungle . The venue is built around a natural cenote (underground water pool) and open-air palapa structure, blending jungle scenery with contemporary décor. With its thatched roofing, mood lighting and candlelit tables by water, the setting is often described as having a “speakeasy vibe with a jungle twist” . IT Tulum stands out in the Riviera Maya dining scene for combining fine Italian dishes (menu curated by two-Michelin-star chef Nino Di Costanzo ) with live DJs and a party atmosphere. Since opening in late 2020, it has become known as a glamorous spot for sunset dinners and vibrant nightlife in Tulum. Reservations are strongly recommended due to its popularity.
Events and Programming
IT Tulum operates as both a day lounge and a night club. By day, it serves lunch (and reportedly breakfast/brunch on some days) in a laid-back poolside setting. Guests can swim in the cenote, with complimentary towel service provided . At night the venue transforms: outstanding Italian fare is paired with DJs and dancing. The music leans toward house, techno and Balearic beats – in fact, it’s advertised as a kind of “Ibiza in Mexico”, with live music and DJ sessions every evening . A signature program is the recurring “Epic Mondays” party, which features international and local DJs spinning electronic music into the early hours . Other special nights often feature guest DJs or themed events, making almost every weekend a mix of dining and dancing. During major holiday periods or festival seasons (New Year’s, Christmas, etc.), IT Tulum may host special events or extended party nights. In general, visitors rave about the atmosphere – one guest calls it the “best atmosphere for dinner and drinks by the cenote” with an unforgettable nightlife scene . Keep an eye on local event listings or the venue’s social feeds for announcements of DJs and themed evenings.
Reservations and Booking
IT Tulum fills up quickly, so advance planning is key. There are no traditional box-office tickets for most nights – instead, you secure entry by booking a table or table service in advance. Reservations can be made via the restaurant’s official channels (phone or online booking on their website). For special DJ nights or weekend events, it’s wise to reserve at least a few days ahead. The restaurant may require a deposit, minimum spend (especially for VIP tables with bottle service), or credit card hold for large groups. Walk-in availability is very limited on peak nights, but for late-night events there may be a guest list or last-minute opportunities (often posted on Instagram or local hype sites). Daytime dining or weekday reservations are easier to get, but sunset and after-dinner slots can book out. In summary, treat IT Tulum as a popular party venue: book early, confirm your spot, and ask about refund or cancellation policies when reserving.
Seating and Layout
The venue is spread out over a multi-level, open-sided complex. The centerpiece is the natural cenote, surrounded by low wooden decks and lounge seating. Tables ring the cenote, offering waterfront views – these are often considered prime spots, especially at night with the candlelight reflections. To one side is the main dining area under a large thatched palapa roof, with standard tables and chairs for dinner service. Towards the back or on a second level sits a bar area and DJ booth. A raised lounge and dance floor are adjacent to the bar, with high-top tables and open floor space. Upstairs balcony seating overlooks the main room and dance area, giving a bird’s-eye view of the scene. In practice, seating options include:
Dining Tables: Standard restaurant tables around the cenote and under cover. Most guests enjoy their meal here in a relaxed setting.Cenote Side Tables: Sunken or deck-level tables right next to the water. These offer the most atmospheric view and are sought-after.VIP & Bottle Service Area: Elevated tables reserved for larger parties or those ordering bottle service. These spots usually have a dedicated server and some privacy.Bar & Lounge: Counter seats and lounge couches near the DJ zone, overlooking the dance floor. Good for people who want to mix and chat.Getting There and Parking
Location: IT Tulum sits on the main beach road (Carretera Tulum – Boca Paila), about 7.2 km south of Tulum town center. The address is often given as “Km 7.2 Carretera Tulum-Boca Paila, Tulum 77760”. It’s well-marked on GPS but otherwise not visible from the street, so use maps and watch for the venue’s entrance signs. It’s in the heart of the Zona Hotelera (beach zone), a few minutes before reaching Playa Paraiso.
By Car or Taxi: The easiest way is by private car or taxi. From Tulum Pueblo (downtown) or the main hotel zone, head south on Route 307 toward Boca Paila. You’ll pass landmarks like La Posada Margherita (around Km4) and other beach hotels. The parking area is in front of the restaurant. IT Tulum provides valet parking , typically at no extra charge for diners. Simply drive up and give your keys to the attendant. The lot is illuminated at night for safety. If driving yourself, note that traffic is usually light on this road after dusk. GPS navigation or ride-hailing apps work fine. Uber and other rideshare services operate in Tulum, allowing drop-off right at the entrance. Taxi fare from Tulum center is roughly $150–$200 MXN (as of 2023) each way.
