About Rhyme X Reason Brewery
Rhyme X Reason (often written RxR) is a craft brewpub in Wānaka combining a working brewery with a cosy taproom. Founded in 2017 by brewer Jess Wolfgang and engineer-owner Simon Ross , it is widely noted as Wānaka’s first dedicated brewpub. The industrial building has been outfitted with rich macrocarpa wood paneling, intimate armchairs and a large psychedelic “Fear and Loathing”-style graffiti mural, giving it a funky, lived-in feel . Inside, fourteen taps flow at all times with the brewery’s lineup of hoppy ales, IPAs, sours and seasonals . The owners even built their own canning line onsite, so they can bottle and distribute beers nationwide. Visitors often describe the venue as a “sunny spot in the backblocks of Wānaka” where the sound of clinking bottles and grainy aromas remind you you’re in the brew house itself .
Rhyme X Reason has become a local institution — a “mainstay for the community” according to the town’s official guide . It grew quickly in profile: for example, in 2023 local news reported the brewery returned from the national Brewers Guild awards “with eight medals and two industry awards under its belt” . TripAdvisor ranks it as the #1 bar/pubs in Wānaka , and it’s celebrated for doing unusually experimental beers (from herb-infused sours to peppery saisons) alongside approachable classics. Signature drinks change all the time — as one guide notes, 14 different beers are almost always on tap — and you can try them in tasting paddles or pints.
Beyond the beer, Rhyme X Reason is famous for its relaxed vibe. The owners embrace a convivial, “living room” atmosphere: food trucks often park out front on weekends, and guests are encouraged to bring their own picnic meals indoors. The local visitor site even recounts a family once dragging in a full Sunday roast to share with the bar . In summary, Rhyme X Reason is more than just a brewery — it’s a community hub built by enthusiasts, offering hand-crafted beers and a creative, down-to-earth spirit from opening day in 2017 onward .
Events and Programming
Besides being a brewery and taproom, Rhyme X Reason doubles as a small events venue. It hosts a remarkably wide range of performances several nights a week. Music styles span from indie rock and folk-pop to hip-hop, reggae and jazz; for example, local hip-hop collective Big Sima & Boomtown played here on tour in 2025 , and the soul/R&B star Ladi6 brought her album-release show in 2025 (advertised several months in advance). The venue is also a stop for Kiwi touring artists: in late 2024 it sold tickets for Hollie Smith’s “Bones Tour” edition, and in 2023 it hosted alt-country/funk groups like The Science of Getting 2 High. A nine-piece soul band, Rhythmonyx, headlined on Sept 14, 2024 (a Saturday 7:30pm show) with tickets restricted to ages 18 and over www.ticketfairy.com , showing that the brewery attracts significant name acts on its modest stage.
Live comedy and spoken-word are featured too. Regular comedy nights include Kiwi stand-up showcases like Booze & Craic (an Irish/Scottish-themed show it ran in May 2023 ) and touring acts (even international lineups: one promo calls a 2025 event “Americans Invade Otago,” with U.S. comedians headline the evening ). Poetry and open-mic evenings also occur; for instance, the Biter Poetry Reading Tour visited Wānaka in April 2023 to feature local and national poets . In short, the programming is eclectic: you might catch acoustic singer-songwriters or Afrobeat DJs on one night, and a film screening or acoustic open-jam on another. According to the venue’s announcements, they “host all sorts of events – from music, art, poetry, to film premieres” – truly something for every taste. One ticketing site even mentions an “annual Winter Beer Festival” among the highlights www.ticketfairy.com , indicating seasonal brew celebrations as well. (Event frequency is high – multiple shows most weeks – so check the brewery’s website or social feeds for the current calendar.)
Tickets and Booking
Tickets for shows at Rhyme X Reason are usually sold through online event platforms or via the brewery’s own channels. Major performances (especially those by touring bands or big-name comics) typically go on sale weeks or months ahead, and prices vary by act. In practice, ticket prices tend to fall in the $20–$40 range (NZ dollars) per person. For example, one July 2025 hip-hop concert offered special “earlybird” tickets at $20–$25 plus fees, with later releases as high as $32.50 + service fees . Smaller local gigs may be only a bit cheaper. Expect to pay extra in processing fees, as noted on Eventfinda listings of local shows. In some cases (especially for intimate or improvised events), limited tickets might sell out, so it’s wise to book early.
