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The Promoter's Playbook

Everything you need to sell more tickets, pack more venues, and build unforgettable events

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Fresh from the Playbook

The latest strategies and tactics for ambitious promoters

AI Acts at 2026 Festivals: Futuristic Showstoppers or Novelty Gimmick?
Festival Production Festival Technology and Innovation

AI Acts at 2026 Festivals: Futuristic Showstoppers or Novelty Gimmick?

Discover how festival organizers are leveraging AI DJ examples in 2025 and 2026, navigating AI music contests, and balancing innovation with live authenticity.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Top Event Marketing Tools for Boosting Attendance in 2026
Event Marketing Marketing Essentials

Top Event Marketing Tools for Boosting Attendance in 2026

Discover proven B2B event marketing strategies and top tools for boosting attendance in 2026. Learn how to attract attendees and sponsors to your next conference.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Thrills Without Spills: Safely Integrating Carnival Rides at Festivals
Festival Production Operations and On-Site Management

Thrills Without Spills: Safely Integrating Carnival Rides at Festivals

Learn how festival organizers and promoters can safely integrate carnival rides. Discover best practices for vendor vetting, queue management, and low-cost FAS options.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Festival High Season Crunch: Securing Gear & Crew Amid Peak Demand
Festival Production Planning and Project Management

Festival High Season Crunch: Securing Gear & Crew Amid Peak Demand

Master the 2026 festival high season crunch. Learn B2B strategies for securing gear, retaining crew, and automating crowd safety and staff coordination tasks.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Mastering Event Retargeting in 2026: Privacy-First Strategies to Re-Engage Hesitant Ticket Buyers
Event Marketing Remarketing & Retargeting

Mastering Event Retargeting in 2026: Privacy-First Strategies to Re-Engage Hesitant Ticket Buyers

Master event retargeting in 2026 with privacy-first strategies. Learn how to build retargeting lists via passive opt-in tracking and re-engage hesitant buyers.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Mastering Celebrity Guest Relations: Booking, Hosting, and Retaining Star Talent for Your Convention
Conventions Guest Relations & Talent

Mastering Celebrity Guest Relations: Booking, Hosting, and Retaining Star Talent for Your Convention

Discover expert B2B strategies for booking, hosting, and retaining celebrity guests at conventions. Learn how to find verified booking agencies and manage VIP logistics.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Too Hot to Handle? Rethinking Summer Festival Timing Amid 2026’s Climate Extremes
Festival Production Risk Management and Safety Planning

Too Hot to Handle? Rethinking Summer Festival Timing Amid 2026’s Climate Extremes

Discover how festival organizers are adapting to 2026’s climate extremes. Learn strategies for shifting dates, schedule adjustments, and advanced event climate control.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Gamified Attendee Engagement in 2026: Tech Tools for On-Site Interaction
Event Apps & Digital Event Technology

Gamified Attendee Engagement in 2026: Tech Tools for On-Site Interaction

Discover how to build engagement with gamified innovation tools. Learn B2B strategies for event gamification, RFID challenges, and driving ticket sales.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Producing Pride Festivals: Balancing Celebration, Safety, and Community Activism
Festival Production Specialized Festival Types and Niches

Producing Pride Festivals: Balancing Celebration, Safety, and Community Activism

Discover expert B2B strategies for producing Pride festivals. Learn how to organize a parade, manage street celebrations, and implement community co-curation.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Smart Wayfinding & Digital Signage in 2026: Tech Solutions for Seamless Attendee Navigation
Event Apps & Digital Event Technology

Smart Wayfinding & Digital Signage in 2026: Tech Solutions for Seamless Attendee Navigation

Discover the latest cloud-based wayfinding solutions for venues in 2026. Learn how event organizers use AR, digital signage, and IoT for seamless navigation.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Guide: ROI of Switching to Modern Venue Management System
Venue Operations Venues

Guide: ROI of Switching to Modern Venue Management System

Discover how to elevate ROI with modern venue management systems, speed up venue entry, and plan high-impact upgrades for arenas, clubs, and theaters.

Ticket Fairy
Ticket Fairy Jan 19 2026
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Event Tech on a Budget in 2026: Affordable Solutions for Small Events
Event Technology Technology ROI & Budgeting

Event Tech on a Budget in 2026: Affordable Solutions for Small Events

Discover affordable event tech solutions for 2026. Learn how promoters can leverage low-fee ticketing platforms, budget AV, and free apps for small events.

Ticket Fairy
Ticket Fairy Jan 19 2026
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