Colectivo / Public Transport: Public transit in Tulum is informal, but local collective vans (“colectivos”) run along the Boca Paila highway. From Tulum town, look for collective minibuses heading toward the beach (often green vans). Ask the driver to drop you at “IT Tulum” or at “La Chula” (another restaurant a short walk north). The fare is low (around 30–50 MXN) but service may not run extremely late at night. Alternatively, there is no direct ADO or large bus service to the hotel zone – you’d need to get to town first. So if not renting a car, a safer bet is a taxi or private shuttle. รถินGetting off the road: When you arrive, you’ll see a pedestrian entrance under a palapa awning. Follow the path through a garden courtyard to the main open-air dining pavilion. The cenote area is just past the host station. Because the restaurant is partially hidden in foliage, look for IT’s sign or ask staff for guidance once you park. The venue is wheelchair accessible , with ramps leading to main areas.
Inside the Venue
Entry and Atmosphere: Upon entering, guests are greeted by hosts (or security during busy nights). There may be a brief wait during peak hours (especially if you’re not yet seated). You’ll immediately notice the glowing natural cenote, surrounded by soft lighting and tropical plants – it feels like dining in an enchanted jungle grotto. The overall atmosphere is chic and trendy. In the early evening it’s more relaxed (jazzier lounge tunes), turning into a lively club scene after 10 PM. Staff tend to be attentive and often bilingual (Spanish/English), reflecting the international clientele.
Security: A casual upscale approach is used — large bags are typically not searched, but guards may check IDs on busy party nights. Under-age patrons might be asked for ID after sundown. There’s no strict Chaperone policy mentioned, but since it becomes a club, it’s not a designated “kid zone” late at night. The venue enforces limits on outside food/drink (only food/drinks purchased on site are allowed) and smoking is usually restricted to outdoor areas. Photography is welcome (the décor is very Instagram-friendly), but guests typically keep cameras on general grounds, not on the DJs or performers unless expressly permitted.
Food and Drink: The menu focuses on high-quality Italian/Mediterranean dishes . Appetizers might include gourmet salads, bruschetta, or carpaccio. Main courses span pastas (from classic spaghetti to lobster ravioli), Neapolitan-style wood-fired pizzas (thin-crust), and premium entrees like grilled branzino or steak. Portions are restaurant-style (often shared), attractively plated. Reviewers often praise the freshness of ingredients (for example, homemade mozzarella, seasonal local seafood) . Expect to see dishes like “Spaghetto ai Pomodori” (shortcut of spaghetti with fresh tomato sauce, a chain signature) or cacio e pepe, both highly recommended by pasta lovers. Goat cheese or truffle specials might appear as daily recommendations.
On the drink side, there’s a full bar with cocktails, wines and beers. Their cocktail menu ranges from Italian aperitifs to modern craft drinks. A popular choice is Negroni or Aperol Spritz to start. The wine list is global but features Italian reds and whites (Barolo, Prosecco), plus a reserve reserve by the glass. Beer taps may have Mexican craft labels or imports. When ordering, note reviews warning that some basic items can be pricey (for instance, one guest noted bottled water or bread can add significantly to the bill ). Bottle service for liquors is available for VIP tables (with a minimum spend) during club nights. As an upscale venue, check prices before ordering: entrées may run 300–500+ MXN and cocktails often 180–300 MXN. Credit cards (Visa, Mastercard) are widely accepted along with cash.
Service and Facilities: Waitstaff generally dress smart-casual and are from diverse backgrounds. Good servers will explain the menu and even describe the DJ to expect. Many reviews highlight friendly service, though a few diners found issues splitting bills or felt rushed if they were in a hurry . Plates are cleared promptly, and you can pay at your table or the host desk. There is no formal coat check (the warm climate means coats are rare); guests often hang light jackets on chairs. Wi-Fi is not prominently advertised – assume cellular data is more reliable here. Restrooms are clean and located off the main dining hall; they may be relatively small, so expect lines when packed.
Special Features: A defining feature is the cenote itself. During dinner or lounge hours, guests can dive into the fresh water pool from a small ladder, making IT Tulum one of the few restaurants where swimming is part of the experience . In fact, guests arriving midday are often given towels free of charge for swimming . The owners also burn local Mayan copal incense around the cenote at night, adding a Musky aroma that enhances the exotic feel . Lighting is usually dim and warm at dinner (candles on tables), but in the club phase strobe lights and colored LEDs come on. A stage and sound system support DJ performances – often the speakers are subtly integrated so the music feels immersive but not deafening. Near the cenote there are lounge beds and hammocks for relaxing. Finally, the dress code inside is resort-chic: upscale casual by day (think sundresses, linen shirts) and trendier clubwear by night (fashion-forward, no flips or caps). Guests should plan accordingly.
