Annoncér dit arrangement
See which ads sold tickets
Promoters buying ads across several networks get clicks and impressions from each network's own report, and no ticket sales. Ticket Fairy counts the orders and the revenue each campaign brought in, so you can see which campaign to keep paying for and which to stop.
Compare your advertising by the ticket orders each campaign brought in rather than by clicks, so you know where to spend next.
- Til
- Deciding where your advertising budget should go next
- Tager
- 7 minutter
Før du går i gang
- Your advertising networks are connected, so their spend appears beside your sales. Spend on a network you buy from outside Ticket Fairy does not appear here.
- Your event pixel is installed. Without it, a sale cannot be traced back to the campaign that brought it.
- You can open the advertising pages with an owner, admin or marketing role on the brand.
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Open the advertising overview
Open the brand and select Overview under advertising.
Bemærk: The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
The advertising overview, across connected networks. -
Compare campaigns on sales, not clicks
Read each campaign against the tickets it sold and what those sales cost.
Bemærk: A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
-
Check which networks are connected
Open Connected networks to see which networks report their spend here.
Bemærk: A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
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Move the budget to what sold
Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.
Bemærk: A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.
Prøv disse trin på dit eget event
Opret en gratis konto, byg dit event og følg trinnene ovenfor i dit eget dashboard. Det tager få minutter, og du behøver ikke at booke et salgsopkald.
Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.
Eller få det gjort for dig
Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.
I dit dashboard, med Fai
For <EVENT NAME>, which advertising campaign brought in the most ticket sales, and what did each sale cost
Fra din egen assistent, via MCP
Forbind din assistent til vores MCP-server, og bed den om:
Behold --read-only i din MCP-konfiguration. Denne opgave læser kun data, så din assistent behøver ikke værktøjer, der foretager ændringer.
Pick the brand, find the event <EVENT NAME> and show where its sales came from
Fra din terminal
Installér CLI fra vores CLI-side, log ind med ticketfairy auth login, og vælg det brand, du arbejder på, med ticketfairy brand use <BRAND_ID>. ticketfairy brand list og ticketfairy event list viser de ID'er, som de andre kommandoer bruger.
Read the event statistics behind the campaign figures.
Show the event statistics
ticketfairy event stats <EVENT_ID>
Lad Fai gøre det for dig
Fai arbejder inde i dit Ticket Fairy-dashboard. Opret din konto, åbn Fai og indsæt instruktionen ovenfor.
Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.
Trace a sale back further than the campaign
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Use a named tracking link
Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.
Bemærk: Campaigns tell you which network sold; tracking links tell you which piece of it did.
Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.
I dit dashboard, med Fai
Open the tracking links for <EVENT NAME>
Fra din egen assistent, via MCP
Behold --read-only i din MCP-konfiguration. Denne opgave læser kun data, så din assistent behøver ikke værktøjer, der foretager ændringer.
Pick the brand, find the event <EVENT NAME> and show its settings
Fra din terminal
Read the event statistics.
Show the event statistics
ticketfairy event stats <EVENT_ID>
Spørgsmål du måske har
- Why do these figures differ from the network's own?
- A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.
- Why does a campaign show spend but no sales?
- A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.
- How long should I leave a budget change before I judge it?
- Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.
- Can I see this per event?
- Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.
Har du stadig et spørgsmål?
Book en demo, så besvarer vi det i en samtale ud fra din type event. Eller opret din konto og se det selv.
Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.
Relaterede guides
Gør det på dit eget arrangement
Opret din konto, byg dit arrangement, og følg trinnene i dit eget dashboard. Du behøver ikke booke et salgsmøde.