Festival Season Passes and Subscription Models: Building Loyalty and Revenue with Multi-Event Access
Festival producers can boost loyalty and revenue by bundling tickets across multiple events into season passes or subscription packages. Discover practical strategies for pricing, bundling, demand forecasting, and payment plans to maximize fan commitment. Real-world case studies (Live Nation’s Festival Passport, Insomniac’s EDM pass, Brighton’s festival membership) illustrate how multi-event access drives engagement and profit.
Ticket Fairy
19th October 2025