Nearby Amenities
IT Tulum is a bit removed from downtown, so immediate neighbors are mostly other beach clubs and small hotels. However, a short drive (or even a quick morning stroll) will take you past several notable spots:
La Chula Parilla de Playa: A popular Mexican grill at Km 7.9, serving breakfast and local favorites (like fish tacos and grilled meats). Good for a casual pre-dinner drink on the sand.Encanto Cervecería: A craft brewery and gastropub just north at Km 7.0. They brew beers on site and have food, making it ideal for a laid-back lunch or beer tasting before heading to IT.La Zebra Tulum: (Km 8.2) A beachfront hotel and restaurant known for its Latin-inspired menu and Sunday music scene. It offers a beachfront bar and lounge if you want a sunset cocktail before dinner.La Posada Margherita: (Km 4.5) Although a few minutes north, this Italian beachfront trattoria is famous in Tulum. Some guests opt to dine there earlier in the day and then move on to IT at night.Hotel Options: Boutique hotels and villas line this stretch. Notable ones include Casa Almendra or Villa Las Estrellas, which may accommodate groups wanting to stay onsite. Many visitors stay in Tulum town or the hotel zone and simply taxi back to IT at night.Other Bars/Clubs: Aside from IT, Havana Beach is a bar a few hundred meters away, and Batey Mojito at Tulum town (famous for tequila cocktails) is in central Tulum if you move inland after your meal.
Dining Nearby: If guests arrive very early or want a lighter meal before the main experience, options include small taquerias along the road or hotel restaurants (most open mid-morning). However, most people plan to eat at IT itself. For a larger dinner after leaving, Zona Hotelera is sparse; Tulum Pueblo has many casual eateries (about 15 minutes away), such as Los Aguachiles or antro bars near La Veleta.
When to Arrive: If dining, arriving right at opening (usually late afternoon/early evening) means the cenote area is still calm and sunset seating is possible. For those coming only to party, crowds typically pick up after 10 PM. If you’ve booked for a late entrance (e.g., 11 PM), still give extra time for parking and entrance. Because the road is quiet, it’s not unusual for revelers to trek back to town on foot or hitch a late colectivo, but a safer bet is a pre-arranged taxi if you’re staying in Centro or need to get home after midnight.
What Makes This Venue Special
IT Tulum’s unique character comes from the blend of high-end dining and jungle clubbing. The standout feature is the hidden cenote – a natural sinkhole pool nestled under the trees – which most diners can’t swim in elsewhere. Reviewers call it a “hidden gem” and a highlight of their trip . The cenote is edged by wooden decks and candlelight; it’s truly unlike a typical restaurant lakeside. Another special aspect is the chain’s pedigree: it’s essentially an Ibiza import, bringing Mediterranean flavors and electronic music culture to Tulum . Even the founder Alessio Matrone explains that IT is all about merging Mediterranean cuisine with Balearic rhythms . The fact that Nino di Costanzo – a celebrity chef with two Michelin stars in Italy – helped design the menu also adds prestige (you’re getting an “Italian chef”-level meal in Mexico) .
Culturally, IT Tulum has become a meeting point for globetrotters and the Tulum party crowd. It also reflects local character by incorporating Mayan elements (the copal incense ritual, for example) and supporting the idea of communal dining in nature. Legendary or Instagram-worthy moments include partying at midnight around the cenote, candlelit dinners under the thatch roof, and even sunrise swim sessions for early strollers. From the outside, the place seems unassuming, but patrons note that once inside it’s like “Ibiza transplanted to the jungle.” Whether it’s the fusion of Italian menu with cenote swims, the unbeatable DJ lineup, or the ultra-relaxed yet chic ambiance, IT Tulum offers an experience you can’t find elsewhere. Locals also see it as elevating the Zona Hotelera’s profile – it’s one of the few nightspots deep in the beach area, giving the community more nightlife and job opportunities in hospitality.
