Everything you need to sell more tickets, pack more venues, and build unforgettable events
The latest strategies and tactics for ambitious promoters
Learn how cutting-edge directional speakers can transform your festival’s sound. This expert guide reveals how “audio beam” technology creates intimate zones of clear music while slashing noise bleed between stages. Discover real-world case studies, practical placement tips, and the big benefits – from happier attendees to quieter neighbors – of focusing your festival sound.
Learn how to craft a spirits festival that’s both unforgettable and safe. This detailed guide covers everything from securing liquor licenses and managing high-ABV servings to creative mixology stations, food pairings, and top-notch marketing tactics – all the ingredients you need to plan a memorable, responsible, and wildly successful spirits festival.
Learn how mega music & cultural festivals thrive in China’s unique landscape. This in-depth case study reveals how organizers handle strict permits, huge crowds, cultural differences, and government oversight in Beijing, Shanghai & beyond. Essential insights for festival producers eyeing China’s booming market.
Discover how Latin American festival producers juggle blazing heat, vibrant heritage, and chaotic cityscapes to create spectacular events. From Rio’s steamy Carnival streets to Bogotá’s thin-air block parties and Mexico City’s massive Day of the Dead parade, this in-depth case study reveals real-world strategies for managing tropical weather, honoring local culture, navigating historic urban layouts, and orchestrating million-strong crowds. Essential reading for event planners seeking to turn climate and city challenges into festival triumphs.
Discover how to plan a cannabis-themed festival safely and legally. Our expert guide covers securing permits, venue and consumption area design, vendor management, security and harm reduction, community outreach, and marketing strategies for cannabis and hemp events. Learn from global case studies (Seattle Hempfest, Emerald Cup, etc.) to ensure compliance and an unforgettable festival experience.
Discover how festival producers worldwide use IoT sensor networks to optimize toilets, trash bins, and crowd flows. Learn practical tips and global case studies – from occupancy sensors that end restroom queues, to smart bins preventing overflows, and people-counters smoothing crowd bottlenecks. Our guide covers device selection, data dashboards, real-time alerts, budgeting and sustainability for festivals of any size.
Festival producers can boost loyalty and revenue by bundling tickets across multiple events into season passes or subscription packages. Discover practical strategies for pricing, bundling, demand forecasting, and payment plans to maximize fan commitment. Real-world case studies (Live Nation’s Festival Passport, Insomniac’s EDM pass, Brighton’s festival membership) illustrate how multi-event access drives engagement and profit.
Boost your festival’s appeal and safety by designing a creative non-alcoholic beverage program. From craft mocktail bars and artisanal sodas to wellness drinks, this guide offers concrete tips on vendor partnerships, booth layout and pricing. Real festival case studies show how inclusive NA drink zones can expand your audience, increase revenue and improve attendee experience.
Learn how festival producers can design accessible websites and apps. From WCAG standards to alt text and captions, discover practical tips, case studies, and tools that make your festival’s online presence inclusive for all attendees.
Make your festival pawsitively perfect for furry attendees! This comprehensive guide covers zoning pet-friendly areas, vet stations, leash policies, waste disposal, and legal waivers. Learn from global festival examples and practical checklists to welcome pets safely at events.
Discover how festivals can delight attendees and cut waste with on-site, on-the-fly custom merch printing. From desktop DTG machines to heat-press setups, learn how to set up personalized T-shirt, poster, mug and more stations at events. This in-depth guide shares step-by-step advice, equipment options, case studies and budget breakdowns. Make your festival merch a hit with unique souvenirs, minimal overstock, and a memorable fan experience.
Discover how to energize your festival’s green goals through gamification! Learn practical tips and real global examples for turning recycling, sustainable travel, and conservation actions into fun quests, challenges, and rewards that boost eco-participation and engage sponsors.
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