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Track ticket sales with your LinkedIn pixel
Add your LinkedIn pixel once at brand level to see which campaigns led to ticket sales.
- Para
- Running LinkedIn ads for an event
- Dura
- 5 minutos
Lo que necesitas antes de empezar
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete LinkedIn tracking snippet.
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Copy your LinkedIn pixel code
In LinkedIn Campaign Manager, copy your account's complete Insight Tag. Then open the event-specific conversion for completed ticket sales and copy its conversion code. Paste the Insight Tag and conversion code together so both the partner ID and conversion ID are kept.
The partner ID loads your Insight Tag. The conversion ID assigns a completed ticket sale to the right LinkedIn conversion action, and Ticket Fairy adds a stable order event ID.
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Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full LinkedIn snippet, check that the dialog detects LinkedIn and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under LinkedIn
Open the LinkedIn tab. It shows the imported ID and the events Ticket Fairy reports to LinkedIn.
You can import more than one. If you advertise the same event from two LinkedIn accounts, you can import both pixels.
Brand settings, Integrations, Tracking pixels. -
Confirm LinkedIn receives a sale
Buy a ticket on your own event, or use a test order. Look for the purchase event in LinkedIn.
Tracking is working when LinkedIn shows the purchase with the completed order value.
O deja que lo hagan por ti
Give Fai the complete snippet from LinkedIn, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard.
En tu panel, con Fai
Add a LinkedIn tracking pixel to this brand using this complete snippet: <paste the snippet>
Preguntas que puedes tener
- How do I add a LinkedIn pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full LinkedIn snippet, check that the dialog detects LinkedIn and the right ID, then select Import Pixel. The LinkedIn pixel then measures every event page for your brand and throughout checkout. You only need to set it up once for the brand.
- Which LinkedIn events does Ticket Fairy fire?
- The Insight Tag records page activity while someone views your event and moves through checkout. When the sale completes, Ticket Fairy sends lintrk('track', { conversion_id: 'YOUR-ID' }) for the purchase conversion action saved with the tag, with the order value and currency. You can see the value of each reported ticket sale in LinkedIn. Each completed order also has its own event ID, ready for LinkedIn to match browser and server copies if you use both.
- Can I enter only the pixel ID?
- Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly.
- Will my LinkedIn pixel fire if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so LinkedIn records a sale on your own site the same way.
Adónde ir después
Hazlo en tu propio evento
Crea tu cuenta, monta tu evento y sigue los pasos en tu propio panel. No necesitas reservar una llamada comercial.