Tickets can often be purchased online via trusted ticketing outlets (NZ sites like Eventfinda, TicketFairy, etc.) or through the brewery’s website. Rhyme X Reason itself does not have a large box-office counter; entry is usually managed by scanning tickets on arrival. If an event isn’t sold out, a small number of door sales might be available on the night, but this is not guaranteed (especially for high-ticket shows). To maximize your chances, look out for announcements on the brewery’s site or social media and consider joining any mailing list. Also note that most ticket listings specify age limits – many concerts and comedy nights at Rhyme X Reason are 18+ (as required by the liquor license) www.ticketfairy.com , so be prepared to show ID if required.
Seating and Layout
Rhyme X Reason’s interior is split into two main areas: the Tap Room (ground level) and an attached “Malt Room” (a larger adjoining space). The Tap Room is fairly small and casual — imagine wooden tables, stools and lounge chairs around the bar and beer tanks. This is where you order drinks and relax during an event, especially for small crowds. For larger shows or events, the back Malt Room is used. The Malt Room is a versatile hall with built-in speakers and stage space that can accommodate “a crowd” in different layouts . Event organizers can set this room up with rows of chairs, standing room, or high tables as needed, and they often install a separate PA/sound system there to keep performance audio distinct from the main bar area .
Because the venue is compact, seating is generally not fixed. For music concerts, crowds often stand or mill around near the stage; some people grab tables when available, but it’s not a formal theatre. For comedy or spoken-word events, chairs are typically arranged in front of the stage. As for the best view, being along the center line facing the stage/speaker is ideal (noise and music can echo a bit off the concrete floor). Avoiding extreme sidelines helps – the Malt Room’s sound is loudest near its center. The brewery does not operate VIP sections; all tickets are general admission by default. Note also that the Tap Room floor is level concrete, so comfortable footwear is a good idea for standing shows. Wheelchair users are accommodated on the flat main floor – TripAdvisor notes that Rhyme X Reason is “Wheelchair Accessible” , and the Malt Room’s layout can be adjusted if needed.
Getting There and Parking
Rhyme X Reason is located at **17 Gordon Road, Wānaka, Otago 9305** . This is on the south side of town in a light-industrial area, just off the main state highway (State Highway 84) as it curves toward Albert Town. It’s about a 5–10 minute drive from the heart of Wanaka. If you use GPS or a map app, entering “17 Gordon Rd” will take you right to the brewery entrance.
By car, there is some on-site parking. A small parking area / driveway sits next to the building and can usually hold a handful of cars; additional free street parking is often available along Gordon Road itself (industrial zones tend to have wide shoulders for parking). On busy event nights the lot can fill up, so arriving with some extra time to find a spot is wise. Parking is free (there are no meters or valet).
If you prefer public transport, note that **Wānaka has no direct bus line to Gordon Road**. The local ELT Lines / Orbus route loops around town but only stops along the main highway or near the town center. The nearest bus stops are at the end of town on Ardmore St or at the New World supermarket; from there you would need a short (roughly 2 km) walk or local taxi to reach the brewery. In practice, most visitors drive or take a taxi/rideshare. Wānaka is about a 45-minute drive up the Crown Range Road from Queenstown, and buses (Ritchies/InterCity) come from Queenstown and Dunedin to central Wānaka; travelers then hire a taxi or car to cover the last leg. Rideshare apps (Uber, etc.) are not as widely used in Wānaka as in larger cities, but local taxi companies do operate (e.g. Bealey’s Taxi Wānaka) – you can arrange a drop-off on Gordon Road. For evening events, planning transport in advance (carpooling or a designated driver) is recommended.
Inside the Venue
Upon entering Rhyme X Reason, expect a casual brewery atmosphere. There’s no formal coat check or cloakroom – you simply carry any coats or bags in with you (there are peg rails or stools to stow belongings). Security is minimal and friendly; on entry for ticketed events they will just scan your ticket or check ID if needed, with no strict dress code. The brewpub layout is warehouse-style (high ceilings, concrete floor), so it can echo when full, but the crowd noise is part of the charm.
Food and drink: The taproom offers tasting paddles and pints of the house beers. A tasting paddle (flight) is a great way to sample several of the brewery’s 14 flavors at once . In addition to beer, they typically stock one or two local wines, ciders and non-alcoholic sodas (for example, the Happy Hour deal mentions “selected wines and ciders” ). If you’re thirsty to-go, you can also buy a “rigger” (growler) fill or cans of beer to take home; the brewery encourages bringing your own bottle and will fill it up. Bottles, cans and branded glassware or T-shirts are sold at the bar as merchandise.