Visitor Tips and Information
Reservations: Always book ahead, especially for weekends or special events. Do not assume walk-in availability. Ask about cancellation policies when you reserve.Dress Code: Upscale-casual is best. Think resort wear more than beachwear. Men often wear button-down shirts and nice shorts or pants; women wear summer dresses or stylish tops. Save flip-flops or sweaty gym wear for the beach, not the dining area.What to Bring: Besides your ID and payment, consider bringing a swimsuit and change of clothes if you plan to swim in the cenote. Towels are provided free if you’re swimming . You may also want insect repellent for early evening, though the cenote breeze keeps bugs down.Age Restrictions: IT Tulum is family-friendly during daylight hours, and no enforced age limit is advertised. However, after dark it becomes a nightclub environment. Children are welcome for dinner, but after 9–10 PM it’s mainly adults there for the music. (If with kids, sit near the cenote early and plan to leave before late-night dancing.)Accessibility: The venue is listed as wheelchair accessible . Ramps lead from the parking area into the main dining room. However, there are a few shallow steps near the cenote deck and to balconies. Accessible restrooms are available on the ground floor.Parking: Valet parking is available on site (often free with a minimum purchase). If you see attendants outside, just hand over your keys. If you choose street parking, be mindful that options nearby are limited and it can get very dark, so valet is safer.Smoking: Smoking is allowed only in outdoor areas (near the entrance and on open patios) due to local regulations. The smoking lounge is adjacent to the main dining pavilion.Weather Contingency: The restaurant is mostly open-air, so in case of rain they cover tables with umbrellas or move service under the palapa. The roof protects most dining areas, but seating right above the cenote is slightly more exposed. If it rains, the music and party usually continue regardless.Payments and Gratuities: The venue accepts cards and cash (MXN and often USD). Tipping is customary (15–20% for good service). Be sure to ask for a server or add it on your card payment.Safety: The cenote water is fresh and safe, but go slowly – the bottom can be slippery. Follow the lifeguard’s or staff’s instructions if any. Keep a tight grip on your phone near the pool (many people drop or lose things in the water). At night, keep personal belongings zipped as you would at any club.Peak Times: Typical busy nights are Thursday through Sunday, and especially Monday (due to the “Epic Mondays” event). Friday and Saturday nights have the biggest crowds. If you prefer a quieter vibe, consider visiting mid-week or arriving exactly at opening time.Arriving Late: If you arrive after 11 PM hoping for dancing, note that the restaurant portion winds down around midnight. You then pay your check and can convert your table into a party space. Late entry is usually possible if you’ve arranged a table, but arriving too late (1–2 AM) risks all tables being full.Language: The staff are usually fluent in English and Spanish. The menu may have bilingual descriptions. No special translator is needed unless you want a deep dive into Italian culinary terms.Local Customs: Remember that IT Tulum is an international crowd, but you’re in Mexico. Many guests appreciate a simple “Buenas noches” or “Gracias” to staff. It’s also polite to let your waiter know how many are in your party when you arrive (so they can seat you properly).Emergency Exit: In a crowd or night, locate the exit paths (usually behind the stage and near the main entrance). Familiarize yourself with them, just in case. Lifeguards or security will direct you if needed.
Do I need tickets to enter IT Tulum?
For regular dining and lounge hours, no separate ticket is needed – you simply make a reservation or walk in. Seating is on a first-come basis for non-reserved spots. However, for special DJ nights and events, it’s treated more like a club: reservations (often with a minimum spend) are required and are the equivalent of tickets. In short, book ahead for busy days to secure entry.
What is the price range at IT Tulum?
Food and drink at IT Tulum is on the pricier side. Expect appetizers and pizzas starting around 150–250 MXN, and main courses (like pasta or seafood) often 350–500 MXN each. Cocktails typically run 180–300 MXN, and bottles of wine or liquor can be steep. One reviewer noted even basic items can add up (e.g. bottled water and bread might cost nearly as much as the meal ). Overall, budget accordingly for a high-end meal and night out.
Where exactly is IT Tulum and how can I get there?
IT Tulum is located on Carretera Tulum-Boca Paila at kilometer 7.2, in the Tulum Hotel Zone. By car or taxi, head south from downtown Tulum on Route 307 until Km 7.2 – you’ll see a sign and valet parking. Valet parking is available for guests . If using rideshare (Uber/Didi), set the destination to 'IT Tulum. A colectivo (shared van) from Tulum town can also drop you at this stretch of highway, though schedules may be limited late at night. The venue is well off the main road, so GPS or local directions are recommended.
Is there parking available at IT Tulum?
Yes, IT Tulum offers valet parking right at its entrance. When you arrive, the staff will park your car in their lot. This service is generally complimentary if you’re dining or attending an event, though it’s good practice to tip the valet. There is ample space, so even when busy, you won’t usually have to search for a spot. Just hand your keys to the attendant and take the ticket on your dashboard.
