Faire la publicité de votre événement
See which ads sold tickets
Promoters buying ads across several networks get clicks and impressions from each network's own report, and no ticket sales. Ticket Fairy counts the orders and the revenue each campaign brought in, so you can see which campaign to keep paying for and which to stop.
Compare your advertising by the ticket orders each campaign brought in rather than by clicks, so you know where to spend next.
- Pour
- Deciding where your advertising budget should go next
- Durée
- 7 minutes
Avant de commencer
- Your advertising networks are connected, so their spend appears beside your sales. Spend on a network you buy from outside Ticket Fairy does not appear here.
- Your event pixel is installed. Without it, a sale cannot be traced back to the campaign that brought it.
- You can open the advertising pages with an owner, admin or marketing role on the brand.
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Open the advertising overview
Open the brand and select Overview under advertising.
Remarque: The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
The advertising overview, across connected networks. -
Compare campaigns on sales, not clicks
Read each campaign against the tickets it sold and what those sales cost.
Remarque: A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
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Check which networks are connected
Open Connected networks to see which networks report their spend here.
Remarque: A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
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Move the budget to what sold
Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.
Remarque: A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.
Essayez ces étapes sur votre propre événement
Créez un compte gratuit, montez votre événement et suivez les étapes ci-dessus dans votre propre tableau de bord. Cela prend quelques minutes et vous n'avez pas besoin de réserver un appel commercial.
Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise.
Ou faites-le faire pour vous
Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.
Dans votre tableau de bord, avec Fai
For <EVENT NAME>, which advertising campaign brought in the most ticket sales, and what did each sale cost
Depuis votre propre assistant, via MCP
Connectez votre assistant à notre serveur MCP et demandez-lui :
Conservez --read-only dans votre configuration MCP. Cette tâche ne fait que lire des données, votre assistant n’a donc pas besoin d’outils qui effectuent des changements.
Pick the brand, find the event <EVENT NAME> and show where its sales came from
Depuis votre terminal
Installez la CLI depuis notre page CLI, connectez-vous avec ticketfairy auth login, puis choisissez la marque sur laquelle vous travaillez avec ticketfairy brand use <BRAND_ID>. ticketfairy brand list et ticketfairy event list affichent les identifiants utilisés par les autres commandes.
Read the event statistics behind the campaign figures.
Show the event statistics
ticketfairy event stats <EVENT_ID>
Laissez Fai le faire pour vous
Fai travaille dans votre tableau de bord Ticket Fairy. Créez votre compte, ouvrez Fai et collez la consigne ci-dessus.
Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise.
Trace a sale back further than the campaign
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Use a named tracking link
Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.
Remarque: Campaigns tell you which network sold; tracking links tell you which piece of it did.
Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.
Dans votre tableau de bord, avec Fai
Open the tracking links for <EVENT NAME>
Depuis votre propre assistant, via MCP
Conservez --read-only dans votre configuration MCP. Cette tâche ne fait que lire des données, votre assistant n’a donc pas besoin d’outils qui effectuent des changements.
Pick the brand, find the event <EVENT NAME> and show its settings
Depuis votre terminal
Read the event statistics.
Show the event statistics
ticketfairy event stats <EVENT_ID>
Questions que vous pourriez avoir
- Why do these figures differ from the network's own?
- A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.
- Why does a campaign show spend but no sales?
- A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.
- How long should I leave a budget change before I judge it?
- Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.
- Can I see this per event?
- Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.
Vous avez encore une question ?
Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.
Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise.
Guides associés
Faites-le sur votre propre événement
Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.