Ambience: The vibe is loud and lively. When a band is playing or people are chatting, the taproom can get boisterous. Stage shows are unamplified only to maintain the laid-back feel. Lighting is always basic: indoor fluorescent and warm lamps, occasionally colored stage lights for big events. Don’t expect dark nightclub vibes, just brewery-bright general lighting and lots of clinking glasses.Seating: Tables and benches are mostly movable. During shows, extra chairs might be arranged, but often people stand. You will often share tall tables/barrels with other groups. If you want a quieter corner, come early to snag a rear table.Food trucks/snacks: Rhyme X Reason is BYO-food. Many reviewers note that staff ‘don’t mind’ guests bringing in their own dinners, picnics or snacks . Especially on weekends, local food trucks will park outside the door (tacos, fritters, burgers, etc.) , but you are also free to have food delivered or bring your own. The only proviso is no outside alcohol (since the brewery sells beer on site).Restrooms and facilities: There is a small restroom inside (singles). Everything is on one level except the back Malt Room, which you enter through a short hallway up a couple of steps. The entire main room is officially wheelchair-accessible (ramp access at entry), though larger accessibility-assistive spaces are limited, so call ahead if you have questions.Dog-friendly: One unique perk is that dogs are welcome. The brewery advertises itself as “very dog friendly” with furry “brewery pups” often greeting visitors . Well-behaved leashed dogs are allowed inside in daytime; they even have water bowls on site. (Just double-check if it’s a late-night or 18+ event before bringing kids or pets.)
Nearby Amenities
If you want to make an evening of it, the surrounding Wānaka town center has plenty of options for dining or after-show drinks. About a 5-minute drive (or a 20-minute stroll along the lakefront) away is the main strip with cafes, bistros and bars. Top picks include fresh-eats and international cuisines: for pre-show dinner you might try the popular Kika (modern Asian fusion), Federal Diner (all-day brunch & lunch), or local favourites like The Good Indian (curries) and Big Fig (Mediterranean small plates). Vanillapod and Mosgiel are good for coffee or early cocktails, and there’s a Burger/Fish & Chips joint a block away on Ardmore St.
For late-night drinks after an early show, veteran pubs in town include the Wanaka Hotel and the Big Fig Bar . (If you’re really up late, the little Lima House has snacks and drinks until midnight.) A famous landmark is Redfox Cafe , which is open every hour (24/7 coffee and pizza) if you need a late snack. Accommodation options are plentiful in Wanaka – lakeside resorts like Edgewater or boutique retreats like The Moorings offer cabins and suites, while budget-minded travelers use the Ibis Hotel or local motels. All of these are within 2–3 km of the brewery. Finally, note that Wānaka’s main bus inbound stops at the town center or mall; if you arrive by bus you’ll need a short taxi to get to the brewery’s industrial area.
What Makes This Venue Special
Rhyme X Reason stands out for its authentic character and community roots. It’s more than a pub – it’s widely considered Wānaka’s creative gathering place. As local media says, it’s “inconspicuously located” among the industrial yards yet rewards visitors with a playful spirit (the owners “were lucky to draw inspiration” from beautiful Wānaka when choosing the site) . The setting is unique: an open-sided brew hall filled with Manchester-armchairs, reclaimed wood, and a huge psychedelic mural, making you feel like you’ve discovered a secret backroom art space . Beer aficionados love that it’s a true production facility – you can peek at fermentation tanks as you drink – so it has genuine brewery ambience along with comfy public seating. It even earned praise from the Brewers Guild as creating “an outstanding experience” for drinkers .
Legendary moments include hosting important national tours on a micro scale. Kiwis fondly cite nights when well-known musicians or performers played in this cozy venue – it’s not every day local heroes like Hollie Smith or international acts choose a small brewery over a large hall. The brewery’s list of beer awards is also notable: models like “Happy Pils” and “Sun Dance” took Gold medals at the 2023 NZ Beer Awards , raising the bar for the local beer scene. In practical terms, what makes Rhyme X Reason beloved is its *homey rules*: the motto is basically “chill out and enjoy the beer.” (As one review quipped, it really did feel like “an extension of your living room” – BYO picnic dinners, BYO kids and dogs, and happy-hour pints with $1 off .)