How do I reach IT Tulum by public transportation?
Public transit in Tulum is informal. There are no official buses running along the hotel zone highway. Locals use colectivos (shared shuttle vans) that run up and down Carretera Boca Paila. You can catch one in town and ask the driver to let you out near IT Tulum (mention “Cenote Nicte-ha” or “La Chula” as reference points). Another option is to take an ADO bus or taxi to Tulum town and then transfer to a taxi or rental car. Because of limited public schedules, most visitors opt for taxis or rideshares to reach the venue efficiently.
What are the best seats inside IT Tulum?
The best seats depend on your preference. For a romantic dinner, tables nearest the cenote or along its deck are ideal, offering the closest view of the water and ambiance. If you’re there for the music/dancing, lower-level tables near the dance floor or seats at the bar upstairs give a front-row feel to the DJ. These tend to be smaller tables or stools. VIP tables (often by reservation) give a prime vantage of both dance floor and cenote, with extra service. In general, ask for “cenote-view seats” when booking for the fullest experience.
Is there a dress code at IT Tulum?
Dress codes at IT Tulum are upscale casual. During daytime dining, resort wear (like summer dresses, linen shirts, slacks) is appropriate. In the evening, especially for parties, guests often dress more fashionably. Think stylish beach chic: no flip-flops or swimwear after dining hours. Closed shoes or nice sandals and a shirt for men are common, and women often wear sundresses or nice tops. Essentially, come a bit dressed up to match the venue’s trendy vibe.
Are children allowed at IT Tulum?
Children are allowed at IT Tulum, especially during daytime and early evening dining hours. The relaxed jungle-restaurant setting is family-friendly then. However, after dark it transitions into a nightclub atmosphere. There is no formal age cutoff, but many parents choose to leave kids at home if attending late-night events. If bringing children, plan to dine earlier and sit away from the loudest music (perhaps near the cenote), and leave before midnight.
Is it possible to swim in the cenote at IT Tulum?
Yes. One of the unique amenities of IT Tulum is its natural cenote pool. Daytime guests are welcome to swim in the cenote – towels are even provided free of charge if you want to take a dip . Typically, this is enjoyed before the evening crowd arrives. Do bring swimwear if you plan to bathe. Remember that the water is fresh and cool. After dinner, the focus shifts back to the music, so swimming is mainly a daytime/early-evening activity.
Does IT Tulum have wheelchair access?
Yes, IT Tulum is wheelchair accessible . The entrance and main dining areas have ramps. There are marked accessible parking spots near the valet zone. The staff can assist if needed. However, note there are a few steps down by the cenote deck and to raised areas, so not every corner is flat; inquire about table placement when booking. Restrooms include an accessible stall on the ground floor.
What are the venue’s opening hours?
Typical hours are late afternoon through night. For example, many sources list dinner service starting around 5–6 PM and music/dancing continuing until about 1 AM. [TulumTables lists 6PM–1AM]. Some days they may serve lunch or brunch (as reviews mention breakfast and lunch options ). Hours can vary by season and day of week, and special events may start earlier. Always check the latest schedule (e.g. on their official site) before visiting.
What type of cuisine and drinks does IT Tulum serve?
IT Tulum is fundamentally an Italian/Mediterranean restaurant. The menu includes pasta dishes (often al dente and homemade), seafood, grilled meats, and thin-crust pizzas – all made with fresh, high-quality ingredients . Signature dishes may feature Italian staples like 🍝 spaghetti and local twists (for example, fresh catch of the day). In the bar you’ll find classic Italian cocktails (Negroni, Aperol Spritz), an international wine list (with many Italian wines), and some craft beers. There’s also tequila and mezcal for a Mexican touch. Beers and soft drinks are available too.
When did IT Tulum open?
IT Tulum opened in late 2020. It was launched as part of the IT Restaurants expansion under the guidance of an Italian celebrity chef. Reviews started appearing by early 2021, and many sources note it as a “new” venue. It quickly gained reputation for its unique combination of fine dining and nightlife on Tulum’s coast.
Why is IT Tulum considered special or unique?
IT Tulum stands out because it combines several rare features in Tulum: a real cenote swim opportunity, Italian fine dining, and a full club experience. Few places let you dine by a natural cenote lit by candlelight . It also brought a high-profile Mediterranean menu (designed by a Michelin-star chef) to the jungle. The nightly DJ sets and candlelit outdoor venue create an atmosphere unlike typical beach bars. In essence, it’s like an upscale Ibiza party inside a forest grotto, which is why it’s earned a special reputation.
