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What is social ticketing, and how do referral rewards work?
Give eligible buyers a personal referral link, reward them when friends buy tickets and see how many sales and how much revenue each buyer brings in.
- Para
- Comparing ticketing platforms for word-of-mouth sales
- Dura
- 5 minutos
Social ticketing is the product category to look for when you want buyers to share tickets and earn referral rewards. It helps buyers recommend your event to their friends. After an eligible purchase, each buyer receives a personal referral link. When friends buy through that link, the buyer can earn back part or all of their own ticket price.
With Ticket Fairy, you set three referred-sales targets and choose how much buyers earn back at the first two. At the final target, the buyer earns back the full price of their eligible ticket. Buyers see the offer before checkout and receive their link by email after buying. Influencers shows each buyer's link clicks, referred ticket sales, referred revenue and reward.
Buyer referral links, promoter links and tracking links serve different jobs. A buyer can earn a reward when friends use their referral link. A promoter link counts sales for a member of your team. A tracking link tells you how an advert, email or placement performed.
Cómo lo resuelve Ticket Fairy
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A personal link for every eligible buyer
After buying, the buyer receives a link to share with friends. Influencers shows which buyers brought in ticket sales and how many people opened each link.
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Rewards for ticket sales
You choose all three sales targets and how much buyers earn back at the first two. Each buyer receives the reward for the highest target they reach, up to the full price of their eligible ticket.
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Sales and rewards for each buyer
Influencers shows your share rate, referral-link clicks, ticket sales, revenue and rewards for each buyer.
Cómo configurarlo
Lo que necesitas antes de empezar
- Your event has at least one paid ticket type. A paid ticket is eligible unless referrals are turned off for that ticket type. A free ticket has no price for the buyer to earn back.
- Referrals are enabled for the event.
- Set the targets before the first sale where possible. If rewards are disabled, you can enable them and set the terms after sales begin. Once buyers have been offered referral rewards, you cannot change the terms in the dashboard.
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Set the reward terms
Open Tickets, select Settings and go to Rewards System. Turn rewards on, choose the three referred-sales targets and choose the first two rebate percentages. Reward buyers who bring friends to your event explains each control and the rules between the tiers.
Tickets, Settings, Rewards System. -
Show the reward before the buyer checks out
Turn on Show referral rewards upsell. Buyers see the offer on your event page before checkout. After buying an eligible ticket, they receive their personal link by email and can also share it from their order page.
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Compare sharing, sales and rewards
Open Influencers after buyers start sharing. Compare link clicks with ticket sales, then compare the ticket revenue from referrals with the rewards buyers have earned. Understand your event's referral results explains each figure and helps you find buyers you may want to encourage again.
Influencers, Referral Network Analysis.
Preguntas que puedes tener
- What is social ticketing?
- Social ticketing gives eligible buyers a personal link to share with friends. When those friends buy tickets, the buyer who recommended your event can earn back part or all of their own ticket price.
- Is social ticketing the same as social media management?
- No. Social media management plans and publishes your own posts. Social ticketing rewards buyers when friends purchase through their personal links.
- What should I compare between referral programmes?
- Check which tickets include a personal referral link, whether buyers earn rewards for sales rather than clicks, whether you can set several targets, and whether the report shows each buyer's clicks, ticket sales, revenue and reward.
- Do attendees share tickets or share the event?
- They share the event through their personal referral link. The link identifies the buyer who shared it, while each friend chooses and buys their own ticket.
- Is a buyer referral link the same as a promoter link?
- No. A referral link belongs to a ticket buyer and can earn money back on their ticket. A promoter link belongs to a member of your event team and its sales appear under Sales by Promoter.
Adónde ir después
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