In short, artists and audiences love Rhyme X Reason for its inclusive vibe and craft-centric ethos. It’s not corporate or slick – it’s a small local team (the staff call themselves “wacky beetles” on their cans) pouring beers they themselves concocted . Every visit tends to feel personal: you might end up chatting with the brewer at the bar, or bonding with neighbors over a new hazy IPA. Couple that with the scenic Wānaka backdrop (snow peaks and Lake Wānaka are just a street away) and you get a venue that’s a true local original, contributing significantly to the town’s cultural and economic life.
Visitor Tips and Information
Accessibility: The taproom is on one level with a wide entrance, and it’s listed as wheelchair accessible . (The performance room is through a short hallway.) Staff are usually very helpful about accommodating any special needs or equipment.
What to bring: Always carry a valid photo ID if you plan to drink alcohol (this is NZ law, and many events here are 18+). There’s no strict dress code – casual attire is fine. Consider wearing closed-toe shoes if you’ll stand, and a light jacket for cooler evenings. Masks or hand sanitizer may be provided, but not mandatory in post-Covid NZ unless required by event; you can check the brewery’s policies beforehand if you’re unsure. If you have pets or children, check the event age policy: family-friendly gatherings are fine by day, but some evening shows may restrict entry to adults only (you’ll see “R18” on listings for these). Finally, keep in mind that this is a working brewery – if you’re sensitive to noise or strong beer aromas, the environment really reflects that authenticity.
Arrival: Plan to arrive at least 30 minutes before showtime on busy nights. The brewery is popular and has limited seating, so early arrival helps secure a good spot. Also, weekdays before 6 pm is a great time to come: weekdays after 4 pm get a $1-off happy hour on pints (and some wines/ciders) , which locals swear by. Check the posted schedule for door-opening times – live concerts often start between 7pm and 8pm, but doors may open slightly earlier.
Avoiding mix-ups: Double-check the day of the week and year on your tickets. (Events are sometimes advertised months in advance, e.g. “Sat 8 Jul 2023” or “Sun 23 Apr 2023” .) The brewery sometimes uses creative names for venues, so remember that “Rhyme and Reason” and “RxR” on a ticket are the same place. If an event is listed as “Ages 18+”, children and teens won’t be admitted. Bags and purses are generally okay, but avoid bringing large backpacks or outside alcohol. Photography with your phone is fine for personal use, but professional cameras or recording equipment may be restricted. (Always respect performers’ wishes if they ask no flash or filming.)
Nearby services: Note that the nearest ATMs or shops are back downtown. If you need cash, stop at the supermarket (New World) or bank in town before coming out. There is free Wi-Fi in some NZ pubs, but Rhyme X Reason doesn’t advertise a guest network – best to assume you’ll rely on your phone data. Lastly, in the unlikely event of very bad weather, the venue is indoors, but parking lot can be icy in winter, so drive carefully.
Frequently Asked Questions
How much do tickets usually cost for Rhyme X Reason events?
Ticket prices vary by act, but most events at this boutique brewery range roughly NZD $20–$40 per person. For example, a recent hip-hop concert had early-bird tickets around $20 (+ fees) and late sales around $32.50 (+ fees) . Popular performers or festivals may be towards the higher end of that range. Expect to pay a few dollars extra in booking fees. Tip: Many shows have limited capacity, so buy in advance online if you can.
Where can I buy event tickets or drink at Rhyme X Reason?
Tickets are mainly sold online via official channels. Check the brewery’s website or social media for links; they often use NZ ticketing platforms (like Eventfinda, TicketFairy, etc.). For smaller local gigs, a few tickets may also be on sale at the door until sold out. As for drinks, the taproom serves craft beer and cider. You can either buy at the bar on arrival or pre-purchase drink packages for special events if offered. The venue itself does not have a dedicated box office desk.
What is the address of Rhyme X Reason Brewery?
The brewery is at 17 Gordon Road, Wānaka, Otago 9305 . This is on a side street in the industrial area south of Wānaka town center. Use GPS or Google Maps with that address, or look for “Rhyme & Reason Brewery” on Wānaka online maps. There’s usually free parking on-site and along Gordon Road.
Is there parking or public transport to Rhyme X Reason?
Yes, visitors usually drive. The brewery has a small parking lot and free street parking on surrounding roads. If you prefer not to drive, note that no bus line goes right to the brewery. The nearest public bus stops are in town (approximately 10–15 minutes’ walk away). Most people take a taxi or rideshare from the town center (or from Wanaka Airport/Queenstown buses) to cover the final distance. Plan ahead if taking public transit, as you’ll need to walk or get dropped off near the venue.
What is the seating/entry layout and best spots to stand or sit?
The venue has two main areas: a cozy indoor taproom where you order drinks, and an attached larger “Malt Room” used for performances. Seating is flexible – there are benches and chairs, but most events are general admission. For the best view and sound, try to get near the center facing the stage. If you prefer a seat, arrive early to nab one of the tables or benches. There are no fixed VIP sections – all paying guests mix on the floor. Near the sound equipment can be loud, so if you want a milder sound level, stay a bit back or to the sides in the Malt Room.
Are outside food and drinks allowed at the brewery?
Yes for food, no for drinks. Rhyme X Reason practices a very relaxed BYOF policy: you are welcome to bring in your own sandwiches, picnics or takeout meals with you (food trucks often park outside on weekends ). Just don’t bring outside alcohol – the brewery sells craft beer and other drinks on site. Basically, feel free to enjoy your own snacks at your table, but all alcoholic drinks must be purchased at the bar.
Are props, dogs or children allowed in the venue?
Dogs are allowed – in fact, the brewery proudly advertises itself as “very dog friendly” . Well-behaved, leashed dogs (and their owners) can join you indoors. Children are generally permitted when accompanied by adults during daytime or family events. However, many evening shows and comedy nights are 18+ only (staff will check ID). There is no special dress code – casual clothing is totally fine. The only items typically barred are outside alcohol or large bags for security reasons.
Is the venue wheelchair accessible?
Yes. Rhyme X Reason is listed as wheelchair accessible . The ground floor taproom has no steps to enter, and the performance space can be navigated with assistance. Accessible parking may be limited, so plan to park in the closest lot and use the ramp/flat entry. (If in doubt, the friendly staff can help make arrangements for any special needs.)
Do you offer food for sale?
There is no full kitchen, but some snacks are typically available at the bar (nuts, popcorn, chocolate). The best food options are the visiting food trucks and nearby restaurants. On busy weekend nights, vendors often set up just outside the brewery . Inside, the focus is on drinks – so plan to eat before arrival or bring your own meal. (Remember, you can BYO food as desired .)
What beers do Rhyme X Reason brew/drink?
They brew a rotating lineup of craft beers. The taproom usually has 14 different Rhyme X Reason beers on tap at once , ranging from light lagers and pale ales to IPAs, cold IPAs, sours or porters. The beer names change frequently to highlight seasonal or experimental batches (many are named whimsically). If you want to try them all, get a tasting paddle (flight) to sample 4–6 beers. All their core and seasonal brews can also be bought in cans or growler-fill for takeaway.
Do you have Wi-Fi or other amenities on site?
Rhyme X Reason functions mainly as a bar, so it does not emphasize Wi-Fi or charging stations for guests. Don’t expect a strong public Wi-Fi network here. Your mobile data will generally work (cell coverage is good in central Wānaka). Other amenities: restrooms are on-site (one set of toilets) and payment is mostly by card at the bar. There’s no formal coat-check or locker service. However, the venue itself is quite laid-back and self-service when it comes to facilities, aside from providing your drinks.
What is the capacity of Rhyme X Reason Brewery?
The official capacity isn’t published online, but Rhyme X Reason is relatively small. The main taproom holds a few dozen people seated, and the adjoining Malt Room can accommodate perhaps another 100+ standing. In practice, expect crowds around 100–150 people for a packed concert. (One clue: with 14 taps and limited space, it’s not designed for huge festival-size audiences.)
Can I take a tour of the brewery?
There’s no formal daily tour program like some tourist breweries have. However, because the brewing tanks and equipment are visible from the taproom, you’ll get an informal look as you sip. Occasionally the owners or brewers might explain the process to curious visitors. If you have a large group or special request, you could call ahead and ask – they built the operation themselves, so they’re happy to talk about it with guests. But don’t plan on an official guided tour with tastings (this venue is primarily an operating pub).
![Fiona McMartin [Full band] + Spoken Flyer](/uploaded/thumbnails/db_file_img_91133_300xauto.jpg)